Portuguese-Speaking Social Media Manager Job Description [Updated for 2025]

In the realm of digital communication, the demand for Portuguese-Speaking Social Media Managers is steadily climbing.

As social media platforms continue to evolve and expand, the need for versatile professionals who can adeptly navigate these digital landscapes, engaging with diverse audiences in the Portuguese language, becomes increasingly critical.

So, what does it truly mean to be a Portuguese-Speaking Social Media Manager?

Regardless of whether you are:

• An aspirant seeking to understand the depth of this role,
• A recruiter aiming to curate the perfect candidate profile,
• Or simply intrigued by the dynamics of social media management,

You’ve landed in the right spot.

Today, we present a customizable Portuguese-Speaking Social Media Manager job description template, crafted for effortless posting on job boards or career sites.

Let’s dive in.

Portuguese-Speaking Social Media Manager Duties and Responsibilities

Portuguese-Speaking Social Media Managers are responsible for planning, implementing, managing and monitoring a company’s social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.

This role requires proficiency in Portuguese and extensive knowledge of social media platforms and trends.

The duties and responsibilities of a Portuguese-Speaking Social Media Manager include:

• Developing and implementing a social media marketing plan and strategy in Portuguese
• Managing all social media channels in Portuguese, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Crafting and posting timely and engaging content in Portuguese, and monitoring interactions
• Running company social media advertising campaigns in Portuguese
• Building and executing social media strategy through competitive and audience research
• Analyzing social media performance and adjusting strategies as needed
• Working with other departments to ensure social media efforts are integrated into overall marketing strategy
• Staying up-to-date with the latest social media best practices, technologies, and trends in Portuguese-speaking markets
• Improving the company’s online reputation and providing customer service to followers and potential customers
• Collaborating with influencers, industry professionals, and other potential partners in Portuguese-speaking markets

 

Portuguese-Speaking Social Media Manager Job Description Template

Job Brief

We are seeking a dedicated Portuguese-Speaking Social Media Manager to shape and implement our social media strategy across various online platforms.

The ideal candidate will be fluent in Portuguese and English, and possess a deep understanding of consumer habits in Portuguese-speaking markets.

Responsibilities include developing engaging content, responding to comments and direct inquiries, and tracking the performance of our online campaigns.

The successful candidate will help us reach our target audience by delivering both useful and appealing online information about our company and products.

 

Responsibilities

• Design and implement social media strategies that align with business goals
• Create, curate, and manage published content (images, video and written) in Portuguese and English
• Monitor SEO and web traffic metrics
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Measure the success of every social media campaign

 

Qualifications

• Proven work experience as a Social Media Manager
• Hands on experience in content management
• Fluency in Portuguese and English
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Portuguese-Speaking Social Media Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings.
• Reporting Structure: Reports to the Marketing Director or Social Media Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $59,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Portuguese-Speaking Social Media Manager Do?

A Portuguese-Speaking Social Media Manager is a professional who specializes in handling social media platforms for organizations that target Portuguese-speaking audiences.

They work in corporations across industries, marketing agencies, or as freelancers.

They are responsible for developing and implementing a comprehensive social media strategy to increase their organization’s web traffic and brand awareness.

They manage all social media channels such as Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Instagram in the Portuguese language.

Their job involves creating content in Portuguese that aligns with the organization’s branding and voice.

This content may include blog posts, infographics, videos, and scheduled posts.

They also engage with followers, respond to queries in a timely manner and monitor customer reviews.

Additionally, they oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) and suggest creative ways to attract more customers, like promotions and competitions.

They analyze social media traffic metrics and collaborate with Marketing, Sales and Product Development teams to ensure brand consistency.

They may also monitor SEO and user engagement and suggest content optimization.

Moreover, they stay up-to-date with digital technology trends and changes in platforms that target Portuguese-speaking communities.

They often need to be adept at using social media for customer service and handling any crisis situations that could occur online.

 

Portuguese-Speaking Social Media Manager Qualifications and Skills

A proficient Portuguese-Speaking Social Media Manager should demonstrate a variety of skills and qualifications that align with your business needs, such as:

• Fluency in Portuguese and English languages, with strong writing and verbal communication abilities to develop engaging content and respond to customer inquiries.
• Extensive knowledge of the various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and others popular in Portuguese-speaking regions.
• Expertise in using social media management tools to schedule posts, monitor engagements, and analyze performance.
• Proficiency in the use of SEO and keyword research tools to optimize social media posts and increase visibility.
• Strong visual eye for content creation and curation that resonates with the target audience, coupled with the ability to use basic graphic design tools.
• Excellent understanding of social media trends and the ability to adapt and create strategies that align with these trends, particularly in Portuguese-speaking markets.
• Interpersonal skills to engage with customers and build relationships, creating a sense of community around the brand.
• Ability to analyze social media metrics, provide insights, and make data-driven decisions to improve the social media strategy.
• Problem-solving skills to handle any issues that may arise on social platforms, such as negative comments or reviews.
• Experience in content strategy and planning, with the ability to create a social media calendar that aligns with the brand’s marketing goals.

 

Portuguese-Speaking Social Media Manager Experience Requirements

To qualify for a Portuguese-Speaking Social Media Manager position, candidates are usually required to have a bachelor’s degree in Marketing, Communications, or a related field.

Fluency in both written and spoken Portuguese is a fundamental requirement.

Entry-level candidates are usually expected to have at least 1-2 years of experience in social media management or a related field.

This experience can be gained through internships, part-time roles, or running personal or volunteer social media campaigns.

Candidates with more than 3 years of experience should have a proven track record in developing and implementing social media strategies, producing engaging content, and managing online communities.

They should also be adept at using various social media management tools and have a good understanding of SEO and web traffic metrics.

Those with over 5 years of experience are generally expected to have some leadership experience.

They should be capable of leading a team, training staff on social media best practices, and coordinating with other departments to ensure a unified brand voice across all platforms.

In addition to the above, all candidates should have a strong understanding of social media trends and be able to adapt strategies as needed to target Portuguese-speaking audiences effectively.

They should also be creative, have strong communication skills, and be able to analyze and interpret social media metrics.

 

Portuguese-Speaking Social Media Manager Education and Training Requirements

A Portuguese-Speaking Social Media Manager typically holds a bachelor’s degree in marketing, communication studies, or a related field.

Courses in these programs should provide a foundation in topics like market research, consumer behavior, and digital marketing strategies.

Knowledge of social media platforms and trends, as well as understanding how to engage an audience and measure analytics, is essential.

Specific training or certification in social media management can be highly beneficial, as these programs provide deeper insights into topics like social media marketing strategies, content creation, and brand management.

It is also crucial for the individual to have fluency in Portuguese, both in writing and speaking, as the role requires creating and managing content for Portuguese-speaking audiences.

Some roles may prefer candidates with a master’s degree in marketing, business administration, or a related field, particularly for positions with a strategic focus or leadership responsibilities.

Additional qualifications, such as experience with graphic design or video editing, may also be beneficial for creating engaging social media content.

Ongoing learning is a must in this role due to the rapidly evolving nature of social media and online marketing trends.

 

Portuguese-Speaking Social Media Manager Salary Expectations

A Portuguese-Speaking Social Media Manager can expect to earn an average salary of $55,199 (USD) per year.

However, the actual salary can vary depending on factors such as the individual’s level of experience, the size of the company, and the location of the job.

 

Portuguese-Speaking Social Media Manager Job Description FAQs

What skills does a Portuguese-Speaking Social Media Manager need?

A Portuguese-Speaking Social Media Manager should possess excellent written and verbal communication skills in Portuguese.

They should have a deep understanding of various social media platforms and the ability to develop and execute social media strategies.

Knowledge of social media trends, SEO, and digital marketing is crucial.

They should also have strong analytical skills to measure the success of social media campaigns and make necessary adjustments.

Additionally, creativity, multitasking abilities, and customer service skills are highly beneficial.

 

Do Portuguese-Speaking Social Media Managers need a degree?

While it’s not a hard-and-fast requirement, many Portuguese-Speaking Social Media Managers have a degree in fields such as Marketing, Communications, Public Relations, or Journalism.

Relevant work experience in managing social media for brands or businesses, specifically targeting Portuguese-speaking audiences, is also vital.

 

What should you look for in a Portuguese-Speaking Social Media Manager’s resume?

Look for experience managing social media platforms, particularly for Portuguese-speaking markets.

It is also beneficial if the candidate has a proven track record of executing successful social media campaigns, increasing engagement, and meeting marketing goals.

Knowledge of digital marketing tools, content creation, and graphic design is a plus.

Fluency in Portuguese and English is a must.

 

What qualities make a good Portuguese-Speaking Social Media Manager?

A good Portuguese-Speaking Social Media Manager is creative, proactive, and versatile.

They should have the ability to create engaging content that resonates with Portuguese-speaking audiences.

They should be a good communicator, able to interact effectively with followers, handle customer complaints and inquiries, and maintain a positive brand image.

They should also be analytic, able to interpret social media metrics, and make data-driven decisions.

 

Is it difficult to hire a Portuguese-Speaking Social Media Manager?

Finding a competent Portuguese-Speaking Social Media Manager can be challenging, especially if you are seeking someone with a high degree of fluency in Portuguese and solid experience in social media management.

However, with targeted job postings and using professional networking sites, it’s entirely possible to find skilled candidates for this role.

 

Conclusion

There you have it.

Today, we’ve delved into what being a Portuguese-Speaking Social Media Manager truly entails.

And you know what?

It’s not just about posting updates.

It’s about shaping the social media landscape, one post at a time, in the vibrant Portuguese language.

Armed with our comprehensive Portuguese-Speaking Social Media Manager job description template and real-world examples, you’re ready to make your mark.

But why stop there?

Go further with our job description generator. It’s your ally in creating precise job listings or refining your resume to excellence.

Remember:

Every post you make is part of the larger narrative.

Let’s shape that narrative. Juntos (Together).