PR Manager Job Description [Updated for 2025]

In the age of communication, the role of a PR Manager has never been more crucial.

As businesses and brands constantly evolve, the demand for skilled professionals who can manage, protect, and enhance their public image grows.

But let’s delve deeper: What exactly is expected from a PR Manager?

Whether you are:

• A job seeker wanting to grasp the true essence of this role,
• A hiring manager looking to outline the perfect candidate,
• Or simply interested in the intricacies of Public Relations management,

You’re in the right place.

Today, we present a customizable PR Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

PR Manager Duties and Responsibilities

PR Managers are responsible for managing the reputation and image of a company.

They use all forms of media and communication to build, maintain and manage the reputation of their clients.

They are required to understand the goals and objectives of the organization to devise and implement strategic PR campaigns.

PR Managers have the following duties and responsibilities:

• Developing PR strategies and campaigns
• Preparing and editing PR materials, including press releases, speeches and promotional material
• Arranging and conducting public appearances, conferences, and press briefings
• Building relationships with the media and stakeholders through creative PR strategies
• Monitoring and analyzing PR results on a quarterly and annual basis
• Advising company management on the impact of their decisions and strategies on public perception
• Managing and resolving any PR issues or crisis
• Managing the PR aspect of a potential crisis situation

 

PR Manager Job Description Template

Job Brief

We are seeking a dedicated PR Manager to help us maintain a positive public image.

The PR Manager responsibilities include managing and enhancing our organization’s reputation, planning and implementing PR strategies, and cultivating relationships with media outlets.

Our ideal candidates are proficient in crafting compelling narratives and press releases, can navigate social media platforms efficiently, and have an understanding of the PR landscape.

Ultimately, the role of the PR Manager is to ensure that our company’s message is consistent, timely, and relevant.

 

Responsibilities

• Develop PR campaigns and media relations strategies
• Collaborate with internal teams and maintain open communication with senior management
• Prepare and distribute press releases
• Organize PR events and serve as the company’s spokesperson
• Seek opportunities for partnerships, sponsorships and advertising
• Address inquiries from the media and other parties
• Track media coverage and follow industry trends
• Prepare and submit PR reports
• Manage PR issues

 

Qualifications

• Proven experience as a Public Relations Manager or similar PR role
• Experience managing media relations (online, broadcast and print)
• Background in researching, writing and editing publications
• Proficient in MS Office and social media
• Familiarity with project management software and video/photo editing is a plus
• Strong communication ability (oral and written)
• Excellent organizational skills
• Ability to work well under pressure
• Creativity and problem-solving aptitude
• BSc/BA in Public Relations, Journalism, Communications or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: PR Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for events or press conferences.
• Reporting Structure: Reports to the Director of Public Relations or Chief Communications Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $110,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a PR Manager Do?

A PR (Public Relations) Manager plays a key role in managing the reputation of a company or client.

They can work either within a PR department in a larger company, in a PR agency, or as freelance consultants.

Their primary duty is to cultivate and maintain a positive image of their organization in the public’s eye.

They do this by creating strategic communications and media relations plans, writing and distributing press releases, and coordinating with the media.

PR Managers often develop and implement public relations campaigns that increase brand visibility and recognition.

They might also be involved in crisis management, mitigating any potential negative publicity and managing the response to public criticism or other threats to the organization’s reputation.

They also oversee and organize events such as press conferences, exhibitions, open days, or sponsorship deals, ensuring that the organization is presented positively and accurately.

PR Managers are also responsible for establishing and maintaining relationships with consumer, community, and public interest groups, and may serve as the organization’s spokesperson when necessary.

Furthermore, they provide guidance to company leadership and make recommendations on the potential public impact of various corporate decisions.

The aim is to ensure all communication and messaging aligns with the company’s values, mission, and strategic goals.

 

PR Manager Qualifications and Skills

A proficient PR Manager should have skills and qualifications that align with your job description, such as:

• Exceptional written and verbal communication skills for effective representation and promotion of a company or individual.
• Strong interpersonal skills to develop and maintain relationships with clients, media personnel, influencers, and other key stakeholders.
• Analytical skills to assess public opinions and media coverage, and to develop appropriate strategies and campaigns.
• Creativity and innovative thinking for designing engaging PR campaigns and strategies that enhance the public image and brand awareness.
• Leadership and team management skills to guide the PR team towards achieving the company’s PR goals.
• Problem-solving skills to handle crisis situations and mitigate any damage to the client’s image.
• Ability to work under pressure and handle multiple tasks simultaneously, often with tight deadlines.
• Understanding of social media and digital marketing trends and strategies to leverage these channels for PR campaigns.
• Excellent negotiation skills to secure advantageous terms in media contracts and partnerships.

 

PR Manager Experience Requirements

PR Managers typically require a minimum of 3 to 5 years of public relations experience.

This can be gained through a variety of roles such as PR Assistant, PR Coordinator, or PR Specialist.

Entry-level candidates may start their career in public relations through internships or part-time roles, where they develop fundamental skills in writing press releases, organizing events, and handling media relations.

Candidates with 3 to 5 years of experience usually possess a solid understanding of PR strategies and have established relationships with media contacts.

They may also have experience in crisis management and the creation and implementation of public relations campaigns.

Those with more than 5 years of experience often have a strong background in leading teams, managing multiple accounts or campaigns, and developing strategic PR plans.

They may also have experience managing company reputation and brand image.

In addition to this, PR Managers usually have proven success in securing media coverage and extensive knowledge of social media strategy.

They must also have strong communication skills, both written and verbal, and the ability to build relationships with various stakeholders.

Some employers may require their PR Manager hires to have a Masters in Public Relations, Communications, or a related field.

 

PR Manager Education and Training Requirements

PR Managers typically hold a bachelor’s degree in public relations, communications, journalism, or a related field.

They need to have an understanding of public relations concepts, strategies and practices.

This includes knowledge in areas like crisis management, brand representation, media relations and strategic communications.

They should also have strong writing, interpersonal, organizational, and problem-solving skills.

Familiarity with digital media, social media platforms, and marketing strategies is highly advantageous.

While not always necessary, many employers may prefer PR Managers to hold a master’s degree in public relations, communication, business administration, or a related field, especially for more senior roles.

Some PR Managers may also pursue accreditation or certification from organizations such as the Public Relations Society of America (PRSA) or the International Association of Business Communicators (IABC).

These credentials can demonstrate commitment to the profession, and mastery of the knowledge, skills, and abilities needed in the field of public relations.

Continued learning and staying updated with the latest trends and developments in the field is also important for career advancement.

 

PR Manager Salary Expectations

A PR Manager earns an average salary of $66,140 (USD) per year.

The earnings can significantly vary depending on the individual’s experience, the size of the company, and the geographical location.

 

PR Manager Job Description FAQs

What skills does a PR Manager need?

A PR Manager should possess excellent communication skills, both written and verbal.

They should have strong interpersonal skills for networking and building relationships with media professionals.

They also need strategic thinking skills to develop effective PR campaigns and crisis management plans.

Additionally, a PR Manager should have good time management and organizational abilities to handle multiple projects simultaneously.

 

Do PR Managers need a degree?

Most PR Managers have a bachelor’s degree in public relations, communications, journalism, or a related field.

Some employers prefer candidates with a master’s degree in a related field or an MBA.

Practical experience in public relations, often gained through internships, is also highly valuable.

 

What should you look for in a PR Manager resume?

A PR Manager’s resume should highlight experience in managing public relations campaigns, writing press releases, and working with the media.

It should also showcase their proficiency in PR software and social media platforms.

Evidence of strong leadership and team management skills are also important, as PR Managers often lead a team of PR professionals.

 

What qualities make a good PR Manager?

A good PR Manager is creative, proactive, and resourceful.

They are able to think on their feet and handle crisis situations effectively.

They also have a good understanding of the media landscape and the ability to develop relationships with media professionals.

A good PR Manager also has strong leadership abilities and can motivate their team to achieve their goals.

 

What are the daily duties of a PR Manager?

A PR Manager’s daily duties include developing and implementing public relations campaigns, writing and distributing press releases, managing media relations, and overseeing social media strategies.

They also monitor the public’s opinion of their organization and manage any damage control if necessary.

Additionally, they may meet with top executives to discuss PR strategies and report on the results of their campaigns.

 

Conclusion

And that’s a wrap.

Today, we’ve illuminated the path to becoming a PR manager.

Surprise!

It’s not only about crafting press releases.

It’s about shaping the public perception of a brand, one strategic message at a time.

Armed with our comprehensive PR manager job description template and real-life examples, you’re ready to make your mark.

But why halt your journey now?

Go further with our job description generator. It’s your gateway to crafting precise job listings or perfecting your resume to a tee.

Remember:

Every strategic message is a piece of the larger narrative.

Let’s shape that narrative. Together.

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