Product Description Writer Job Description [Updated for 2025]

In the realm of ecommerce, the role of Product Description Writers is increasingly pivotal.

As the online marketplace continues to expand, so does the demand for skilled wordsmiths who can create, refine, and enhance the product narratives that drive consumer interest and sales.

But let’s delve a little deeper: What exactly is expected from a Product Description Writer?

Whether you are:

• A job seeker seeking to understand the intricacies of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the behind-the-scenes of product description writing,

You’re in the right place.

Today, we introduce a customizable Product Description Writer job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Product Description Writer Duties and Responsibilities

Product Description Writers are responsible for creating compelling descriptions of products for websites, catalogs, and other marketing materials.

They use their expertise in writing and knowledge of the product to create descriptions that inform and engage potential customers.

Their primary duties and responsibilities include:

• Research and understand the features, benefits, and potential applications of each product
• Write clear, concise, and customer-focused descriptions of each product
• Highlight the unique selling points of each product to distinguish them from competitors
• Ensure that product descriptions are accurate, current, and comply with all relevant regulations
• Work closely with marketing and sales teams to align product descriptions with broader marketing strategies
• Utilize SEO best practices to optimize product descriptions and increase visibility
• Edit and revise descriptions based on feedback from stakeholders or customers
• Stay updated with industry trends and customer preferences to ensure relevance of product descriptions

 

Product Description Writer Job Description Template

Job Brief

We are seeking a creative and detail-oriented Product Description Writer to develop compelling product descriptions.

The successful candidate will be responsible for creating unique, engaging content that accurately describes products, captures our brand voice, and provides the necessary information for consumers.

Product Description Writer responsibilities include conducting thorough product research, identifying key features, and understanding target audience needs.

Our ideal candidate is familiar with ecommerce platforms and has a flair for crafting persuasive sales copy that drives traffic and sales.

Ultimately, the role of the Product Description Writer is to create content that provides customers with the information they need to make informed purchasing decisions and enhance their shopping experience.

 

Responsibilities

• Write clear, concise, and compelling product descriptions
• Research products to gather necessary information
• Identify and highlight key product features
• Adhere to SEO best practices
• Collaborate with marketing team to develop sales copy
• Assist in maintaining website content for accuracy and updates
• Maintain a consistent brand voice across all product descriptions
• Proofread and edit product descriptions before publication
• Ensure compliance with legal requirements (e.g., copyright and data protection)

 

Qualifications

• Proven experience as a Product Description Writer or similar role
• Excellent writing, editing, and proofreading skills
• Experience with SEO and digital content writing
• Familiarity with ecommerce platforms
• Ability to write persuasive sales copy
• Strong research skills
• Attention to detail
• BA/BS in Marketing, English, Journalism, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Product Description Writer
• Work Environment: Office setting with options for remote work. Some travel may be required for product training or client meetings.
• Reporting Structure: Reports to the Content Manager or Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, cover letter, and writing samples to [email address or application portal].

 

What Does a Product Description Writer Do?

A Product Description Writer is a specialized content writer who primarily focuses on creating compelling, informative, and accurate descriptions for various products.

They work closely with marketing teams, product managers, and sometimes directly with manufacturers to gather all the necessary details about a product.

These details include the product’s features, benefits, usage, and any technical specifications.

Their main task is to transform these complex details into simple, easy-to-understand, and persuasive content that helps potential customers make informed buying decisions.

They emphasize the unique selling points of a product and how it can solve the customer’s problems or improve their lives.

Product Description Writers may also be responsible for incorporating specific keywords into their descriptions to improve the product’s search engine visibility.

They ensure the content is SEO-optimized without compromising its readability and appeal.

They may also be tasked with updating product descriptions to reflect any changes in product features or improvements, ensuring the information stays up to date.

In addition, they may work with graphic designers to ensure the text and visual elements of a product listing complement each other, thereby enhancing the overall presentation of the product to potential customers.

 

Product Description Writer Qualifications and Skills

A competent Product Description Writer should have the skills and qualifications that are aligned with your job description, such as:

• Exceptional writing skills to create engaging and persuasive product descriptions that will attract potential buyers.
• Good research skills to gather and analyze product information thoroughly.
• An understanding of SEO principles to ensure descriptions are keyword-optimized and can easily be found by online search engines.
• Attention to detail to ensure that the product description is accurate, coherent, and free from grammatical errors.
• Creativity to present the product in an appealing way that stands out from competitors.
• Marketing skills to understand the target audience’s needs and how the product can meet these needs.
• Time management skills to handle multiple assignments and meet strict deadlines.
• Interpersonal and communication skills to interact with product managers, marketing teams, and other stakeholders to gather necessary product information.

 

Product Description Writer Experience Requirements

Entry-level Product Description Writers may have 1 to 2 years of experience, often gained through internships, freelance work, or part-time roles in copywriting or content creation.

These professionals may also gain relevant experience in roles such as Blog Writer, Content Creator, or Social Media Manager, where they have the opportunity to hone their writing and marketing skills.

Candidates with 3 to 5 years of experience often have a strong portfolio demonstrating their ability to write persuasive and engaging product descriptions.

They may have developed their skills in roles such as Copywriter, Content Strategist, or E-commerce Content Specialist.

Those with over 5 years of experience may have additional expertise in SEO and digital marketing, and may be prepared for leadership roles.

They might have experience managing content teams, overseeing content strategy, or leading marketing campaigns.

This experience can be particularly beneficial for product description writers, as they need to understand the broader context in which their work will be used.

 

Product Description Writer Education and Training Requirements

A Product Description Writer usually holds a Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.

It is important for them to have strong writing and editing skills, often obtained through courses focused on creative writing, journalism, and copywriting.

They also need to have a strong understanding of product features, customer requirements, and market trends, which can be acquired through marketing or business courses.

Experience with digital publishing and formatting tools such as HTML, CSS, and content management systems (CMS) is typically required.

Knowledge of SEO techniques and principles is also desirable to optimize product descriptions for search engines.

While a master’s degree is not typically required, having one in a related field may enhance job prospects and demonstrate a commitment to the field.

Some Product Description Writers might also choose to obtain a certification in a specific area of interest, like digital marketing or SEO, to further enhance their skills and marketability.

Real-world experience, whether through internships, freelancing, or on-the-job training, is also highly beneficial for aspiring Product Description Writers.

 

Product Description Writer Salary Expectations

A Product Description Writer earns an average salary of $49,466 (USD) per year.

The actual pay can vary greatly depending on the industry, level of experience, and the geographical location of the job.

 

Product Description Writer Job Description FAQs

What skills does a Product Description Writer need?

A Product Description Writer should have excellent writing and editing skills, with a keen eye for detail.

They should be able to write concise, engaging and persuasive copy to entice potential customers.

They also need good research skills to understand the features and benefits of each product, and creativity to present the product in an appealing way.

Knowledge of SEO and understanding of the target audience are also important.

 

Do Product Description Writers need a degree?

While it’s not a strict requirement, many Product Description Writers have a degree in English, Marketing, Communications or a related field.

This provides them with the writing, research and analytical skills necessary for the role.

However, experience in copywriting or content creation, along with a strong portfolio, can also demonstrate their abilities.

 

What should you look for in a Product Description Writer resume?

A Product Description Writer resume should highlight their writing and editing experience, particularly if they have experience writing product descriptions or other sales-focused content.

Look for knowledge of SEO principles and experience with content management systems.

The resume should also showcase their ability to work under tight deadlines and adapt to different brand voices.

 

What qualities make a good Product Description Writer?

A good Product Description Writer is creative, detail-oriented, and has a strong understanding of the audience they’re writing for.

They’re able to take complex product information and present it in a way that’s easy to understand and enticing to potential customers.

They also need strong research skills to accurately represent each product, and they should be self-motivated and able to manage their time effectively.

 

Is it difficult to hire Product Description Writers?

Hiring a Product Description Writer can be challenging due to the specific skill set required.

It’s important to find someone who not only has strong writing skills, but also understands your industry and can write in a way that appeals to your target audience.

However, with a clear job description and a thorough interview process, it’s definitely possible to find the right person for the role.

 

Conclusion

And there we have it.

We’ve just delved into the heart of what it means to be a Product Description Writer.

And would you believe it?

It’s not just about writing a simple description.

It’s about painting a vivid picture of a product, one captivating sentence at a time.

With our handy product description writer job description template and real-life examples, you’re ready to step up your game.

But why limit yourself to just this?

Go beyond with our job description generator. It’s your shortcut to creating precise job listings or polishing your resume to a fine shine.

Remember:

Every product description is a piece of the sales puzzle.

Let’s create that compelling narrative. Together.