Product Display Specialist Job Description [Updated for 2025]

In the retail industry, the focus on product display specialists is more crucial than ever.

As consumer trends evolve, so does the demand for proficient professionals who can create, enhance, and maintain our product presentation.

But let’s delve deeper: What’s truly expected from a product display specialist?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of product display,

You’re in the right place.

Today, we present a customizable product display specialist job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Product Display Specialist Duties and Responsibilities

Product Display Specialists use their artistic and aesthetic skills to create product presentations that attract customers and boost sales.

They often work in retail environments and are responsible for the design, layout, and overall appearance of product displays.

Product Display Specialists are responsible for the following duties:

• Design and implement creative visual merchandising displays according to brand guidelines
• Arrange products in a manner that tells a coherent story and draws customers’ attention
• Ensure that displays are clean and tidy, making adjustments as necessary
• Work closely with the sales and marketing teams to understand the features and benefits of products, and to ensure that these are highlighted in the displays
• Monitor customer reactions to displays and adjust as necessary to increase product interest and sales
• Stay informed about market trends, consumer behavior, and competitor strategies in order to create effective displays
• Manage inventory and restock displays as needed
• Collaborate with store managers and staff to plan for seasonal or promotional displays
• Train and guide staff to maintain the quality of the displays when adding new products or restocking

 

Product Display Specialist Job Description Template

Job Brief

We are seeking a talented and creative Product Display Specialist to create compelling and innovative product displays.

You will be responsible for designing and executing visual merchandising strategies that promote our products and enhance our brand image.

The ideal candidate is highly creative, has a keen eye for design, and is familiar with current trends in retail merchandising.

 

Responsibilities

• Create visually appealing product displays that capture customers’ attention and promote product sales
• Collaborate with the marketing team to understand product features and target audience
• Design window displays, in-store arrangements, and special promotions displays
• Coordinate with store management for space allocation for merchandise display
• Ensure all displays are clean, presentable, and safe
• Monitor inventory levels and replenish displays as needed
• Use software for design layout and to create visualizations of display plans
• Analyze sales and customer behavior to adjust displays and improve sales

 

Qualifications

• Proven experience as a visual merchandiser or display designer
• Strong creativity and visual design skills
• Proficient in design software
• Knowledge of current visual merchandising trends and best practices
• Ability to analyze sales data and customer behavior
• Excellent communication skills
• Attention to detail and ability to manage multiple projects simultaneously
• High school diploma; degree in visual merchandising, retail management, or a related field is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Product Display Specialist
• Work Environment: This role requires work in a retail environment. Some travel may be required to different store locations.
• Reporting Structure: Reports to the Visual Merchandising Manager or Store Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $40,000 minimum to $60,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, portfolio of past display designs, and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Product Display Specialist Do?

A Product Display Specialist typically works for retail businesses, trade shows, or exhibition companies.

They can also work as freelancers, providing their services to various clients.

Their primary responsibility is to design, set up, and maintain product displays to make them appealing to potential customers.

This involves creating a theme or concept, selecting products to feature, and arranging them in a visually pleasing manner.

They work closely with marketing, sales, and design teams to ensure that the displays are in line with the company’s branding and promotional strategies.

They also use lighting, signage, and other props to enhance the display and draw attention to the products.

Product Display Specialists also monitor the effectiveness of the displays, collecting and analyzing customer feedback and sales data to make necessary adjustments.

Moreover, they are also responsible for ensuring the display area is clean, safe, and well-stocked with products.

Their goal is to attract customers, promote products, and ultimately drive sales.

Their designs are crucial in providing a positive shopping experience for customers and influencing their purchasing decisions.

 

Product Display Specialist Qualifications and Skills

A Product Display Specialist should possess a diverse set of skills and qualifications that will enable them to effectively organize and showcase products in an attractive and engaging manner:

• Visual and aesthetic skills to design and create compelling product displays that attract customers and encourage sales.
• Understanding of retail space planning and store layout to optimize product placement and visibility.
• Strong organizational skills to manage and coordinate multiple product displays in a timely and efficient manner.
• Attention to detail to ensure product displays are clean, organized, and properly stocked.
• Knowledge of the product to effectively highlight its features and benefits in the display.
• Interpersonal and communication skills to work effectively with store management, sales team and other staff members.
• Problem-solving skills to handle unexpected issues such as product shortages, space limitations or display malfunctions.
• Physical stamina and manual dexterity for setting up, arranging, and dismantling product displays.

 

Product Display Specialist Experience Requirements

Entry-level Product Display Specialists generally require at least 1 to 2 years of experience.

This may be obtained through internship, part-time roles, or on-the-job training in retail settings.

Experience in visual merchandising, retail sales, or other related fields can be beneficial for understanding product placement and display aesthetics.

Candidates with more than 2 years of experience usually have established their fundamental skills in product display and have a solid understanding of the principles of visual merchandising, including color theory, focal point design, and space planning.

For those with more than 5 years of experience, they likely have a proven track record of successful product display design and execution.

They may also have experience managing a team or overseeing a large retail space.

This level of expertise often prepares them for senior roles or management positions within the field.

Furthermore, some companies may expect a Product Display Specialist to have experience with specific software used for designing and planning retail displays.

 

Product Display Specialist Education and Training Requirements

A Product Display Specialist typically holds a degree in marketing, visual merchandising, or a related field.

This role requires a creative eye for aesthetics and a strong understanding of brand image, product placement, and shopper behavior.

Hence, relevant coursework in design, arts, advertising, and consumer psychology can be beneficial.

Most employers prefer candidates with experience in retail merchandising, sales, or visual design.

Internships and part-time jobs in these areas can provide valuable practical experience.

In addition, there are certification programs available for professional visual merchandisers and product display specialists.

These certifications, offered by institutions such as the Retail Design Institute, can enhance the candidate’s credentials and demonstrate a commitment to the profession.

Knowledge of the latest trends in retail and e-commerce, as well as skills in software like Adobe Creative Suite and 3D modeling programs, can be advantageous in this role.

In some cases, employers may require Product Display Specialists to attend specific product knowledge and training sessions regularly to stay updated on the latest merchandise.

 

Product Display Specialist Salary Expectations

A Product Display Specialist earns an average salary of $52,400 (USD) per year.

The exact earnings can fluctuate depending on the specialist’s experience level, the location of the work, and the company that they are employed by.

 

Product Display Specialist Job Description FAQs

What skills does a Product Display Specialist need?

A Product Display Specialist should have a keen sense of aesthetics and be creative to design appealing displays.

Good organization, decision-making, and spatial awareness skills are also critical to manage merchandise effectively.

Moreover, they should possess strong communication skills to work in collaboration with other departments and vendors, and to understand marketing and sales strategies.

 

Do Product Display Specialists need a degree?

A degree is not typically required for a Product Display Specialist.

However, a degree in visual merchandising, fashion merchandising, or a related field can be beneficial.

Most employers value experience in retail, design, or merchandising more than formal education.

Training in areas like design software, color theory, or marketing can also be advantageous.

 

What should you look for in a Product Display Specialist resume?

A strong resume for a Product Display Specialist should showcase experience in retail, design, or visual merchandising.

It should highlight skills like creativity, spatial awareness, color sense, and knowledge of industry trends.

Familiarity with design software or experience in coordinating displays for special events or seasonal promotions can also be a plus.

 

What qualities make a good Product Display Specialist?

A good Product Display Specialist is creative, organized, and has a strong aesthetic sense.

They have a good understanding of retail trends and consumer behavior, and are able to use this knowledge to create displays that attract and engage customers.

They are also adaptable, able to work under pressure, and manage multiple projects at once.

 

Is it difficult to hire a Product Display Specialist?

Hiring a Product Display Specialist can be challenging due to the need for a unique blend of creativity, retail knowledge, and practical skills.

Employers often look for candidates with a proven track record of increasing sales through effective merchandise displays.

As such, it can be beneficial to offer competitive compensation and opportunities for professional development to attract top talent.

 

Conclusion

And there you have it.

Today, we’ve pulled back the veil on what it means to be a Product Display Specialist.

Surprise, surprise.

It’s not just about arranging items.

It’s about painting a retail masterpiece, one display at a time.

With our expertly designed Product Display Specialist job description template and real-world examples, you’re fully equipped to take the next step.

But why stop there?

Explore further with our job description generator. It’s your handy tool for crafting precision-tailored listings or fine-tuning your resume to stand out.

Always remember:

Every product display tells a story.

Let’s create that narrative. Together.