Professional Blogger Job Description [Updated for 2025]

In the digital era, the focus on professional bloggers has never been more intense.

As the online landscape evolves, the demand for creative, insightful, and captivating voices to articulate, engage, and protect our digital narratives grows stronger.

But what exactly is expected from a professional blogger?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager formulating the perfect candidate profile,
• Or simply fascinated by the dynamics of professional blogging,

You’re in the right place.

Today, we present a customizable professional blogger job description template, designed for straightforward posting on job boards or career sites.

Let’s dive right into it.

Professional Blogger Duties and Responsibilities

Professional Bloggers are responsible for creating informative and engaging content on a variety of topics for their online audience.

They must also keep up to date with industry trends and developments in order to produce content that is relevant and interesting.

Their duties and responsibilities include:

• Researching and generating engaging, original content for blogs
• Proofreading and editing posts to ensure they meet quality and grammatical standards
• Optimizing content for search engines and using SEO tools to increase web traffic
• Managing user-generated comments and responding to any queries in a timely manner
• Developing a content strategy and planning new pieces of content based on audience interests and keyword research
• Monitoring and analyzing website analytics to gauge content performance
• Staying informed about industry trends and incorporating them into the blog content
• Using social media to promote blog content and engage with readers
• Collaborating with other bloggers, writers, and influencers for content creation
• Maintaining a regular publishing schedule and meeting deadlines

 

Professional Blogger Job Description Template

Job Brief

We are in search of a creative and skillful Professional Blogger to generate engaging, original content for our website.

The blogger will research topics and develop interesting posts that will appeal to our target audience and promote the blog using social media, direct email, and other methods to alert and expand our readership.

You should have a knack for writing and a comprehensive understanding of the industry-specific content a company desires.

Ultimately, you should be able to effectively communicate with our audience, broaden our reach and increase our online presence.

 

Responsibilities

• Generating, researching, and pitching ideas for posts.
• Writing, editing, publishing, and promoting content.
• Promoting new posts using advertisements, emails, social media, and other methods to alert and attract new readers.
• Advocating and educating others about interests, products, or services.
• Maximizing site traffic by utilizing Search Engine Optimization keywords.
• Inviting other bloggers, experts, or other notable guests to contribute content to the webpage.
• Monitoring responses to posts via the website, social media, or other platforms to better understand the audience.
• Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.

 

Qualifications

• Proven work experience as a blogger or similar role.
• Ability to create informative and interesting posts, blogs, and social media updates.
• Excellent writing, editing, and proofreading skills.
• Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.
• Experience with WordPress or other content management systems.
• Proficiency with social media platforms.
• Strong understanding of the target audience and industry trends.
• Bachelor’s degree in journalism, English, marketing, or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Professional Blogger
• Work Environment: Flexible with options for remote work. Some travel may be required for industry conferences or networking events.
• Reporting Structure: Reports to the Content Manager or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a writing sample, and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Professional Blogger Do?

A Professional Blogger creates content for websites, often for companies that want to increase their online presence, attract customers and sell products or services.

They can also work as freelancers or maintain their own personal blogs.

They are responsible for consistently generating interesting, innovative, and audience-appropriate content.

This can range from articles and blog posts to videos, infographics, and social media updates.

Their job involves researching trends and hot topics within their niche, writing engaging blog posts, and optimizing content using SEO strategies to increase traffic and visibility on search engines.

Professional Bloggers also often engage with their audience, responding to comments and questions, and fostering a sense of community among their readers.

They may use social media platforms to share their content, interact with their audience, and gain new followers.

They may also work closely with marketing teams, using analytics to track their blog’s performance, and adjusting their content strategy based on the results.

This can involve keyword research, competitor analysis, and understanding changes in search engine algorithms.

Some Professional Bloggers also monetize their blogs through methods such as affiliate marketing, sponsored posts, and selling products or services.

 

Professional Blogger Qualifications and Skills

A professional blogger should possess a unique blend of skills and qualifications that can help them create compelling content and maintain a successful blog, such as:

• Exceptional writing and editing skills to create engaging, clear, and concise content that captures the attention of readers.
• Understanding of SEO best practices to increase visibility of blog posts in search results and drive more traffic to the blog.
• Social media skills to promote blog content, engage with readers, and build an online community around the blog.
• Research skills to gather accurate information from reliable sources and stay updated on the latest trends related to the blog’s topic.
• Basic technical knowledge of blogging platforms, content management systems, and HTML to manage and update the blog.
• Creativity to come up with fresh and interesting ideas for blog posts.
• Analytical skills to understand and use web analytics data to improve blog content and increase readership.
• Time management and organization skills to consistently publish blog posts on schedule.
• Interpersonal skills to network with other bloggers, industry experts, and potential sponsors.

 

Professional Blogger Experience Requirements

Professional Bloggers typically have at least 1 to 2 years of experience in content creation, digital marketing, or journalism, often gained through internships, part-time roles, or freelance work.

They may have experience blogging on a personal platform or for an organization.

Proficiency in using blogging platforms like WordPress, SEO principles, and digital marketing tools is often gained through practical experience.

It is important for a blogger to have strong written communication skills, the ability to research and analyze trends, and the creativity to generate engaging content.

Candidates with more than 3 years of experience might have a portfolio showcasing their ability to grow blog readership or engagement through their posts.

They may also have experience in managing their own blog or contributing to a large, well-known blog.

Those with more than 5 years of experience in blogging often have a deep understanding of content strategy and might have experience in team leadership or project management.

They may be ready for roles that involve overseeing a company’s blog strategy and managing a team of content creators.

 

Professional Blogger Education and Training Requirements

Professional Bloggers often have a bachelor’s degree in communications, journalism, English, or a related field, though this is not a strict requirement for the job.

A strong understanding of writing, grammar, and storytelling is essential for this role.

Experience or education in content creation and management systems like WordPress, Wix, or Squarespace is beneficial.

They also need to have basic knowledge of SEO (Search Engine Optimization) and keyword research to increase the visibility of their content on search engines.

Some bloggers may find it useful to have a background in marketing or advertising to better promote their content.

While not always necessary, possessing skills in photography, graphic design, and social media management can be advantageous for bloggers as these are often a part of the job.

There are also various online courses and certifications available for aspiring bloggers to enhance their skills in blogging, SEO, social media marketing, and more.

Most importantly, a Professional Blogger needs to have a passion for their chosen blog topic, the ability to create engaging content, and the dedication to consistently update and maintain their blog.

 

Professional Blogger Salary Expectations

The average income for a Professional Blogger is approximately $40,000 (USD) per year.

However, earnings can greatly vary based on the blogger’s subject matter, popularity, and revenue streams which may include advertising, sponsored posts, and affiliate marketing.

Experience, consistent content, and audience size also play crucial roles in determining a blogger’s income.

 

Professional Blogger Job Description FAQs

What skills does a professional blogger need?

Professional bloggers need to have strong writing skills and a good command of the language they are blogging in.

They should also have basic knowledge of SEO and how to use it in content creation.

Research skills are essential as they will need to source information for their blog posts.

Besides, they should have social media knowledge and digital marketing skills to promote their blog.

 

Do professional bloggers need a degree?

A degree is not a prerequisite for becoming a professional blogger.

However, a degree in journalism, communications, marketing, or a related field could be beneficial.

What’s more critical is having excellent writing skills, a good understanding of your chosen blog topic, and the ability to engage and grow your audience.

 

What should you look for in a professional blogger’s resume?

A professional blogger’s resume should highlight their writing experience, showing a strong portfolio of published blog posts.

They should also demonstrate their understanding of SEO, social media platforms, and content management systems.

If they have experience in building an audience or in digital marketing, that would also be a plus.

 

What qualities make a good professional blogger?

A good professional blogger should be creative, able to generate fresh ideas for blog posts regularly.

They should also be self-motivated and disciplined as blogging often involves working independently.

Excellent communication skills are also needed to engage with their audience effectively.

Being adaptable and open to learning new technologies or changes in digital trends is also essential.

 

Can professional bloggers make a living from their blogs?

Yes, professional bloggers can make a living from their blogs, but it requires dedication, time, and strategy.

They can earn income through various means such as sponsored content, advertising, affiliate marketing, selling products or services, and speaking engagements.

However, it’s important to note that it can take time to build an audience and generate a substantial income from blogging.

 

Conclusion

And there you have it.

Today, we’ve given you an exclusive peek into the thrilling world of professional blogging.

And guess what?

It’s not just about writing posts.

It’s about shaping the online discourse, one blog post at a time.

With our ready-to-use professional blogger job description template and real-world examples, you’re ready to take the plunge.

But why limit yourself?

Go further with our job description generator. It’s your next step to creating precise job listings or perfecting your resume to a T.

Remember:

Every blog post contributes to the broader conversation.

Let’s shape that discourse. Together.