Promotions Manager Job Description [Updated for 2025]

In the competitive business world, the demand for effective Promotions Managers is on the rise.

Marketing strategies evolve continuously, and with each evolution, the need for skilled professionals who can plan, execute, and oversee innovative promotional campaigns increases.

But let’s delve deeper: What’s really expected from a Promotions Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the dynamics of promotional management,

You’re in the right place.

Today, we present a customizable Promotions Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Promotions Manager Duties and Responsibilities

Promotions Managers plan, direct, and coordinate advertising policies and programs to increase sales of products or services.

They work with the art, copywriting, and sales team to generate promotional strategies that can attract customers and increase revenue.

The duties and responsibilities of a Promotions Manager include:

• Developing and implementing promotional and advertising campaigns
• Collaborating with marketing and sales teams to develop promotional concepts
• Assessing the suitability and economic viability of promotional campaigns
• Monitoring and analyzing the results of promotional and advertising campaigns
• Managing budgets for promotions and controlling expenditure
• Working with media outlets and advertising agencies to negotiate contracts and media buys
• Coordinating with the creative team to design promotional materials
• Ensuring promotional activities are in compliance with regulations and laws
• Identifying target audiences and figuring out the best ways to present products or services to those demographics
• Keeping abreast of marketing trends and innovations to stay competitive

 

Promotions Manager Job Description Template

Job Brief

We are looking for a dynamic Promotions Manager to plan and execute strategic promotional initiatives to boost our company’s brand visibility.

Promotions Manager responsibilities include identifying promotional opportunities, planning and implementing promotional campaigns, monitoring the effectiveness of each campaign, and coordinating with other departments to ensure promotional objectives are met.

Our ideal candidate is creative, analytical, has a strong understanding of the market trends and is able to leverage various promotional platforms to increase our company’s reach.

 

Responsibilities

• Identify promotional opportunities and plan strategic promotional initiatives
• Develop and execute promotional campaigns across various channels
• Monitor and report on the effectiveness of promotional campaigns
• Coordinate with sales, marketing, and product teams to align promotional activities with overall company objectives
• Collaborate with external agencies and partners for promotional activities
• Manage promotional budgets and ensure cost-effectiveness
• Stay up-to-date with market trends and competitor activities
• Provide recommendations for promotional strategies and tactics

 

Qualifications

• Proven work experience as a Promotions Manager, Marketing Manager or similar role
• Excellent understanding of promotional strategies and tactics
• Experience with digital and traditional promotional channels
• Strong analytical skills and data-driven thinking
• Ability to manage multiple projects and meet deadlines
• Excellent communication and teamwork skills
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Promotions Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for events and campaigns.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Promotions Manager Do?

Promotions Managers work in various industries where they are responsible for developing and executing promotional strategies to boost sales and brand awareness.

They collaborate closely with marketing, sales, and creative teams to develop promotional campaigns that align with the company’s overall marketing strategies.

This includes determining the target audience, developing effective promotional messages, and identifying the appropriate promotional mediums.

They are also responsible for managing budgets, ensuring that promotional campaigns remain within set limits and offer a return on investment.

They track and analyze the success of promotional campaigns, making necessary adjustments to ensure the effectiveness of the strategy.

Promotions Managers often coordinate with external vendors or media professionals to execute promotional activities such as events, product launches, contests, or discount offers.

They also have a role in public relations, as they may work with public relations teams to ensure a consistent brand message.

They are responsible for communicating the company’s brand identity in a positive way to the public through their promotional efforts.

 

Promotions Manager Qualifications and Skills

A proficient promotions manager should have the skills and qualifications that meet the needs of the company and role, such as:

• Strong understanding of marketing principles and advertising strategies to develop and implement effective promotional campaigns.
• Exceptional creativity and innovation to devise engaging and compelling promotional activities and events.
• Excellent communication and interpersonal skills to collaborate with various departments, vendors, and clients effectively.
• Ability to analyze market trends and consumer behavior to maximize the impact of promotional efforts.
• Strong project management skills to oversee multiple promotions at the same time, ensuring they are executed on time and within budget.
• Financial acumen to manage budgets and evaluate the return on investment of promotional activities.
• Proficiency in using digital marketing tools and platforms to reach and engage with the target audience.
• Problem-solving skills to address challenges that arise during the planning and execution of promotional campaigns.

 

Promotions Manager Experience Requirements

Entry-level candidates for the role of Promotions Manager generally have 1 to 2 years of experience in marketing, sales, or a related field.

This experience might be gained through internships, part-time roles, or in junior level positions within the marketing team of an organization.

They may have gained exposure to developing and implementing promotions or marketing campaigns, market research, and analysis of promotional results.

Candidates with more than 3 years of experience in promotions management have typically moved beyond entry-level roles.

They have a solid understanding of promotional strategies and have demonstrated the ability to design, develop, and execute promotional campaigns that enhance a product or service’s market presence and drive sales.

Promotions Managers with more than 5 years of experience are considered senior-level and have often overseen multiple successful promotional campaigns.

They may have led teams and managed budgets, demonstrating strong leadership and strategic planning abilities.

At this level, they may be ready for a directorial or executive role in the marketing department.

In all cases, it is crucial for a Promotions Manager to stay up-to-date with market trends and have a good understanding of consumer behavior, as well as being skilled in the use of promotional and marketing software and tools.

 

Promotions Manager Education and Training Requirements

Promotions Managers typically have a bachelor’s degree in marketing, business, advertising, or a related field.

They are expected to have a deep understanding of market trends, consumer behavior, and advertising strategies.

Most positions require familiarity with digital marketing tools and social media platforms.

In addition to the theoretical knowledge, practical experience through internships or entry-level jobs in marketing or sales can be beneficial.

For higher-level or specialized roles, a master’s degree in business administration (MBA) with a focus on marketing, advertising, or communications may be required.

Promotions Managers may also consider obtaining professional certification through organizations such as the American Marketing Association (AMA).

This certification demonstrates a commitment to the profession and a mastery of marketing principles and strategies.

Continuing education is essential in this role as market trends and promotional strategies are constantly evolving.

Therefore, ongoing learning and professional development are often encouraged.

 

Promotions Manager Salary Expectations

A Promotions Manager earns an average salary of $61,672 (USD) per year.

The actual salary can fluctuate based on factors such as experience, the size and industry of the employing company, and the geographical location.

 

Promotions Manager Job Description FAQs

What skills does a Promotions Manager need?

A Promotions Manager should have strong communication, decision-making, and leadership skills.

They should be creative and be able to conceptualize and implement marketing promotions.

Having excellent negotiation skills is also beneficial, as they will often work with partners and vendors.

Organizational skills and the ability to manage multiple projects simultaneously are crucial.

 

Do Promotions Managers need a degree?

While not always required, a bachelor’s degree in marketing, advertising, business management, or a related field is often preferred.

However, relevant experience in promotions, marketing, or sales can also be beneficial and may substitute for formal education.

 

What should you look for in a Promotions Manager resume?

A Promotions Manager resume should showcase a strong background in marketing and promotions, with a history of successful campaign management.

Look for experience in managing marketing budgets, planning and executing promotions, and achieving sales targets.

Proficiency in relevant software and digital marketing tools is also a plus.

 

What qualities make a good Promotions Manager?

A good Promotions Manager is innovative, able to create and implement effective promotional strategies.

They should have excellent leadership skills and be able to motivate and manage a team effectively.

A keen understanding of market trends and consumer behavior is vital.

They should also be results-oriented, with a focus on achieving sales and branding objectives.

 

What are the daily duties of a Promotions Manager?

A Promotions Manager’s typical day might include meeting with team members to discuss ongoing campaigns, brainstorming promotional ideas, and liaising with vendors or partners.

They might also analyze campaign results, adjust strategies as necessary, and report to higher management.

They could also be involved in budget management, ensuring promotional activities stay within allocated funds.

 

Conclusion

And there you have it.

Today, we’ve delved into the ins and outs of being a promotions manager.

Surprise, surprise!

It’s not just about running promotional campaigns.

It’s about creating captivating experiences that grab the market’s attention and drive business growth.

With our invaluable promotions manager job description template and real-life examples, you’re now ready to take the leap.

But why limit yourself?

Dive deeper with our job description generator. It’s your ultimate tool to crafting razor-sharp job listings or refining your resume to perfection.

Remember:

Every promotion is a step towards a greater business success story.

Let’s create that success. Together.

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