Publicity Coordinator Job Description [Updated for 2025]

In the dynamic world of media and communications, the role of a Publicity Coordinator has become increasingly significant.

As society becomes more interconnected, the demand for skilled individuals who can create, manage, and promote our public image escalates.

But what exactly does a Publicity Coordinator do?

Whether you are:

• A job seeker trying to understand the scope of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the nuances of public relations and publicity,

You’ve landed on the right page.

Today, we present a customizable Publicity Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s delve into it.

Publicity Coordinator Duties and Responsibilities

Publicity Coordinators play a critical role in the promotion of an organization, its products or services.

They work closely with media outlets, plan and implement publicity campaigns, and manage public perceptions.

Their key duties and responsibilities include:

• Assisting in the development and implementation of publicity strategies and campaigns
• Coordinating and managing communications with the media, including press releases, interviews, and media events
• Organizing and coordinating promotional events, such as press conferences, open days, and product launches
• Monitoring and analyzing media coverage to gauge the effectiveness of publicity efforts
• Building and maintaining relationships with journalists, bloggers, influencers, and other media professionals
• Creating and managing content for various communication platforms, such as social media, newsletters, and websites
• Assisting in crisis management and mitigating any negative publicity
• Maintaining a database of media contacts and coordinating mailing lists
• Conducting market research to identify new publicity opportunities and trends

 

Publicity Coordinator Job Description Template

Job Brief

We are seeking an organized and driven Publicity Coordinator to join our team.

This role involves managing media relations, coordinating promotional events, and developing creative publicity strategies to enhance our company’s image.

Publicity Coordinator responsibilities include drafting press releases, liaising with the media, tracking coverage, and organizing promotional activities.

Our ideal candidates are excellent communicators with a keen understanding of how media works and a knack for identifying opportunities to enhance our brand visibility.

 

Responsibilities

• Develop and implement publicity strategies to enhance brand visibility
• Coordinate all public relations activities and events
• Write press releases, speeches and other PR copy
• Plan and supervise events, fairs, conferences etc.
• Support the implementation of promotional plans
• Present solutions in times of PR crisis
• Facilitate the resolution of disputes with the public or external vendors
• Liaise with media and handle requests for interviews, statements etc.
• Track media coverage and follow industry trends
• Prepare and submit PR reports

 

Qualifications

• Proven experience as a Publicity Coordinator or similar PR role
• Experience managing media relations (online, broadcast and print)
• Background in researching, writing and editing publications
• Proficient in MS Office and social media
• Familiarity with project management software and video/photo editing is a plus
• Strong communication ability (oral and written)
• Excellent organizational skills
• Ability to work well under pressure
• Creativity and problem-solving aptitude
• BS/BA in Public Relations, Journalism, Communications or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Publicity Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for events or meetings.
• Reporting Structure: Reports to the Public Relations Manager or Director of Communications.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $55,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Publicity Coordinator Do?

Publicity Coordinators typically work for public relations agencies, marketing departments, or businesses in various industries.

They could also work on a freelance basis.

They work closely with other PR professionals, marketing staff, and sometimes directly with clients to ensure that all publicity efforts align with the brand’s message and goals.

Their primary job is to assist in the development and implementation of publicity campaigns.

This could involve creating press releases, organizing press conferences, coordinating interviews, and scheduling promotional events.

They are often in charge of managing media lists and ensuring that all press materials are sent to relevant media outlets on time.

Publicity Coordinators also play a key role in managing the brand’s image in the public eye.

They monitor media coverage, handle any crisis communication, and work to build and maintain relationships with media representatives.

In some cases, they may also be required to track the success of publicity efforts, analyzing metrics and providing reports to senior staff or clients.

This allows the organization to understand the effectiveness of their campaigns and adjust strategies as needed.

 

Publicity Coordinator Qualifications and Skills

A Publicity Coordinator should possess a unique set of skills and qualifications, including:

• Strong communication skills for liaising with media, clients, and the general public, as well as creating and disseminating promotional materials.
• Excellent writing skills to craft compelling press releases, media advisories, and other publicity materials.
• Organizational skills to manage multiple projects and deadlines simultaneously.
• Knowledge of marketing and public relations principles to effectively promote brand image and awareness.
• Strong interpersonal skills to build and maintain relationships with media contacts and influencers.
• Creativity for generating innovative publicity ideas and strategies.
• Ability to handle pressure and react quickly in crisis or negative publicity situations.
• Proficiency in using social media platforms and digital tools for promotion and publicity.
• Experience in event planning and coordination for promotional events.
• Attention to detail to ensure all publicity materials are accurate and consistent with the brand’s message.

 

Publicity Coordinator Experience Requirements

Publicity Coordinators often start with a degree in Public Relations, Communications, Marketing, or a related field.

Entry-level candidates may have 1 to 2 years of experience, often obtained through an internship or part-time role in a public relations agency or a media company’s PR department.

This practical experience can be gained in roles such as Junior Publicity Coordinator, PR Assistant, or Social Media Coordinator.

These roles allow budding Publicity Coordinators to learn how to write press releases, coordinate events, and build relationships with the media, among other responsibilities.

Candidates with more than 3 years of experience usually have developed their publicity skills and industry knowledge in full-time Publicity Coordinator or similar roles.

Those with over 5 years of experience may have led publicity campaigns and could be ready for higher-level positions, such as Publicity Manager or Director of Public Relations.

Some employers may require their senior-level hires to have experience working with high-profile clients or managing large-scale publicity campaigns.

 

Publicity Coordinator Education and Training Requirements

Publicity Coordinators typically have a bachelor’s degree in public relations, journalism, communications, marketing or a related field.

They need a strong understanding of media operations, press release writing, social media management and various publicity strategies.

Some roles may require a Publicity Coordinator to have a background in a particular industry such as fashion, entertainment, publishing or technology.

In these cases, additional coursework, internships or job experience in that field may be beneficial.

Master’s degrees in public relations, communications or marketing could be advantageous for advanced roles or for professionals who want to deepen their knowledge and skills.

Additionally, certification programs in social media management, digital marketing, content creation, or SEO (Search Engine Optimization) can enhance a candidate’s profile.

Publicity coordinators should also be committed to ongoing learning, as the publicity landscape is continuously evolving with the development of new media platforms and communication technologies.

 

Publicity Coordinator Salary Expectations

The average salary for a Publicity Coordinator is $47,500 (USD) per year.

The earnings can vary based on factors such as experience, level of expertise, size of the company, and the geographical location.

 

Publicity Coordinator Job Description FAQs

What skills does a Publicity Coordinator need?

Publicity Coordinators need to have strong written and verbal communication skills as they work directly with media outlets and influencers to promote their organization’s image and products.

They also need to have excellent organizational skills to manage multiple publicity projects at the same time.

Knowledge of social media platforms and marketing techniques is essential, as well as an ability to work well under pressure and meet tight deadlines.

 

Do Publicity Coordinators need a degree?

A degree in public relations, journalism, communications, or a related field is generally required for a Publicity Coordinator role.

Some employers may also accept equivalent professional experience in lieu of a degree.

 

What should you look for in a Publicity Coordinator resume?

A Publicity Coordinator’s resume should exhibit experience in public relations, media relations, or marketing.

Look for proficiency in using various digital marketing tools and social media platforms, as well as experience in event planning and brand promotion.

Excellent written and verbal communication skills are crucial, and so is the ability to manage and coordinate multiple projects simultaneously.

 

What qualities make a good Publicity Coordinator?

A good Publicity Coordinator is creative, strategic, and proactive.

They have a knack for identifying promotional opportunities and crafting compelling narratives to engage the media and the public.

They’re also adept at building and maintaining relationships with media personnel and influencers.

A good Publicity Coordinator is also highly organized, detail-oriented, and able to work under pressure to meet tight deadlines.

 

Is it difficult to hire a Publicity Coordinator?

Hiring a Publicity Coordinator can be challenging due to the specific set of skills and experience required for the role.

It’s important to find a candidate who not only has a solid background in public relations or marketing but also has a clear understanding of your business and industry.

They should also be creative, proactive, and have strong relationships within the media industry.

 

Conclusion

And there you have it.

Today, we’ve shed light on the true essence of being a Publicity Coordinator.

And you know what?

It’s not just about drafting press releases.

It’s about sculpting the public image of a brand, one strategic initiative at a time.

With our go-to publicity coordinator job description template and real-world examples, you’re prepared to step into the limelight.

But why halt your journey there?

Venture further with our job description generator. It’s your next station for meticulously crafted job listings or refining your resume to perfection.

Remember:

Every publicity campaign is a part of the larger narrative.

Let’s shape that narrative. Together.

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