Sales Coordinator Job Description [Updated for 2024]

sales coordinator job description

In the fast-paced world of sales, the role of a Sales Coordinator is crucial.

As business landscapes evolve and expand, the demand for skilled individuals who can streamline, manage, and boost sales operations intensifies.

But let’s delve deeper: What’s truly expected from a Sales Coordinator?

Whether you are:

  • A job seeker trying to understand the nuances of this role,
  • A hiring manager outlining the ideal candidate,
  • Or simply interested in the intricacies of sales coordination,

You’re in the right place.

Today, we present a customizable Sales Coordinator job description template, designed for easy posting on job boards or career sites.

Let’s dive in.

Sales Coordinator Duties and Responsibilities

Sales Coordinators assist the sales team by managing schedules, filing important documents and communicating relevant information.

They ensure the adequacy of sales-related equipment or material, respond to complaints from customers and provide support to the sales team.

Their duties and responsibilities include:

  • Coordinate and follow up with other departments to ensure product availability
  • Provide data and reports to help the sales team
  • Monitor the team’s progress, identify shortcomings and propose improvements
  • Assist in the preparation and organizing of promotional material or events
  • Ensure the adequacy of sales-related equipment or material
  • Handle the processing of all orders with accuracy and timeliness
  • Respond to complaints from customers and give after-sales support when requested
  • Inform clients of unforeseen delays or problems
  • Maintain and update sales and customer records
  • Communicate important feedback from customers internally
  • Ensure sales team have the necessary resources to perform properly


Sales Coordinator Job Description Template

Job Brief

We are seeking a motivated and organized Sales Coordinator to support our sales team and liaise with clients.

The Sales Coordinator’s responsibilities include supporting sales, ensuring order satisfaction, coordinating with other departments, handling administrative duties, and promoting customer satisfaction.

Our ideal candidate has excellent communication skills, is detail-oriented, and is able to multitask effectively.

The primary goal is to facilitate the team’s activities so as to maximize performance and maintain a high level of customer service.



  • Support the sales team with planning and managing logistics
  • Communicate directly with clients, understand their needs and offer solutions
  • Ensure the adequacy of sales-related materials and manage contracts
  • Respond to complaints and resolve issues to maintain high customer satisfaction
  • Coordinate with other departments to ensure compliance with established policies
  • Maintain and update sales and customer records
  • Monitor sales performance through sales tracking tools and report on key performance indicators
  • Assist in the organization of promotional events
  • Provide data and guides to help the sales team
  • Develop and maintain a sales database



  • Proven experience as a sales coordinator or in other administrative roles
  • Strong communication skills with a problem-solving attitude
  • Well-organized and responsible with an aptitude in problem-solving
  • Proficiency in English and in MS Office
  • Excellent verbal and written communication skills
  • A team player with high level of dedication
  • BSc/BA in business administration or relevant field; certification in sales or marketing will be an asset



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: Sales Coordinator
  • Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client meetings.
  • Reporting Structure: Reports to the Sales Manager or Director of Sales.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $45,000 minimum to $65,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Sales Coordinator Do?

Sales Coordinators play a crucial role in various types of businesses, often working as part of a sales team.

They may work in retail, wholesale, manufacturing, or various service industries.

Their primary role is to manage and coordinate all sales activities, from lead generation to closing deals.

They are also responsible for providing support to the sales team, which includes maintaining client relationships, preparing quotations, processing orders, and managing customer complaints.

Sales Coordinators often handle administrative duties such as scheduling meetings, managing sales data and reports, and maintaining an up-to-date customer database.

In addition to administrative tasks, they also contribute to sales strategies, assisting in developing promotional materials and participating in marketing campaigns to increase sales.

A Sales Coordinator may also be responsible for training and mentoring junior sales staff, providing them with the necessary tools and knowledge to succeed in their roles.

Ultimately, the goal of a Sales Coordinator is to ensure the smooth operation of the sales department and to help the team reach their sales objectives.


Sales Coordinator Qualifications and Skills

A competent Sales Coordinator will need a variety of skills and qualifications that align with the role, such as:

  • Outstanding communication skills to efficiently discuss and negotiate with clients, as well as to effectively liaise between the sales team and other departments within the company.
  • Exceptional organizational skills to manage various tasks concurrently, maintain detailed records of sales data, and ensure that all orders are processed efficiently.
  • Strong problem-solving abilities to address issues that might arise during the sales process, from customer complaints to internal disputes.
  • Advanced proficiency in various business software applications, including customer relationship management (CRM) software and data analysis tools.
  • High level of customer service skills to build and maintain strong relationships with clients, ensuring their satisfaction and loyalty.
  • A thorough understanding of the products or services being sold to effectively educate customers and answer their queries.
  • Ability to work well under pressure, meet sales targets, and handle financial details accurately.
  • Leadership skills to guide and support the sales team in achieving their objectives and improving their performance.


Sales Coordinator Experience Requirements

Sales Coordinators typically have at least 1 to 3 years of experience in sales, customer service, or a related field.

This experience can be gained through roles such as Sales Associate, Customer Service Representative, or Sales Intern.

Entry-level Sales Coordinators may have recently graduated from a business or communications program, or have equivalent work experience.

They should have experience with customer relationship management (CRM) systems, sales forecasting, and coordinating sales teams.

Candidates with 3 to 5 years of experience usually have a more profound understanding of sales processes and have often worked in direct sales roles themselves.

They may have experience in team leadership and are likely adept at sales reporting and analysis, project management, and strategic sales planning.

Sales Coordinators with over 5 years of experience often have a track record of successful sales team coordination and have developed advanced communication and organizational skills.

These individuals may be ready for more senior or managerial roles within the sales department.


Sales Coordinator Education and Training Requirements

Sales Coordinators typically have a bachelor’s degree in business, marketing, sales, or a related field.

They require a solid understanding of sales principles and customer service practices, often gained through a combination of education and work experience.

Courses in communication, business, marketing, and consumer behavior can be beneficial.

Sales coordinators must also be familiar with CRM systems and practices, and often need good skills in MS Office applications.

For certain industries, specialized knowledge may be required, and a master’s degree in business administration or a related field may be beneficial.

Some Sales Coordinators may also pursue professional certifications such as Certified Professional Sales Person (CPSP) or Certified Sales Leadership Professional (CSLP), to demonstrate their expertise in the field.

Continuing education and professional development are important in this role, as sales strategies and tools are constantly evolving.

Advanced degrees and certifications can demonstrate a candidate’s commitment to their career and potential for leadership roles.


Sales Coordinator Salary Expectations

A Sales Coordinator earns an average salary of $47,488 (USD) per year.

The actual income can differ based on factors such as experience, skills, the size of the company, and the location of the workplace.


Sales Coordinator Job Description FAQs

What are the essential skills a Sales Coordinator should possess?

Sales Coordinators should have excellent communication and interpersonal skills to effectively interact with clients and the sales team.

They need to have good organizational and multitasking abilities, as they often manage multiple accounts or tasks concurrently.

Moreover, problem-solving skills, decision-making ability, and attention to detail are vital for this role.

Proficiency in MS Office and knowledge of customer relationship management software would be a plus.


What qualifications are necessary for a Sales Coordinator?

A Sales Coordinator typically needs to have a Bachelor’s degree in Business Administration, Marketing, or a related field.

However, some companies may consider candidates with a high school diploma coupled with significant sales or customer service experience.

Additionally, experience with administrative procedures, sales principles, customer service practices, and a knowledge of relevant software applications are usually required.


What does a typical day look like for a Sales Coordinator?

A typical day for a Sales Coordinator might include meetings with the sales team to discuss targets and strategies, communicating with clients to understand their needs, and resolving any sales-related issues.

They also spend time preparing reports on sales metrics, maintaining client records, and assisting with proposals, agreements, and pitches for prospective clients.

Sales Coordinators might also coordinate sales projects and initiatives as needed.


What qualities make a good Sales Coordinator?

A good Sales Coordinator is highly organized, with the ability to manage multiple tasks and deadlines effectively.

They have excellent interpersonal skills, enabling them to foster strong relationships with clients and the sales team.

They’re also proactive, taking the initiative to identify potential issues and implement solutions.

Furthermore, they have a customer-oriented mindset and a strong drive to meet and exceed sales targets.


Is a Sales Coordinator role a good stepping stone for a career in sales?

Yes, the Sales Coordinator role is an excellent stepping stone for a career in sales.

The role gives you a broad understanding of sales processes, customer relationship management, and administrative support within a sales environment.

This role can provide a solid foundation for progression into more senior sales roles, such as Sales Manager or Account Executive.



And there we have it.

Today, we’ve unraveled the intricacies of what being a Sales Coordinator truly entails.

Guess what?

It’s not just about making sales.

It’s about strategizing, organizing and driving a business forward, one sale at a time.

Armed with our comprehensive Sales Coordinator job description template and real-world examples, you’re all geared up to step into the field.

But why limit yourself?

Delve deeper with our job description generator. It’s your essential guide to crafting precise job listings or refining your resume to perfection.


Every successful sale is a step towards the company’s grand vision.

Let’s achieve that success. Together.

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