Sales Engineer Manager Job Description [Updated for 2025]

In the competitive landscape of sales and engineering, the significance of Sales Engineer Managers is paramount.

As technology progresses, there’s a growing demand for proficient individuals who can drive, develop, and protect our sales engineering operations.

Let’s delve into the specifics: What exactly is expected from a Sales Engineer Manager?

Whether you are:

• A job aspirant trying to understand the nitty-gritty of this role,
• A recruitment manager crafting the perfect candidate profile,
• Or just interested in understanding the dynamics of sales engineering management,

You’ve come to the right place.

Today, we present a customizable Sales Engineer Manager job description template, crafted for seamless posting on job boards or career sites.

Let’s dive into the details.

Sales Engineer Manager Duties and Responsibilities

Sales Engineer Managers play a critical role in bridging the gap between the technical team and clients.

They oversee the engineering aspect of a product or service sales, ensuring that the product meets customer needs.

They also manage a team of sales engineers and oversee their performance.

Sales Engineer Managers are responsible for the following duties and responsibilities:

• Leading the sales engineering team and overseeing their performance
• Developing comprehensive knowledge of the technical aspects of the company’s products or services
• Working closely with the sales team to understand customer needs and propose solutions that meet these needs
• Conducting product demonstrations to customers and potential customers
• Assisting in the development of sales strategies and setting targets
• Building and maintaining relationships with clients
• Providing technical training to the sales team
• Collaborating with the product development team to relay customer feedback and contribute to product improvements
• Preparing and delivering technical presentations to explain our company’s products or services to customers
• Consulting with customers and engineers to assess equipment needs and to determine system requirements
• Helping clients solve problems with installed equipment

 

Sales Engineer Manager Job Description Template

Job Brief

We are seeking a dynamic and experienced Sales Engineer Manager to lead our team of sales engineers.

The Sales Engineer Manager will be responsible for driving the technical aspects of the sales process, managing and mentoring the team, and coordinating with other departments to achieve company sales objectives.

Our ideal candidate has a strong technical background, combined with excellent leadership and communication skills.

They should have a deep understanding of our products and services and be able to articulate their benefits to both technical and non-technical customers.

 

Responsibilities

• Manage and lead a team of sales engineers
• Work closely with sales executives to develop and implement sales strategies
• Coordinate with R&D and product management teams to improve products and tailor solutions for clients
• Present product demonstrations and technical presentations to customers
• Provide technical support during sales calls and meetings
• Assess customer needs and suggest appropriate products/services
• Develop technical documentation and sales literature
• Monitor competitors’ products/services and market conditions
• Develop and manage relationships with key customers
• Meet and exceed annual sales targets

 

Qualifications

• Proven work experience as a Sales Engineer or a similar role
• Experience in managing and leading a team
• Strong technical understanding of [specific technology or product line]
• Excellent customer-facing and communication skills
• Ability to explain complex technical concepts to a non-technical audience
• Strong negotiation and sales skills
• BSc degree in Engineering, Computer Science, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities
• Performance bonus

 

Additional Information

• Job Title: Sales Engineer Manager
• Work Environment: This role is primarily office-based, but will require some travel to client sites. Flexibility to work remotely when not traveling is available.
• Reporting Structure: Reports to the Director of Sales or Vice President of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $100,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sales Engineer Manager Do?

A Sales Engineer Manager typically works in industries related to technology, manufacturing, or other fields where complex technical products or services are sold.

They can also work as self-employed consultants.

Their primary responsibility is to lead and manage a team of Sales Engineers.

They oversee the technical aspects of the sales process, ensuring that their team effectively demonstrates how their company’s products or services can meet the potential clients’ needs.

Sales Engineer Managers work closely with the sales team to understand customer requirements and provide sales support.

They assist in securing and renewing orders, as well as meeting established sales targets.

They also coordinate with the research and development, production, or engineering departments to ensure that solutions are viable and will satisfy customer needs.

In addition, they create detailed technical presentations and give product demonstrations to clients.

They may also be required to provide input on product development based on feedback from clients or market trends.

A significant part of their job is to train and mentor junior sales engineers, helping them improve their technical and sales skills.

Sales Engineer Managers are also responsible for providing accurate sales forecasts and reporting to upper management.

They often participate in strategic planning and help shape the company’s sales strategies.

 

Sales Engineer Manager Qualifications and Skills

A proficient Sales Engineer Manager should have the skills and qualifications that align with your job description, such as:

• Technical expertise to understand the product intricacies and articulate the unique selling propositions to customers
• Solid understanding of market dynamics and customer requirements to create targeted sales strategies
• Strong leadership skills to manage a team of sales engineers and inspire them to achieve sales targets
• Excellent communication and presentation skills to interact effectively with clients, understand their requirements and convince them about the product offerings
• Relationship management skills to build and maintain strong, long-lasting customer relationships
• Problem-solving skills to identify and address customer issues promptly and efficiently
• Ability to analyze sales statistics and use this data to improve the sales strategy
• Proficiency in CRM software to manage the sales pipeline and client relationships effectively
• Knowledge of the sales lifecycle and strategies to manage the process from prospecting to closing the deal.

 

Sales Engineer Manager Experience Requirements

Sales Engineer Managers typically have at least 5 to 7 years of experience in sales or a related role, with a portion of that time spent specifically in the engineering industry.

This ensures that they have a thorough understanding of both the sales process and the products or services being sold.

In their early career, they may work as a Sales Representative or Sales Engineer, gradually gaining knowledge about the industry, market trends, and customer needs.

They also gain experience in the technical aspects of products, enabling them to communicate effectively with customers and engineering teams.

Candidates with more than 3 years of experience often hone their skills in strategic planning, team management, and customer relationship building.

They may also gain on-the-job experience in roles such as Business Development Manager, Account Manager, or Senior Sales Engineer.

Professionals with 5 to 7 years of experience usually show a strong track record in sales, leadership, and strategic decision making.

They may have led a sales team, handled key accounts, or developed new business strategies.

These professionals are often ready for a Sales Engineer Manager position, where they will lead a team of sales engineers, formulate sales strategies, and manage customer relationships.

In addition, some companies may require a Sales Engineer Manager to have experience with specific tools or software related to sales management and reporting.

Knowledge of specific engineering sectors may also be required, depending on the nature of the company’s products or services.

 

Sales Engineer Manager Education and Training Requirements

Sales Engineer Managers generally hold a bachelor’s degree in engineering, business administration, marketing, or a related field.

For technical sales, a degree in a field related to the product or service sold such as computer science, information technology or engineering may be necessary.

A master’s degree in business administration (MBA) can also be beneficial for advancement into management roles.

Alongside this, they should have a sound knowledge of sales principles and customer service practices.

Practical experience in sales and an understanding of relevant technical knowledge is important for this role.

For higher positions, companies often require Sales Engineer Managers to have previous work experience in sales, engineering, or both.

Sales Engineer Managers may also need to complete product-specific training, whether through in-house programs or manufacturer training courses.

Some Sales Engineer Managers might also obtain certifications from recognized professional bodies like the Sales Management Association (SMA), which could help demonstrate their professional competency and commitment to the field.

In addition to these, they need to have excellent leadership, communication, and problem-solving skills, as well as the ability to explain complex technical concepts to a non-technical audience.

 

Sales Engineer Manager Salary Expectations

A Sales Engineer Manager earns an average salary of $115,405 (USD) per year.

The actual salary may differ based on factors such as the individual’s level of experience, the size and industry of the employing company, and the geographical location.

 

Sales Engineer Manager Job Description FAQs

What are the key responsibilities of a Sales Engineer Manager?

Sales Engineer Managers lead teams of sales engineers in presenting technical aspects and benefits of products or services to potential clients.

They participate in product development, strategic planning, and customer relations.

They also analyze market trends, develop sales strategies, and manage budgets.

 

What skills does a Sales Engineer Manager need?

Sales Engineer Managers need technical expertise to understand the products or services their company offers.

They require excellent interpersonal skills to build relationships with customers and lead teams.

Other essential skills include strategic planning, financial management, and problem-solving skills.

They should also have robust communication skills to explain complex technical concepts in simple terms.

 

What qualifications does a Sales Engineer Manager need?

A bachelor’s degree in engineering, business, or a related field is typically required for a Sales Engineer Manager position.

Previous experience in sales engineering is also essential.

Some organizations may prefer candidates with a master’s degree in business administration (MBA) or related qualifications.

 

How can one grow in the role of a Sales Engineer Manager?

With the right combination of experience, continued education, and performance success, a Sales Engineer Manager can progress to higher executive roles like Director or VP of Sales.

Some may also branch out to start their own consulting firms or tech startups.

 

What traits make a successful Sales Engineer Manager?

Successful Sales Engineer Managers are technically proficient and have a deep understanding of their product’s market.

They have excellent leadership skills and can motivate their team to achieve sales targets.

They are also skilled communicators, able to effectively convey technical information to non-technical clients and stakeholders.

 

Conclusion

So, there you have it.

Today, we’ve given you a glimpse into the dynamic world of a sales engineer manager.

Surprised?

It’s not just about hitting sales targets.

It’s about engineering successful outcomes, one sales strategy at a time.

Armed with our top-notch sales engineer manager job description template and real-world examples, you’re ready to step up your game.

But why stop here?

Go further with our job description generator. It’s your secret weapon for creating precision-crafted job listings or sharpening your resume to perfection.

Remember:

Every sales strategy contributes to the larger goal.

Let’s engineer success. Together.

How to Become a Sales Engineer Manager (Complete Guide)

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