Sales Strategy Manager Job Description [Updated for 2025]

In today’s competitive market, the role of a Sales Strategy Manager is more crucial than ever.

The business landscape is constantly shifting, and with each new challenge, the demand for skilled strategists who can optimize, drive, and protect our sales efforts grows stronger.

So, what exactly does a Sales Strategy Manager do?

Whether you are:

• A job seeker looking to understand the intricacies of this role,
• A hiring manager aiming to outline the perfect candidate,
• Or simply fascinated by the mechanisms of sales strategy,

You’ve come to the right place.

Today, we present a customizable Sales Strategy Manager job description template, created for effortless posting on job boards or career sites.

Let’s dive right in.

Sales Strategy Manager Duties and Responsibilities

Sales Strategy Managers play a crucial role in developing and implementing effective sales strategies to drive business growth and increase profitability.

They need to be analytical, detail-oriented, and have strong leadership skills to manage and guide the sales team.

Sales Strategy Managers are responsible for the following duties and responsibilities:

• Analyze sales metrics to identify growth opportunities and areas for improvement
• Develop and implement effective sales strategies and set short and long-term sales goals
• Coordinate cross-functional teams to improve overall sales performance
• Prepare monthly, quarterly and annual sales forecasts and present them to the management team
• Monitor and analyze competitive activity, customer, and market trends
• Conduct market research to understand competitors and market trends
• Provide training and mentoring to sales team members to enhance their product knowledge and sales skills
• Establish productive and professional relationships with key personnel in assigned customer accounts
• Negotiate and close agreements with large customers
• Track and report on sales performance and ensure sales quotas are met
• Work closely with marketing team to develop effective sales collateral
• Address potential problems and suggest prompt solutions
• Participate in decisions for expansion or acquisition

 

Sales Strategy Manager Job Description Template

Job Brief

We are looking for a dynamic Sales Strategy Manager to lead and drive our sales initiatives.

Your role will involve developing sales strategies, conducting market research, identifying sales targets, and motivating the sales team to achieve these targets.

Our ideal candidate possesses a deep understanding of the sales process, with a knack for strategic planning and data analysis.

Ultimately, the role of the Sales Strategy Manager is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

 

Responsibilities

• Develop strategic sales plans based on company goals that will promote sales growth and customer satisfaction
• Analyze sales data and market trends, and identify sales opportunities
• Coordinate with sales leadership to determine sales objectives and identify customer targets
• Collaborate with the marketing team to develop lead generation plans
• Prepare sales forecasts and budgets, set targets, and monitor performance
• Identify areas of improvement in sales plans and processes, and make recommendations for improvements
• Conduct competitive analysis to understand market trends and product performance
• Communicate sales plans and targets to the sales team and provide support in customer relationship building
• Develop and implement training programs to enhance sales skills and product knowledge

 

Qualifications

• Proven work experience as a Sales Strategy Manager or similar role
• Excellent knowledge of CRM software and market research methods
• Strong analytical skills with a goal-oriented attitude
• Excellent communication and team management skills
• Experience in setting sales strategies and customer relationship management
• BSc degree in Business Administration, Marketing, Sales or relevant field
• Ability to travel as needed

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sales Strategy Manager
• Work Environment: Office setting with options for remote work. Frequent travel may be required.
• Reporting Structure: Reports to the Director of Sales or Chief Sales Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $95,000 minimum to $135,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sales Strategy Manager Do?

Sales Strategy Managers typically work in diverse industries from tech startups to established manufacturing firms.

Their role is crucial in driving the sales performance of a business.

They are primarily responsible for developing and implementing effective sales strategies.

This includes identifying new market opportunities, designing innovative sales processes, and setting sales targets.

They work closely with the sales team to ensure that the sales objectives align with the company’s business goals.

Sales Strategy Managers also analyze sales metrics and customer feedback to identify trends and forecast future sales.

They use this data to adjust sales strategies as needed, ensuring that the company remains competitive and meets its revenue goals.

Additionally, they collaborate with marketing teams to optimize lead generation processes and improve the quality of leads.

They may also be involved in training sales staff, providing them with the tools and knowledge necessary to effectively sell the company’s products or services.

Overall, a Sales Strategy Manager plays a pivotal role in driving a company’s revenue growth and ensuring its long-term success in the marketplace.

 

Sales Strategy Manager Qualifications and Skills

A successful Sales Strategy Manager should have the skills and qualifications that align with your job description, such as:

• Excellent leadership skills to guide and manage the sales team effectively.
• Strong analytical abilities to assess market trends, identify sales opportunities, and evaluate sales performance.
• Exceptional communication skills to liaise with different departments, present strategies, and convey complex information in a clear and concise manner.
• Problem-solving skills to overcome sales obstacles and challenges, developing and implementing effective solutions.
• Sound knowledge of sales techniques and principles, as well as industry-specific knowledge and trends.
• Financial acumen to manage budgets, forecast sales, and understand financial data.
• Experience with CRM software and data analysis tools.
• Ability to set realistic targets, develop effective sales strategies, and drive the sales team towards achieving these targets.
• Highly motivated, with a proven track record in sales, and the ability to inspire the same motivation in their team.

 

Sales Strategy Manager Experience Requirements

Entry-level candidates for Sales Strategy Manager positions often have around 3 to 5 years of experience in sales, marketing or a related field.

This experience may come through roles such as a Sales Associate, Account Manager or Marketing Coordinator, where they have gained significant knowledge about sales strategies, market research, and customer relationship management.

Candidates with more than 5 years of experience are typically expected to have a rich background in strategic planning and sales leadership.

These professionals might have developed their skills through roles such as a Senior Sales Representative, Sales Team Lead, or Marketing Manager.

Those with more than 7 to 10 years of experience usually come with substantial knowledge and expertise in sales strategy and management.

They may have prior experience in a role like a Senior Sales Strategy Manager or Director of Sales, demonstrating their ability to develop and execute sales strategies, manage a sales team, and achieve sales targets.

These candidates are expected to have strong leadership skills, a deep understanding of market trends, and the ability to leverage data for strategic decision-making.

 

Sales Strategy Manager Education and Training Requirements

Sales Strategy Managers typically require a bachelor’s degree in business administration, marketing, sales, or a related field.

They should have a deep understanding of sales principles, customer relationship management, and business strategy.

Advanced proficiency in data analysis and market research is highly desirable, often obtained through coursework or practical experience.

Some roles may require Sales Strategy Managers to have a master’s degree in Business Administration (MBA) or a related field, particularly for roles in larger organizations or highly competitive industries.

Many Sales Strategy Managers also choose to earn certifications in sales management, strategic management, or related areas to deepen their knowledge and demonstrate their commitment to the role.

Practical experience in a sales or marketing role is often a prerequisite, as Sales Strategy Managers need a solid understanding of customer behaviors, sales team dynamics, and market trends.

Lastly, strong leadership skills and proven ability to manage a team are essential for the role, often developed through previous managerial roles or leadership training programs.

 

Sales Strategy Manager Salary Expectations

A Sales Strategy Manager can expect an average salary of $101,790 (USD) per year.

However, this can vary widely based on factors such as industry, years of relevant experience, and the location of the job.

Other factors that may influence this salary include the size of the company and the specific responsibilities of the role.

 

Sales Strategy Manager Job Description FAQs

What qualifications does a Sales Strategy Manager need?

A Sales Strategy Manager typically needs a bachelor’s degree in Business Administration, Marketing, or a related field.

Some companies may prefer candidates with an MBA.

In addition, several years of experience in sales, marketing, or business strategy is generally required, preferably in a leadership role.

Knowledge of CRM systems and the ability to analyze sales data is also crucial.

 

What are the daily duties of a Sales Strategy Manager?

Sales Strategy Managers typically start their day by reviewing sales data and checking in with their team.

They might then spend time developing sales strategies, setting sales goals, or working on pricing strategies.

They may also meet with other department heads to align sales objectives with company goals.

Additionally, they might spend time training and mentoring sales team members.

 

What qualities make a good Sales Strategy Manager?

A good Sales Strategy Manager is analytical, able to assess complex sales data and use it to inform strategy.

They should also be a strong communicator, capable of conveying complex strategies to their team and persuading others of their value.

Leadership skills are key, as they will need to motivate and guide their team.

Lastly, a good Sales Strategy Manager should be results-driven, always pushing to meet or exceed sales objectives.

 

What should you look for in a Sales Strategy Manager resume?

In a Sales Strategy Manager’s resume, look for a strong background in sales or marketing, with several years of experience in a leadership role.

They should have experience developing and implementing sales strategies and should be familiar with CRM systems.

Evidence of successful sales campaigns or strategies they’ve led can be a strong indicator of their ability to perform in the role.

 

Is it difficult to hire a Sales Strategy Manager?

Hiring a Sales Strategy Manager can be challenging due to the specific combination of skills and experience required.

The role requires both strategic thinking and practical sales experience, as well as leadership abilities.

However, with careful screening and thoughtful interview questions, you can find a candidate who will drive your sales team to success.

 

Conclusion

And there you have it.

Today, we’ve given you a glimpse into the dynamic world of a Sales Strategy Manager.

Surprised?

It’s not just about closing sales deals.

It’s about strategically driving growth and generating revenue, one sales strategy at a time.

With our comprehensive Sales Strategy Manager job description template and real-world examples, you’re fully equipped to make a leap.

But why end your journey here?

Dig deeper with our job description generator. It’s your key to crafting precise job listings or honing your resume to ultimate perfection.

Always remember:

Every sales strategy is a stepping stone towards business growth.

Let’s drive that growth. Together.

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