Sales Team Leader Job Description [Updated for 2025]

In the competitive business world, the role of a Sales Team Leader has never been more crucial.

As companies strive to push their boundaries, the demand for strategic, results-driven leaders who can effectively manage and motivate sales teams escalates.

But let’s dig deeper: What’s truly expected from a Sales Team Leader?

Whether you are:

• A job seeker trying to understand the depth of this role,
• A hiring manager defining the perfect candidate,
• Or simply interested in the dynamic world of sales leadership,

You’re in the right place.

Today, we present a customizable Sales Team Leader job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Sales Team Leader Duties and Responsibilities

Sales Team Leaders are responsible for guiding and motivating sales teams to improve their performance and reach sales targets.

They also need to have a deep understanding of the products or services being sold and the market trends.

Sales Team Leaders have the following duties and responsibilities:

• Set individual sales targets and develop sales plans to meet these goals
• Monitor the team’s sales performance and report on metrics
• Coach and mentor sales team members to improve their skills and knowledge
• Develop a sales strategy to achieve organizational sales goals and revenues
• Co-ordinate sales action plans for individual salespeople
• Forecast annual, quarterly, and monthly sales goals
• Assist sales personnel in establishing personal contact and rapport with top echelon decision-makers
• Conduct regular sales meetings to assess company progress
• Collaborate with marketing to identify and reach out to potential clients
• Handle customer complaints and resolve them to maintain trust
• Prepare budgets and approve expenditures
• Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules etc.

 

Sales Team Leader Job Description Template

Job Brief

We are seeking a skilled and results-driven sales team leader to lead and manage our sales team.

In this role, you will be responsible for setting and achieving sales goals, training and mentoring team members, developing and implementing sales strategies, and monitoring performance.

The ideal candidate will demonstrate strong leadership skills, the ability to develop and maintain customer relationships, and a strong understanding of the sales process.

 

Responsibilities

• Set and track sales targets for the team
• Develop and maintain relationships with key clients
• Report on sales metrics and suggest improvements
• Prepare monthly, quarterly and annual sales forecasts
• Use customer feedback to generate ideas about new features or products
• Research and discover methods to increase customer engagement
• Ensure sales, finance and legal policies and procedures are met
• Build an open-communication environment for your team
• Liaise with marketing and product development departments to ensure brand consistency and increase sales

 

Qualifications

• Proven work experience as a sales team leader or sales manager
• Experience managing a high performance sales team
• Knowledge of CRM software and Microsoft Office (Microsoft Excel in particular)
• Understanding of sales performance metrics
• An ability to understand and analyze sales performance metrics
• Solid customer service attitude with excellent negotiation skills
• Strong communication and team management skills
• BSc degree in Sales, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sales Team Leader
• Work Environment: Office setting. Some travel may be required for meetings or client visits.
• Reporting Structure: Reports to the Sales Manager or Director of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sales Team Leader Do?

Sales Team Leaders are key players in the business development sector, primarily overseeing and directing the activities of a sales team.

Their role involves setting sales goals, developing sales plans, and tracking sales performance.

This also includes analyzing sales data and forecasting future sales trends.

They are responsible for coaching and mentoring team members, providing them with the necessary training and support to improve their sales skills, and achieving their individual sales targets.

Sales Team Leaders often handle customer complaints and resolve any issues that may arise during the sales process.

They also play a critical role in building and maintaining relationships with key clients, and often participate in client meetings or negotiations.

They work closely with other departments, such as marketing and product development, to ensure that the sales team is aligned with the company’s goals and objectives.

Ultimately, the role of a Sales Team Leader is to guide their team towards achieving the company’s sales targets, while also ensuring the highest level of customer satisfaction.

 

Sales Team Leader Qualifications and Skills

A successful Sales Team Leader should have the skills and qualifications that are necessary for effective leadership, sales management, and customer service.

These include:

• Experience in sales along with proven ability to meet or exceed targets.
• Leadership skills to manage, inspire, and guide a team towards achieving sales goals.
• Communication skills to effectively interact with team members, customers, and higher management.
• Analytical skills to assess team performance, identify areas for improvement, and implement necessary changes.
• Problem-solving skills to handle any obstacles that may hinder the team’s performance.
• Strong customer service skills to foster long-term relationships with clients, addressing their needs and resolving their issues.
• Organizational skills to manage multiple tasks, prioritize responsibilities, and ensure that the team operates efficiently.
• Decision-making skills to guide team strategy, address challenges, and make choices that benefit the overall sales process.

 

Sales Team Leader Experience Requirements

Sales Team Leaders typically have a minimum of 3-5 years of experience in sales, often starting out in entry-level sales roles such as Sales Representative or Sales Associate.

In these positions, they cultivate their knowledge of sales techniques, customer relationship management, and industry-specific trends.

Some professionals also gain valuable experience through internships, part-time roles, or even volunteer sales positions.

This practical experience in understanding customers’ needs and negotiating deals is crucial to the role of a Sales Team Leader.

Candidates aiming for a Sales Team Leader role should also have a minimum of 1-2 years of team management experience.

This can be gained in roles such as Assistant Sales Manager or Sales Supervisor, where they gain leadership skills and experience in training and managing a sales team.

In addition, those with more than 5 years of experience in sales management are usually considered for senior leadership roles.

In these positions, they have demonstrated their ability to meet sales targets, strategize sales plans, and manage a high-performing sales team.

Having industry-specific sales experience can also be advantageous, as it provides a deep understanding of the unique challenges and opportunities within that particular market.

 

Sales Team Leader Education and Training Requirements

Sales Team Leaders typically possess a bachelor’s degree in fields such as business administration, marketing, finance, or a related field.

They should have a solid understanding of sales principles, excellent communication skills, and the ability to motivate and lead a team.

Professional experience in a sales role is vital, as this position requires practical knowledge of sales processes and customer relationship management.

While not always required, a master’s degree in business administration or a related field can be beneficial, especially for roles in large corporations where strategic decision-making is essential.

Certifications in sales management, leadership, or customer relationship management can add value to a candidate’s profile.

These programs can help develop advanced skills and showcase a candidate’s commitment to their professional growth.

Continual training is crucial in this role due to the rapidly evolving nature of sales strategies and technologies.

This training can be through in-house programs, workshops, or seminars focusing on sales strategies, team management, and customer service excellence.

 

Sales Team Leader Salary Expectations

A Sales Team Leader can expect to earn an average salary of $60,000 (USD) per year.

However, the actual salary may vary based on factors such as experience, performance, the size of the team they are leading, the industry in which they are working, and the geographical location of their employment.

Additional bonuses and commission can also significantly increase a Sales Team Leader’s total compensation.

 

Sales Team Leader Job Description FAQs

What skills are important for a Sales Team Leader?

Sales Team Leaders should have excellent communication, leadership, and interpersonal skills.

They should be proficient in sales techniques, customer relations, and team management.

They should also have the ability to motivate team members, track sales data, and develop strategies to improve sales and performance.

 

Do Sales Team Leaders need a specific degree?

While a degree is not always required, many employers prefer candidates with a degree in business, marketing, or a related field.

However, extensive experience in sales, particularly in leadership roles, can also be highly valuable.

 

What should you look for in a Sales Team Leader resume?

Look for a solid sales background with proven success in meeting or exceeding sales targets.

It’s also crucial to look for experience in managing and leading sales teams.

Skills in using sales software, handling customer complaints, and developing sales strategies should be evident in their resume.

 

What qualities make a good Sales Team Leader?

A good Sales Team Leader is driven, motivated, and has the ability to inspire their team to reach sales targets.

They should be good at problem-solving, decision-making, and have excellent negotiation skills.

They should also have strong emotional intelligence to handle both client and team issues effectively.

 

What are the daily duties of a Sales Team Leader?

A Sales Team Leader’s daily duties include setting sales targets, training and motivating team members, tracking sales data, liaising with management, handling customer complaints, and developing strategies to improve sales.

They may also be involved in hiring new sales staff and conducting performance evaluations.

 

Is it difficult to hire Sales Team Leaders?

Hiring Sales Team Leaders can be challenging due to the balance of skills required.

They need to have solid sales skills and experience, coupled with excellent leadership abilities.

Attracting the right candidate often involves offering competitive compensation, opportunities for advancement, and a positive team culture.

 

Conclusion

There you go!

Today, we’ve given you a backstage pass to the exhilarating world of a sales team leader.

And guess what?

It’s not just about closing deals.

It’s about charting the roadmap to success, one sale at a time.

Equipped with our indispensable sales team leader job description template and real-world examples, you’re ready to take the plunge.

But why draw the line there?

Delve deeper with our job description generator. It’s your passport to precision-crafted job listings or refining your resume to a tee.

Remember:

Every sale is a stepping stone to greater success.

Let’s create that success. Together.

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