Sales Training Coordinator Job Description [Updated for 2025]

In the modern business landscape, the role of sales training coordinators is becoming increasingly critical.

As businesses evolve, the need for skilled professionals who can develop, implement, and manage sales training programs escalifies.

But let’s demystify this role: What’s truly expected from a sales training coordinator?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager looking for the perfect fit for your team,
• Or simply curious about the dynamics of sales training coordination,

You’re in the right place.

Today, we introduce a customizable sales training coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s delve into it.

Sales Training Coordinator Duties and Responsibilities

Sales Training Coordinators oversee the training processes of a company’s sales team.

They develop, coordinate and deliver training programs to enhance the skills of the sales staff.

Their main aim is to ensure the sales team has the skills and knowledge necessary to meet sales targets and increase company profits.

Their duties and responsibilities include:

• Assessing the training needs of the sales staff through job analysis, career paths, and consultation with managers
• Designing and expanding training and development programs based on the needs of the organization and the individual
• Working with sales managers to address learning issues, instruction problems, or new educational needs regarding specific employees or departments
• Managing the production of program materials for training courses which may include educational technology
• Implementing, administering and monitoring effectiveness of training programs to evaluate success and identify areas for improvement
• Ensuring all training activities and materials comply with legal and company regulations
• Meeting with sales leaders to create strategic training initiatives and define business goals
• Conducting follow-up studies of all completed training to evaluate and measure results and improve the training program
• Developing a wide variety of training methods to ensure maximum effectiveness of training program
• Modifying and improving existing training programs
• Maintaining understanding of new products and services and their impact on sales techniques

 

Sales Training Coordinator Job Description Template

Job Brief

We are seeking a motivated and detail-oriented Sales Training Coordinator to manage our sales training programs.

The Sales Training Coordinator’s responsibilities include identifying training needs based on skills gap analyses, developing group and individual learning courses, and managing the training budget.

The ideal candidate is expected to have a thorough understanding of our products and the ability to design training modules that will prepare our sales team for success.

 

Responsibilities

• Assess the training needs of the sales team through job analysis, career paths, and consultation with managers
• Develop, implement, and manage training programs for the sales department
• Coordinate and manage the creation of sales training materials
• Conduct seminars, workshops, individual training sessions, etc.
• Prepare educational material such as module summaries, videos, etc.
• Support and mentor new employees
• Keep attendance and other records
• Manage training budgets
• Conduct evaluations to identify areas of improvement
• Monitor employee performance and response to training

 

Qualifications

• Proven experience as a Sales Training Coordinator or similar role
• Experience in sales and customer service
• Proficiency in MS Office (especially PowerPoint); e-learning software is an asset
• Phenomenal communication, presentation and public speaking skills
• Organizational and time management abilities
• Critical thinking and decision making
• BSc/BA in Business, Psychology, Sales or relevant field
• Certification in training (e.g. CTP (Certified Training Professional)) is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sales Training Coordinator
• Work Environment: Office setting with occasional travel for training sessions or industry conferences.
• Reporting Structure: Reports to the Sales Director or Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $56,000 minimum to $94,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sales Training Coordinator Do?

Sales Training Coordinators are vital in the sales department of any company across a variety of industries.

They may also work as consultants or trainers at a training firm.

Their primary responsibility is to design, organize, and implement training programs for the sales team.

These programs aim to equip the sales team with the skills, knowledge, and techniques needed to improve their sales performance.

Sales Training Coordinators work closely with sales managers to identify the training needs of the team and tailor programs to meet these needs.

They may cover a wide range of topics, from sales techniques and negotiation skills to product knowledge and customer relationship management.

They are also responsible for evaluating the effectiveness of the training programs.

This involves gathering feedback from participants, assessing changes in sales performance, and continuously updating and improving the training curriculum.

Furthermore, Sales Training Coordinators often manage and monitor the training budget, ensure that all training materials and resources are up to date, and sometimes even deliver training sessions themselves.

Their goal is to foster a competent, motivated, and high-performing sales team that can effectively meet their sales targets and contribute to the company’s overall success.

 

Sales Training Coordinator Qualifications and Skills

A proficient Sales Training Coordinator should possess the following skills and qualifications:

• Excellent communication skills to clearly and effectively conduct training sessions, briefings and presentations.
• Strong organizational skills to manage multiple training schedules, materials and modules efficiently.
• Knowledge of various training techniques and tools to create engaging and effective training programs.
• Strong interpersonal skills to build and maintain relationships with sales teams and management.
• Ability to work collaboratively with other departments to understand the sales team’s training needs and develop suitable programs.
• Problem-solving skills to identify gaps in training and implement solutions.
• Experience in sales or a deep understanding of sales techniques, strategies, and methodologies.
• Ability to analyze sales data to assess the effectiveness of training programs and make necessary adjustments.
• Leadership skills to motivate and guide sales teams towards achieving their sales targets.

 

Sales Training Coordinator Experience Requirements

Entry-level candidates for the role of Sales Training Coordinator usually have 1 to 2 years of experience in a sales or training role.

This experience could be gained through internships, part-time roles, or on-the-job training in related positions such as Sales Associate or Training Assistant.

Candidates with more than 3 years of experience often have gained a solid understanding of sales processes, training methods, and business operations, frequently honed in roles such as Sales Representative or Training Specialist.

Those with over 5 years of experience are typically well-versed in coordinating and leading training programs, and often have some degree of leadership or managerial experience.

They are adept at developing and implementing training initiatives tailored to the sales team’s needs.

These candidates may have worked as Senior Sales Trainers or Training Managers, and may be ready for more strategic or supervisory roles within the organization.

In addition to these experience benchmarks, many employers seek candidates with a proven track record of sales success, strong communication and organizational skills, and familiarity with sales software and technology.

 

Sales Training Coordinator Education and Training Requirements

Sales Training Coordinators typically hold a bachelor’s degree in business, marketing, sales or a related field.

They must have a solid understanding of sales techniques, strategies, and product knowledge.

This can be gained from experience in a sales role or specialized sales training programs.

Sales Training Coordinators are often required to have previous experience in sales or training, demonstrating their ability to understand and impart sales strategies and techniques.

A master’s degree in business administration or a related field may be advantageous, particularly for positions in larger corporations or for career advancement.

In addition, they could benefit from specific certifications related to sales or training, such as the Certified Professional in Training Management (CPTM) or Certified Sales Professional (CSP) qualifications.

These certifications demonstrate a commitment to the field and can provide an edge over other candidates.

Continual professional development is important in this role, to keep up with the latest sales trends and training techniques.

This could involve attending workshops, seminars, or additional courses.

 

Sales Training Coordinator Salary Expectations

A Sales Training Coordinator typically earns an average salary of $53,400 (USD) per year.

The exact salary may vary depending on factors such as the individual’s level of experience, educational background, the size of the company, and the geographical location.

 

Sales Training Coordinator Job Description FAQs

What skills does a Sales Training Coordinator need?

Sales Training Coordinators need to have excellent communication skills, both verbal and written, as they will be creating and presenting training materials.

They should also have strong organizational skills to manage multiple training programs simultaneously.

They should have good interpersonal skills to understand the learning needs of the sales team, and analytical skills to assess the effectiveness of the training programs.

 

Do Sales Training Coordinators need a degree?

While not always required, many employers prefer Sales Training Coordinators to have a bachelor’s degree in Business Administration, Human Resources, or a related field.

Extensive experience in sales or sales training could also be considered as an alternative to a degree.

Certifications related to sales or training, such as Certified Professional in Learning and Performance (CPLP), can be advantageous.

 

What should you look for in a Sales Training Coordinator resume?

When reviewing a Sales Training Coordinator resume, look for evidence of experience in sales or training roles, as well as any experience in designing and implementing training programs.

Knowledge or certification in sales methodologies or training techniques is a plus.

Also, look for skills such as leadership, communication, project management, and the ability to work with diverse teams.

 

What qualities make a good Sales Training Coordinator?

A good Sales Training Coordinator is approachable, encouraging, and patient as they may need to train individuals with various skill levels.

They should be able to engage and motivate their trainees.

They should also be creative in developing engaging training materials.

Finally, they must be able to analyze training outcomes and make necessary improvements to enhance future training.

 

Is it challenging to hire a Sales Training Coordinator?

Hiring a Sales Training Coordinator can be challenging due to the specific skill set and experience required.

Companies need someone who not only understands sales but also has the ability to effectively train others.

As this role is crucial for enhancing the productivity of the sales team, finding the right candidate is essential.

Offering competitive salaries and benefits, as well as opportunities for professional growth, can help attract the best candidates.

 

Conclusion

And there you have it.

Today, we’ve given you a sneak peek into the dynamic world of a Sales Training Coordinator.

And guess what?

It’s not just about closing deals.

It’s about cultivating relationships, developing strategies, and empowering a sales team to achieve its fullest potential.

With our handy Sales Training Coordinator job description template and real-world examples, you’re all primed to make your move.

But why stop at just that?

Take a deeper dive with our job description generator. It’s your secret weapon to creating precision-targeted listings or honing your resume to absolute perfection.

Remember:

Every sale, every training session, contributes to the bigger picture.

Let’s shape the future of sales. Together.

How to Become a Sales Training Coordinator (Complete Guide)

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