Salesforce Marketing Cloud Developer Job Description [Updated for 2025]

In the era of digital transformation, the demand for Salesforce Marketing Cloud Developers is on the rise.

As technology continues to advance, there’s a growing need for skilled individuals who can develop, enhance, and secure our marketing cloud infrastructure.

But let’s delve deeper: What’s exactly expected from a Salesforce Marketing Cloud Developer?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of Salesforce Marketing Cloud development,

You’ve come to the right place.

Today, we present a customizable Salesforce Marketing Cloud Developer job description template, designed for convenient posting on job boards or career sites.

Let’s dive right into it.

Salesforce Marketing Cloud Developer Duties and Responsibilities

Salesforce Marketing Cloud Developers handle a variety of tasks related to developing and maintaining Salesforce Marketing Cloud platforms.

They play a critical role in managing and leveraging data to design, implement and maintain customer journeys.

The key duties and responsibilities of a Salesforce Marketing Cloud Developer include:

• Developing and maintaining Salesforce Marketing Cloud platforms
• Creating and managing customer journey maps, email campaigns, and automation workflows
• Working with stakeholders to gather requirements and implement marketing solutions
• Designing and executing A/B testing procedures to assess the efficiency of campaigns
• Ensuring all marketing strategies adhere to industry policies and best practices
• Maintaining the Salesforce Marketing Cloud, including troubleshooting and resolving issues as they arise
• Training and supporting other team members on the Salesforce Marketing Cloud platform
• Assisting in data integration, ensuring customer data is accurately captured, stored and utilized
• Keeping up-to-date with the latest Salesforce updates and new technologies to drive continuous improvement

 

Salesforce Marketing Cloud Developer Job Description Template

Job Brief

We are looking for a Salesforce Marketing Cloud Developer to join our team.

This role involves managing our Salesforce Marketing Cloud (SFMC) platform to drive effective digital marketing campaigns and solutions.

The successful candidate will be responsible for designing, implementing, and maintaining Salesforce solutions that enhance our marketing efforts.

 

Responsibilities

• Develop and implement SFMC email campaigns, journeys, and automations
• Manage and maintain our SFMC data models and data integrations
• Customize Salesforce to create customer-specific solutions
• Identify opportunities for improving the effectiveness of marketing campaigns
• Design and develop Salesforce solutions that enhance user experience
• Monitor and troubleshoot SFMC platforms and systems
• Keep abreast with new Salesforce features and functionalities
• Document all Salesforce development and coding work
• Work closely with marketing teams to understand their needs and translate them into technical requirements
• Ensure compliance with Salesforce best practices and industry standards

 

Qualifications

• Proven work experience as a Salesforce Developer, preferably in a Marketing Cloud environment
• Deep understanding of SFMC tools such as Journey Builder, Email Studio, Automation Studio, and Content Builder
• Familiarity with Salesforce development languages including Apex, Visualforce, and Lightning Component Framework
• Experience with data modeling, custom objects, and data security
• Proficiency in HTML, CSS, JavaScript, SQL, and AMPscript
• Strong analytical and problem-solving skills
• BSc degree in Computer Science, Engineering or relevant field
• Salesforce Developer Certification is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Salesforce Marketing Cloud Developer
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Lead Salesforce Developer or CRM Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $95,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Salesforce Marketing Cloud Developer Do?

Salesforce Marketing Cloud Developers usually work for businesses across a variety of industries or within IT firms, providing specialized solutions for marketing automation, customer journey management, analytics, and more.

Their primary responsibility is to design, develop, and implement marketing strategies within the Salesforce Marketing Cloud platform.

They use scripting languages like AMPscript and SQL to create personalized, dynamic content and marketing automation.

The Salesforce Marketing Cloud Developer works closely with other IT professionals and marketing teams to understand their needs and translate these into technical requirements.

They are also responsible for testing and troubleshooting the solutions they build to ensure optimal performance.

Their role includes creating and managing data extensions, integrations, and API developments.

They also monitor and maintain marketing campaigns, analyzing their performance and making necessary adjustments for better results.

They often provide training and support to end-users, ensuring they can effectively utilize the platform.

They are also responsible for staying up-to-date with Salesforce updates and introducing new features and functionalities as needed to meet business objectives.

 

Salesforce Marketing Cloud Developer Qualifications and Skills

A proficient Salesforce Marketing Cloud Developer should possess a wide range of technical skills, professional experience, and personal attributes, such as:

• Expertise in Salesforce Marketing Cloud platforms and related technologies, including Email Studio, Journey Builder, Automation Studio, and Salesforce DMP.
• Strong understanding of data modelling and SQL to manage data within Salesforce Marketing Cloud.
• Proficiency in HTML, CSS, and JavaScript to build and customize email templates and landing pages within Salesforce Marketing Cloud.
• Ability to develop, test, and troubleshoot AMPscript for dynamic personalization and business logic within Salesforce Marketing Cloud.
• Experience in integrating Salesforce Marketing Cloud with other systems and platforms, using REST and SOAP APIs.
• Strong analytical skills to understand business requirements and translate them into technical solutions.
• Excellent problem-solving skills to identify, troubleshoot, and resolve issues quickly and efficiently.
• Good interpersonal and communication skills to effectively collaborate with stakeholders, present complex technical information in a clear and concise manner, and facilitate training and user adoption.
• Detail-oriented, organized, and able to manage multiple projects and deadlines in a fast-paced, changing environment.
• Certification in Salesforce Marketing Cloud, such as Email Specialist, Consultant, or Developer, is typically preferred.

 

Salesforce Marketing Cloud Developer Experience Requirements

Salesforce Marketing Cloud Developers typically need to have a minimum of 2 to 3 years of experience in Salesforce Marketing Cloud (SFMC) platform.

This experience often comes from roles such as Salesforce Developer, CRM Developer or related positions within the Salesforce ecosystem.

In their early career, these professionals should have gained significant experience in Email Studio, Mobile Studio, Automation Studio, and Journey Builder within the Salesforce Marketing Cloud.

Candidates with 3 to 5 years of experience are often expected to have a deeper understanding of SFMC, including knowledge of AMPscript, SQL, and APIs. Experience in data management, segmentation, and reporting is also important.

Those with over 5 years of experience often have managerial or leadership experience and are ready for senior or team-lead positions.

They should have a proven record of designing and implementing complex solutions within the SFMC platform and guiding teams to execute marketing strategies effectively.

In addition to these experience requirements, Salesforce Marketing Cloud Developers should have relevant Salesforce certifications.

A certification like the Salesforce Certified Marketing Cloud Developer is highly desirable and acts as a testament to their expertise in the platform.

 

Salesforce Marketing Cloud Developer Education and Training Requirements

Salesforce Marketing Cloud Developers typically hold a bachelor’s degree in information technology, computer science, or a related field.

They are expected to have extensive knowledge of Salesforce Marketing Cloud and its capabilities.

This includes familiarity with SQL, SOAP and REST APIs, and Salesforce AMPscript and SSJS scripting languages.

In addition to formal education, Salesforce Marketing Cloud Developers are often required to have the Salesforce Certified Marketing Cloud Developer certification.

This certification confirms the developer’s expertise in developing data models, user interfaces, business logic, and other components for digital marketing.

Experience with additional programming languages such as JavaScript, Ruby, or Python can also be beneficial.

For those seeking to advance in this career path, further Salesforce certifications, like the Marketing Cloud Consultant certification, can highlight a candidate’s expert understanding of digital marketing and the Salesforce platform.

Continuing education and staying updated with the latest Salesforce updates and releases is a crucial part of the job role.

This can be achieved through regular training and hands-on experience.

In the technology industry, candidates who show commitment to ongoing learning are often viewed as more desirable by potential employers.

 

Salesforce Marketing Cloud Developer Salary Expectations

A Salesforce Marketing Cloud Developer can expect to earn an average salary of $115,000 (USD) per year.

The actual earnings can fluctuate depending on factors such as relevant work experience, certifications, geographical location, and the size of the hiring company.

 

Salesforce Marketing Cloud Developer Job Description FAQs

What skills does a Salesforce Marketing Cloud Developer need?

A Salesforce Marketing Cloud Developer should have a strong understanding of Salesforce Marketing Cloud (SFMC) technologies and tools.

They should have proficiency in SQL, AMPscript, SSJS, and HTML/CSS.

This role also requires data management skills and a solid understanding of digital marketing strategies.

Good communication and problem-solving skills are also important for collaborating with team members and solving technical issues.

 

Do Salesforce Marketing Cloud Developers need a degree?

While many Salesforce Marketing Cloud Developers hold degrees in fields like Computer Science, Information Technology, or related areas, it’s not always a requirement.

Relevant work experience and proven skills in working with Salesforce Marketing Cloud can often substitute for formal education.

However, Salesforce certification, such as Salesforce Certified Marketing Cloud Developer, is highly desirable.

 

What should you look for in a Salesforce Marketing Cloud Developer resume?

A Salesforce Marketing Cloud Developer resume should demonstrate a strong technical skill set, including experience with SFMC, SQL, AMPscript, SSJS, and HTML/CSS.

Look for a proven track record of developing, testing, and deploying marketing solutions within the Salesforce platform.

Certifications like Salesforce Certified Marketing Cloud Developer or Salesforce Certified Marketing Cloud Email Specialist can also be a significant plus.

 

What qualities make a good Salesforce Marketing Cloud Developer?

A good Salesforce Marketing Cloud Developer has strong problem-solving abilities to tackle complex technical challenges.

They must be detail-oriented to ensure accuracy in coding and data management.

They should also be self-motivated and able to work independently, but also be team players who can collaborate with other professionals.

Keeping up-to-date with new SFMC features, technology trends, and digital marketing strategies is also a sign of a dedicated developer.

 

Is it difficult to hire a Salesforce Marketing Cloud Developer?

Hiring a Salesforce Marketing Cloud Developer can be challenging due to the specific and technical nature of the role.

The demand for these professionals often outpaces the supply, making it a competitive market.

Offering competitive salaries, opportunities for continuous learning, and a flexible work environment can help attract top talent.

 

Conclusion

So there you have it.

Today, we’ve unveiled the essence of being a Salesforce Marketing Cloud Developer.

And guess what?

It’s not just about developing and managing Salesforce applications.

It’s about building a robust marketing strategy, one cloud-based solution at a time.

With our comprehensive Salesforce Marketing Cloud Developer job description template and real-world examples, you’re now ready to make your move.

But why end here?

Delve deeper with our job description generator. It’s your gateway to creating laser-focused job listings or refining your resume to perfection.

Remember:

Every developed solution is a part of the bigger marketing picture.

Let’s construct that future. Together.

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