Salesforce Marketing Manager Job Description [Updated for 2025]

In the modern era of business automation, the role of a Salesforce Marketing Manager has become increasingly crucial.

As the pace of technology accelerates, the demand for skilled professionals who can effectively leverage, enhance, and protect our digital marketing infrastructure is on the rise.

But let’s delve deeper: What does a Salesforce Marketing Manager role truly entail?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of Salesforce marketing management,

You’ve landed in the right spot.

Today, we reveal a customizable Salesforce Marketing Manager job description template, created for straightforward posting on job boards or career sites.

Let’s dive right in.

Salesforce Marketing Manager Duties and Responsibilities

Salesforce Marketing Managers are tasked with overseeing and guiding the strategies that revolve around the use of Salesforce to enhance marketing efforts.

They leverage their expertise in Salesforce, digital marketing, and project management to improve efficiency and effectiveness of marketing campaigns.

Their primary duties and responsibilities include:

• Developing and implementing comprehensive marketing strategies using Salesforce tools
• Monitoring and analyzing data within Salesforce to evaluate the effectiveness of marketing initiatives
• Training and guiding team members on how to utilize Salesforce for marketing purposes
• Collaborating with various teams to ensure Salesforce usage aligns with overall business goals
• Optimizing and customizing Salesforce to improve user experience and functionality
• Conducting regular audits of Salesforce data to ensure accuracy and consistency
• Managing and resolving any technical issues within Salesforce
• Keeping up-to-date with the latest Salesforce features and updates
• Creating and maintaining documentation on Salesforce processes and best practices
• Report on key metrics and provide recommendations for improving marketing strategies
• Ensuring the security and confidentiality of all data within Salesforce

 

Salesforce Marketing Manager Job Description Template

Job Brief

We are seeking a skilled Salesforce Marketing Manager to lead our efforts in harnessing the power of Salesforce’s marketing cloud.

The ideal candidate will have a deep understanding of data-driven marketing and experience in leveraging Salesforce’s suite of tools to create effective marketing strategies.

As a Salesforce Marketing Manager, you will be responsible for designing and implementing marketing automation workflows, performing data segmentation and analysis, and driving customer engagement through personalized marketing campaigns.

 

Responsibilities

• Develop and execute multi-channel marketing campaigns using Salesforce Marketing Cloud
• Analyze marketing data and generate insights to improve campaign performance
• Create customer segments and journeys within Salesforce
• Collaborate with the sales team to align marketing and sales efforts
• Ensure compliance with data privacy regulations
• Train team members on Salesforce Marketing Cloud tools and features
• Stay updated on Salesforce updates and industry trends

 

Qualifications

• Proven experience as a Salesforce Marketing Manager or similar role
• Deep understanding of Salesforce Marketing Cloud and its core features
• Knowledge of data analysis and customer segmentation
• Excellent understanding of digital marketing concepts and best practices
• Familiarity with data protection regulations
• Strong analytical skills and data-driven thinking
• BSc degree in Marketing or relevant field
• Salesforce Marketing Cloud certification is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Salesforce Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or conferences.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Salesforce Marketing Manager Do?

A Salesforce Marketing Manager typically works in an organization’s marketing department or as part of a specialized Salesforce team.

They may also function as independent consultants for multiple companies.

Their primary role involves leveraging the Salesforce platform to develop and execute effective marketing campaigns.

This often includes creating personalized emails, mobile messages, targeted advertisements, and web content to reach a specific audience.

Salesforce Marketing Managers work closely with other marketing professionals and Salesforce developers to design and implement customer journeys, measure campaign effectiveness, and optimize marketing strategies based on collected data.

They are responsible for managing the CRM database, segmenting the audience, and ensuring data accuracy for targeted marketing.

They also use Salesforce’s analytics tools to draw insights from data and make data-driven decisions that enhance marketing ROI.

Additionally, they may provide training to other team members on the utilization of Salesforce marketing tools and conduct presentations to stakeholders on marketing performance.

Their goal is to maximize customer engagement and conversion using the Salesforce platform’s capabilities.

 

Salesforce Marketing Manager Qualifications and Skills

A competent Salesforce Marketing Manager should possess the qualifications and skills that align with the job role, such as:

• Extensive knowledge of Salesforce CRM platforms and proficiency in Salesforce Marketing Cloud to manage marketing campaigns effectively.
• Strong understanding of marketing strategies and ability to leverage Salesforce tools to execute them.
• Ability to analyze data, interpret trends, and make data-driven decisions to improve marketing strategies and campaigns.
• Exceptional communication skills to coordinate with various teams, explain complex processes, and present insights to stakeholders.
• Problem-solving skills to identify and resolve issues within the Salesforce platform that may impact marketing campaigns.
• Leadership and team management skills to oversee a team of marketing professionals and coordinate with sales and customer service teams.
• Knowledge of email marketing, social media marketing, SEO, and other digital marketing channels and how to integrate them with Salesforce.
• Understanding of customer journey mapping and segmentation within Salesforce.
• Ability to manage projects, meet deadlines, and handle multiple tasks simultaneously.

 

Salesforce Marketing Manager Experience Requirements

Salesforce Marketing Managers typically require a minimum of 5 years of experience in a marketing related role, with a strong focus on using Salesforce’s marketing tools.

This may include positions such as Salesforce Marketing Specialist or Salesforce Marketing Analyst, where hands-on experience is obtained in utilizing the Salesforce platform to drive marketing strategies.

The ideal candidate should have a proven track record of developing and implementing Salesforce marketing campaigns, demonstrating their ability to use the platform to optimize sales and customer engagement.

Candidates with over 7 years of experience are often preferred, as they are expected to possess a deep understanding of Salesforce’s diverse marketing tools and have the ability to lead and train a team.

These professionals may also have experience in roles with a managerial component, where they have honed their leadership skills and gained experience in project management, team coordination, and strategic planning.

Furthermore, certifications like Salesforce Certified Marketing Cloud Consultant or Salesforce Certified Pardot Specialist can showcase a candidate’s advanced knowledge and expertise in Salesforce marketing.

In-depth knowledge of Salesforce CRM, marketing automation tools, and data analysis is also typically required.

This knowledge can be gained through professional experience, training, and certification programs.

Salesforce Marketing Managers are expected to continuously stay updated with the latest features and updates of the Salesforce platform, to ensure the marketing strategies are always maximized for effectiveness and efficiency.

 

Salesforce Marketing Manager Education and Training Requirements

Salesforce Marketing Managers typically have a bachelor’s degree in marketing, business administration, or a related field.

They need a strong background in marketing strategies and a deep understanding of customer relationship management (CRM) platforms, especially Salesforce.

An advanced degree, such as a Master’s in Business Administration (MBA) with a focus on marketing or data analysis, can be beneficial but is not always required.

Salesforce Marketing Managers should also have Salesforce certifications, such as Salesforce Certified Administrator, Salesforce Certified Advanced Administrator, or Salesforce Certified Marketing Cloud Email Specialist, which validate their knowledge and skills in the platform.

Moreover, work experience with Salesforce and marketing automation tools is highly valued.

Additional training in project management, data analysis, and digital marketing can also enhance a candidate’s expertise and credibility in this role.

Continuing education and keeping up with the latest marketing trends and Salesforce updates are crucial for this role as the field is continuously evolving.

 

Salesforce Marketing Manager Salary Expectations

A Salesforce Marketing Manager typically earns an average salary of $107,000 (USD) per year.

The actual salary can vary based on experience, education, proficiency in Salesforce tools and technologies, and the location of the job.

In addition, the size and industry of the employing company also play a significant role in determining the salary.

 

Salesforce Marketing Manager Job Description FAQs

What skills does a Salesforce Marketing Manager need?

Salesforce Marketing Managers should have excellent communication skills to effectively liaise with various teams and stakeholders.

They should be proficient in using Salesforce and its suite of marketing tools, and have a solid understanding of CRM strategies.

They should also possess strong leadership skills, data analysis ability, and a good understanding of customer behavior and market trends.

 

Do Salesforce Marketing Managers need a degree?

While not always a requirement, most Salesforce Marketing Managers have at least a Bachelor’s degree in Marketing, Business, or a related field.

Proficiency in Salesforce usage is usually required, with Salesforce certifications being highly beneficial.

Some companies might prefer candidates with a master’s degree or relevant work experience in marketing or sales.

 

What should you look for in a Salesforce Marketing Manager resume?

A Salesforce Marketing Manager’s resume should showcase their experience with Salesforce and other CRM systems.

It should detail their ability to generate leads, manage campaigns, and analyze customer data to drive sales.

Look for specific results they’ve achieved in previous roles, such as increased sales or improved customer engagement.

Salesforce certifications or other related credentials are also worth noting.

 

What qualities make a good Salesforce Marketing Manager?

A good Salesforce Marketing Manager is a strategic thinker with strong leadership and project management skills.

They must be able to multitask and prioritize effectively in a fast-paced environment.

They should also have excellent analytical skills, being able to interpret complex data and use it to inform marketing strategies.

Good interpersonal and communication skills are also important as they will need to work closely with various teams and stakeholders.

 

How important is Salesforce certification for a Salesforce Marketing Manager?

While not always a strict requirement, Salesforce certification is highly valued for a Salesforce Marketing Manager role.

The certification demonstrates a solid understanding of the platform and its capabilities, making a certified candidate more likely to effectively use the platform to drive marketing initiatives.

There are various Salesforce certifications available, with the Marketing Cloud certification being particularly relevant for this role.

 

Conclusion

And that, ladies and gentlemen, is your inside look into the world of a Salesforce Marketing Manager.

Surprising, isn’t it?

It’s not just about crafting marketing strategies.

It’s about shaping the narrative of a company and its products, one marketing campaign at a time.

Armed with our comprehensive Salesforce Marketing Manager job description template and real-world examples, you’re ready to step into the ring.

But why stop at being ready?

Take the plunge with our job description generator. It’s your trusty sidekick for creating razor-sharp job listings or polishing your resume to glistening perfection.

Remember:

Every marketing campaign is a chapter in the company’s story.

Let’s write that story. Together.

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