Salesforce Sales Manager Job Description [Updated for 2025]

In today’s competitive business landscape, the role of a Salesforce Sales Manager has become more crucial than ever.

As businesses continue to leverage Salesforce to streamline their operations, there’s a growing demand for proficient leaders who can drive, optimize, and manage Salesforce-driven sales strategies.

But what exactly is expected from a Salesforce Sales Manager?

Whether you are:

• A job seeker trying to understand the core responsibilities of this position,
• A hiring manager in search of the perfect candidate,
• Or simply curious about the world of Salesforce sales management,

You’ve come to the right place.

Today, we present a customizable Salesforce Sales Manager job description template, crafted for easy posting on job boards or career websites.

Let’s dive right in.

Salesforce Sales Manager Duties and Responsibilities

Salesforce Sales Managers oversee the implementation and usage of Salesforce, a customer relationship management software, to drive sales and support customer service initiatives.

They ensure that the organization fully utilizes the capabilities of Salesforce to achieve business objectives.

They are primarily responsible for:

• Developing and implementing Salesforce strategies and initiatives to drive sales and improve customer service
• Managing and coordinating the activities of the Salesforce sales team
• Identifying and implementing necessary changes and improvements within the Salesforce system
• Providing training and support to Salesforce users to promote optimal usage
• Reviewing and analyzing sales performance against programs and plans to determine effectiveness
• Maintaining relationships with Salesforce stakeholders to ensure all functionalities are leveraged effectively
• Working closely with other departments to ensure Salesforce solutions meet business requirements and goals
• Ensuring data integrity by conducting regular audits and maintenance of the Salesforce system
• Resolving any technical issues related to Salesforce and coordinating with technical teams for solution development and implementation
• Reporting on Salesforce usage and overall sales performance to senior management

 

Salesforce Sales Manager Job Description Template

Job Brief

We are in search of an experienced Salesforce Sales Manager who can lead our sales team and develop effective sales strategies in line with our business objectives.

The Salesforce Sales Manager will be responsible for managing customer relationships, achieving sales targets, forecasting sales trends, and overseeing the daily sales operations.

Our ideal candidate is well-versed with the Salesforce CRM platform, possesses excellent leadership and communication skills, and has a proven track record of driving sales growth.

 

Responsibilities

• Develop and implement strategic sales plans aligned with company goals
• Manage and lead the Salesforce sales team to achieve sales targets
• Monitor and analyze sales performance and trends using Salesforce CRM
• Build and maintain relationships with key clients
• Provide training and support to the sales team on Salesforce utilization
• Manage sales pipeline and forecast future sales using Salesforce CRM
• Identify opportunities for sales process improvement
• Collaborate with marketing teams to ensure brand consistency
• Handle customer complaints and resolve issues to ensure customer satisfaction
• Report on sales metrics and suggest improvements

 

Qualifications

• Proven work experience as a Sales Manager or similar sales role in the tech industry
• Proficiency in using Salesforce CRM software
• Excellent leadership and team management skills
• Strong communication and negotiation skills
• Ability to deliver engaging presentations
• BSc degree in Business Administration, Sales or relevant field
• Experience in planning and implementing sales strategies
• Experience in customer relationship management
• Understanding of sales performance metrics

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Salesforce Sales Manager
• Work Environment: Office setting with options for remote work. Travel may be required for sales meetings or client consultations.
• Reporting Structure: Reports to the Director of Sales or Vice President of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $95,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Salesforce Sales Manager Do?

Salesforce Sales Managers are responsible for overseeing the sales team within a company that uses the Salesforce platform.

They typically work within an organization’s sales department, or they may be employed by Salesforce directly to help clients improve their sales processes.

Their main duty is to manage a team of Salesforce Sales Representatives, ensuring they meet sales targets, maintain high levels of customer satisfaction, and effectively use the Salesforce platform.

They also play a key role in implementing Salesforce strategies, policies, and practices.

This can involve training staff on how to use Salesforce, tracking sales metrics, and analyzing data to improve sales strategies.

In addition, Salesforce Sales Managers are often responsible for managing key customer relationships and participating in closing strategic opportunities.

They work closely with other departments such as marketing and customer service to ensure a seamless customer experience and meet business objectives.

A significant part of their role is also to stay updated on the latest Salesforce features and updates to leverage them in improving sales performance and customer relationships.

Finally, they may also be involved in the recruitment and hiring process, identifying potential candidates with the right skills and experience to thrive in a Salesforce sales environment.

 

Salesforce Sales Manager Qualifications and Skills

A qualified Salesforce Sales Manager should have the skills and qualifications that align with your job description, such as:

• Profound knowledge and experience in Salesforce CRM to manage and optimize sales processes.
• Strong leadership skills to effectively manage, guide, and motivate the sales team.
• Exceptional communication skills to interact with clients and team members effectively, explaining complex concepts in an understandable way.
• Strong strategic planning and implementation abilities to drive sales growth and meet sales targets.
• Analytical thinking and problem-solving skills to identify sales trends, forecast future sales, and tackle any issues that may arise.
• Experience with data management and reporting in Salesforce, using these insights to make data-driven decisions.
• Excellent customer service skills to build and maintain strong relationships with clients.
• Knowledge of sales techniques and strategies to manage the sales pipeline effectively.
• Ability to adapt to a fast-paced and dynamic work environment and to manage multiple tasks simultaneously.

 

Salesforce Sales Manager Experience Requirements

Salesforce Sales Managers often come from a background in Business Administration, Sales, or Information Technology.

Entry-level candidates usually have around 2-3 years of experience in Salesforce platform, sales or a customer service role, with a deep understanding of CRM systems and practices.

These candidates typically have a Salesforce Certified Sales Cloud Consultant certification or similar which demonstrates their ability to successfully drive and close deals.

Mid-level candidates usually have between 4-6 years of experience in managing sales teams, with a proven track record of meeting sales quotas.

They are often experienced in developing sales strategies and possess excellent negotiation and leadership skills.

Candidates with more than 7 years of experience are often considered for senior roles.

They have a deep understanding of the Salesforce platform, have experience in leading large sales teams, and have a proven ability to manage and grow key client accounts.

They may also have additional Salesforce certifications, like Advanced Administrator and Platform Developer.

Senior Salesforce Sales Managers may also have experience in strategic planning and business development.

They are expected to have demonstrated the ability to work cross-functionally across different departments to drive sales growth.

Lastly, all Salesforce Sales Managers must have excellent communication skills and the ability to maintain customer relationships, as they are responsible for driving customer success and improving the overall sales process.

 

Salesforce Sales Manager Education and Training Requirements

A Salesforce Sales Manager typically has a bachelor’s degree in business, marketing, information technology, or a related field.

They need to have a strong understanding of sales principles and customer relationship management, particularly on the Salesforce platform.

In addition to academic qualifications, Salesforce Sales Managers often require Salesforce certifications such as Salesforce Certified Administrator, Salesforce Certified Sales Cloud Consultant, or Salesforce Certified Advanced Administrator.

Some employers may prefer candidates with a master’s degree in business administration or a related field, especially for leadership positions.

In-depth knowledge of Salesforce software, data analysis, and project management skills are essential for this role.

Continuing education and staying updated with the latest Salesforce updates and trends is also important in this rapidly evolving field.

Besides, having proven experience in sales or a related role may be preferred or required by some employers.

 

Salesforce Sales Manager Salary Expectations

A Salesforce Sales Manager can expect to earn an average salary of $110,000 (USD) per year.

However, this figure can significantly vary based on factors such as years of experience in Salesforce management, the complexity of the sales process, the location of the job, and the size and industry of the employing organization.

 

Salesforce Sales Manager Job Description FAQs

What skills does a Salesforce Sales Manager need?

A Salesforce Sales Manager needs strong leadership skills to direct their team towards achieving sales targets.

They should also have excellent communication skills to effectively liaise with clients and their team.

They should be proficient in using Salesforce CRM software and should have strong analytical abilities to evaluate sales metrics.

 

What is the role of a Salesforce Sales Manager?

A Salesforce Sales Manager’s role involves leading a team of Salesforce Sales Representatives, setting sales goals and developing sales strategies.

They also track sales data, maintain relationships with clients, and train new team members on the efficient use of Salesforce software.

 

What should you look for in a Salesforce Sales Manager resume?

A good Salesforce Sales Manager resume should showcase experience in sales management, as well as proficiency in Salesforce software.

Look for a strong record of sales achievements, leadership experience, and the ability to analyze and interpret sales data.

A degree in Business, Marketing, or a related field would be beneficial.

 

What qualifications does a Salesforce Sales Manager need?

Salesforce Sales Managers generally need a bachelor’s degree in business, marketing, or a related field.

Experience in sales or customer service, as well as a thorough understanding of the Salesforce platform, is essential.

Some employers may prefer candidates with Salesforce certifications.

 

What qualities make a good Salesforce Sales Manager?

A good Salesforce Sales Manager is results-driven, with a proven ability to meet and exceed sales targets.

They should also be a strong leader, able to motivate their team and guide them towards success.

Strong communication skills are key for effectively liaising with clients and team members.

They should also be highly organized, detail-oriented, and proficient in analyzing sales data.

 

Conclusion

And there you have it.

Today, we have demystified what it truly means to be a Salesforce Sales Manager.

Surprise, surprise?

It’s not just about selling Salesforce products.

It’s about architecting solutions, driving innovation, and fostering customer success, one deal at a time.

With our indispensable Salesforce Sales Manager job description template and real-life examples, you are now primed to make your move.

But why stop at this juncture?

Venture further with our job description generator. It’s your ultimate tool for crafting laser-focused listings or perfecting your resume to the finest detail.

Remember:

Every sale you make contributes to the larger success story.

Let’s script that success. Together.

How to Become a Salesforce Sales Manager (Complete Guide)

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