Search Engine Marketer Job Description [Updated for 2025]

In the digital age, the focus on search engine marketers is more critical than ever.

As technology progresses, the need for skilled individuals who can navigate, enhance, and protect our online presence becomes more vital.

But let’s delve deeper: What’s truly expected from a search engine marketer?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager mapping out the ideal candidate,
• Or simply intrigued by the intricacies of search engine marketing,

You’re in the right place.

Today, we present a customizable search engine marketer job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Search Engine Marketer Duties and Responsibilities

Search Engine Marketers utilize skills in digital marketing, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) to enhance a company’s online presence and increase visibility in search engine results pages.

They play a vital role in marketing strategies by developing, managing, and optimizing online ad campaigns to drive website traffic and revenue.

The duties and responsibilities of a Search Engine Marketer include:

• Conducting thorough keyword research to guide the content team and drive SEO strategy
• Developing and implementing effective search engine marketing strategies
• Coordinating and managing Pay-Per-Click (PPC) campaigns, including strategy and planning, ad creation, bidding strategies, and performance analytics
• Optimizing website and landing pages for search engine marketing
• Performing ongoing paid keyword discovery, expansion, and optimization
• Analyzing and interpreting analytics data to identify trends, insights, and areas of improvement
• Ensuring optimal performance of campaigns through continuous testing and refinement of keywords, ad text, and landing pages
• Working closely with the marketing team to meet the company’s business objectives
• Reporting on the performance and effectiveness of all search engine marketing campaigns

 

Search Engine Marketer Job Description Template

Job Brief

We are seeking an experienced and knowledgeable Search Engine Marketer to join our marketing team.

In this role, you will be responsible for planning, implementing, and managing our SEO and PPC strategies.

The Search Engine Marketer will work towards improving our search rankings, driving organic and paid traffic to our website, and increasing website conversions.

Candidates should have a deep understanding of SEO strategies, keyword research, and Google Ads campaigns.

 

Responsibilities

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

 

Qualifications

• Proven experience as Search Engine Marketer or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• BS degree in relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Search Engine Marketer
• Work Environment: Office setting with options for remote work. Occasional travel may be required for industry conferences or client meetings.
• Reporting Structure: Reports to the Digital Marketing Manager.
• Salary: Salary is dependent upon experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Search Engine Marketer Do?

Search Engine Marketers typically work for digital marketing agencies or as part of a company’s marketing department.

They can also work as freelancers or consultants.

Their primary role is to increase a company’s visibility in search engine results through paid advertising campaigns, commonly known as Pay-Per-Click (PPC) campaigns.

They utilize platforms such as Google Ads, Bing Ads, or Yahoo Ads to achieve this.

Search Engine Marketers are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services.

They also identify keyword strategies, perform A/B testing, and continuously optimize campaigns for better performance.

They work closely with other marketing professionals, content creators, and web designers to ensure that marketing campaigns align with the company’s broader marketing strategies and goals.

Their job is to analyze and report on the performance of various PPC campaigns, using analytics tools to determine their effectiveness and areas for improvement.

Additionally, they keep themselves updated with the latest trends and changes in SEO and SEM strategies to ensure the company’s marketing efforts remain competitive.

The goal of a Search Engine Marketer is not just to drive traffic but to attract and convert high-quality leads that result in sales, helping the company achieve a higher return on investment.

 

Search Engine Marketer Qualifications and Skills

A competent Search Engine Marketer must possess a variety of skills and qualifications to maximize a company’s online presence, including:

• Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles to increase visibility on search engine results pages.
• Proficiency in using digital marketing tools like Google Ads, Google Analytics, Bing Ads, and other related platforms.
• Exceptional analytical skills to measure and understand key performance indicators (KPIs), analyze campaign effectiveness, and implement necessary changes.
• Excellent communication skills to effectively report on campaign progress, present recommendations to clients or team members, and coordinate with other departments.
• Good understanding of web design and development concepts, as it impacts search engine ranking.
• Creativity and strategic thinking to develop innovative and effective marketing campaigns.
• Knowledge of keyword research, ad copywriting, and audience targeting to create compelling and high-performing ads.
• Understanding of social media marketing and content marketing as they intersect with SEM.
• A commitment to staying updated on the latest trends and changes in SEO and major search engines.

 

Search Engine Marketer Experience Requirements

Entry-level candidates for Search Engine Marketer roles usually have 1-2 years of experience, often gained through internships or part-time roles in digital marketing or SEO positions.

These candidates will have demonstrated experience in managing PPC (Pay-Per-Click) campaigns, keyword research, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) strategy development.

Candidates with 2-4 years of experience are generally considered as mid-level professionals.

They will have a broader range of skills including experience in optimizing landing pages, conducting A/B testing, and using various SEM tools.

They may also have a track record of successfully managing larger budgets and complex SEM campaigns.

Candidates with more than 5 years of experience are typically considered for senior-level roles.

They often have a deep understanding of data analytics, proven strategies for increasing search engine rankings, and experience in managing a team or guiding junior staff.

They may also demonstrate competency in content strategy, social media marketing, and advanced SEM techniques.

Regardless of the level, most roles require familiarity with Google Ads, Google Analytics, and other search marketing and analytics tools.

A certification in Google Ads or a similar platform is also often a requirement or a significant advantage.

 

Search Engine Marketer Education and Training Requirements

Search Engine Marketers typically have a bachelor’s degree in marketing, business, information technology, or a related field.

They also need a solid understanding of SEO principles, keyword research, and online user behavior.

Familiarity with tools such as Google Analytics, Google Ads, and Bing Ads is often a requirement.

A strong foundation in areas like web analytics, content strategy, digital marketing, and social media is beneficial.

Some positions may require Search Engine Marketers to have a master’s degree in business administration, marketing, or a related discipline, especially for roles with more strategic responsibilities.

Certifications, like Google Ads Certification or Bing Ads Accredited Professional status, can enhance a candidate’s profile.

Search Engine Marketers must also be committed to continuous learning, as search algorithms and digital marketing trends are constantly evolving.

Ongoing professional development can help them stay ahead in this dynamic field.

 

Search Engine Marketer Salary Expectations

A Search Engine Marketer earns an average salary of $52,859 (USD) per year.

However, the actual salary can vary based on factors such as level of experience, certifications in digital marketing, the size of the company, and the geographical location.

 

Search Engine Marketer Job Description FAQs

What skills does a Search Engine Marketer need?

A Search Engine Marketer should have excellent analytical skills to understand data and trends.

They should also be proficient in SEO and SEM tools and platforms such as Google Analytics and Google Ads.

Strong communication skills are essential to effectively convey their strategies and results to clients or team members.

In addition, they should have a good understanding of marketing strategies and the ability to adapt to the ever-changing digital marketing landscape.

 

Do Search Engine Marketers need a degree?

While a degree is not mandatory, having a bachelor’s degree in marketing, business, or a related field can be beneficial.

Most importantly, Search Engine Marketers should have knowledge of SEO, PPC, keyword research, and digital marketing techniques.

Certifications from recognized platforms such as Google Ads or Bing Ads are also highly valued in the industry.

 

What should you look for in a Search Engine Marketer resume?

A good resume for a Search Engine Marketer should highlight their skills in SEO, PPC, and digital marketing.

It should also include their experience with different marketing tools and platforms.

Certifications related to search engine marketing would be a plus.

Check for a proven track record of successful campaigns and strategies that have resulted in improved search engine rankings and increased traffic.

 

What qualities make a good Search Engine Marketer?

A good Search Engine Marketer is data-driven, analytical, and has a keen eye for details to spot trends and make sense of complex data.

They are also strategic thinkers who can develop effective marketing strategies based on their analysis.

Good Search Engine Marketers also have a strong understanding of user behavior to create targeted campaigns.

They are adaptable and keep up with the latest changes in search engine algorithms and trends in digital marketing.

 

What are the daily duties of a Search Engine Marketer?

A Search Engine Marketer typically begins their day by checking the performance of ongoing campaigns and making necessary adjustments.

They spend a significant part of their day researching keywords, studying market trends, and analyzing competitors.

They also create and optimize ads, monitor their performance, and prepare reports.

They may also coordinate with other team members or clients to discuss strategies and results.

 

Conclusion

And there we have it.

Today, we’ve shed light on the intricate landscape of being a Search Engine Marketer.

Surprised?

It’s not just about search rankings.

It’s about strategically shaping the digital marketing landscape, one keyword at a time.

With our comprehensive Search Engine Marketer job description template and real-world illustrations, you’re ready to make your mark.

But why limit yourself?

Go even further with our job description generator. It’s your next move towards precision-crafted job listings or fine-tuning your CV to shine.

Remember:

Each keyword strategy is part of a larger digital puzzle.

Let’s shape the future of digital marketing. Together.

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