SEO Content Strategist Job Description [Updated for 2025]

In the era of digital marketing, the focus on SEO Content Strategists is sharper than ever.

As the digital landscape continues to evolve, so does the demand for skilled strategists who can navigate, enhance and protect our online content visibility.

But let’s delve deeper: What is really expected of an SEO Content Strategist?

Whether you are:

• An applicant seeking to understand the core of this role,
• A recruiter outlining the perfect candidate,
• Or simply curious about the complexities of SEO content strategy,

You’ve come to the right place.

Today, we present a customizable SEO Content Strategist job description template, intended for effortless posting on job boards or career sites.

Let’s dive in.

SEO Content Strategist Duties and Responsibilities

SEO Content Strategists are tasked with the planning, development and implementation of unique SEO strategies to boost a website’s organic search results.

Their work helps websites reach more people and generate more traffic, ultimately increasing the overall success of the business.

Their duties and responsibilities include:

• Performing keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Implementing link building campaigns in coordination with client SEO goals
• Monitoring and evaluating search results and search performance across the major search channels to improve rankings
• Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keeping pace with SEO, search engine, social media, and internet marketing industry trends and developments
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
• Contributing to website redesign project in various ways

 

SEO Content Strategist Job Description Template

Job Brief

We are searching for a dynamic SEO Content Strategist to lead our content development process.

The SEO Content Strategist will be responsible for conducting thorough SEO analysis, defining effective content strategies, and writing SEO-optimized content to drive website traffic and promote our brand.

Our ideal candidates are proficient with SEO tools and techniques, and have a solid understanding of content marketing, digital marketing, and social media strategies.

Ultimately, the role of the SEO Content Strategist is to develop engaging, SEO-rich content that aligns with our brand and business goals, and effectively increases our online presence.

 

Responsibilities

• Plan, develop and implement our SEO strategy
• Analyze keywords and SEO techniques used by competitors
• Write effective SEO content for blogs, websites, and social media accounts
• Work with cross-functional teams to enhance overall content strategy
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others
• Build and maintain relationships with online communities, influencers, and bloggers
• Stay up-to-date with developments in SEO and content marketing
• Identify, recommend and execute improvements for optimizing websites
• Collaborate with web designers to improve site navigation and content
• Ensure compliance with search engine guidelines and best practices

 

Qualifications

• Proven work experience as an SEO specialist or similar role
• Understanding of digital marketing concepts
• Experience with website optimization tools
• Strong organizational and leadership skills
• Excellent verbal and written communication skills
• Ability to analyze data and provide evidence-based recommendations
• Knowledge of standard and current SEO practices
• BSc/BA degree in Marketing, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Content Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Head of Marketing or Digital Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO Content Strategist Do?

An SEO Content Strategist typically works for marketing agencies, businesses or as a freelance consultant, helping to increase a company’s online visibility.

They are responsible for creating and implementing SEO strategies that align with the client’s objectives.

This involves researching keywords, optimizing web page metadata, and creating content that is engaging and search engine friendly.

They work closely with content creators, marketing teams and web developers to ensure that all published content adheres to SEO best practices.

SEO Content Strategists also analyze website data and user engagement metrics to assess the effectiveness of the implemented SEO strategies.

They use these analytics to identify areas of improvement and to guide their future SEO strategies.

They may also be involved in managing other aspects of a company’s online presence, including social media accounts, to ensure a cohesive digital strategy.

Their ultimate goal is to increase the quantity and quality of traffic to a website through organic search engine results, which in turn should lead to increased conversions and business growth.

 

SEO Content Strategist Qualifications and Skills

An effective SEO Content Strategist should have skills and qualifications that allow them to optimize web content for search engines and develop content strategies, such as:

• Strong understanding of SEO principles, including keyword research, SEO best practices, SEO analysis and link building to optimize website content and drive organic traffic.
• Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, or similar to analyze website performance and make data-driven decisions.
• Excellent written and verbal communication skills to develop and deliver clear, concise, and compelling content that caters to specific audiences and channels.
• Strategic thinking and planning abilities to create and implement effective content strategies that meet the organization’s goals.
• Research skills to stay updated with latest SEO trends, understand competitor strategies and discover new opportunities for content creation.
• Strong project management skills to handle multiple tasks, meet deadlines, and work efficiently in a fast-paced environment.
• Collaboration skills to work closely with content creators, marketing teams, and technical SEO teams to ensure alignment with the overall SEO strategy.
• Understanding of web design and development principles to ensure the website is search engine friendly and provides a good user experience.

 

SEO Content Strategist Experience Requirements

To enter the field of SEO Content Strategy, candidates are often required to have 1 to 2 years of experience in a related role such as Content Writer, SEO Specialist, or Digital Marketing Specialist.

This experience can be gained through internships, part-time roles, or full-time positions.

Candidates with more than 2 years of experience are typically expected to have a solid understanding of SEO principles, content marketing strategies, and digital marketing channels.

They should have a track record of creating and implementing successful content strategies designed to enhance online visibility, attract targeted web traffic, and improve conversion rates.

Those with over 5 years of experience in the field are often considered senior-level candidates.

They are usually expected to have experience in managing content teams, overseeing multiple SEO campaigns, and demonstrating a strong ROI from their strategies.

It is also beneficial for these candidates to have experience in the use of advanced SEO tools and analytics platforms.

For those aiming for leadership roles, additional experience in project management, team leadership, and strategic planning is crucial.

They must exhibit the ability to lead and inspire a team, manage multiple projects, and make data-driven decisions that align with the company’s goals.

 

SEO Content Strategist Education and Training Requirements

SEO Content Strategists typically have a bachelor’s degree in Marketing, Communications, Journalism, or a related field.

They require a solid understanding of search engine optimization (SEO) practices, as well as excellent writing and communication skills.

Knowledge of HTML, CSS, and other website coding languages can also be beneficial.

Many positions require experience with content management systems (CMS), digital marketing, and social media.

Certifications in Google Analytics, Google AdWords, or other SEO tools are often preferred.

These certifications prove a candidate’s ability to track and analyze website traffic, trends, and engagement.

Some positions, especially those in specific industries or larger organizations, may require SEO Content Strategists with a master’s degree in marketing or digital communication.

Ongoing training is crucial in this role, as SEO best practices and search engine algorithms are constantly changing.

Therefore, a commitment to continuous learning and staying up-to-date with digital marketing trends is vital.

In addition, a successful SEO Content Strategist must have strong strategic thinking skills, be able to create engaging content, and understand how to optimize this content for search engines.

 

SEO Content Strategist Salary Expectations

An SEO Content Strategist can expect to earn an average salary of $60,785 (USD) per year.

However, this figure can vary significantly depending on the level of experience, the complexity of the role, the geographical location, and the industry in which they are employed.

 

SEO Content Strategist Job Description FAQs

What skills does an SEO Content Strategist need?

SEO Content Strategists need a combination of analytical and creative skills.

They should have a good understanding of SEO, keyword research, and Google Analytics.

They should also be proficient in content creation, content management systems, and social media platforms.

Strong writing and editing skills, attention to detail, and understanding of digital marketing are also essential.

 

Do SEO Content Strategists need a degree?

Many SEO Content Strategists have a degree in Marketing, Communications, English, or a related field.

However, practical experience with SEO and content strategy can be as valuable as a formal education.

Many employers look for candidates with a proven track record of increasing website traffic and improving search engine rankings.

 

What should you look for in an SEO Content Strategist resume?

When reviewing an SEO Content Strategist resume, look for experience in SEO, content creation, and digital marketing.

Skills in SEO tools, keyword research, and Google Analytics are a plus.

It’s also helpful if they have experience in your industry.

Certifications in SEO or digital marketing can also demonstrate a candidate’s commitment to their profession.

 

What qualities make a good SEO Content Strategist?

A good SEO Content Strategist is both analytical and creative.

They should have the ability to analyze data to inform their strategies, but also need to think creatively about content to engage audiences.

They should be detail-oriented, as small changes can have a big impact on SEO.

Good communication skills are also important, as they often need to collaborate with other teams and explain complex SEO concepts in simple terms.

 

How important is an SEO Content Strategist to a business?

An SEO Content Strategist plays a crucial role in increasing a business’s online visibility.

By optimizing content for search engines, they help attract more organic traffic to the company’s website.

This can lead to increased brand awareness, more leads, and ultimately more revenue.

Therefore, hiring a skilled SEO Content Strategist can be a valuable investment for a business.

 

Conclusion

And there we have it.

Today, we’ve demystified the true essence of being an SEO content strategist.

Guess what?

It’s not just about keyword research or on-page optimization.

It’s about shaping the digital landscape, one piece of strategically-planned content at a time.

With our handpicked SEO content strategist job description template and real-world examples, you’re ready to make that leap.

But why limit yourself?

Go beyond the surface with our job description generator. It’s your key to crafting spot-on job listings or honing your resume to sheer excellence.

Remember:

Every piece of content plays a part in the larger digital strategy.

Let’s shape that future. Together.

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