SEO Copywriter Job Description [Updated for 2025]

In the digital era, the demand for SEO copywriters has never been higher.

As technology progresses, the need for skilled individuals who can create, enhance, and optimize our digital content skyrockets.

But let’s dig deeper: What’s truly expected from an SEO copywriter?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager drafting the perfect candidate profile,
• Or simply fascinated by the intricacies of SEO copywriting,

You’ve come to the right place.

Today, we reveal a customizable SEO copywriter job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

SEO Copywriter Duties and Responsibilities

SEO Copywriters are specialists in creating content that is engaging and optimized for search engines.

They are responsible for creating and modifying text so that it is attractive to readers and highly ranked by search engines.

The main duties and responsibilities of an SEO Copywriter include:

• Researching and identifying powerful keywords to drive the most valuable traffic
• Writing compelling and high-quality website content, including blog posts and page descriptions
• Optimizing existing content for SEO
• Creating effective ranking strategies
• Monitoring traffic, engagement, and conversion rates
• Working with internal teams to ensure SEO best practices are properly implemented
• Understanding competitors’ SEO strategies to create effective counter strategies
• Testing and implementing testing various search engine marketing techniques, web layouts and advertising for search engine optimization
• Reporting to management on performance metrics, and making adjustments to content strategy as necessary
• Staying current with latest trends in SEO and informing the team of any important changes

 

SEO Copywriter Job Description Template

Job Brief

We are seeking a skilled SEO Copywriter to assist in creating engaging, search-optimized content for our website and marketing campaigns.

The SEO Copywriter’s responsibilities include producing keyword-rich content, conducting keyword research and analysis, and ensuring all content aligns with SEO best practices.

Our ideal candidate is someone with a strong understanding of SEO strategies, excellent writing skills, and the ability to create compelling content that drives traffic and engagement.

 

Responsibilities

• Producing high-quality, SEO-friendly content for our website, blog, and social media platforms
• Performing keyword research and analysis to guide content creation
• Optimizing existing content for improved search engine rankings
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
• Staying up-to-date with the latest SEO and digital marketing trends and best practices
• Working closely with the marketing team to develop a content strategy aligned with short-term and long-term marketing targets
• Ensuring all content produced meets the company’s brand identity and voice

 

Qualifications

• Proven work experience as an SEO Copywriter or similar role
• Knowledge of SEO and digital marketing concepts
• Familiarity with keyword research and usage
• Ability to write compelling content that meets target audience needs
• Proficiency with SEO tools, like Google Analytics, SEMRush, etc.
• Experience with social media management
• Excellent communication skills, both verbal and written
• Bachelor’s degree in Marketing, English, Journalism, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Copywriter
• Work Environment: Hybrid work model with options for remote work and in-office collaboration. Some travel may be required for team meetings or marketing events.
• Reporting Structure: Reports to the Content Manager or SEO Team Leader.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio of your previous work to [email address or application portal].

 

What Does a SEO Copywriter Do?

SEO Copywriters are specialized content writers who work to improve the search engine rankings of websites.

They are typically employed by digital marketing agencies, corporations across industries, or work as freelance professionals.

They are responsible for creating compelling, keyword-rich content that drives traffic and encourages visitor engagement.

This content can include articles, blog posts, web page content, and social media updates, all of which are designed to improve search engine rankings and increase brand awareness.

SEO Copywriters conduct keyword research to understand the most searched terms in their niche, and then strategically use these keywords in their content.

This practice helps to improve a website’s visibility on search engines like Google and Bing.

In addition to writing, SEO Copywriters often collaborate with website designers, marketing teams, and other professionals to ensure that the content complements the overall marketing strategy.

They also monitor and analyze the performance of their content, using tools like Google Analytics, to understand how well their content is performing in terms of engagement, conversion, and SEO rankings.

Based on these insights, they refine and optimize their content strategy.

Finally, SEO Copywriters need to stay up-to-date with the latest SEO trends and algorithm updates to ensure their content strategies align with current best practices.

This may involve continuous learning and development to maintain their skills and knowledge in the rapidly evolving field of SEO.

 

SEO Copywriter Qualifications and Skills

An SEO Copywriter should have a blend of creative, technical, and analytical skills that align with your job description, such as:

• Strong writing and editing skills to create unique, engaging content that aligns with the brand’s voice and style
• Understanding of SEO principles and keyword research tools to optimize content for search engines and increase web traffic
• Analytical abilities to measure the effectiveness of SEO strategies and make necessary adjustments
• Research skills to stay updated on the latest SEO best practices, techniques, and industry trends
• Detail-oriented to ensure all written content meets grammatical, spelling, and readability standards
• Time management skills to handle multiple projects at once, meet deadlines, and adapt to changing priorities
• Communication skills to work effectively with different members of the marketing team, clients, and other stakeholders
• Experience with content management systems (CMS) and familiarity with HTML, CSS, and other relevant web technologies

 

SEO Copywriter Experience Requirements

Entry-level SEO Copywriters may have 1 to 2 years of experience, which can often be accumulated through internships, part-time roles, or freelance work in content creation, digital marketing, or related fields.

During this time, they are expected to gain a solid understanding of SEO principles, keyword research, and content optimization strategies.

Candidates with more than 3 years of experience often have developed their skills and knowledge in the SEO and digital marketing industry.

They should have a proven track record of creating engaging, SEO-friendly content that drives traffic and increases website visibility.

Those with more than 5 years of experience may have leadership or management experience in their background.

They are often proficient in advanced SEO strategies, content management systems, and have a strong understanding of the ever-changing search engine algorithms.

Such candidates are typically capable of overseeing content strategies, managing a team of writers, and liaising with the SEO and marketing teams to drive the company’s online presence and ranking.

Regardless of the experience level, an SEO Copywriter should be a team player, have excellent written and verbal communication skills, be adaptable to changes in SEO trends, and have a keen eye for detail.

 

SEO Copywriter Education and Training Requirements

An SEO Copywriter typically has a bachelor’s degree in English, Journalism, Communication, Marketing, or a related field.

They need a strong understanding of Search Engine Optimization (SEO) principles and digital marketing strategies to create content that will rank high on search engine results pages (SERPs).

Knowledge in keyword research, SEO tools like Google Analytics, and the ability to analyze website traffic and user engagement, can be pivotal for this role.

Some positions may also require the SEO Copywriter to have a solid understanding of HTML, CSS, and other coding languages to work seamlessly with web developers.

Although not always necessary, obtaining certifications in digital marketing or SEO can boost a candidate’s profile.

Google offers various certification programs, including Google Analytics and Google Ads, which can be beneficial for an SEO Copywriter.

Continuing education is important in this role as the landscape of SEO and digital marketing is constantly evolving.

Therefore, an SEO Copywriter should have a commitment to ongoing learning, staying up-to-date with the latest SEO trends and algorithm updates.

 

SEO Copywriter Salary Expectations

An SEO Copywriter can expect to earn an average salary of $51,677 (USD) per year.

The actual income may fluctuate based on factors such as the individual’s level of experience, the size and type of the employing company, and the geographical location.

 

SEO Copywriter Job Description FAQs

What skills does an SEO Copywriter need?

SEO Copywriters should have excellent writing skills and the ability to create clear, engaging, and informative content.

They must also have a solid understanding of SEO principles and how to implement them effectively to increase website traffic.

Other essential skills include research skills to find and integrate relevant keywords, the ability to stay up-to-date with the latest SEO trends and Google algorithm changes, and analytical skills to assess the effectiveness of their SEO strategies.

 

Do SEO Copywriters need a degree?

While a degree is not strictly necessary, a background in marketing, communications, or a related field can be beneficial.

Most importantly, an SEO Copywriter should have a strong understanding of SEO best practices, which can be gained through professional experience, online courses, or self-study.

 

What should you look for in an SEO Copywriter’s resume?

Experience with SEO is crucial, so look for past roles or projects where the candidate used SEO strategies to improve a website’s ranking.

Also, look for examples of their writing skills, as well as their ability to create engaging content that drives traffic and conversions.

Knowledge of SEO tools such as Google Analytics or SEMrush can be a significant advantage.

 

What qualities make a good SEO Copywriter?

A good SEO Copywriter is detail-oriented, as even minor errors can significantly impact a website’s SEO ranking.

They should be creative, able to create engaging and original content that attracts and retains readers.

They must also be analytical, able to assess the success of their SEO strategies and make necessary adjustments.

Additionally, they should be self-motivated and continually seeking to expand their knowledge of SEO best practices.

 

Is it challenging to hire an SEO Copywriter?

Hiring an SEO Copywriter can be challenging due to the specific set of skills and experience required.

Many individuals may have excellent writing skills but lack the necessary SEO knowledge, or vice versa.

Therefore, it may take some time to find a candidate who has a strong balance of both.

Additionally, the demand for skilled SEO professionals is high, which can further complicate the hiring process.

 

Conclusion

And there you have it.

Today, we’ve unpacked the intricate world of being an SEO copywriter.

Surprised?

It’s not just about writing content.

It’s about shaping the digital landscape, one keyword at a time.

With our comprehensive SEO copywriter job description template and real-world examples, you’re more than ready to get started.

But don’t stop now.

Dig deeper with our job description generator. It’s your next move towards creating laser-targeted listings or polishing your resume to shine.

Remember:

Every keyword is part of a larger strategy.

Let’s shape that digital landscape. Together.

How to Become a SEO Copywriter (Complete Guide)

Low Wage, High Risk: Exploring the Realities of the Least Paying Jobs

The Calm Career Collection: Jobs That Won’t Rattle Your Nerves

Jobs That Push You to the Brink: The Most Stressful Careers Revealed!

The Glee Guild: Enjoyable Jobs That Make Work Worthwhile