SEO Strategist Job Description [Updated for 2025]

In the digital era, the spotlight on SEO strategists has never been more intense.

As technology advances, the demand for skilled individuals who can optimize, amplify, and protect our online presence escalates.

But let’s delve deeper: What’s truly expected from an SEO strategist?

Whether you are:

• A job seeker trying to understand the nuances of this role,
• A hiring manager defining the perfect candidate,
• Or simply fascinated by the intricacies of search engine optimization,

You’ve come to the right place.

Today, we present a customizable SEO strategist job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

SEO Strategist Duties and Responsibilities

SEO Strategists are responsible for driving organic traffic to a website and improving its ranking on search engines.

They must have a thorough understanding of SEO techniques and the ability to adapt to changing algorithms and SEO trends.

Duties and responsibilities of an SEO Strategist include:

• Performing keyword research in coordination with client business objectives
• Developing and implementing link building strategies
• Monitoring and evaluating search results and search performance across major search channels
• Conducting SEO audits to identify technical and content-related improvements
• Creating and delivering SEO reports on traffic, conversions, and other key metrics
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Working with editorial and marketing teams to drive SEO in content creation and content programming
• Keeping abreast of SEO and integrated marketing trends and industry updates
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

 

SEO Strategist Job Description Template

Job Brief

We are on the lookout for a seasoned SEO Strategist to join our team.

The ideal candidate will be responsible for creating and implementing SEO strategies to increase our company’s online presence.

An SEO Strategist’s responsibilities include analyzing and identifying gaps in website content, optimizing pages for improved search results, building strong relationships with other SEO experts and keeping up-to-date with the latest trends and technologies in digital marketing.

The ultimate goal is to increase the visibility of our brand on search engines, which will lead to increased traffic and profitability.

 

Responsibilities

• Create and execute SEO strategies for our website and social media platforms.
• Perform ongoing keyword research, optimization and analysis.
• Analyze and report on performance metrics, and make recommendations for improvements.
• Collaborate with content and marketing teams to drive SEO in content creation and content programming.
• Develop and implement link building strategies.
• Stay up-to-date with the latest trends and changes in SEO and digital marketing.
• Work with web developers and marketing teams to properly implement SEO best practices.
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
• Build systems and best practices to ensure that all content is optimized for SEO.

 

Qualifications

• Proven experience as SEO Manager, SEM Manager or similar role.
• Knowledge of standard and current SEO practices.
• Knowledge of HTML/CSS.
• Experience with SEO reporting and analytics tools.
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends).
• Excellent communication skills.
• Strong organizational and leadership skills.
• BSc/BA in Marketing, Business or related field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Strategist
• Work Environment: Office setting with flexibility for remote work. Some travel may be required for industry conferences and meetings.
• Reporting Structure: Reports to the Director of Marketing or SEO Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $125,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO Strategist Do?

An SEO Strategist is a professional who specializes in developing and implementing effective SEO strategies for businesses to increase their online presence.

They primarily focus on keyword research, understanding the latest SEO trends and techniques, and analyzing the performance of SEO initiatives.

They use this information to design and execute proven SEO strategies that drive traffic to a website and improve search engine rankings.

They work closely with content creators and web developers to ensure that the website and its content are optimized for search engines.

This includes producing or advising on the creation of SEO-friendly content, optimizing website architecture, and enhancing meta tags, URLs, and backlinks.

SEO Strategists also monitor and analyze the performance of the SEO strategies using tools such as Google Analytics.

This includes tracking organic traffic, conversion rates, and website rankings on various search engines.

Based on these analytics, they provide reports and make necessary adjustments to the SEO strategy to achieve the desired results.

They also work with the marketing team to align SEO strategies with the company’s overall marketing goals.

Moreover, an SEO Strategist is responsible for staying up-to-date with changes in the search engine algorithms and adapting the SEO strategies accordingly to ensure sustained performance.

They also educate other team members on the importance of SEO and provide guidance on how to implement basic SEO practices in their work.

 

SEO Strategist Qualifications and Skills

An effective SEO Strategist should have a range of technical skills, strategic thinking abilities, and deep understanding of online marketing to improve a company’s online presence and visibility on search engines.

These include:

• Strong understanding of SEO principles, techniques and tools to optimize the visibility and ranking of a website on search engines.
• Excellent analytical skills to interpret web analytics data, understand key performance indicators, and use the findings to formulate SEO strategies.
• Proficiency in content marketing, content growth and SEO. They should be able to work with content teams to optimize and create SEO-friendly content.
• Strong communication and interpersonal skills to collaborate with internal teams such as web developers and marketing teams, as well as external clients.
• Ability to conduct keyword research and SEO audits, identifying areas of improvement and implementing strategies for better results.
• Experience in using SEO tools like Google Analytics, SEMRush, and Ahrefs for tracking and optimizing performance.
• A solid understanding of performance marketing, conversion, and online customer acquisition.
• Problem-solving skills to identify and fix issues related to website’s architecture, content, linking and other factors to improve SEO positions for target keywords.

 

SEO Strategist Experience Requirements

Entry-level SEO Strategist candidates generally have 1 to 2 years of experience in digital marketing, often acquired through internships or part-time roles.

They should have hands-on experience with SEO tools and practices and understand how they drive traffic and increase engagement.

Candidates with 2 to 3 years of experience are expected to have a deeper understanding of on-page and off-page SEO strategies, keyword research, and content optimization.

They may have developed these skills through roles such as SEO Analyst, Digital Marketing Specialist, or Content Strategist.

Those with over 5 years of experience often have a comprehensive understanding of SEO tactics, advanced analytic skills, and the ability to develop and implement complex SEO strategies.

They may also have experience leading a team and managing SEO campaigns, making them suitable for senior or managerial SEO positions.

In all cases, a successful SEO Strategist is expected to have a strong understanding of trending SEO tools and algorithms, and the ability to adapt strategies to the ever-changing digital landscape.

 

SEO Strategist Education and Training Requirements

SEO Strategists usually hold a bachelor’s degree in marketing, business, information technology, or another related field.

They need a solid understanding of search engine algorithms, keyword research, and content optimization.

Proficiency in SEO tools such as Google Analytics, SEMrush, or Moz is also often required.

Some positions may require SEO Strategists to have a master’s degree in marketing or a related field with a specialization in digital marketing or SEO.

In addition, there are various SEO certifications available such as Google’s SEO certification or HubSpot’s Inbound Marketing Certification that can enhance a candidate’s credentials and demonstrate their expertise in this field.

SEO Strategists should also be committed to continuous learning, as search engine algorithms and SEO strategies are constantly evolving.

Experience with content management systems, HTML, CSS, or other web development languages can also be beneficial in this role.

 

SEO Strategist Salary Expectations

An SEO Strategist earns an average salary of $60,548 (USD) per year.

However, the actual earnings can fluctuate depending on factors such as years of experience, specific skills, the size of the company, and the geographical location.

 

SEO Strategist Job Description FAQs

What skills does an SEO Strategist need?

SEO Strategists need strong analytical skills to analyze website data and customer behavior.

They must be proficient with SEO tools like Google Analytics and SEMRush for keyword research, competitor analysis, and site audits.

They should also have a good understanding of digital marketing concepts and be able to work closely with content and web design teams.

Good communication and presentation skills are needed to explain complex concepts in simple terms.

 

Do SEO Strategists need a degree?

While many SEO Strategists have degrees in marketing, communications, or a related field, a degree is not always required.

However, they must have a solid understanding of SEO principles, digital marketing, and web analytics.

Various online courses and certifications can provide this knowledge.

Experience in optimizing websites and a track record of improving website rankings are often more important than formal education.

 

What should you look for in an SEO Strategist resume?

Look for a solid understanding of SEO principles and techniques.

They should have experience with SEO tools and website analytics.

The resume should demonstrate a track record of improving website rankings and traffic.

Experience in content creation and copywriting, knowledge of HTML, CSS, and JavaScript, and a certification in Google Analytics or AdWords could be a plus.

 

What qualities make a good SEO Strategist?

A good SEO Strategist is analytical, able to scrutinize data and draw meaningful conclusions.

They are also creative, coming up with innovative strategies to drive organic traffic.

Good SEO Strategists are always learning, staying abreast of the latest SEO trends and Google algorithm updates.

They should be detail-oriented, persistent, and patient, as SEO results often take time.

 

Is it difficult to hire an SEO Strategist?

Hiring an SEO Strategist can be challenging due to the technical nature of the job and the rapidly changing landscape of SEO.

The best candidates often have a combination of analytical and creative skills, which can be hard to find.

It’s crucial to look for candidates who are not only knowledgeable but also have proven experience in improving website rankings and traffic.

 

Conclusion

So, there we have it.

Today, we’ve unraveled the intricacies of being an SEO strategist.

Guess what?

It’s not just about optimizing websites.

It’s about shaping the digital landscape, one keyword at a time.

With our ready-to-use SEO strategist job description template and practical examples, you’re geared up to make your mark.

But why halt your journey here?

Plunge further with our job description generator. It’s your ideal tool for crafting precision-guided job listings or for perfecting your resume.

Bear in mind:

Every keyword is a piece of the greater digital puzzle.

Let’s shape that future. Together.

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