Service Department Marketing Coordinator Job Description [Updated for 2025]

In the dynamic world of customer service, the emphasis on service department marketing coordinators has never been more pronounced.

As businesses evolve, the demand for skilled professionals who can manage, enhance, and protect our service operations amplifies.

But let’s delve deeper: What’s truly expected from a service department marketing coordinator?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the inner workings of service department marketing,

You’re in the right place.

Today, we present a customizable service department marketing coordinator job description template, created for effortless posting on job boards or career sites.

Let’s dive right in.

Service Department Marketing Coordinator Duties and Responsibilities

Service Department Marketing Coordinators play a vital role in promoting and selling an organization’s products or services.

They usually work in coordination with the service department to provide effective marketing strategies.

The following are the duties and responsibilities of a Service Department Marketing Coordinator:

• Collaborate with the service department to understand the product or service offerings
• Develop and implement marketing strategies and campaigns for promoting the services
• Coordinate with the sales team to create and distribute promotional materials
• Analyze market trends, competitors, and customer preferences to adjust marketing strategies accordingly
• Create content for marketing materials such as brochures, blogs, and social media posts
• Organize and manage promotional events such as trade shows, seminars, or workshops
• Monitor and track the effectiveness of marketing strategies and campaigns
• Update and maintain customer databases and mailing lists
• Ensure the branding guidelines are followed in all marketing materials and campaigns
• Coordinate with external agencies for the production of marketing materials
• Prepare and present reports on marketing activities to the management

 

Service Department Marketing Coordinator Job Description Template

Job Brief

We are seeking an organized and creative Service Department Marketing Coordinator to enhance our department’s brand and products.

This role involves working closely with our service department to create engaging marketing strategies, promotional materials, and social media content.

The ideal candidate will have a robust knowledge of traditional and digital marketing, market analysis, and social media strategies.

Ultimately, the Service Department Marketing Coordinator should be able to increase our department’s market presence and improve our marketing and sales efforts.

 

Responsibilities

• Develop and implement service department marketing strategies
• Coordinate and manage marketing projects from conception to completion
• Design, create, and disseminate product and brand promotional materials
• Monitor and report on the effectiveness of marketing initiatives
• Coordinate and organize trade shows and other promotional events
• Manage social media accounts related to the service department
• Work with sales teams to develop and maintain a consistent brand voice
• Conduct market research and analysis to identify opportunities for promotion and growth
• Ensure that all marketing efforts align with the overall company brand

 

Qualifications

• Proven work experience as a Marketing Coordinator or similar role
• Knowledge of traditional and digital marketing tools
• Experience with social media management for brands
• Excellent verbal and written communication skills
• Strong multitasking abilities
• Proficiency in Microsoft Office Suite
• Experience with content creation and graphic design is a plus
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Service Department Marketing Coordinator
• Work Environment: Office setting with occasional travel to trade shows and other promotional events.
• Reporting Structure: Reports to the Service Department Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Service Department Marketing Coordinator Do?

Service Department Marketing Coordinators typically work for organizations across various industries where they act as a bridge between the service department and the marketing team.

They are responsible for formulating and executing marketing strategies to promote the service department’s offerings.

This includes creating marketing materials such as brochures, flyers, and promotional emails, as well as managing online content related to the service department.

Service Department Marketing Coordinators also monitor and analyze the effectiveness of their marketing campaigns, using tools such as Google Analytics or other data analysis software.

Based on the results, they adjust their strategies accordingly to maximize reach and engagement.

They work closely with the service department to understand the specifications of the services offered and to gather any feedback from clients.

This information is then used to update marketing materials, ensuring they accurately represent the services provided.

In addition, they may also be responsible for organizing events such as webinars or workshops to help promote the service department’s offerings.

They often collaborate with sales teams to facilitate lead generation and conversion.

Overall, the job of a Service Department Marketing Coordinator is to ensure that the services offered by the department are well-promoted and reach the intended audience, ultimately leading to increased customer engagement and revenue.

 

Service Department Marketing Coordinator Qualifications and Skills

A Service Department Marketing Coordinator must have a specific set of skills and qualifications to successfully meet the demands of the role, including:

• Strong understanding of marketing principles, strategies and techniques to drive service department success.
• Excellent communication skills to effectively coordinate with various departments and present marketing plans and results to management.
• Proficient in using marketing software and tools for planning, executing, and analyzing marketing campaigns.
• Organizational skills and attention to detail for planning and executing multiple marketing projects simultaneously, ensuring they are completed on time and within budget.
• Ability to analyze market trends and customer needs to develop effective marketing strategies for the service department.
• Interpersonal skills to work collaboratively with team members, service department staff, and external vendors.
• Creativity and problem-solving skills to come up with innovative marketing ideas and solve issues that may arise during the campaign execution.
• Customer service skills to understand and meet the needs of customers, improving their overall experience with the service department.

 

Service Department Marketing Coordinator Experience Requirements

For entry-level positions as a Service Department Marketing Coordinator, candidates typically need 1 to 2 years of experience in marketing or a related field.

This experience can be gained through internships, part-time jobs, or even relevant academic projects.

Familiarity with marketing strategies, sales techniques, or customer service principles is generally required.

Experience with digital marketing tools and technologies, such as social media platforms, email marketing software, and customer relationship management systems, can be advantageous.

Candidates with 3 or more years of experience usually have a more comprehensive understanding of marketing coordination and may have been exposed to aspects of marketing project management, budgeting, and reporting.

Those with over 5 years of experience are often considered for senior roles.

They may have a track record of successful marketing campaigns and may have some experience managing a team or leading projects.

In addition, they likely have advanced skills in strategic planning, analytics, and customer relationship management.

Experience in the specific industry of the hiring company can also be a significant advantage, as it can provide a deeper understanding of the target market and customer behavior.

 

Service Department Marketing Coordinator Education and Training Requirements

The role of a Service Department Marketing Coordinator generally requires a bachelor’s degree in marketing, business, or a related field.

This role requires a strong understanding of marketing principles, techniques and tools.

Therefore, coursework or training in areas such as market research, business administration, public relations, or sales may be advantageous.

Many employers prefer candidates with prior experience in marketing, customer service, or a related field.

This experience can often be obtained through internships or entry-level positions.

Additionally, proficiency in digital marketing and familiarity with tools such as Google Analytics, SEO, content management systems, and social media platforms is often a requirement.

Service Department Marketing Coordinators may also need to be skilled in project management and have strong communication, organization, and analytical skills.

Certifications in digital marketing, project management, or related fields can further enhance a candidate’s profile.

These certifications demonstrate a candidate’s commitment to their professional development and staying updated with the latest marketing trends and techniques.

Moreover, due to the evolving nature of the marketing field, continuous learning and staying updated with the latest industry trends is essential for a Service Department Marketing Coordinator.

 

Service Department Marketing Coordinator Salary Expectations

A Service Department Marketing Coordinator can expect to earn an average salary of $55,639 (USD) per year.

The actual earnings may be influenced by factors such as experience, additional skills, the size of the company, and the geographical location.

 

Service Department Marketing Coordinator Job Description FAQs

What skills does a Service Department Marketing Coordinator need?

Service Department Marketing Coordinators should possess excellent communication and interpersonal skills to liaise effectively between the service department and the marketing team.

They should have strong organizational skills to manage multiple projects and deadlines, and analytical skills to evaluate the success of marketing initiatives.

Knowledge of marketing principles, customer service protocols, and proficiency in using marketing software are also beneficial.

 

Do Service Department Marketing Coordinators need a degree?

Most Service Department Marketing Coordinators have a bachelor’s degree in marketing, business administration, or a related field.

However, experience in a similar role or a strong background in customer service or marketing can sometimes substitute for formal education.

 

What should you look for in a Service Department Marketing Coordinator resume?

Look for a blend of marketing and customer service experience.

Check for knowledge of marketing strategies, digital tools, and customer service principles.

Previous experience in a coordinating role is a plus.

A good candidate should also demonstrate strong communication, organization, and problem-solving abilities.

 

What qualities make a good Service Department Marketing Coordinator?

A good Service Department Marketing Coordinator is highly organized, with a knack for balancing multiple tasks and meeting tight deadlines.

They are creative problem solvers who can devise effective marketing strategies to boost service department performance.

They should be excellent communicators, capable of conveying information clearly between different departments and to different levels of the organization.

 

Do Service Department Marketing Coordinators work with other departments?

Yes, Service Department Marketing Coordinators often work closely with other departments, particularly Sales and Customer Service.

They need to understand the services being offered to effectively coordinate marketing efforts.

They may also collaborate with the Human Resources department for internal marketing initiatives and events.

 

Conclusion

There you have it.

Today, we’ve unveiled the true essence of being a Service Department Marketing Coordinator.

And guess what?

It’s not just about coordinating services.

It’s about orchestrating the symphony of service marketing, one task at a time.

With our ultimate Service Department Marketing Coordinator job description template and real-world examples, you’re all geared up to make your move.

But why limit yourself?

Plunge further with our job description generator. It’s your next step to precision-crafted job listings or finessing your resume to perfection.

Remember:

Every task in service marketing is a cog in the larger machinery.

Let’s orchestrate that symphony. Together.

How to Become a Service Department Marketing Coordinator (Complete Guide)

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