Social Media Coordinator Job Description [Updated for 2025]

In the era of digital communication, the role of social media coordinators is increasingly crucial.

As social media platforms evolve and multiply, the demand for skilled professionals who can create, manage, and optimize our online presence grows exponentially.

But what does it truly mean to be a social media coordinator?

Whether you are:

A job seeker looking to understand the core of this position,
A hiring manager envisioning the ideal candidate,
Or simply curious about the dynamics of social media coordination,

You’ve come to the right place.

Today, we introduce a customizable social media coordinator job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Contents show

Social Media Coordinator Duties and Responsibilities

Social Media Coordinators are primarily responsible for managing all social media channels of a company or brand.

They use their creativity and marketing skills to promote brand awareness, engage with audience and boost product sales.

They have the following duties and responsibilities:

Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications

Social Media Coordinator Job Description Template

Job Brief

We are seeking a creative and organized Social Media Coordinator to join our team.

In this role, you will be responsible for planning, implementing, and monitoring the company’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

Our ideal candidate is someone who is passionate about storytelling and engaging with audiences in a digital space.

They should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on these channels.

Responsibilities

Create engaging text, image and video content for all social media platforms
Design posts to sustain readers’ curiosity and create buzz around new products
Measure web traffic and monitor SEO
Train co-workers to use social media in a cohesive and beneficial way
Facilitate online conversations with customers and respond to queries
Oversee social media accounts’ layout
Suggest new ways to attract prospective customers, like promotions and competitions
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Report on online reviews and feedback from customers and fans

Qualifications

Proven work experience as a Social media coordinator
Expertise in multiple social media platforms
In-depth knowledge of SEO, keyword research and Google Analytics
Ability to deliver creative content (text, image and video)
Familiarity with online marketing strategies and marketing channels
Ability to gasp future trends in digital technologies and act proactively
Excellent communication skills
Multitasking and analytical skills
BS degree in Marketing, New media or relevant field

Benefits

401(k)
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Social Media Coordinator
Work Environment: Office setting with options for remote work. The role may involve some out-of-hours work, such as attending events or responding to social media activity.
Reporting Structure: Reports to the Social Media Manager or Marketing Manager.
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $45,000 minimum to $65,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Social Media Coordinator Do?

A Social Media Coordinator is a marketing professional who strategizes, develops, and maintains an organization’s presence on various social media platforms.

They typically work for corporations, non-profit organizations, or as independent consultants.

They work closely with the marketing team to create engaging content that aligns with the brand’s voice and goals.

This includes crafting posts, responding to comments, and engaging with users to build community and drive audience growth.

Their primary responsibility is to ensure that the company’s messages, updates, and new product launches are effectively communicated and reach a broad audience.

They monitor social media trends, audience behavior, and feedback to improve strategies and campaigns.

Social Media Coordinators analyze the performance of their strategies using various tools to measure the impact and success of posts and campaigns.

They then use this data to refine their approach and increase engagement.

In addition, they may also coordinate with influencers and manage social media advertising efforts.

They are tasked with staying up-to-date with the latest digital technologies and social media trends to ensure the company’s online presence remains innovative and relevant.

Social Media Coordinator Qualifications and Skills

A successful Social Media Coordinator should have the skills and qualifications that align with your job description, including:

Understanding of digital marketing and social media platforms to effectively manage and promote content across various channels.
Strong writing and editing skills to create engaging content that adheres to the brand’s voice and style guidelines.
Communication skills to interact with online followers and respond to comments and messages in a timely and professional manner.
Analytical skills to track, report, and understand the performance of social media campaigns and adjust strategies accordingly.
Strong organizational and multitasking skills to manage multiple social media accounts and campaigns simultaneously.
Knowledge of graphic design tools to create visually appealing posts and ads.
Problem-solving skills to handle any issues that arise on social media, such as negative comments or technical difficulties.
Research skills to stay updated on the latest social media trends and adapt strategies as necessary.

Social Media Coordinator Experience Requirements

Social Media Coordinators typically need a bachelor’s degree in communications, marketing, or a related field, along with 1 to 2 years of experience in managing social media accounts for brands or businesses.

This experience can be gained through internships, part-time roles, or even through managing social media campaigns for student organizations or nonprofit groups.

Candidates with 2 to 4 years of experience likely have a deeper understanding of social media marketing strategies and have a successful track record of managing a brand’s online presence, optimizing social media profiles, and engaging with an audience to increase brand visibility and impact.

Professionals with more than 5 years of experience often have mastered the use of various social media platforms and analytics tools.

They may also have experience in planning and executing social media campaigns and developing content calendars.

These individuals may be well-suited for senior or leadership roles within a social media team.

Additional experience in areas such as SEO, content creation, graphic design, and customer service can be beneficial as they are often closely tied to the role of a Social Media Coordinator.

Social Media Coordinator Education and Training Requirements

A Social Media Coordinator typically has a bachelor’s degree in marketing, communication, digital media or a related field.

They should have a comprehensive understanding of different social media platforms, digital marketing trends, and how to effectively reach audiences through these channels.

In addition to this, they must have excellent communication and writing skills to create engaging content.

Understanding of SEO, keyword research and Google Analytics can be beneficial.

While not always required, some employers may prefer Social Media Coordinators who have a master’s degree in a related discipline, or professional certifications in digital marketing or social media management.

Further, experience with graphic design tools like Adobe Creative Suite or Canva can be a plus, as the role often involves creating visually appealing posts.

Continuous learning and staying updated with the latest social media trends and technologies is crucial for this role.

Some Social Media Coordinators may also choose to take advanced courses or training programs to enhance their skills and stay competitive in the field.

Social Media Coordinator Salary Expectations

A Social Media Coordinator can expect to earn an average salary of $45,260 (USD) per year.

The actual income can differ based on factors such as individual experience, the employing company’s size and industry, and the geographical location.

Social Media Coordinator Job Description FAQs

What skills does a Social Media Coordinator need?

A Social Media Coordinator should have excellent communication skills, as they will be responsible for creating engaging content for various social media platforms.

They should be creative, have good time management skills and be comfortable working with social media tools and technologies.

They should also be familiar with SEO principles, have a strong understanding of marketing strategy and customer engagement, and stay up-to-date with the latest social media trends and technologies.

Do Social Media Coordinators need a degree?

While not always required, a degree in marketing, communication, or a similar field can be beneficial for a Social Media Coordinator role.

However, practical experience with managing social media accounts, creating engaging content, and understanding social media trends can also be highly valuable.

Certain companies might also value certifications in digital marketing or social media management.

What should you look for in a Social Media Coordinator’s resume?

A Social Media Coordinator’s resume should demonstrate experience with social media management, including content creation and audience engagement.

It should show familiarity with different social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.

Knowledge of social media analytics tools, SEO, and marketing strategy is also important.

It is also helpful to see demonstrated creativity, strong writing skills, and a strategic mindset.

What qualities make a good Social Media Coordinator?

A good Social Media Coordinator is proactive, creative, and innovative, always looking for new ways to engage with audiences.

They should have excellent communication skills, both written and verbal, and have a keen eye for detail.

Being adaptable and able to keep up with the rapid pace of social media trends is also vital.

They should also be able to analyze data to make informed decisions and have good team collaboration skills.

How can a Social Media Coordinator contribute to my company’s branding?

A Social Media Coordinator can greatly contribute to your company’s branding by consistently and creatively presenting your brand’s image and values to the public.

They can help increase brand awareness, foster community engagement, and build a positive brand reputation through strategic content and responsive interaction with followers.

They can also provide valuable insights from social media analytics to aid in marketing strategy development.

Conclusion

And there we have it.

Today, we’ve delved into what being a Social Media Coordinator really entails.

And guess what?

It’s not just about posting pictures and hashtags.

It’s about shaping the digital conversation, one post at a time.

With our indispensable Social Media Coordinator job description template and real-world examples, you’re ready to step into action.

But why stop at that?

Immerse yourself further with our job description generator. It’s your key to crafting pinpoint-accurate listings or refining your resume to perfection.

Remember:

Every post is a part of a larger narrative.

Let’s shape that narrative. Together.

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