Technical Sales Executive Job Description [Updated for 2024]

technical sales executive job description

In the dynamic world of tech sales, the focus on Technical Sales Executives has never been more profound.

As technology continually evolves, the demand for proficient professionals who can articulate, promote, and secure the backbone of our tech industry escalates.

But let’s dig deeper: What’s truly expected from a Technical Sales Executive?

Whether you are:

  • A job seeker striving to understand the heart of this role,
  • A hiring manager mapping out the perfect candidate,
  • Or simply curious about the inner dynamics of technical sales,

You’ve come to the right place.

Today, we reveal a customizable Technical Sales Executive job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Technical Sales Executive Duties and Responsibilities

Technical Sales Executives are responsible for identifying and approaching potential clients, developing strong relationships, and selling technical, often complex, products or services.

They often have to translate and explain highly complex technical information to customers and clients, focusing on revealing how a product or piece of equipment can solve specific problems.

Their duties and responsibilities often include:

  • Identifying and establishing new business opportunities
  • Organizing and attending sales meetings and product demonstrations
  • Negotiating contracts, terms and conditions
  • Meeting regular sales targets and coordinating sales projects
  • Providing technical advice to customers on all aspects of the installation and use of computer systems and networks, both before and after the sale
  • Advising on software features and how they can be applied to assist in a variety of contexts such as accounting, manufacturing or other specialist areas
  • Working with the team to develop new sales and marketing strategies
  • Creating detailed proposal documents and presenting them to clients
  • Recording and maintaining client contact data and sales activity records
  • Providing feedback to the team about market competition and product development


Technical Sales Executive Job Description Template

Job Brief

We are seeking an experienced and resourceful Technical Sales Executive to join our dynamic team.

In this position, you will be required to identify and pursue new sales prospects, while maintaining satisfaction with existing customers.

Technical Sales Executive responsibilities include understanding customer needs, recommending suitable technological products or services and demonstrating product features and benefits.

Our ideal candidates have a solid technical background combined with exceptional sales skills.

Ultimately, the role of the Technical Sales Executive is to boost sales and contribute to our long-term business growth.



  • Identify potential new clients and business opportunities.
  • Present and demonstrate product offerings to potential clients.
  • Negotiate contracts and close agreements.
  • Ensure customer satisfaction through ongoing communication and relationship management.
  • Provide technical advice to customers based on their needs and goals.
  • Prepare sales reports and maintain customer records.
  • Develop and maintain a deep understanding of product features, market trends, and competitive landscape.
  • Attend industry events and conferences to network and keep up-to-date with the latest industry trends.



  • Proven work experience as a Technical Sales Executive or a similar role in sales.
  • Excellent knowledge of technical products and trends.
  • Excellent communication, negotiation, and customer service skills.
  • Ability to explain complex technical concepts to a non-technical audience.
  • Strong problem-solving and analytical skills.
  • BSc degree in Computer Science, Engineering or relevant field.



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: Technical Sales Executive
  • Work Environment: Office setting with occasional travel to client sites. Some remote work may be allowed.
  • Reporting Structure: Reports to the Sales Manager or Director of Sales.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $85,000 minimum to $120,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Technical Sales Executive Do?

Technical Sales Executives work in a variety of industries where they are responsible for selling complex technical products and services to both businesses and individual customers.

They liaise closely with other members of their company, including engineers and research and development teams, to understand the technical aspects of the product or service.

They use this knowledge to identify potential markets and customers, develop sales strategies, and present product demonstrations.

Technical Sales Executives need to be skilled in explaining complex information in a clear and understandable way to non-technical customers.

They also need to be able to answer any questions or concerns a customer might have about the product or service.

They are often involved in the entire sales process, from initial contact through to the signing of contracts and the provision of after-sales service.

This may involve negotiating pricing, terms and conditions, and delivery schedules.

In addition, Technical Sales Executives may be responsible for tracking sales data and targets, and reporting to senior management on sales progress.

They may also attend industry events and trade shows to network and keep up to date with the latest industry trends and developments.


Technical Sales Executive Qualifications and Skills

A proficient Technical Sales Executive needs to have the skills and qualifications that match your company’s needs, including:

  • Technical proficiency to understand the features, capabilities, and benefits of the company’s products or services
  • Strong sales skills to convert potential leads into customers, and meet or exceed sales targets
  • Excellent communication skills to clearly articulate product details to clients, answer their queries, and negotiate deals effectively
  • Interpersonal skills to build strong relationships with clients, fostering customer loyalty and repeat business
  • Problem-solving skills to address customer concerns and find appropriate solutions
  • Market knowledge to understand industry trends, identify potential opportunities, and stay ahead of the competition
  • Ability to work collaboratively with the technical team, product management, and other departments to ensure a consistent and effective sales strategy
  • Time management skills to effectively prioritize tasks and manage their own schedule
  • Resilience and adaptability in the face of challenges or setbacks


Technical Sales Executive Experience Requirements

Entry-level Technical Sales Executives may have 1 to 2 years of experience, typically gained through internships, part-time roles, or entry-level positions in the sales department of a technology-focused company.

They may also gain relevant experience in roles such as Sales Associate, Account Manager, or Sales Engineer.

Candidates with 3 to 5 years of experience are often more knowledgeable about the industry, products, and customers.

They may have developed their skills in areas such as technical product knowledge, customer relationship management, and sales techniques in prior roles as Technical Sales Representatives or Account Executives.

Technical Sales Executives with over 5 years of experience are typically considered senior-level professionals.

They likely have a solid track record of meeting or exceeding sales goals, possess a deep understanding of the products they sell, and have the ability to effectively communicate complex technical information to a non-technical audience.

In addition to sales experience, they may also have some leadership experience, making them potential candidates for Sales Manager or Sales Director roles.


Technical Sales Executive Education and Training Requirements

Technical Sales Executives typically have a bachelor’s degree in business, marketing, or a related field.

A strong background in technology, particularly in the products and services being sold, is also crucial.

This could be in the form of a degree in engineering, computer science or information technology, or through extensive on-the-job experience.

Some positions may require a master’s degree in business administration (MBA), particularly for those aiming for senior roles.

Technical Sales Executives need to have a solid understanding of the sales process and effective communication and negotiation skills, which can be gained through professional development courses and workshops.

In some industries, such as pharmaceuticals or industrial equipment, specific certifications may be required to demonstrate knowledge of the product area.

Continuous learning and keeping up-to-date with technological advancements and market trends is important in this role.

As such, many successful Technical Sales Executives pursue ongoing professional development and training opportunities.


Technical Sales Executive Salary Expectations

A Technical Sales Executive makes an average of $75,000 (USD) per year.

However, the compensation can substantially increase to around $150,000 (USD) or more, depending on bonuses and profit sharing.

The actual salary can vary based on factors such as industry experience, technical knowledge, the complexity of the sales process, and the geographical location.


Technical Sales Executive Job Description FAQs

What skills does a Technical Sales Executive need?

A Technical Sales Executive needs to have excellent communication skills, as they’ll often be explaining complex technical products to potential customers.

They should have a good understanding of the products they’re selling, and be able to demonstrate how they can benefit the customer.

They also need to have strong negotiation and relationship-building skills, to close deals and maintain positive relationships with clients.


Do Technical Sales Executives need a degree?

While a degree isn’t always a requirement, some employers may prefer candidates who have a degree in a technical or business-related field.

This can provide a useful foundation of knowledge for the role.

However, many Technical Sales Executives gain their knowledge through work experience and on-the-job training.


What should you look for in a Technical Sales Executive resume?

In addition to checking for relevant work experience, look for signs of proven sales performance, such as meeting or exceeding sales targets.

You should also look for evidence of technical knowledge relevant to your industry or product line.

Additionally, strong communication and negotiation skills should be evident from their past roles.


What qualities make a good Technical Sales Executive?

A good Technical Sales Executive is driven, goal-oriented, and always on the lookout for new sales opportunities.

They need to be comfortable working in a fast-paced environment and dealing with high levels of pressure.

In addition, they should have a deep understanding of the technical aspects of the products they are selling, and be able to explain these in an understandable way to potential customers.


What is the role of a Technical Sales Executive in product development?

As experts in their products, Technical Sales Executives often provide critical feedback to product development teams.

They understand customer needs and market trends, which can guide the development of new products or the improvement of existing ones.

They also help in testing new products and providing initial customer demonstrations.


Is it difficult to hire a Technical Sales Executive?

Hiring a Technical Sales Executive can be challenging, as the role requires a combination of technical knowledge and sales skills.

It is crucial to find a candidate who understands your product line and industry, and who also has a proven track record in sales.

However, with a clear job description and a thorough selection process, you can find the right person for the job.



And there you have it.

Today, we’ve shone a light on the vital role of a Technical Sales Executive.


It’s not just about closing sales.

It’s about shaping the business landscape, one deal at a time.

Armed with our comprehensive Technical Sales Executive job description template and real-world examples, you’re all set for your next career move.

But why stop there?

Dig deeper with our job description generator. It’s your indispensable tool for creating laser-focused job listings or refining your resume to perfection.


Every deal you close contributes to the bigger picture.

Let’s shape that future. Together.

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