Territory Sales Manager Job Description [Updated for 2025]

In the competitive world of sales, the role of Territory Sales Managers is increasingly crucial.

As businesses continually strive to expand their reach, the demand for skilled individuals who can strategize, develop, and secure our sales territories grows ever stronger.

But what does it truly entail to be a Territory Sales Manager?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager mapping out the perfect candidate,
• Or simply curious about the intricacies of territory sales management,

You’ve come to the right place.

Today, we present a customizable Territory Sales Manager job description template, designed for effortless posting on job boards or career sites.

Let’s delve right into it.

Territory Sales Manager Duties and Responsibilities

Territory Sales Managers are responsible for overseeing the sales operations within a specific geographical area.

They develop sales strategies, build customer relationships, and drive sales growth in their designated territory.

Their key duties and responsibilities often include:

• Developing sales strategies and setting sales targets for the territory
• Identifying and reaching out to potential customers to drive new business
• Meeting with existing customers to strengthen relationships and encourage repeat business
• Monitoring and analyzing sales data to understand performance trends
• Reporting on sales performance to senior management
• Managing and resolving any issues or conflicts within the territory
• Training and mentoring sales representatives in the territory
• Coordinating with marketing and product development teams to maximize product success
• Staying informed about competitor products and activities within the territory
• Ensuring compliance with company policies and sales processes within the territory

 

Territory Sales Manager Job Description Template

Job Brief

We are searching for a talented and experienced Territory Sales Manager to plan and implement sales strategies in a designated geographical area.

The responsibilities of the Territory Sales Manager include achieving sales goals, expanding customer base within the territory, and maintaining good customer relationships.

Candidates with a proven track record in sales and a deep understanding of negotiation techniques are strongly preferred.

The ultimate goal of the Territory Sales Manager is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

 

Responsibilities

• Design and implement strategic sales plan tailored to the territory
• Develop and maintain relationships with key clients in the territory
• Achieve sales targets and outcomes within schedule
• Analyze sales statistics to determine sales potential and inventory requirements
• Present, promote and sell products/services using solid arguments to existing and prospective customers
• Coordinate with marketing department to ensure the sales strategies align with marketing activities
• Monitor and report on competitor activities within the territory
• Prepare and submit reports to the Sales Director
• Resolve customer complaints by investigating issues and offering solutions

 

Qualifications

• Proven work experience as a Territory Sales Manager or similar role
• Ability to build productive business professional relationships
• Highly motivated and target-driven with a proven track record in sales
• Excellent selling, negotiation and communication skills
• Prioritizing, time management and organizational skills
• Familiarity with CRM practices along with ability to build productive business professional relationships
• BS/BA degree or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Commission and bonuses
• Professional development opportunities

 

Additional Information

• Job Title: Territory Sales Manager
• Work Environment: This role requires significant travel within the territory. Office setting for administrative tasks and meetings.
• Reporting Structure: Reports to the Sales Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum, plus commission
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Territory Sales Manager Do?

Territory Sales Managers work across industries, usually for corporations and sales organizations, to oversee and drive the sales operations within a specific geographical area.

They are responsible for developing and implementing strategic sales plans to achieve the company’s objectives and targets within their designated territory.

They accomplish this by identifying potential clients and building relationships with them to foster business opportunities.

Their job involves conducting market analysis to understand the business dynamics and trends within their assigned territory.

They use this knowledge to develop customized sales tactics suitable for the region.

They also manage a team of sales representatives, providing them with necessary training, guidance, and motivation to reach their individual and team sales goals.

Territory Sales Managers are also in charge of monitoring and analyzing sales data within their territory, making necessary adjustments to strategies and forecasts as required.

This could involve introducing new products or services, or altering pricing models to boost sales volume.

In addition, they serve as the key point of contact for customers in their territory, addressing any concerns or issues, and ensuring customer satisfaction and loyalty.

 

Territory Sales Manager Qualifications and Skills

Territory Sales Managers must possess a variety of competencies to excel at their job, these could include:

• Excellent communication skills to effectively negotiate and foster business relationships with clients, as well as clearly articulate the company’s products or services.
• Strong organizational and planning skills to handle sales targets and customer segmentation within a specific geographic area.
• Ability to analyze sales data and trends to identify business opportunities and achieve sales goals.
• Customer service skills to understand customer needs, offer suitable products or services, and maintain long-term customer relationships.
• Leadership skills to motivate and manage a team of sales representatives, setting targets, and monitoring performance.
• Problem-solving skills to identify and overcome potential sales obstacles and handle customer issues effectively.
• Demonstrable experience with sales management software or Customer Relationship Management (CRM) tools to track client information and sales trends.
• Ability to travel extensively within the assigned territory, meet with potential clients, and attend industry events.

 

Territory Sales Manager Experience Requirements

Entry-level candidates for Territory Sales Manager roles may typically have 2 to 3 years of experience in sales, often through a sales representative or account manager role.

This experience helps them understand the dynamics of the market and develop necessary selling skills.

Candidates with 3 to 5 years of experience in the field are typically expected to have spent time in a role where they managed a portfolio of accounts or a specific territory.

This experience equips them to understand the logistics of territory management and client relationship building.

Those with more than 5 years of sales experience are often considered for Territory Sales Manager roles, as they have had significant exposure to diverse markets and have proven track records of delivering sales targets.

At this level, candidates are also expected to have leadership experience, as they would be in charge of a team of sales representatives.

Additionally, many employers prefer candidates who have experience in their specific industry.

For example, a company that sells medical equipment would prefer a Territory Sales Manager who has experience selling medical equipment or working in the healthcare industry.

Overall, the Territory Sales Manager role requires a combination of sales, management, and industry-specific experience.

 

Territory Sales Manager Education and Training Requirements

Typically, Territory Sales Managers hold a bachelor’s degree in marketing, business administration, sales, or a related field.

Their education often includes coursework in economics, finance, statistics, and business law, all of which provide an essential foundation for understanding market trends, analyzing sales data, and navigating business contracts.

Depending on the industry, a background in a specific field may be advantageous.

For instance, those managing territories for a pharmaceutical company may benefit from a background in biology or healthcare.

Territory Sales Managers should also have strong interpersonal skills, which are often honed through on-the-job training and experience in sales or customer service roles.

While not always required, a master’s degree in business administration (MBA) can be beneficial, especially for those seeking higher-level management positions.

Industry-specific certifications and training, such as Certified Professional Sales Person (CPSP) or Strategic Account Management Association (SAMA) certification, can also enhance a Territory Sales Manager’s skill set and marketability.

In addition to formal education and certification, Territory Sales Managers should have strong negotiation, communication, and leadership skills.

These can be developed through practical experience, mentorship programs, and professional development courses.

 

Territory Sales Manager Salary Expectations

The average salary for a Territory Sales Manager is $86,261 (USD) per year.

However, the actual income can vary greatly depending on industry, experience, skills, and location.

The potential for bonuses and commissions based on sales performance can also significantly influence a Territory Sales Manager’s earnings.

 

Territory Sales Manager Job Description FAQs

What skills does a Territory Sales Manager need?

Territory Sales Managers should have excellent communication, negotiation, and interpersonal skills.

They should also be skilled in strategic planning and market research to identify potential sales opportunities.

Knowledge of customer relationship management (CRM) platforms and proficiency in handling sales data are also important.

 

Do Territory Sales Managers need a degree?

Most companies prefer Territory Sales Managers to have a bachelor’s degree in Business, Marketing, or a related field.

However, relevant sales experience can sometimes be substituted for formal education.

Some companies may also require an MBA for this role.

 

What should you look for in a Territory Sales Manager’s resume?

A Territory Sales Manager’s resume should demonstrate a successful track record in sales, including meeting or exceeding sales targets.

Experience in managing a sales team and knowledge of the specific territory or industry can also be significant advantages.

Look for evidence of strong leadership, strategic planning, and the ability to build and maintain customer relationships.

 

What qualities make a good Territory Sales Manager?

A good Territory Sales Manager is a strong leader who can motivate and manage a sales team effectively.

They should have excellent problem-solving skills and the ability to adapt to changing market conditions.

A strong customer focus, resilience in the face of setbacks, and a results-oriented attitude are also key qualities.

 

What are the daily duties of a Territory Sales Manager?

A Territory Sales Manager typically starts their day by reviewing sales data and meeting with their team to discuss targets and strategies.

They may spend a portion of their day in meetings with key clients or potential clients.

They also need to monitor market trends, identify potential sales opportunities, and address any issues or challenges that their team is facing.

The role also involves reporting to senior management on sales progress and forecasting future sales.

 

Is it difficult to hire a Territory Sales Manager?

Finding a successful Territory Sales Manager can be a challenging task due to the specific skills and experience required for the role.

Companies often look for candidates with a proven track record in sales, strong leadership qualities, and a deep understanding of the market and customer base.

However, with an attractive compensation package, clear career progression opportunities, and a positive work environment, companies can attract top talent for this role.

 

Conclusion

And there you have it.

Today, we’ve unraveled the intricate details of what it genuinely means to be a territory sales manager.

Surprise, surprise!

It’s not just about selling products or services.

It’s about strategizing, fostering relationships, and driving business growth, one sale at a time.

Armed with our in-depth territory sales manager job description template and practical examples, you’re ready to make your mark.

But why put a cap on your potential?

Explore further with our job description generator. It’s your key to crafting precise job listings or polishing your resume to near perfection.

Remember:

Every sale you make plays a crucial role in the overall business picture.

Let’s drive that growth. Together.

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