Van Salesman Job Description [Updated for 2024]

van salesman job description

In the dynamic world of sales, the role of a van salesman has become increasingly essential.

As businesses evolve, the demand for skilled individuals who can drive sales, deliver products, and maintain strong customer relationships on the go is on the rise.

But let’s delve deeper: What is truly expected from a van salesman?

Whether you are:

  • A job seeker aiming to understand the core of this role,
  • A hiring manager outlining the perfect candidate,
  • Or simply fascinated by the nuances of mobile sales,

You’ve come to the right place.

Today, we present a customizable van salesman job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Van Salesman Duties and Responsibilities

Van Salesmen are responsible for a variety of tasks revolving around delivering, selling, and merchandising products from a company’s van to various locations.

They are also responsible for maintaining relationships with existing customers and attracting new ones.

The duties and responsibilities of a Van Salesman include:

  • Drive the van to deliver goods to customers’ locations
  • Ensure all products are stocked and displayed correctly within the van
  • Develop sales strategies and attract new clients
  • Maintain accurate records of all sales and customer transactions
  • Resolve customer complaints and ensure maximum client satisfaction
  • Stay updated on product knowledge to be able to present and discuss available products with clients
  • Process cash or credit payments and provide customers with receipts
  • Ensure the van is clean and maintained, reporting any necessary repairs or replacements
  • Conduct inventory checks and restock products as needed
  • Follow planned routes efficiently to maximize customer visits while minimizing drive time and fuel expenses


Van Salesman Job Description Template

Job Brief

We are looking for a determined Van Salesman to sell our products directly to customers from our company van.

The Van Salesman’s responsibilities include identifying and developing new sales opportunities, promoting and selling products, maintaining customer relationships and completing sales paperwork.

Our ideal candidate is self-motivated, has a friendly demeanor and is familiar with basic arithmetic.

Ultimately, the Van Salesman should be able to ensure high levels of customer satisfaction through excellent sales service and build sustainable relationships with our customers.



  • Load and unload products in the van safely
  • Identify potential clients and conduct sales visits
  • Present, promote and sell products to existing and prospective customers
  • Perform cost-benefit and needs analysis of existing and potential customers
  • Maintain positive business and customer relationships in the effort to extend customer lifetime value
  • Develop new sales strategies and models
  • Evaluate customer needs and build productive long-lasting relationships
  • Meet and exceed sales targets
  • Prepare and submit reports to the Sales Manager
  • Resolve customer complaints in a timely and professional manner



  • Proven work experience as a Van Salesman
  • Excellent knowledge of MS Office
  • Familiarity with BRM and CRM practices
  • Excellent selling, communication and negotiation skills
  • Prioritizing, time management and organizational skills
  • Relationship management skills and openness to feedback
  • Valid professional driver’s license
  • High school degree



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off


Additional Information

  • Job Title: Van Salesman
  • Work Environment: Field-based, extensive travel required.
  • Reporting Structure: Reports to the Sales Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $40,000 minimum to $70,000 maximum
  • Location: [City, State] (specify the location or indicate if travel)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Van Salesman Do?

A Van Salesman typically works for various industries that require direct sales to customers or businesses, often dealing with fast-moving consumer goods (FMCG).

Their primary responsibility is to drive a van or truck around a predefined area or route to sell or deliver goods directly to shops or consumers.

They are the frontline salespeople in their company, directly interacting with customers, understanding their needs, and trying to fulfill them.

Van Salesmen also manage stocks within their vehicles, ensuring that products are available and in good condition.

They are responsible for accurately documenting sales, deliveries, inventory levels, and customer information.

Some of their tasks include demonstrating product features, providing product information, and convincing potential customers to make purchases.

They are also responsible for collecting payments and providing receipts.

They often also liaise with the warehouse team to replenish their stock as required, and with the sales team to strategize on how to meet sales targets.

This could include running special promotions or giving product demonstrations.

In addition to their sales tasks, Van Salesmen are responsible for the maintenance of their vehicle, ensuring it is in good working order and reporting any faults or necessary repairs.

They must also follow traffic laws and safety regulations to ensure safe and efficient deliveries.


Van Salesman Qualifications and Skills

A proficient van salesman should have the skills and qualifications that align with your job description, including:

  • Excellent driving skills with a clean driving record to ensure safe and timely deliveries.
  • Strong knowledge of sales principles, techniques and best practices to drive sales and meet targets.
  • Communication skills to interact effectively with customers, answer their queries, and persuade them to purchase products.
  • Customer service skills to provide an outstanding shopping experience for each customer, ensuring customer satisfaction and loyalty.
  • Physical endurance to load and unload goods, and ability to perform tasks that require lifting and moving products.
  • Basic mathematical skills to handle cash transactions accurately and keep track of inventory and sales records.
  • Problem-solving skills to address customer complaints, delivery issues, and other challenges that may arise during the sales process.
  • Time management skills to organize and plan routes efficiently and meet delivery schedules.
  • Familiarity with the area or region of operation to navigate effectively and find the fastest, most efficient routes.


Van Salesman Experience Requirements

Van Salesman positions typically require a high school diploma or equivalent and a valid driver’s license.

Prior sales experience, especially in a route sales or direct store delivery role, can be highly beneficial.

Entry-level Van Salesman candidates may have 1 to 2 years of experience in a sales, customer service or delivery role.

This experience can be gained through part-time jobs, internships, or summer jobs.

The experience helps them understand the basics of sales, customer interaction, and logistics.

Candidates with more than 3 years of experience often have a solid understanding of route sales, inventory management, and customer service.

They may have worked in roles such as Route Sales Representative, Delivery Driver, or Customer Service Representative, gaining practical knowledge of the field.

Those with more than 5 years of experience have likely honed their sales techniques and customer service skills to a great extent.

They may have leadership experience, being responsible for training new hires, or managing a team, and are suitable for roles requiring greater responsibility or managerial positions within the sales team.

No matter the level of experience, a successful Van Salesman must have excellent communication and negotiation skills, a good sense of direction, and a clean driving record.

They must also be physically fit as the job often involves loading and unloading goods.


Van Salesman Education and Training Requirements

A Van Salesman generally requires a high school diploma or equivalent.

They need to have a solid understanding of basic mathematics and customer service skills.

Some employers offer on-the-job training to develop these skills.

A valid driver’s license is necessary for a Van Salesman.

Some positions may also require a Commercial Driver’s License (CDL), depending on the size and type of the van.

Knowledge of the products being sold is essential, so training or previous experience in a relevant retail or sales environment can be beneficial.

Although not required, some Van Salesmen may choose to pursue certifications in sales or customer service to improve their skills and knowledge.

They also need to be physically fit to handle the loading and unloading of goods.

Finally, a good understanding of local routes and navigation skills are crucial to ensure timely and efficient deliveries.


Van Salesman Salary Expectations

A Van Salesman can expect to earn an average salary of $36,500 (USD) per year.

The actual earnings can vary depending on factors such as years of experience, location, size of the company, and the specific industry within which they work.


Van Salesman Job Description FAQs

What skills does a Van Salesman need?

A Van Salesman should have excellent customer service and communication skills to effectively interact with customers.

They should also possess good negotiation and persuasion skills to convince customers to purchase products.

Driving skills are essential, as well as the ability to perform basic vehicle maintenance.

Basic arithmetic skills are also necessary for handling money and providing correct change.


Do Van Salesmen need a specific degree or certification?

While no specific degree is needed to become a Van Salesman, a high school diploma or its equivalent is generally required.

A valid driver’s license is also necessary.

Some employers may prefer candidates who have previous sales or customer service experience.


What should you look for in a Van Salesman resume?

A Van Salesman’s resume should display a solid track record in sales and customer service.

Proficiency in driving, including a clean driving record, is also an important factor.

The resume should include any experience in handling cash and keeping inventory.

Look for candidates who can demonstrate problem-solving skills, self-motivation, and the ability to work independently.


What qualities make a good Van Salesman?

A good Van Salesman is enthusiastic, friendly, and has a genuine passion for sales.

They should have excellent communication skills, allowing them to effectively interact with a diverse range of customers.

Good Van Salesmen also have strong organizational skills, enabling them to keep track of inventory and manage their sales route efficiently.


Is it difficult to hire Van Salesmen?

Hiring a Van Salesman can be challenging due to the unique nature of the job, which requires both driving and sales skills.

However, offering competitive compensation, flexible work hours, and a positive work environment can attract the right candidates.

It’s also beneficial to provide on-the-job training to develop the necessary sales skills.



And that’s the long and short of it.

Today, we’ve shed some light on what it means to be a van salesman.

Can you guess what?

It’s not just about selling products from the back of a van.

It’s about paving the road to direct-to-customer retail, one sale at a time.

With our handy van salesman job description template and real-world examples, you’re ready to get behind the wheel.

But why hit the brakes now?

Accelerate your journey with our job description generator. It’s your roadmap to meticulously-crafted listings or fine-tuning your resume to showroom shine.


Every sale is a part of the bigger picture.

Let’s hit the road to success. Together.

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