Website Manager Job Description [Updated for 2025]

In the era of digital transformation, the role of website managers is increasingly crucial.

As the internet continues to evolve, the demand for skilled individuals who can create, manage, and protect our online presence escalates.

But let’s delve deeper: What’s really expected from a website manager?

Whether you are:

• A job seeker aiming to understand the core of this role,
• A hiring manager defining the perfect candidate,
• Or just fascinated by the dynamics of website management,

You’ve landed in the right place.

Today, we present a tailor-made website manager job description template, designed for effortless posting on job boards or career portals.

Let’s dive right into it.

Website Manager Duties and Responsibilities

Website Managers are responsible for maintaining the functionality, appearance, and relevance of a company’s online presence.

They constantly monitor the website’s performance and make necessary updates and improvements.

Here are their main duties and responsibilities:

• Ensure the website is always accessible and efficient
• Monitor website traffic and user engagement to identify areas of improvement
• Regularly update website content and review SEO to ensure the website is search engine friendly and optimized
• Work with the design team to enhance the appearance and user experience of the website
• Ensure the website is compatible across all browsers and devices
• Implement and manage website’s security measures
• Coordinate with marketing and sales department to align website with brand strategy and to meet KPIs
• Conduct content audits to eliminate redundant and/or duplicate information
• Carry out regular website backup and maintenance
• Stay up-to-date with industry best practices and monitor competitor websites

 

Website Manager Job Description Template

Job Brief

We are seeking a skilled Website Manager to take charge of our company’s website.

The Website Manager will be responsible for maintaining server and domain records, analyzing traffic data, and incorporating content changes.

The ideal candidate should have excellent attention to detail and be able to work independently.

The Website Manager will be expected to collaborate with our marketing and design teams, manage our content and ensure our website provides a high-quality user experience.

 

Responsibilities

• Manage website structure, navigation, performance and capacity
• Plan and implement digital marketing campaigns
• Monitor and analyze site performance (e.g. traffic, conversions)
• Ensure website is updated and free of mistakes
• Fix any bugs or issues on the website
• Coordinate with developers to improve website capabilities
• Manage SEO
• Ensure compliance with data protection regulations

 

Qualifications

• Proven work experience as a Website Manager
• Expert knowledge of modern website technologies
• Strong knowledge of web analytics and SEO
• Experience with web design
• Excellent troubleshooting and creative problem-solving abilities
• Strong written and verbal communication skills
• BSc degree in Computer Science, Marketing, IT or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for professional development

 

Additional Information

• Job Title: Website Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Head of Marketing or Digital Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Website Manager Do?

A Website Manager oversees the functionality, appearance, and overall performance of a website.

They work across industries and might be employed by a variety of organizations or work as self-employed individuals.

They coordinate with web developers, designers, content creators, and marketing teams to ensure that the website aligns with the brand’s image and that it meets the company’s goals and objectives.

Website Managers are responsible for updating website content, ensuring that it is optimized for search engines, and improving user experience.

They monitor website traffic, analyze visitor data, and use this information to make strategic decisions about the website’s design and operation.

They are also in charge of troubleshooting and resolving any technical issues that may arise, such as broken links or security breaches.

They might also implement and maintain e-commerce features, such as online stores or payment systems.

Website Managers continuously stay updated with the latest web design trends and technologies to ensure the website remains competitive and up-to-date.

They also liaise with stakeholders to report on website performance and recommend improvements.

 

Website Manager Qualifications and Skills

A proficient Website Manager should possess the following skills and qualifications that align with the demands of the role:

• Technical expertise in website development and maintenance, including knowledge of HTML, CSS, JavaScript, and other relevant web design coding languages.
• Experience with Content Management Systems (CMS) like WordPress or Joomla, and SEO (Search Engine Optimization) principles.
• Strong analytical skills to evaluate website performance metrics and make necessary improvements.
• Excellent project management skills to oversee multiple projects simultaneously, meet deadlines, and ensure the successful completion of each project.
• Strong communication skills to effectively collaborate with team members, stakeholders, and to provide clear instructions.
• Ability to troubleshoot and resolve website issues and challenges swiftly and effectively.
• Proficiency in user interface design to ensure a positive user experience on the website.
• A keen eye for detail and aesthetic to ensure the website is visually appealing and easy to navigate.
• Understanding of digital marketing and social media strategies to integrate them effectively into the website.
• Knowledge of data privacy regulations and standards to ensure the website complies with all legal obligations.

 

Website Manager Experience Requirements

Website managers often start their career with a degree in fields such as computer science, information systems, or web design.

This educational background provides them with a strong foundation in web development, user experience design, and database management.

In terms of professional experience, entry-level candidates usually have at least 1 to 2 years of experience, typically through an internship or part-time role in web development or digital marketing.

They may also have gained some experience in content management systems (CMS), search engine optimization (SEO), and website analytics.

Candidates with 3 to 5 years of experience often have a deeper understanding of the technical aspects of website management, including back-end development, server management, and security protocols.

They may also have developed skills in project management, as they would typically oversee the entire lifecycle of a website, from initial concept to launch and maintenance.

Those with over 5 years of experience are usually seasoned professionals who have extensive knowledge and skills in managing complex websites.

They may have leadership experience and are often ready for more significant responsibilities, such as overseeing a team of web developers or managing multiple websites for a large organization.

They might also have experience in strategic planning, budgeting, and vendor negotiation.

 

Website Manager Education and Training Requirements

Website Managers typically have a bachelor’s degree in web development, computer science, information technology, or a related field.

They need to have a firm understanding of web programming languages such as HTML, CSS, JavaScript, and others.

Knowledge of content management systems like WordPress, Drupal, or Joomla is also necessary.

Experience in search engine optimization (SEO), user interface design, and web analytics can be beneficial for a Website Manager.

Some positions may require Website Managers to have a master’s degree or an advanced certification in a specific area like web design, digital marketing, or data analysis.

In addition to formal education, a website manager should have substantial experience in managing websites, which can be gained through internships or entry-level positions.

Continued education is essential in this field due to the constantly evolving nature of technology and internet trends.

Therefore, many Website Managers often pursue additional training and certifications to stay abreast of the latest digital tools and strategies.

A professional certification, such as the Certified Webmaster or Google Analytics Certification, can enhance a Website Manager’s credibility and demonstrate a commitment to staying current in the field.

 

Website Manager Salary Expectations

The average salary for a Website Manager is approximately $63,398 (USD) per year.

However, the actual salary may vary depending on factors such as level of experience, industry, education, and geographical location.

 

Website Manager Job Description FAQs

What skills does a Website Manager need?

A Website Manager needs a range of skills, including proficiency in web languages like HTML, CSS, JavaScript, and PHP.

They should be adept at managing Content Management Systems (CMS) and have experience with SEO best practices.

Besides, analytical skills for tracking site metrics and problem-solving skills are also crucial.

The role often demands strong project management abilities and excellent communication skills to coordinate with different teams and stakeholders.

 

Does a Website Manager need a specific degree?

While a degree in Computer Science, Information Technology, or a related field is often preferred, practical experience in website management can be equally important.

Some Website Managers may have degrees in fields like Communications or Marketing, supplemented with technical training.

Knowledge of web development, design, SEO, and analytics is typically more valuable than a specific degree.

 

What should you look for in a Website Manager’s resume?

Look for evidence of practical experience managing and maintaining websites, including use of CMS platforms, SEO, and web analytics tools.

A strong candidate should demonstrate experience in project management and a history of working effectively with cross-functional teams.

Any certifications in web development, project management, or related areas can be beneficial.

 

What qualities make a good Website Manager?

A good Website Manager is detail-oriented, ensuring that every element of a website is functioning properly and efficiently.

They are solution-focused, with the ability to troubleshoot and resolve issues swiftly.

They should have strong communication skills to effectively collaborate with different teams and to report on web performance.

A proactive approach, staying updated with the latest web technologies and trends, is also a valuable quality.

 

Is it difficult to hire a Website Manager?

It can be challenging to hire a Website Manager due to the diverse range of skills required for the role.

The ideal candidate needs a mix of technical, project management, and communication skills.

However, with a clear job description outlining the key skills and experiences required, finding the right candidate is achievable.

Providing a competitive compensation package and opportunities for ongoing learning can also attract high-quality applicants.

 

Conclusion

And there we have it.

Today, we’ve pulled back the veil to reveal what it truly means to be a Website Manager.

Surprise!

It’s not just about maintaining websites.

It’s about orchestrating the digital landscape, one webpage at a time.

With our ready-to-use Website Manager job description template and real-world examples, you’re fully equipped to take the next step.

But why halt your journey here?

Venture further with our job description generator. It’s your ultimate tool for creating laser-precise job listings or refining your resume to a tee.

Keep in mind:

Every webpage contributes to the grander scheme of things.

Let’s shape the future of the digital world. Together.

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