Advocacy and Outreach Coordinator Job Description [Updated for 2025]

In the era of social change, the focus on Advocacy and Outreach Coordinators has never been more crucial.

As societal shifts continue, the demand for skilled individuals who can effectively advocate for causes and connect with communities grows stronger.

But let’s delve deeper: What’s truly expected from an Advocacy and Outreach Coordinator?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply captivated by the dynamics of advocacy and outreach,

You’re in the right place.

Today, we present a customizable Advocacy and Outreach Coordinator job description template, created for effortless posting on job boards or career sites.

Let’s dive right in.

Advocacy and Outreach Coordinator Duties and Responsibilities

Advocacy and Outreach Coordinators play an integral role in promoting the mission and values of an organization to the public and other stakeholders.

They are often tasked with establishing and maintaining relationships, generating public support, and executing outreach initiatives.

Their daily duties and responsibilities include:

• Developing and implementing advocacy and outreach strategies to promote the organization’s mission and goals
• Coordinating with various stakeholders such as policymakers, community leaders, and other organizations for advocacy efforts
• Organizing public awareness campaigns, events, and other initiatives to garner public support
• Monitoring and evaluating the effectiveness of outreach programs to ensure they meet their objectives
• Researching and analyzing public policy, legislation, and public opinion to guide advocacy efforts
• Creating and distributing informational materials and presentations
• Facilitating communication between the organization and the public, answering queries and addressing concerns
• Generating reports on outreach and advocacy activities for senior management and other stakeholders
• Training volunteers and staff on advocacy techniques and strategies

 

Advocacy and Outreach Coordinator Job Description Template

Job Brief

We are looking for a dedicated Advocacy and Outreach Coordinator to join our team.

The successful candidate will be responsible for coordinating and implementing advocacy strategies, community outreach activities and communication plans to promote our organization’s cause and services.

Our ideal candidate is someone who is deeply committed to social issues, has experience working with diverse communities, and possesses excellent interpersonal and communication skills.

 

Responsibilities

• Develop and implement advocacy and outreach strategies to increase awareness about our organization’s cause.
• Coordinate with various stakeholders including staff, volunteers, community organizations, and policymakers to advance our advocacy agenda.
• Organize and attend community events, meetings, and forums to represent the organization and its mission.
• Develop and maintain relationships with community leaders, legislators, and key stakeholders.
• Prepare and disseminate informative materials, press releases, and other communication tools to engage the public.
• Evaluate the effectiveness of advocacy and outreach activities and make recommendations for improvement.
• Manage social media platforms and website content to ensure up-to-date and accurate information.
• Coordinate volunteer activities and provide necessary training and support.

 

Qualifications

• A bachelor’s degree in social work, communication, public relations or a related field.
• Proven experience in community outreach, advocacy, or a similar role.
• Excellent written and verbal communication skills.
• Strong knowledge of social media and website management.
• A deep understanding of and commitment to social issues.
• Ability to work with diverse communities and stakeholders.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

 

Benefits

• 401(k) plan
• Health, dental and vision insurance
• Life insurance
• Paid time off
• Professional development assistance

 

Additional Information

• Job Title: Advocacy and Outreach Coordinator
• Work Environment: Office setting with occasional travel for community events and meetings. Some remote work may be accommodated.
• Reporting Structure: Reports to the Director of Advocacy and Outreach.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Advocacy and Outreach Coordinator Do?

Advocacy and Outreach Coordinators primarily work in non-profit, community organizations, or government sectors where they play a crucial role in promoting and enhancing the profile of the organization and its cause.

They develop and implement strategic plans to engage the community, increase awareness, and foster support for the organization’s mission.

Their work often involves coordinating and organizing public events such as workshops, forums, and fundraisers.

They are in charge of creating promotional materials, press releases, and newsletters to inform and engage the public.

Advocacy and Outreach Coordinators also build and maintain relationships with community members, businesses, government officials, and media representatives.

They represent the organization at public events and meetings, speaking passionately about their cause to influence policies and garner support.

They also identify potential funding sources, write grant applications, and are often involved in fundraising efforts.

In some cases, they may also oversee and manage volunteers, ensuring that they are effectively contributing to the organization’s advocacy and outreach goals.

Additionally, an Advocacy and Outreach Coordinator may also be tasked with researching new outreach opportunities and tracking the success of their efforts to continuously improve their outreach strategies.

 

Advocacy and Outreach Coordinator Qualifications and Skills

An effective Advocacy and Outreach Coordinator should have a combination of technical abilities, interpersonal skills, and a deep understanding of the advocacy field, including:

• Strong communication skills for effectively sharing an organization’s goals and objectives to diverse audiences, including community members, stakeholders, and potential donors.
• Excellent interpersonal skills to build and maintain relationships with community leaders, volunteers, and other stakeholders, fostering a sense of unity and collective action.
• Experience in organizing and coordinating outreach programs, including planning, executing and evaluating their effectiveness.
• A deep understanding of the advocacy field and its related issues, to be able to effectively represent and argue for the organization’s mission.
• Research and analytical skills for identifying outreach opportunities, understanding community needs, and assessing the impact of the organization’s activities.
• Exceptional writing skills to create compelling proposals, reports, press releases, and other communications materials.
• Ability to work in a team-oriented environment, collaborating with other staff members to achieve common goals.
• Problem-solving abilities to navigate potential barriers to outreach and advocacy, and come up with innovative solutions.

 

Advocacy and Outreach Coordinator Experience Requirements

An Advocacy and Outreach Coordinator is often required to have a minimum of 2 to 3 years of experience in a related field such as social work, community development, public relations, or nonprofit management.

They should have a track record of coordinating advocacy campaigns or community outreach events.

Experience in project management is a plus, as it reflects the ability to organize multiple tasks, manage resources, and meet deadlines.

Experience working with diverse communities and understanding their specific needs is also highly desirable.

Those with more than 3 years of experience may possess a deeper understanding of policymaking processes, stakeholder engagement strategies, and may have developed strong networking skills.

They could also have experience in organizing larger-scale projects and managing teams.

Candidates with over 5 years of experience in the field may have led significant advocacy campaigns or outreach programs, demonstrating leadership and strategic planning skills.

These professionals are likely to have developed extensive networks in the field and may be ready for a senior-level or managerial position in advocacy and outreach coordination.

 

Advocacy and Outreach Coordinator Education and Training Requirements

An Advocacy and Outreach Coordinator typically requires a bachelor’s degree in social sciences, communication, public relations, or a related field.

They need a strong background in community engagement, public speaking, and advocacy work.

Familiarity with public policy, local government, and non-profit organizations is also advantageous.

Some positions may require Advocacy and Outreach Coordinators to have a master’s degree in social work, public administration, or non-profit management.

Additionally, hands-on experience in community service, social work, public relations, or a similar role is often preferred.

This practical experience helps them to understand and navigate the complexities of community relations and advocacy work.

Certification in conflict resolution, community engagement, or a related area can be beneficial.

Having a master’s degree and/or certification can also indicate a candidate’s leadership potential and dedication to ongoing learning and community service.

It’s also important for an Advocacy and Outreach Coordinator to have excellent communication skills, both written and verbal, and to be comfortable interacting with diverse communities and individuals.

 

Advocacy and Outreach Coordinator Salary Expectations

The average salary for an Advocacy and Outreach Coordinator is $48,083 (USD) per year.

However, the exact earnings can vary based on factors such as the level of experience, the size and sector of the employing organization, and the geographical location.

 

Advocacy and Outreach Coordinator Job Description FAQs

What skills does an Advocacy and Outreach Coordinator need?

An Advocacy and Outreach Coordinator should have strong communication and interpersonal skills to effectively convey messages and build relationships with various stakeholders.

They should also have excellent organizational and project management skills to coordinate and manage outreach initiatives.

Furthermore, they need to be creative and strategic thinkers, with the ability to develop effective advocacy campaigns and strategies.

 

Do Advocacy and Outreach Coordinators need a specific degree?

While there’s no specific degree required for an Advocacy and Outreach Coordinator, a bachelor’s degree in communication, social work, public relations, or a related field is often preferred.

Some roles may require a master’s degree or relevant experience in advocacy, outreach, or community engagement.

 

What should you look for in an Advocacy and Outreach Coordinator resume?

When examining a resume, look for previous experience in advocacy or outreach roles, as well as any experience managing or coordinating campaigns or initiatives.

You should also look for evidence of strong communication and interpersonal skills.

Any experience with public speaking, fundraising, or building relationships with community leaders or organizations would be valuable.

 

What qualities make a good Advocacy and Outreach Coordinator?

A good Advocacy and Outreach Coordinator is passionate about the cause they represent and have a strong desire to make a difference.

They are excellent communicators, both verbally and in writing, and can effectively convey the organization’s message to various audiences.

They’re also strategic and creative thinkers, able to develop and implement effective outreach and advocacy strategies.

Finally, they have strong organizational skills and can manage multiple projects and initiatives simultaneously.

 

What is the role of an Advocacy and Outreach Coordinator in a nonprofit organization?

In a nonprofit organization, an Advocacy and Outreach Coordinator typically works to build awareness and support for the organization’s cause.

This can involve planning and executing outreach initiatives, building relationships with community leaders and organizations, coordinating advocacy campaigns, and representing the organization at events and meetings.

They may also be involved in fundraising and donor relations.

 

Conclusion

That’s a wrap!

Today, we’ve delved into the multifaceted world of an advocacy and outreach coordinator.

And guess what?

It’s not just about communication.

It’s about fostering relationships, influencing policy, and promoting positive change, one initiative at a time.

With our in-depth advocacy and outreach coordinator job description template and real-world examples, you’re ready to take the next step.

But why limit yourself?

Go further with our job description generator. It’s your key to meticulously crafted listings or fine-tuning your resume to distinction.

Remember:

Each initiative, each outreach is a part of a broader mission.

Let’s make a difference. Together.

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