Bakery Equipment Salesperson Job Description [Updated for 2024]

bakery equipment salesperson job description

In the culinary world, the demand for bakery equipment salespersons is higher than ever.

As the bakery industry grows, so does the need for knowledgeable individuals who can sell, promote, and explain the intricacies of bakery equipment.

But let’s delve deeper: What’s really expected from a bakery equipment salesperson?

Whether you are:

  • A job seeker trying to understand the core responsibilities of this role,
  • A hiring manager outlining the perfect candidate,
  • Or simply interested in the bakery equipment sales industry,

You’ve come to the right place.

Today, we present a customizable bakery equipment salesperson job description template, designed for effortless posting on job boards or career sites.

Let’s get right into it.

Bakery Equipment Salesperson Duties and Responsibilities

Bakery Equipment Salespersons play a key role in the commercial bakery industry.

They are responsible for the sale of bakery equipment to businesses and also often provide advice on the best equipment for specific purposes.

Their main duties and responsibilities include:

  • Identifying potential customers and initiating business deals
  • Presenting and demonstrating the features of bakery equipment to potential buyers
  • Understanding the needs of the customer and advising them on the most suitable bakery equipment
  • Negotiating the terms of sales contracts to reach a mutually satisfactory agreement
  • Maintaining an in-depth knowledge of bakery equipment, including specifications, operation, and maintenance needs
  • Following up with customers post-sale to ensure satisfaction and troubleshoot any arising issues
  • Building and maintaining relationships with customers to encourage repeat business
  • Keeping accurate records of sales, contacts, and deals
  • Staying informed about new products, market trends, and competitors
  • Attending trade shows and industry events to network and promote products


Bakery Equipment Salesperson Job Description Template

Job Brief

We are searching for a dedicated Bakery Equipment Salesperson to join our team.

The role involves understanding client requirements, recommending suitable bakery equipment, and closing sales deals.

You should have extensive knowledge of bakery equipment and the ability to explain technical information in easy-to-understand terms.

Our ideal candidate is an excellent communicator with a talent for building strong customer relationships.

Ultimately, the Bakery Equipment Salesperson’s role is to increase our company’s revenue through effective sales techniques and outstanding customer service.



  • Understand customer needs and recommend suitable bakery equipment
  • Present, promote, and sell products/services to existing and prospective customers
  • Establish, develop, and maintain positive business and customer relationships
  • Reach out to customer leads through cold calling
  • Achieve agreed upon sales targets and outcomes within schedule
  • Analyze the territory/market’s potential, track sales, and status reports
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies



  • Proven work experience as a Bakery Equipment Salesperson or similar sales role
  • Excellent knowledge of MS Office
  • Highly motivated and target-driven with a proven track record in sales
  • Excellent selling, communication, and negotiation skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback
  • BS/BA degree or equivalent



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: Bakery Equipment Salesperson
  • Work Environment: Office setting with frequent travel to meet with clients. Some remote work may be possible.
  • Reporting Structure: Reports to the Sales Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $40,000 minimum to $75,000 maximum plus commission
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Bakery Equipment Salesperson Do?

Bakery Equipment Salespersons typically work for companies that manufacture and distribute bakery equipment.

They may also be self-employed or work as independent sales representatives.

They work closely with bakery owners, managers, and chefs, understanding their specific needs and offering them appropriate equipment solutions.

They sell a wide range of bakery equipment, including ovens, mixers, proofers, and baking utensils.

Their role involves conducting product demonstrations, providing detailed product information, and negotiating pricing and sales contracts.

They are responsible for meeting sales targets, and thus, they actively prospect for new clients and maintain relationships with existing ones.

Bakery Equipment Salespersons may also assist with after-sales support, liaising between the customer and technical teams to resolve any issues or queries.

They stay updated with the latest trends and technology in the bakery equipment market and often participate in trade shows and exhibitions to showcase their company’s products.

Their ultimate goal is to ensure customer satisfaction by providing the right equipment that improves the efficiency and productivity of the client’s bakery.


Bakery Equipment Salesperson Qualifications and Skills

A successful bakery equipment salesperson should possess a wide range of skills and qualifications that enable them to understand client needs and deliver solutions, including:

  • Product knowledge to comprehensively understand the bakery equipment and machinery they are selling, including specifications, functions, and applications.
  • Sales skills to effectively promote and sell bakery equipment to potential customers, through both direct and indirect channels.
  • Customer service skills to build and maintain strong relationships with customers, providing them with after-sales service and support.
  • Communication skills to clearly explain complex technical details about bakery equipment to customers in a manner that they can understand.
  • Negotiation skills to discuss pricing and terms of sales or service agreements with customers.
  • Understanding of the baking industry, including the processes, techniques, and equipment commonly used in commercial bakeries.
  • Organizational skills to manage a portfolio of clients, arrange meetings, and follow up on leads and opportunities.
  • Problem-solving skills to address any customer concerns or issues with the equipment and provide effective solutions.


Bakery Equipment Salesperson Experience Requirements

Entry-level bakery equipment salespersons may have 1 to 2 years of experience in sales, often gained through a part-time or internship role in a related field.

They may also acquire experience in roles like Sales Representative, Sales Consultant, or Customer Service Representative in the food industry or related sectors.

Those with 3 to 4 years of experience often develop their understanding of bakery equipment and associated technical knowledge in entry-level bakery equipment sales roles.

This experience may also include familiarity with bakery operations, equipment maintenance, and troubleshooting.

Individuals with more than 5 years of experience will likely have a proven track record of meeting or exceeding sales targets and may have established relationships within the bakery industry.

This level of experience often suggests that the candidate has developed significant customer service and negotiation skills.

They may also have some managerial experience and could be ready for a team-lead or sales manager position in the organization.

Some positions may require knowledge of specific types of bakery equipment or specialized machines, which could be obtained through additional training or specific job roles within the bakery or food service equipment industry.


Bakery Equipment Salesperson Education and Training Requirements

A Bakery Equipment Salesperson typically requires at least a high school diploma or equivalent, with some positions preferring candidates with a postsecondary degree in marketing, business, sales, or a related field.

Knowledge of bakery operations and equipment is essential, which can be gained through work experience in a bakery, or through vocational training or culinary courses.

Sales experience, particularly in the food service industry, is often preferred.

This can be obtained through entry-level sales positions or internships.

Salespersons should be familiar with various types of bakery equipment, their uses, advantages, and drawbacks.

This knowledge can be gained through on-the-job training, manufacturer’s training, or self-study.

While not required, a certification in sales, such as a Certified Sales Professional (CSP) designation, can improve job prospects and potential for advancement.

Also beneficial is participation in continuous learning opportunities to stay updated on the latest trends and technologies in bakery equipment.

This can be achieved through industry seminars, trade shows, and workshops.

Superior interpersonal and communication skills are a must as the role involves dealing with different clients and manufacturers.

These can be developed and honed through work experience and relevant training programs.


Bakery Equipment Salesperson Salary Expectations

The average salary for a Bakery Equipment Salesperson is $50,790 (USD) per year.

However, actual earnings can greatly vary depending on factors such as experience, location, the scale of the employer’s business, and the level of commission on sales.


Bakery Equipment Salesperson Job Description FAQs

What skills does a Bakery Equipment Salesperson need?

A Bakery Equipment Salesperson should have strong communication and customer service skills to understand and meet the needs of their clients.

They need to be knowledgeable about different types of bakery equipment and should be able to explain their features, benefits, and usage to customers.

They should also have good negotiating and convincing skills to close sales.

Basic computer skills for record-keeping and order processing are also necessary.


Do Bakery Equipment Salespersons need a degree?

A degree is not always required to become a Bakery Equipment Salesperson, although some employers may prefer candidates with a degree in business, marketing, or a related field.

More importantly, they should have a good understanding of bakery equipment and the baking industry, which can be gained through experience or specialized training.


What should you look for in a Bakery Equipment Salesperson resume?

A good Bakery Equipment Salesperson resume should highlight previous sales experience, ideally in the bakery or food service industry.

It should also demonstrate strong customer service skills, knowledge of bakery equipment, and the ability to meet sales targets.

Certifications or training related to sales or bakery equipment can also be an asset.


What qualities make a good Bakery Equipment Salesperson?

A good Bakery Equipment Salesperson is knowledgeable about the products they sell and is able to explain their features and benefits in a clear and convincing manner.

They should be customer-focused, with the ability to understand the needs of their clients and recommend the most suitable products.

Good negotiation and persuasion skills are also important for closing sales.

Furthermore, they should be self-motivated and driven to meet or exceed their sales targets.


Is it challenging to find a competent Bakery Equipment Salesperson?

It can be challenging to find a Bakery Equipment Salesperson who has a good understanding of bakery equipment and the baking industry, as well as strong sales skills.

Employers should be prepared to offer competitive compensation, ongoing training, and opportunities for career advancement to attract and retain the best candidates.



So there you have it.

Today, we have sifted through the flour to reveal what it truly means to be a bakery equipment salesperson.

And guess what?

It’s not just about selling ovens.

It’s about creating the perfect baking environment, one piece of equipment at a time.

With our on-point bakery equipment salesperson job description template and real-world examples, you’re all set to rise to the occasion.

But why stop there?

Delve further with our job description generator. It’s your next step to precision-crafted job listings or fine-tuning your resume to perfection.


Every piece of equipment is part of the bigger recipe.

Let’s create that perfect bake. Together.

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