Brand Manager Job Description [Updated for 2024]

brand manager job description

In today’s consumer-driven world, the importance of Brand Managers cannot be overstated.

As markets continue to evolve, the demand for savvy individuals who can cultivate, enhance, and protect a company’s brand identity is intensifying.

But let’s delve deeper: What’s actually expected from a Brand Manager?

Whether you are:

  • A job seeker looking to understand the core responsibilities of this role,
  • A hiring manager preparing to draft the ideal candidate profile,
  • Or simply curious about the intricacies of brand management,

You’ve come to the right place.

Today, we present a customizable Brand Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Brand Manager Duties and Responsibilities

Brand Managers are responsible for overseeing the image and perception of a company’s brand or brands.

They work to make sure that brand messages, values, and images are communicated consistently and effectively across all channels.

As a Brand Manager, their daily duties and responsibilities include:

  • Develop and implement brand strategies and marketing campaigns
  • Analyze market trends and competitors to position the brand effectively
  • Ensure brand consistency across various marketing initiatives and channels
  • Collaborate with various departments, including marketing, product development, and sales to develop and execute brand strategies
  • Oversee the production of advertising material and marketing content
  • Monitor and analyze brand performance and market feedback
  • Identify opportunities for brand growth and development
  • Coordinate with external agencies and partners for brand promotion
  • Manage and allocate the budget for brand marketing activities
  • Evaluate and report on the effectiveness of brand strategies


Brand Manager Job Description Template

Job Brief

We are on the lookout for a creative Brand Manager to join our team.

As a Brand Manager, you will be responsible for developing and implementing strategies that increase our brand value.

This role involves conducting market research, producing promotional materials, and analyzing sales data.

The ideal candidate should have a deep understanding of consumer marketing, excellent problem-solving skills, and the ability to work well under pressure.



  • Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
  • Analyzing the success of marketing campaigns and creating reports
  • Supervising advertising, product design and other forms of marketing to maintain consistency in branding
  • Meeting with clients and working with colleagues across multiple departments
  • Organizing events such as product launches, exhibitions, and photo shoots
  • Monitoring market trends and overseeing advertising and marketing activities to ensure the right message is delivered for their product or service



  • Proven work experience as a Brand Manager or Associate Brand Manager
  • Ability to develop brand and marketing strategies and effectively implement them
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: Brand Manager
  • Work Environment: Office setting with options for remote work. Some travel may be required for meetings or conferences.
  • Reporting Structure: Reports to the Marketing Director or Chief Marketing Officer.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $90,000 minimum to $150,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Brand Manager Do?

Brand Managers play a crucial role in companies across various industries.

They are usually part of the marketing team and are responsible for developing and maintaining the brand’s image and value.

Brand Managers oversee the planning, development, and execution of marketing and advertising initiatives to build and maintain brand recognition, and successfully promote products or services.

Their duties include conducting market research to understand trends, competition, and target audience preferences.

They use this data to develop marketing strategies and campaigns that align with the company’s business goals and values.

Brand Managers liaise with various departments such as sales, product development, and public relations to ensure a consistent brand image and message across all platforms.

They also work closely with external agencies to create advertising materials, promotional events, and media content.

Their job also involves analyzing the success of their branding strategies and campaigns through key performance indicators and making necessary adjustments to meet their objectives.


Brand Manager Qualifications and Skills

A skilled Brand Manager should possess a wide range of qualifications and skills that align with the job role, including:

  • Strong understanding of brand marketing principles and strategies to manage and grow the brand.
  • Exceptional communication skills to work with various stakeholders, including customers, colleagues, suppliers, and partners, to drive the brand forward.
  • Analytical thinking skills to interpret brand performance data and market trends, and to make strategic decisions based on those analyses.
  • Creativity and vision to develop compelling brand narratives, campaigns, and initiatives.
  • Project management skills to oversee and deliver multiple brand projects and campaigns simultaneously.
  • Excellent leadership and interpersonal skills to lead a team and foster collaboration within and outside the team.
  • Ability to work under pressure, manage crises, and make decisions that protect and enhance the brand.
  • Understanding of digital marketing and social media trends to leverage them for brand enhancement.
  • Customer service skills to understand customer needs and align the brand to meet these needs.


Brand Manager Experience Requirements

Brand Managers often start their journey with a bachelor’s degree in marketing, business, or a related field.

This education provides a solid understanding of marketing principles and business strategies.

Entry-level candidates usually have 1 to 3 years of experience, often gained through internships or part-time roles in marketing or sales.

These professionals can also gain valuable experience in roles such as Marketing Associate, Social Media Coordinator, or Sales Representative.

Candidates with more than 4 years of experience often have a more comprehensive understanding of brand management and are usually seasoned in carrying out extensive brand audits, analyzing brand positioning and consumer insights.

Those with more than 6 years of experience are likely to have leadership experience, having supervised marketing campaigns and coordinated cross-functional teams.

At this stage, professionals are often ready to take on senior brand manager positions or other high-level marketing roles.

Certifications in marketing and brand management, as well as a master’s degree in business administration, can be valuable assets for brand managers and may be required for advanced roles.

In addition to these professional experiences and qualifications, successful Brand Managers often have a creative mindset, strong analytical skills, and an ability to understand and predict consumer trends.


Brand Manager Education and Training Requirements

Brand Managers usually hold a bachelor’s degree in marketing, business, or a related field.

A solid understanding of business and marketing principles is crucial, as is familiarity with current market trends and consumer behavior.

Many employers prefer candidates with a master’s degree in marketing or an MBA with a focus on marketing.

This provides a more in-depth understanding of advanced marketing principles, strategic planning, and market research.

In addition, Brand Managers should have solid experience in marketing or sales, often obtained through internships or entry-level positions.

Certification courses such as Certified Brand Manager from the Association of International Product Marketing and Management (AIPMM) are also advantageous.

These courses not only deepen the understanding of brand management but also demonstrate commitment to professional development and leadership potential.

Continuing education to stay updated with the latest marketing trends and technologies is also beneficial for this role.


Brand Manager Salary Expectations

A Brand Manager can expect to earn an average salary of $71,907 (USD) per year.

However, this can significantly vary based on factors such as years of experience, the industry in which they work, and the location of their employment.

Special skills and advanced education can also affect a Brand Manager’s salary.


Brand Manager Job Description FAQs

What skills does a Brand Manager need?

Brand Managers need to be excellent communicators and possess strong analytical skills.

They should be creative and demonstrate an ability to understand market trends and consumer behaviour.

A background in marketing or related fields and proficiency in marketing software is also required.

Leadership, budgeting, and project management skills are crucial for a Brand Manager role as well.


Do Brand Managers need a degree?

Typically, a degree in business, marketing, communications or a related field is expected for a Brand Manager role.

Additional qualifications, such as an MBA or experience in the industry, are often preferred.

Certification in digital marketing and a solid understanding of brand management strategies can strengthen a candidate’s profile.


What should you look for in a Brand Manager resume?

A Brand Manager resume should highlight expertise in brand development, marketing strategy, and market research.

It should also present strong leadership experience, successful marketing campaigns and projects, and quantifiable results.

Knowledge of marketing software, web analytics, and SEO is a plus.


What qualities make a good Brand Manager?

A good Brand Manager is a strategic thinker who is creative, analytical, and consumer-focused.

They have a strong understanding of market trends, the competitive landscape, and the ability to identify opportunities for brand growth.

They should be excellent communicators, able to manage and lead teams, work well under pressure, and are detail-oriented.


How do Brand Managers contribute to a company’s success?

Brand Managers play a crucial role in shaping the company’s image and reputation.

They develop and implement marketing strategies to increase brand awareness and market share.

They conduct market research, analyze consumer behavior, and use their findings to make strategic decisions.

By effectively managing a company’s brand, they contribute to increased sales, customer loyalty, and overall business growth.



And there we have it.

We’ve just unraveled the intricate tapestry of what it truly means to be a brand manager.


It’s not just about managing a brand.

It’s about meticulously sculpting a brand’s identity and story, one strategic decision at a time.

With our comprehensive brand manager job description template and practical examples, you’re geared up to take your next step.

But why draw the line there?

Venture further with our job description generator. It’s your one-stop solution to creating laser-focused job listings or refining your resume to the nines.

Don’t forget:

Every strategic decision weaves into the larger brand narrative.

Let’s shape that narrative. Together.

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