Brewery Equipment Sales Representative Job Description [Updated for 2024]

brewery equipment sales representative job description

In the age of craft beer and microbreweries, the role of a Brewery Equipment Sales Representative has never been more critical.

As the craft beer industry grows, so too does the demand for knowledgeable professionals who can provide, promote, and troubleshoot the equipment that makes it all possible.

But let’s delve deeper: What’s truly expected from a Brewery Equipment Sales Representative?

Whether you are:

  • A job seeker trying to understand the nuances of this role,
  • A hiring manager crafting the profile of the perfect candidate,
  • Or simply fascinated by the behind-the-scenes of the brewery industry,

You’ve come to the right place.

Today, we present a customizable Brewery Equipment Sales Representative job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Brewery Equipment Sales Representative Duties and Responsibilities

Brewery Equipment Sales Representatives are primarily responsible for selling various types of brewing equipment to breweries.

They use their specialized knowledge of brewery equipment to consult with potential customers and identify their specific needs.

Here are the key duties and responsibilities of a Brewery Equipment Sales Representative:

  • Identify prospective customers, including breweries and beverage production companies, and establish selling possibilities by evaluating their brewing equipment needs
  • Develop a deep understanding of different types of brewing equipment and their functionalities
  • Provide clients with information about the features, benefits, and operation of various brewing equipment
  • Prepare and deliver sales presentations, proposals, and contracts
  • Maintain positive customer relationships through regular follow-up, which includes addressing and resolving customer inquiries and concerns
  • Attend industry trade shows and events to showcase brewing equipment, network with potential customers, and stay updated on industry trends
  • Collaborate with the sales team to meet or exceed sales targets
  • Provide feedback to the product development team based on customer requirements and market trends
  • Process customer orders and ensure timely delivery of equipment
  • Maintain accurate records of sales, revenue, invoices, and customer communication


Brewery Equipment Sales Representative Job Description Template

Job Brief

We are seeking a dedicated Brewery Equipment Sales Representative to join our team.

Your role will involve managing customer relationships, understanding client needs, and providing tailored solutions through our range of brewery equipment.

Our ideal candidate is familiar with the brewing industry, possesses excellent communication skills, and has a strong sales background.

Ultimately, the role of the Brewery Equipment Sales Representative is to drive our business success through implementing effective sales strategies and achieving sales targets.



  • Identify potential clients and generate leads for the organization
  • Understand customer needs and recommend suitable brewery equipment
  • Negotiate contracts and close agreements to maximize profits
  • Deliver professional presentations to prospective clients
  • Maintain and develop relationships with existing customers
  • Meet or exceed sales goals
  • Coordinate with the logistics team to ensure timely deliveries
  • Monitor market trends and competitor activity
  • Provide feedback on customer needs, problems, interests, and potential for new products and services



  • Proven work experience as a sales representative, ideally in the brewing industry
  • Knowledge of brewing processes and equipment
  • Excellent negotiation and communication skills
  • Proficiency in MS Office and CRM software
  • Strong customer service and sales abilities
  • Ability to build productive professional business relationships
  • BSc degree in Marketing, Business Administration or relevant field



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities
  • Commission on sales


Additional Information

  • Job Title: Brewery Equipment Sales Representative
  • Work Environment: Office setting with frequent travel for client meetings and industry events.
  • Reporting Structure: Reports to the Sales Director or Regional Sales Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $50,000 minimum to $100,000 maximum, plus commission on sales
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Brewery Equipment Sales Representative Do?

A Brewery Equipment Sales Representative typically works for manufacturers of brewing equipment or distribution companies that specialize in brewery and distillery supplies.

Their main role is to establish a relationship with breweries, distilleries, and even homebrewers, understanding their needs and equipment requirements.

They present and demonstrate a range of brewery equipment, from fermenters and brewing kettles to bottling and kegging lines, helping potential customers to understand the features and benefits of these products.

The Brewery Equipment Sales Representative is responsible for providing technical details about the products, answering any queries about the equipment, and guiding customers through the process of selecting the most suitable machinery for their needs.

They may also provide price quotes, negotiate sales contracts, and handle any after-sales services, which could include arranging for equipment installation or troubleshooting any issues a customer might encounter with the machinery.

They also keep track of the latest industry trends and competitor products, which enables them to provide strategic advice to customers and their own company.

Finally, they are usually tasked with meeting sales targets, so they constantly seek out new clients while maintaining strong relationships with existing ones.


Brewery Equipment Sales Representative Qualifications and Skills

A proficient Brewery Equipment Sales Representative should possess the following qualifications and skills to effectively perform their duties:

  • Comprehensive knowledge about brewery equipment, including the understanding of various types and their functionalities.
  • Strong sales and negotiation skills to effectively promote and sell the brewery equipment to potential clients.
  • Excellent interpersonal skills to build and maintain strong relationships with clients and provide customer satisfaction.
  • Effective communication skills to clearly articulate the features, benefits, and operation of the brewery equipment to clients.
  • Analytical skills to understand market trends and customer needs, helping to position the equipment appropriately.
  • Ability to work independently and also as part of a team to achieve sales targets.
  • Problem-solving skills to address client inquiries and resolve any issues related to the equipment.
  • Proven track record in sales, preferably within the brewery or related industry.


Brewery Equipment Sales Representative Experience Requirements

Entry-level candidates for Brewery Equipment Sales Representative roles usually have 1 to 2 years of sales experience, preferably within the food and beverage or brewery industry.

This experience may come from internships, part-time roles, or full-time roles in related industries.

Having a strong foundational knowledge about brewing processes and the equipment used can be gained from roles such as Brewery Assistant, or from studying brewing science.

This would be advantageous for understanding client needs and providing expert advice.

Candidates with 3 to 5 years of experience should have a proven sales record and extensive knowledge of brewery equipment.

This level of experience often comes from working in a brewery equipment supply company, a brewery, or in a similar role within the industry.

Those with more than 5 years of experience likely have a solid network within the industry and have developed strong customer relationship skills.

They may also have experience managing large accounts or leading sales teams, positioning them for more senior sales roles or management positions.


Brewery Equipment Sales Representative Education and Training Requirements

A Brewery Equipment Sales Representative typically requires a bachelor’s degree in business, marketing, or a related field.

They must possess a comprehensive understanding of the brewing process and the functionality of various brewing equipment.

This knowledge can be gained through formal education in a related field, such as a degree in brewing science, or through practical experience within the brewing industry.

In-depth knowledge of sales principles and customer service practices is also highly essential for this role.

This can be acquired through coursework, on-the-job training, or previous sales experience.

Though not always required, a certification in sales, marketing, or brewery operations can be advantageous.

These certifications demonstrate a commitment to the profession and provide potential employers with assurance of a candidate’s abilities and knowledge.

Strong interpersonal and communication skills are also required, and these are often honed through practical experience.

Some roles may require the Brewery Equipment Sales Representative to have a valid driver’s license, as travel between breweries and potential clients is a common part of the job.

Ongoing professional development and staying updated about the latest trends in brewing technology can make a candidate more competitive in this field.


Brewery Equipment Sales Representative Salary Expectations

A Brewery Equipment Sales Representative can expect an average salary of $62,408 (USD) per year.

The actual earnings may vary depending on industry experience, the complexity of the equipment being sold, the territory covered, and the location of the job.


Brewery Equipment Sales Representative Job Description FAQs

What skills does a Brewery Equipment Sales Representative need?

A Brewery Equipment Sales Representative should have excellent communication and negotiation skills, as well as a strong understanding of sales principles and customer service practices.

Knowledge of brewery equipment and the brewing process is highly beneficial.

They should also be familiar with brewing industry trends and able to effectively present and explain technical information to non-technical clients.


Do Brewery Equipment Sales Representatives need a degree?

A degree is not necessarily required to be a Brewery Equipment Sales Representative, but many employers prefer candidates with a degree in Marketing, Business, or a related field.

Additional experience in the brewing or beverage industry could also be advantageous.


What should you look for in a Brewery Equipment Sales Representative resume?

Look for evidence of successful sales experience, ideally in the brewery or related industries.

Experience in customer service and knowledge of brewing equipment are also beneficial.

Further, look for indications of strong communication and negotiation skills, as well as the ability to build and maintain strong client relationships.


What qualities make a good Brewery Equipment Sales Representative?

A good Brewery Equipment Sales Representative has a passion for the brewing industry, excellent interpersonal and communication skills, and a client-oriented approach.

They should be able to work independently, be self-motivated, and have a drive to reach sales targets.

The ability to understand and present technical information in a clear and persuasive manner is also crucial.


What are the daily duties of a Brewery Equipment Sales Representative?

On a typical day, a Brewery Equipment Sales Representative might start by reviewing their sales targets and developing a plan to achieve them.

They will likely spend a significant portion of their day communicating with potential and existing clients, presenting and demonstrating brewery equipment, and negotiating sales.

They might also attend industry events or trade shows, conduct market research, and provide customer support as needed.



So there you have it.

Today, we’ve taken you on a behind-the-scenes tour of what it means to be a brewery equipment sales representative.

And guess what?

It’s not just about selling equipment.

It’s about becoming a vital cog in the brewing industry, one sale at a time.

With our definitive brewery equipment sales representative job description template and practical examples, you’re well-equipped to make your next move.

But why stop there?

Delve deeper with our job description generator. It’s your go-to tool for creating precision-crafted job listings or sharpening your resume to perfection.


Each successful sale is a link in the chain of the brewing industry.

Let’s brew the future. Together.

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