Commercial Model Job Description [Updated for 2025]

In the evolving world of business, the demand for commercial models is constantly on the rise.

As advertising continues to evolve, the need for versatile individuals who can represent, promote, and embody the essence of various brands becomes increasingly critical.

But what exactly does a commercial model do?

Whether you are:

• A job seeker trying to understand the intricacies of this profession,
• A casting director creating the perfect candidate profile,
• Or simply curious about the world of commercial modeling,

You’ve come to the right place.

Today, we present a fully adaptable commercial model job description template, designed for easy posting on job boards or agency websites.

Let’s dive in.

Commercial Model Duties and Responsibilities

Commercial Models are involved in various forms of advertising, from print to television commercials, and even online advertising.

They should have the ability to portray different characters and emotions, possess good physical attributes, and understand the products or services they are advertising.

They have the following duties and responsibilities:

• Attend auditions and castings for potential modeling opportunities
• Work closely with photographers, hair and clothing stylists, makeup artists, and directors to achieve the desired looks
• Pose or act in advertisements to promote products or services
• Learn and understand the product or service being promoted to accurately represent it
• Follow strict routines of diet, sleep, and exercise to maintain a healthy and photogenic appearance
• Perform under high-pressure situations, as shoots can be intense and demanding
• Maintain a professional demeanor and cooperate with other team members
• Communicate effectively with the client and the team to understand the specific requirements and expectations
• Study and learn different poses and facial expressions to suit the advertisement
• Ensure all contract stipulations are being followed
• Travel to different locations for shoots as required

 

Commercial Model Job Description Template

Job Brief

We are searching for a charismatic and skilled commercial model to participate in photo shoots, commercials, and runway shows.

As a commercial model, your responsibilities will include conveying the desired message of the brand, participating in promotional events, and working closely with photographers, fashion coordinators, and stylists.

Our ideal candidate has a photogenic appearance, strong work ethic, and is comfortable in front of the camera.

Previous modeling experience is a significant advantage.

 

Responsibilities

• Participate in photo shoots, commercials, and fashion shows
• Work closely with photographers, hair and clothing stylists, makeup artists, and clients to produce the desired looks
• Create and maintain a professional portfolio
• Follow strict routines of diet, sleep and exercise to maintain appearance
• Promote products and services in television commercials, on film, or in videos
• Handle the products in a professional manner
• Positively represent the brand at all times
• Remain calm under pressure and be able to work on strict deadlines

 

Qualifications

• Proven work experience as a model
• Photogenic and comfortable in front of the camera
• Ability to maintain a professional demeanor during shoots
• Excellent physical stamina and fitness
• Knowledge of makeup and fashion
• Excellent communication skills
• High school diploma; degree in fashion or related field is a plus

 

Benefits

• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities
• Travel opportunities

 

Additional Information

• Job Title: Commercial Model
• Work Environment: Variable work environments including studios, outdoor locations, and various weather conditions. Travel may be required.
• Reporting Structure: Reports to the Modeling Agency Manager or Client
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: Usually paid per assignment. The rate is negotiable based on experience and demand for the specific model.
• Location: [City, State] (specify the location or indicate if travel is required)
• Employment Type: Full-time, Part-time, Contract
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your portfolio, resume, and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Commercial Model Do?

Commercial Models are professionals who advertise and promote various products, services, or concepts through a variety of mediums such as television, print advertisements, online campaigns, and live events.

They may work independently or be represented by a modeling agency.

They pose or act in a way that helps to sell the product or service they are endorsing.

This could involve being photographed or filmed using the product, or appearing at promotional events to interact with customers.

The job of a commercial model is not only to look attractive or interesting but also to embody the image or brand of the product.

They may be required to alter their appearance or learn specific skills for a job, such as learning lines for a commercial or how to demonstrate a product.

Commercial Models may work with photographers, directors, makeup artists, fashion designers, and marketing professionals in the course of their work.

They are often required to travel and have irregular working hours.

They must always maintain a professional appearance, as they are the faces of the brands they represent.

This can involve a strict fitness and skincare routine, as well as regularly updating their portfolio with new photographs or videos.

 

Commercial Model Qualifications and Skills

Commercial models should have a wide range of skills and qualifications to meet the varying demands of this exciting and dynamic industry, including:

• Physical attributes that fit the requirements of different casting calls, from clothing size to hair colour and height.
• Poise and confidence in front of the camera or audience, including the ability to project different emotions and attitudes as required.
• Excellent interpersonal skills to establish positive relationships with photographers, make-up artists, designers, and casting directors.
• Communication skills to understand and execute the director’s vision, as well as to express any concerns or ideas they may have.
• Flexibility and adaptability to work in different locations and environments, often under challenging conditions.
• Professionalism and reliability to arrive on time, ready to work, and to deliver the required results consistently.
• Resilience and a positive attitude in the face of rejection or criticism, as well as the ability to handle stress and maintain a balanced lifestyle.
• Physical fitness and a healthy lifestyle to maintain appearance and endure long working hours.
• Understanding of fashion and trends to fit into various modeling roles and scenarios.

 

Commercial Model Experience Requirements

Commercial models often begin with no experience, and can be discovered through casting calls or modeling agencies.

However, some do start in related fields, such as acting, dancing, or other performance arts, which can provide beneficial experience in terms of presentation and confidence.

Formal training isn’t always necessary, but many commercial models may attend modeling schools or workshops to learn posing techniques, runway walking, and camera interaction.

These schools may also provide practical experience in the form of mock photo shoots and fashion shows.

It is also beneficial for commercial models to gain experience by working part-time or interning with modeling agencies, which can provide exposure to the industry and networking opportunities.

Models with more than 2 years of experience often develop their portfolios, showcasing their versatility in various commercial campaigns including print, television, and digital platforms.

Those with more than 5 years of experience may have some experience working internationally, and may be ready for more high-profile commercial campaigns or even branching into acting or brand ambassador roles.

 

Commercial Model Education and Training Requirements

Commercial modeling does not have a specific education or training requirement, but there are certain skills and knowledge that can be beneficial in this profession.

Aspiring commercial models can start by attending modeling schools, though this is not a mandatory requirement.

These schools provide training in various aspects of modeling including posing, catwalk, make-up application, and photo shoot techniques.

They may also offer guidance on industry standards and expectations.

Having a high school diploma or equivalent can be beneficial, particularly if the model wishes to pursue a career in related fields such as fashion merchandising or photography.

Many models also attend workshops or classes to enhance their posing techniques, facial expressions, and body language.

These skills are essential in conveying different moods and messages as per the requirements of the commercial shoot.

Understanding the basics of diet and fitness is also necessary as models need to maintain a certain physique.

Many models work with fitness trainers and nutritionists to maintain their physical appearance.

In addition, it is beneficial for a commercial model to have some understanding of the business side of the industry.

This can include knowledge of contracts, negotiating rates, and self-marketing techniques.

Although not required, some commercial models pursue advanced courses or degrees in fashion, acting or related fields to improve their skills and expand their career opportunities.

Lastly, commercial models need to build a portfolio which showcases their versatility and appeal.

This can be achieved through collaborations with photographers, participation in different commercial shoots and showcasing diverse styles.

 

Commercial Model Salary Expectations

The average income for a Commercial Model can greatly vary as it largely depends on the number of assignments they get, the brand they are working for, and their overall experience in the industry.

However, on average, they can expect to earn between $32,000 and $48,000 (USD) per year.

High-profile models working with prestigious brands can earn significantly more.

It’s important to note that this profession may also come with additional benefits like travel, accommodation, and meals during shoots.

 

Commercial Model Job Description FAQs

What skills does a commercial model need?

Commercial models need to have excellent interpersonal and communication skills to understand the requirements of the photographers or clients.

They should be able to take direction well and be comfortable in front of the camera.

In addition, they also need to maintain physical attributes such as good skin, hair, teeth, and body shape, as well as a strong sense of style to suit various outfits and themes.

 

Do commercial models need a degree?

While a degree is not strictly necessary to become a commercial model, having a degree or training in fields like fashion, acting, or related areas could be beneficial.

However, most commercial models are selected based on their look, personality, and ability to portray different characters or moods.

 

What should you look for in a commercial model portfolio?

A commercial model portfolio should showcase the individual’s versatility and ability to depict a range of emotions, situations, and characters.

Look for clear, high-quality images that highlight the model’s physical features.

The portfolio should ideally include both close-ups and full-body shots, in a variety of outfits, settings, and lighting conditions.

 

What qualities make a good commercial model?

A good commercial model should be adaptable, able to take direction well, and comfortable in front of the camera.

They should have a positive attitude, be reliable, and committed to the job.

Physical fitness, a good sense of style, and the ability to maintain a consistent appearance are also important.

 

Is it difficult to hire commercial models?

Hiring commercial models can be challenging due to the high demand and specific look or type that clients or brands may be seeking.

As the industry is highly competitive, finding models that fit the exact requirements can be time-consuming.

It may require conducting extensive auditions or working with modeling agencies to find the perfect fit.

 

Conclusion

So there you have it.

Today, we’ve given you an exclusive peek into the life of a commercial model.

And guess what?

It’s not just about striking a pose.

It’s about shaping the face of modern advertising, one photo shoot at a time.

With our handy commercial model job description template and real-world examples, you’re all set to make your mark.

But why stop there?

Take it a step further with our job description generator. It’s your ultimate guide to crafting detailed job listings or refining your professional portfolio to perfection.

Remember:

Every photo shoot contributes to the grand portfolio.

Let’s shape the advertising world. Together.

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