Competitive Intelligence Analyst Job Description [Updated for 2025]

In this digital era, the focus on competitive intelligence analysts has never been more intense.

The business landscape evolves rapidly, and with every advancement, the demand for sharp minds who can dissect, interpret, and protect our competitive edge escalates.

But let’s delve deeper: What is truly expected from a competitive intelligence analyst?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of competitive intelligence,

You’re in the right place.

Today, we present a customizable competitive intelligence analyst job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Competitive Intelligence Analyst Duties and Responsibilities

Competitive Intelligence Analysts use their skills in research, data analysis, and industry knowledge to provide insights into the competitive landscape of an industry or specific business.

They help businesses understand their competition, market trends, and industry developments, enabling them to make more informed strategic decisions.

They have the following duties and responsibilities:

• Conduct thorough and detailed research of the industry, including competitors, market trends, and business practices
• Analyze collected data and transform it into meaningful insights that can help the business make informed decisions
• Provide intelligence reports and recommendations based on the analysis of industry competition
• Maintain a comprehensive database of competitor information, including products, market shares, marketing strategies, etc.
• Identify potential threats and opportunities in the market
• Collaborate with various departments, such as marketing and sales, to develop strategies based on competitive intelligence
• Monitor industry news and developments to stay updated on market trends and changes
• Present findings to senior management and make suggestions for strategic planning

 

Competitive Intelligence Analyst Job Description Template

Job Brief

We are seeking a detail-oriented and analytical Competitive Intelligence Analyst to join our team.

The role involves identifying industry trends, evaluating competitive positions, analyzing market data, and providing valuable insights to our stakeholders.

The ideal candidate should have a deep understanding of market research techniques, data analysis tools, and a keen eye for identifying opportunities and threats in the market landscape.

 

Responsibilities

• Monitor and forecast marketing and sales trends in the industry
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert complex data and findings into understandable tables, graphs, and written reports
• Prepare reports and present results to clients and management
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.

 

Qualifications

• Proven work experience as a Competitive Intelligence Analyst, Data Analyst or similar role
• Strong problem-solving skills and attention to detail
• Excellent statistical and data analysis skills
• Experience using statistical software and databases
• Exceptional written and verbal communication skills
• Ability to synthesize and effectively communicate findings to team and management
• Bachelor’s degree in Marketing, Business Administration, Statistics or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Competitive Intelligence Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for industry conferences or client meetings.
• Reporting Structure: Reports to the Market Research Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $64,000 minimum to $103,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Competitive Intelligence Analyst Do?

Competitive Intelligence Analysts primarily work for businesses across industries where they are tasked with the role of understanding the competition.

They can also work as independent consultants, providing their services to various clients.

Their main job is to gather, analyze, and disseminate information about products, market conditions, competitors and customers for business decision-making.

They use a range of tools and methods to collect data, such as market research, financial analysis, and web analytics.

They often conduct competitor analysis to identify market trends, business strategies, and information about competitor’s products and services.

This information is then used to develop competitive strategies and improve the company’s market position.

Competitive Intelligence Analysts also prepare reports of their findings, presenting them to management and executives.

They may suggest strategies to use this information to the company’s advantage, for instance by identifying potential opportunities or threats.

In addition, they may monitor industry news and events to stay up-to-date on market trends and changes in the competitive environment.

They collaborate closely with different departments within a company, such as marketing, sales, and product development, to ensure strategic alignment and to help shape the company’s future direction.

 

Competitive Intelligence Analyst Qualifications and Skills

A proficient Competitive Intelligence Analyst should have a blend of technical skills, business acumen and analytical prowess, such as:

• Strong research skills to gather, analyze and interpret competitive data in various market segments
• Excellent analytical abilities to understand and predict competitor strategies, anticipate market trends and identify business opportunities
• Proficiency in using competitive intelligence tools and software to gather and analyze market and competitor data
• Exceptional communication skills to present findings clearly and coherently to team members and upper management
• Business acumen to understand how the findings and recommendations can impact the business strategies
• Attention to detail and organizational skills to manage multiple projects and datasets simultaneously
• Problem-solving skills to interpret complex data and convert it into actionable strategies
• Strong ethical standards to ensure that all data is collected and used in accordance with laws and regulations

 

Competitive Intelligence Analyst Experience Requirements

For entry-level Competitive Intelligence Analyst roles, employers typically look for candidates with at least 1-2 years of experience in fields like market research, business analysis, or data analysis.

This experience could be gained through internships, part-time roles, or project-based work during academic studies.

Those looking to move into mid-level roles often have around 3-5 years of experience, during which they have honed their research, analytical, and communication skills.

They should have a proven record of producing valuable competitive intelligence reports and have some experience in project management.

Candidates with over 5 years of experience might be considered for senior or leadership roles in competitive intelligence.

At this level, analysts should have deep industry knowledge and have demonstrated a strong ability to influence business decisions with their insights.

They may also have experience mentoring or managing less experienced analysts.

 

Competitive Intelligence Analyst Education and Training Requirements

A Competitive Intelligence Analyst typically has a bachelor’s degree in business administration, marketing, finance, economics, or a related field.

They need a strong understanding of business operations, market trends, and competitive strategies.

Proficiency in analytical tools and software such as Tableau, Microsoft Excel, or SQL is also essential.

Some roles may require a master’s degree in business administration (MBA) or a related field, with a focus on strategy or competitive intelligence.

Certification from a recognized body such as the Strategic and Competitive Intelligence Professionals (SCIP) could also be beneficial.

This indicates a candidate’s dedication to the field and their commitment to ongoing learning.

In addition to formal education, a Competitive Intelligence Analyst should possess strong critical thinking skills, excellent communication abilities, and a knack for interpreting complex data.

Practical experience, whether through internships or employment, in market research or business strategy can also be valuable.

Continued professional development in areas such as data analysis, forecasting, and strategic planning is also beneficial for maintaining an edge in this dynamic field.

 

Competitive Intelligence Analyst Salary Expectations

A Competitive Intelligence Analyst earns an average salary of $72,768 (USD) per year.

The actual salary can vary depending on factors such as experience, industry, and the geographical location of the job.

 

Competitive Intelligence Analyst Job Description FAQs

What skills does a Competitive Intelligence Analyst need?

A Competitive Intelligence Analyst should possess strong research skills to gather and analyze information about competitors.

They should be proficient in data analysis and interpretation to understand market trends and competitor strategies.

Excellent communication and presentation skills are also needed to effectively report findings to relevant stakeholders.

Furthermore, they must have a good understanding of the industry in which they are working.

 

Do Competitive Intelligence Analysts need a degree?

While it is not always required, most Competitive Intelligence Analysts hold a bachelor’s degree in business, marketing, finance, or a related field.

Some roles may require a master’s degree or specific industry knowledge.

Relevant work experience is also crucial for this role.

 

What should you look for in a Competitive Intelligence Analyst resume?

A Competitive Intelligence Analyst’s resume should highlight strong analytical, research, and strategic thinking skills.

Look for experience in collecting and analyzing competitive data, along with a proven ability to translate this data into actionable business strategies.

A background in the relevant industry would also be beneficial.

 

What qualities make a good Competitive Intelligence Analyst?

A good Competitive Intelligence Analyst is naturally curious, investigative, and enjoys problem-solving.

They should be detail-oriented, with an ability to make sense of complex data.

They should also be excellent communicators, able to effectively present their findings to colleagues and stakeholders at different levels.

Moreover, they should have a deep understanding of the industry they work in and be able to anticipate market trends and competitor strategies.

 

Is it difficult to hire a Competitive Intelligence Analyst?

Hiring a Competitive Intelligence Analyst can be challenging due to the specific skill set required for this role.

It’s not just about finding someone with strong analytical skills, but also someone who understands the industry, can anticipate market trends, and can effectively translate their findings into actionable strategies.

Offering competitive salaries and career development opportunities can help attract the right candidates.

 

Conclusion

And that’s a wrap.

Today, we’ve offered a unique glimpse into the world of a competitive intelligence analyst.

Surprised?

It’s not only about analyzing data.

It’s about paving the path of strategic decision-making, one insight at a time.

With our comprehensive competitive intelligence analyst job description template and industry-specific examples, you’re all set to take the leap.

But, the journey doesn’t end here.

Dig deeper with our job description generator. It’s your ultimate tool for creating razor-sharp job listings or refining your resume to excellence.

Keep in mind:

Every insight is a piece of the bigger strategic puzzle.

Let’s shape that strategy. Together.

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