Dental Laboratory Marketing Manager Job Description [Updated for 2025]

In the modern world of dental technology, the role of Dental Laboratory Marketing Manager is becoming increasingly significant.

As the field of dental technology advances, there is a growing demand for dynamic individuals who can not only navigate, but also shape and promote the landscape of dental laboratory services.

But let’s delve deeper: What is truly expected from a Dental Laboratory Marketing Manager?

Whether you are:

• A job seeker aiming to understand the core of this role,
• A hiring manager shaping the ideal candidate profile,
• Or simply curious about the intricacies of dental laboratory marketing,

You’re at the right place.

Today, we present a customizable Dental Laboratory Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Dental Laboratory Marketing Manager Duties and Responsibilities

Dental Laboratory Marketing Managers oversee the marketing strategies, campaigns, and efforts of dental laboratories.

They work to promote the products and services of the laboratory, often collaborating with sales teams, research and development, and customer service departments.

Their duties and responsibilities include:

• Developing and implementing marketing strategies for the dental laboratory
• Managing and coordinating marketing, advertising and promotional activities
• Analyzing market trends and competitors to position the products and services accordingly
• Working closely with the sales team to develop sales strategies and tools
• Preparing and managing the marketing budget
• Establishing and maintaining relationships with key strategic partners
• Conducting customer, brand and product research initiatives
• Overseeing the production of promotional materials and marketing campaigns
• Monitor and report on the effectiveness of marketing communications and campaigns
• Communicating with a range of stakeholders including customers, colleagues, suppliers and partner organizations.

 

Dental Laboratory Marketing Manager Job Description Template

Job Brief

We are seeking an experienced and dynamic Dental Laboratory Marketing Manager to develop and implement strategic marketing initiatives that increase our laboratory’s visibility and market share.

The ideal candidate will have experience in the dental or healthcare industry and a strong understanding of marketing strategies.

The Dental Laboratory Marketing Manager will work closely with our sales team, research industry trends, analyze market data, and develop targeted marketing campaigns.

 

Responsibilities

• Develop and implement strategic marketing plans to achieve corporate objectives for dental laboratory products and services
• Conduct market research to identify market trends, key opportunities, and competitor strengths and weaknesses
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
• Collaborate with sales team to identify and target key accounts
• Manage and coordinate all marketing, advertising, and promotional activities
• Create and implement lead generation programs
• Prepare and manage marketing budget
• Develop and execute email campaigns
• Manage social media presence and direct programs to improve social media reputation and recognition

 

Qualifications

• Proven work experience in marketing with a focus on the dental or healthcare industry
• Experience in digital and traditional marketing
• Strong understanding of customer and market dynamics and requirements
• Excellent leadership, communication, and decision-making skills
• Proficiency in marketing automation software and online tools
• BSc degree in Marketing, Business Administration, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Dental Laboratory Marketing Manager
• Work Environment: Office setting with some travel required for trade shows and promotional events.
• Reporting Structure: Reports to the Marketing Director or CEO.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $78,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Dental Laboratory Marketing Manager Do?

A Dental Laboratory Marketing Manager plays a crucial role in promoting a dental laboratory’s products and services.

Their role is most commonly found in dental laboratories that produce dental prosthetics, such as bridges, dentures, crowns, and other related products.

Their primary responsibility is developing and implementing strategic marketing plans to attract potential customers and retain existing ones.

This includes conducting market research to identify market trends, competitors, and customer needs.

They also coordinate advertising and promotional activities, which may include social media campaigns, print and digital advertising, direct mail campaigns, and attending dental trade shows.

They work closely with sales and customer service teams to align marketing strategies with sales objectives.

In addition, Dental Laboratory Marketing Managers often collaborate with internal teams to develop and improve products based on customer feedback and market research.

They may also be responsible for managing the laboratory’s brand image, creating and delivering press releases, and maintaining relationships with industry influencers and key strategic partners.

Their ultimate goal is to increase awareness of the laboratory’s offerings, improve customer engagement, and ultimately drive sales and growth for the business.

 

Dental Laboratory Marketing Manager Qualifications and Skills

A Dental Laboratory Marketing Manager should have the skills and qualifications that align with the job role, such as:

• Marketing expertise, with a particular understanding of the healthcare sector, to design and implement effective marketing strategies for dental laboratory products and services.
• Exceptional communication skills for liaising with various stakeholders, including dental professionals, laboratory staff, clients, and suppliers.
• Strong leadership and team management skills for directing the marketing team and ensuring the successful execution of marketing campaigns.
• Analytical skills to assess the effectiveness of marketing campaigns, understand market trends, and make data-driven decisions.
• Knowledge of the dental industry and its latest technological advancements to create relevant and compelling marketing content.
• Financial acumen to manage marketing budgets, determine return on investment, and ensure cost-efficiency of marketing efforts.
• Excellent project management abilities to oversee multiple campaigns at once, ensuring they are completed on time and within budget.
• Customer service skills to understand and respond to client needs and maintain positive relationships.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and search engine optimization, to reach a broader audience and measure online marketing efforts.

 

Dental Laboratory Marketing Manager Experience Requirements

Candidates for the role of Dental Laboratory Marketing Manager should ideally have a background in marketing, sales, or business management.

A bachelor’s degree in marketing, business, or a related field is often required, along with at least 3 to 5 years of experience in the marketing sector.

Being a specialized role, it’s often beneficial to have some experience in a dental laboratory or healthcare setting.

This gives the potential candidate a working knowledge of the industry, its products, and the target market.

Candidates with experience in digital marketing, including social media marketing and SEO, are often more desirable due to the increasing importance of these areas in healthcare marketing.

For those with over 5 years of experience in the field, they often have experience in team leadership or managing marketing campaigns.

This experience is crucial as the Dental Laboratory Marketing Manager role often requires overseeing a team and coordinating marketing strategies and campaigns.

In some larger dental laboratories, an MBA or other advanced degree might be preferred, especially for candidates aspiring to senior management positions.

Ultimately, the ideal candidate will have a blend of marketing expertise, industry knowledge, and strong leadership skills.

 

Dental Laboratory Marketing Manager Education and Training Requirements

A Dental Laboratory Marketing Manager typically requires a bachelor’s degree in marketing, business administration, or a related field.

They should have a solid understanding of dental laboratory operations, technologies, and materials, which can be gained through coursework or hands-on experience in the dental industry.

A background in science or health-related fields may also be beneficial, although not required.

To excel in this position, candidates often need strong skills in strategic planning, market research, and digital marketing.

Knowledge of the dental industry’s regulations and standards is also essential.

Some positions may require a master’s degree in marketing or business administration with a concentration in healthcare management.

It may be beneficial for candidates to pursue certifications in digital marketing, healthcare management or similar areas to showcase their dedication to the field and continuous learning.

Finally, practical experience in dental laboratory marketing, sales, or business development is highly desirable for this role.

 

Dental Laboratory Marketing Manager Salary Expectations

A Dental Laboratory Marketing Manager earns an average salary of $76,487 (USD) per year.

This salary can fluctuate based on factors such as years of experience, specific skills, the size and location of the dental lab, and the success of the marketing initiatives undertaken.

 

Dental Laboratory Marketing Manager Job Description FAQs

What skills does a Dental Laboratory Marketing Manager need?

Dental Laboratory Marketing Managers should have strong marketing and communication skills, as they will often be responsible for promoting the lab’s products and services.

They should have a good understanding of the dental industry, as well as the products and services that their lab provides.

Additionally, they need to have strong leadership and organizational skills, as they will be managing a team and coordinating various marketing efforts.

 

Do Dental Laboratory Marketing Managers need a degree?

While not always required, most Dental Laboratory Marketing Managers typically hold a bachelor’s degree in Marketing, Business, or a related field.

Experience in the dental industry or lab environment may also be beneficial.

Some positions may require specific certifications in marketing or relevant dental fields.

 

What should you look for in a Dental Laboratory Marketing Manager’s resume?

Look for a solid background in marketing, with experience managing campaigns and teams.

Evidence of successful marketing strategies and campaigns, particularly within the dental or healthcare industry, would be a strong asset.

Also look for knowledge of the dental industry and the types of products and services that a dental lab would provide.

 

What qualities make a good Dental Laboratory Marketing Manager?

A good Dental Laboratory Marketing Manager will be highly organized and able to manage multiple projects at once.

They should be creative and innovative, able to come up with new marketing strategies to promote the lab’s products and services.

Communication and interpersonal skills are crucial, as they will need to coordinate with other staff and potentially interact with clients.

They should also have a strong understanding of the dental industry.

 

Is it difficult to hire a Dental Laboratory Marketing Manager?

Finding a Dental Laboratory Marketing Manager can be challenging due to the specific knowledge and skills needed.

This includes both marketing expertise and an understanding of the dental lab environment.

However, by offering competitive salaries and benefits, as well as opportunities for professional development, labs can attract qualified candidates for this role.

 

Conclusion

And there you have it.

Today, we’ve given you an insider’s look into what it truly means to be a Dental Laboratory Marketing Manager.

Surprised?

It’s not just about selling dental products.

It’s about shaping the future of dental health, one marketing campaign at a time.

Armed with our ready-to-use Dental Laboratory Marketing Manager job description template and real-world examples, you’re ready to make your move.

But why stop there?

Explore more with our job description generator. It’s your next step to meticulously crafted job listings or perfecting your resume to a T.

Remember:

Every marketing strategy is a step towards a brighter future in dental health.

Let’s shape that future. Together.

How to Become a Dental Laboratory Marketing Manager (Complete Guide)

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