Digital Asset Manager Job Description [Updated for 2025]

In the current digital era, the importance of Digital Asset Managers is more significant than ever.

As technology evolves, the demand for skilled professionals who can effectively manage, organize, and protect our digital assets grows.

But what exactly is expected from a Digital Asset Manager?

Whether you are:

• A job aspirant trying to understand the core of this role,
• A recruitment lead drafting the perfect candidate profile,
• Or simply interested in the dynamics of digital asset management,

You’ve come to the right place.

Today, we present a customizable Digital Asset Manager job description template, designed for easy posting on job boards or career websites.

Let’s delve right into it.

Digital Asset Manager Duties and Responsibilities

Digital Asset Managers are responsible for overseeing and maintaining an organization’s digital media, such as images, videos, text, and more.

They ensure these assets are organized, accessible, and effectively used for marketing and other business initiatives.

The duties and responsibilities of a Digital Asset Manager include:

• Creating and implementing digital asset management strategies
• Organizing, storing and retrieving media assets in a systematic and efficient manner
• Ensuring digital assets are easily accessible to the necessary teams and individuals
• Monitoring and maintaining the integrity and security of digital assets
• Coordinating with different teams to gather new assets and ensure they meet set standards
• Implementing metadata management and other classification systems
• Maintaining up-to-date knowledge on digital storage trends and technologies
• Training staff on effective use of digital assets and associated systems
• Working with IT teams to ensure software compatibility and resolve technical issues
• Evaluating and recommending digital asset management tools and software

 

Digital Asset Manager Job Description Template

Job Brief

We are seeking a skilled and detail-oriented Digital Asset Manager to manage and administer our digital assets.

This includes organizing, storing, and retrieving media, and managing digital rights and permissions.

The Digital Asset Manager’s responsibilities include developing data taxonomy, creating and maintaining databases for storage, and ensuring digital files are easily accessible to staff.

A strong understanding of digital asset management practices, metadata standards, and copyright laws is essential.

 

Responsibilities

• Create and manage asset databases, ensuring all information is accurate and up-to-date.
• Develop and implement digital asset policies and procedures.
• Maintain and administer digital rights management system.
• Collaborate with IT staff to maintain secure systems and networks.
• Ensure digital assets are properly backed up and stored.
• Work closely with team members to understand and meet company requirements.
• Assist staff with retrieving digital assets as required.
• Manage and update digital licenses and maintain associated records.
• Train staff in the use of the digital asset management system.

 

Qualifications

• Proven work experience as a digital asset manager or similar role.
• Strong knowledge of digital asset management practices and techniques.
• Experience with database management and data migration.
• Good understanding of metadata and data taxonomy.
• Knowledge of digital rights management and copyright laws.
• Proficiency with digital asset management software.
• BSc degree in Computer Science, Library Science, Information Science or a related field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Asset Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Digital Strategy Manager or Director of Digital Strategy.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Asset Manager Do?

Digital Asset Managers primarily work for corporations across various industries where they manage and oversee the company’s digital assets.

These digital assets can include anything from images, videos, and documents, to software, databases, and other forms of digital media.

A Digital Asset Manager’s main responsibility is to maintain the organization, security, and accessibility of these assets.

They categorize and tag assets for easy retrieval and use, manage user permissions, and oversee the licensing and copyright issues related to the assets.

They also collaborate with various departments within the organization, such as marketing, sales, and IT, to ensure these assets are effectively used and integrated into the company’s operations.

Moreover, they may be responsible for implementing and managing a Digital Asset Management (DAM) system, and for training other staff members on how to use this system.

In addition, they track the performance and usage of the assets, providing regular reports and insights to upper management.

 

Digital Asset Manager Qualifications and Skills

A competent Digital Asset Manager should have a mix of technical, management, and interpersonal skills to effectively manage, organize, and protect a company’s digital assets.

These include:

• Proficient knowledge of Digital Asset Management (DAM) systems and standards for organizing, categorizing and archiving digital content.
• Strong technical acumen to understand file formats, metadata standards, and other technical aspects of digital assets.
• Experience with data analysis to track usage of digital assets, identify trends and make data-driven decisions to improve asset management.
• Excellent project management skills to oversee the ingestion, cataloguing, storage, and retrieval of digital assets.
• Strong interpersonal and communication skills to effectively collaborate with various teams and stakeholders to ensure digital assets are appropriately managed and used.
• Detail-oriented and organizational skills to keep track of numerous assets and their corresponding metadata.
• Awareness of copyright laws, intellectual property rights and digital rights management to ensure compliance in the use and distribution of digital assets.
• Problem-solving skills to address any issues that may arise in the storage, retrieval, or use of digital assets.

 

Digital Asset Manager Experience Requirements

Candidates for the role of a Digital Asset Manager should ideally have a minimum of 2 to 3 years of experience in a related field such as Content Management, Digital Marketing, or Information Systems.

This experience can be obtained through internships, part-time roles, or full-time employment.

Entry-level candidates are expected to have a basic understanding of digital asset management systems, metadata standards, and digital file formats.

They should also possess some experience in project management, as well as an understanding of the principles of digital rights management.

Candidates with more than 3 years of experience should have a strong proficiency in using various digital asset management systems, and have developed strong organizational, analytical, and communication skills.

They should also have knowledge of copyright laws and have experience in managing digital rights and permissions.

Those with more than 5 years of experience are often expected to have leadership experience and the ability to manage a team.

They should have a proven track record of implementing and maintaining digital asset management systems, developing and enforcing digital asset policies, and training staff in the use of these systems.

In addition to these experience requirements, a successful Digital Asset Manager should have a keen attention to detail, be able to work independently and in a team, and have strong problem-solving skills.

Depending on the industry, they may also need specific knowledge in areas such as graphic design, photography, videography, or other forms of media production.

 

Digital Asset Manager Education and Training Requirements

Digital Asset Managers often hold a bachelor’s degree in Information Systems, Business Administration, Library Science, or a related field.

They are also expected to have strong knowledge in digital media management, metadata, taxonomy, and digital rights management.

Familiarity with digital asset management software like Adobe Experience Manager, Widen Collective, and Canto is often a requirement.

Work experience in managing digital assets, such as photos, videos, and other digital files, is often expected.

This may include experience in cataloging, archiving, or retrieving digital assets in a fast-paced business environment.

Some positions may require a master’s degree in Information Systems or Business Administration with a focus on digital asset management.

Certifications from organizations like the Digital Asset Management Institute could also be beneficial and demonstrate a candidate’s commitment to the field.

Continuous learning and staying updated with the latest trends and advances in digital asset management technology are also important for this role.

 

Digital Asset Manager Salary Expectations

A Digital Asset Manager can expect to earn an average salary of $71,856 (USD) per year.

However, this figure can fluctuate based on factors such as level of experience, specific skills, and the location of the job.

Additionally, the size and industry of the employing company can also significantly impact the salary.

 

Digital Asset Manager Job Description FAQs

What skills does a Digital Asset Manager need?

Digital Asset Managers need to have excellent organizational skills and attention to detail to manage a wide array of digital assets.

They also need to have solid technical skills, understanding various digital formats, digital asset management systems, and metadata standards.

Strong communication skills are necessary for collaborating with different departments and training staff on asset management procedures.

 

Does a Digital Asset Manager need a degree?

A degree in Information Science, Library Science, or a related field is often preferred for Digital Asset Managers.

However, experience with digital asset management systems and proven technical skills can sometimes substitute for formal education.

 

What should you look for in a Digital Asset Manager resume?

In a Digital Asset Manager’s resume, look for experience in managing large digital asset databases, familiarity with relevant software, and a background in creating and implementing digital asset management strategies.

Knowledge of copyright and intellectual property laws can also be beneficial.

Moreover, any additional training or certification in digital asset management is a plus.

 

What qualities make a good Digital Asset Manager?

A good Digital Asset Manager has a combination of strong technical skills and excellent organizational abilities.

They are detail-oriented, understand the importance of metadata for efficient asset retrieval, and are adept at problem-solving.

They should also be comfortable with change, as digital asset management tools and best practices are continually evolving.

 

What are the daily duties of a Digital Asset Manager?

A Digital Asset Manager’s daily duties can include uploading and categorizing new assets, managing access rights, ensuring the integrity of the assets, training staff on using the digital asset management system, and troubleshooting any issues.

They may also work on strategic projects, such as improving the digital asset management system or creating new procedures for digital asset management.

 

Conclusion

And there you have it.

Today, we delved into the core of what it really means to be a digital asset manager.

Surprise!

It’s not just about managing data.

It’s about curating the digital landscape, one asset at a time.

Armed with our comprehensive digital asset manager job description template and real-world examples, you’re ready to make your mark.

But why not go the extra mile?

Explore more with our job description generator. It’s your key to creating impeccable job listings or perfecting your resume to the finest detail.

Remember:

Every digital asset contributes to a broader narrative.

Let’s shape that digital landscape. Together.

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