Digital Content Specialist Job Description [Updated for 2025]

In the digital age, the demand for Digital Content Specialists has never been higher.

As technology continues to evolve, the need for creative minds who can generate, curate and manage our digital content grows stronger.

But what exactly does a Digital Content Specialist do?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the realm of digital content,

You’ve come to the right place.

Today, we present a customizable Digital Content Specialist job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right in.

Digital Content Specialist Duties and Responsibilities

Digital Content Specialists are primarily responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content.

They contribute to the development of strategies that will increase reader engagement.

They have the following duties and responsibilities:

• Develop digital content strategies aligned with short-term and long-term marketing targets
• Create, publish and manage engaging content for various platforms such as websites, blogs, social media, and online marketing ads
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Create and follow an editorial calendar to ensure content is timely, relevant, and consistent
• Analyze web traffic and relevant community metrics to identify best practices
• Ensure all content produced meets the company’s brand identity and style guide
• Stay updated with developments and generate new ideas to draw the audience’s attention
• Use content management systems (CMS) to ensure content is up-to-date and accessible
• Monitor search engine optimization (SEO) and web traffic metrics to optimize content
• Handle responses and feedback from the audience in a timely and professional manner

 

Digital Content Specialist Job Description Template

Job Brief

We are seeking a skilled Digital Content Specialist who is adept at creating, editing, and publishing content that engages our audience and supports our business goals.

The Digital Content Specialist will work closely with our marketing and design teams to develop content for various digital channels, such as websites, blogs, video scripts, and social media.

The ideal candidate will have proven experience in creating compelling digital content, a keen eye for detail, and a strong understanding of SEO principles.

 

Responsibilities

• Create, edit, and update digital content, including web pages, blog posts, social media updates, e-books, and other online resources
• Collaborate with marketing, design, and sales teams to develop engaging content that supports marketing and sales goals
• Ensure all content is consistent in terms of brand voice, style, and tone across all platforms
• Monitor and analyze digital content performance and make recommendations for improvements
• Stay up-to-date with digital media trends and potential new channels and strategies to keep us ahead of our competition
• Apply SEO principles to maximize reach to our target audience
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic

 

Qualifications

• Proven work experience as a Content Writer, Copywriter or similar role
• Excellent writing, editing and proofreading skills in English
• Familiarity with web publications and SEO
• Experience using social media for business
• Proficiency in using digital technology and editing software
• Ability to deliver creative content (text, image and video)
• BSc degree in Marketing, Journalism, Communications or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Content Specialist
• Work Environment: This role is mostly office-based with options for remote work. Occasional travel may be required for content research and team meetings.
• Reporting Structure: Reports to the Digital Marketing Manager or Content Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter, and a digital portfolio (if applicable) to [email address or application portal].

 

What Does a Digital Content Specialist Do?

Digital Content Specialists typically work in various industries such as marketing agencies, media companies, or within the marketing department of a corporation.

They can also work as freelancers.

Their main role is to create, edit, and manage content for various digital platforms including websites, blogs, social media, email campaigns, and other marketing materials.

Digital Content Specialists work closely with other marketing professionals, designers, and technical teams to develop content strategies that align with the company’s brand and business goals.

They usually have a good understanding of SEO principles, web analytics, and digital marketing trends to ensure the content reaches the target audience effectively.

They also conduct regular content audits to assess the quality of the content and its impact on the audience, and optimize it based on their findings.

They are often responsible for managing the content calendar, coordinating the publication schedule, and ensuring the timely delivery of content.

Digital Content Specialists also monitor user engagement, analyzing data, and reporting on the performance of the content to the management or the client.

They may also be responsible for managing and moderating online communities, responding to comments or queries, and fostering a positive user experience.

In addition, they stay updated on the latest digital technologies, content trends and platforms to ensure the company’s digital content remains fresh, relevant and competitive.

 

Digital Content Specialist Qualifications and Skills

A competent Digital Content Specialist should possess the qualifications and skills that meet your job requirements, such as:

• Strong content creation skills with a sharp eye for detail to create engaging and high-quality digital content.
• Excellent communication skills to effectively convey the brand’s message, and to collaborate with other team members and stakeholders.
• Good understanding of Search Engine Optimization (SEO) techniques, keywords, and meta tags to increase web traffic.
• Ability to use digital publishing platforms, content management systems (CMS), and video editing software efficiently.
• Strong analytical skills to measure and analyze the performance of digital content using tools such as Google Analytics and social media analytics.
• Excellent time-management skills to manage multiple projects and meet deadlines.
• Adaptability skills to keep up with the latest trends and innovations in digital content and social media.
• Customer service skills to address client queries and ensure customer satisfaction.
• A Bachelor’s degree in Marketing, Communications, Journalism or related field.

 

Digital Content Specialist Experience Requirements

Candidates for a Digital Content Specialist role typically have at least 1 to 2 years of experience in areas such as content creation, digital marketing, or related roles.

These professionals can gain experience through internships, part-time roles, or on-the-job training in roles such as Social Media Coordinator, Blog Writer, or other content-related roles.

Candidates with 2 to 5 years of experience often have a more comprehensive understanding of SEO, Google Analytics, and content management systems, and have likely developed their skills in creating engaging digital content across multiple platforms.

This might also include experience in managing a content calendar, identifying target audience, and analyzing engagement metrics.

Those with more than 5 years of experience typically have considerable expertise in content strategy and have likely led content marketing campaigns.

They may have some leadership experience and are often equipped to manage a team, oversee content strategy, and guide the brand’s digital presence.

As senior professionals, they are expected to stay updated with the latest digital marketing trends and adjust strategies accordingly.

 

Digital Content Specialist Education and Training Requirements

Digital Content Specialists typically have a bachelor’s degree in digital media, marketing, communications, journalism, or a related field.

They should have a strong understanding of content creation, SEO, and using digital platforms for content marketing.

Familiarity with tools such as Google Analytics, Adobe Creative Suite, and content management systems is often required.

In addition, they need excellent writing and editing skills, including knowledge of writing for the web and social media platforms.

Some positions, especially those in specialized industries, may require Digital Content Specialists to have a master’s degree in digital marketing, business, or another related discipline.

Many Digital Content Specialists also pursue certifications in areas like content marketing, social media management, SEO, and digital advertising to increase their marketability.

Having a master’s degree and/or certification not only enhances the skills of a Digital Content Specialist, but it also showcases their commitment to continuous learning and staying updated with the latest digital trends.

 

Digital Content Specialist Salary Expectations

A Digital Content Specialist earns an average salary of $51,869 (USD) per year.

However, the actual salary can greatly vary depending on years of experience, level of education, the company one works for, and the geographical location.

Additionally, the complexity and scope of the projects handled can also influence the salary.

 

Digital Content Specialist Job Description FAQs

What skills does a Digital Content Specialist need?

Digital Content Specialists should have strong writing and editing skills, with the ability to create clear, engaging, and informative content.

They should also have a good understanding of SEO practices and how to use keywords effectively.

In addition, they need to be proficient in using various content management systems, have basic HTML/CSS knowledge, and be able to analyze website traffic and user engagement metrics.

 

Do Digital Content Specialists need a degree?

While not always necessary, many employers prefer candidates with a degree in communications, marketing, journalism, or a related field.

However, relevant experience and a proven ability to create compelling digital content can also be highly valuable.

Some positions may also require knowledge or certification in specific areas, such as SEO or digital marketing.

 

What should you look for in a Digital Content Specialist resume?

Look for a solid background in creating and managing digital content, such as websites, blogs, and social media posts.

Experience with SEO and analytics tools, such as Google Analytics, is also beneficial.

Additionally, any experience in graphic design, video editing, or other multimedia production can be a big plus, as these skills are often required in this role.

 

What qualities make a good Digital Content Specialist?

A good Digital Content Specialist is creative, detail-oriented, and has a strong understanding of the target audience’s needs and interests.

They should be able to come up with innovative ideas for content that engages, informs, and motivates users.

Excellent writing and editing skills are a must, along with the ability to work under deadlines.

 

Is it difficult to hire Digital Content Specialists?

Hiring a Digital Content Specialist can be challenging as the role requires a unique combination of skills – from writing and editing to SEO, analytics, and sometimes even graphic design.

Therefore, finding a candidate who is skilled in all these areas can be difficult.

Offering competitive salaries and opportunities for professional development can help attract top talent.

 

Conclusion

And there you have it.

Today, we’ve explored the intricate ins and outs of being a digital content specialist.

Surprise surprise!

It’s not just about creating content.

It’s about shaping the digital landscape, one piece of compelling content at a time.

With our handy digital content specialist job description template and real-world examples, you’re ready to take the plunge.

But why put a limit on your exploration?

Dive deeper with our job description generator. It’s your next stop for precision-crafted job listings or fine-tuning your resume to perfection.

Remember:

Every piece of content contributes to the larger digital narrative.

Let’s shape that narrative. Together.

How to Become a Digital Content Specialist (Complete Guide)

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