Digital Video Strategist Job Description [Updated for 2025]

In the era of digital media, the role of a Digital Video Strategist is more critical than ever.

As video content continues to dominate, the demand for visionary minds who can devise, enhance, and optimize our digital video strategies grows stronger.

But let’s delve deeper: What exactly is expected from a Digital Video Strategist?

Whether you are:

• A job seeker trying to understand the core of this position,
• A hiring manager drafting the perfect candidate profile,
• Or simply fascinated by the intricacies of digital video strategy,

You’ve come to the right place.

Today, we present a customizable Digital Video Strategist job description template, crafted for seamless posting on job boards or career sites.

Let’s dive in.

Digital Video Strategist Duties and Responsibilities

Digital Video Strategists are responsible for the creation and implementation of digital video strategies in order to increase brand visibility and reach.

They use their creativity, strategic mindset and strong understanding of digital media to craft compelling video content that resonates with the target audience.

The duties and responsibilities of a Digital Video Strategist include:

• Analyzing the brand’s goals and target audience to develop effective video content strategies
• Crafting engaging video content concepts that align with the brand’s message and marketing objectives
• Collaborating with video production teams to bring content concepts to life
• Monitoring and analyzing video performance metrics to gauge success and identify areas for improvement
• Staying abreast of the latest trends and technologies in digital video to maintain a competitive edge
• Working closely with social media and marketing teams to ensure cohesive integration of video content into overall marketing strategies
• Managing the distribution of video content across various digital platforms, including social media and websites
• Testing different video formats and strategies to identify what works best for the brand and audience

 

Digital Video Strategist Job Description Template

Job Brief

We are seeking a talented Digital Video Strategist to join our team.

In this role, you’ll be responsible for developing and implementing effective video content strategies that align with our company’s marketing objectives.

The ideal candidate should have a strong understanding of digital marketing trends, video production processes, and experience with various video platforms such as YouTube, Vimeo, and social media channels.

Ultimately, the role of a Digital Video Strategist is to maximize the impact of our video content, ensuring it is compelling, engaging, and drives desired business outcomes.

 

Responsibilities

• Develop and manage video content strategy based on company goals and audience insights.
• Create engaging and shareable video content that reflects the brand.
• Optimize video content for search engines and social media networks.
• Analyze video performance metrics and make necessary adjustments to strategies.
• Work with production teams to ensure the timely delivery of video content.
• Stay up-to-date with the latest video trends and technologies.
• Collaborate with marketing, design, and sales teams to align video strategies with broader company goals.

 

Qualifications

• Proven work experience as a Digital Video Strategist or similar role.
• Proficiency with digital video platforms such as YouTube, Vimeo, and social media channels.
• Excellent understanding of video production processes and techniques.
• Strong analytical skills with the ability to interpret video performance data.
• Experience with SEO and social media algorithms.
• Excellent communication and presentation skills.
• BSc degree in Marketing, Digital Media or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Video Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Head of Marketing or Digital Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Video Strategist Do?

Digital Video Strategists typically work for marketing agencies, video production companies, or directly with clients across various industries.

They can also work as freelancers.

They work closely with content creators, video editors, and marketing teams to develop video content strategies that align with the brand’s goals and target audience’s preferences.

Their job is to understand the client’s objectives and create a strategy to leverage video content for maximum audience engagement and conversion.

They utilize analytics and data trends to identify successful content themes or formats and apply these insights to improve future video strategies.

They are also responsible for managing video distribution across various platforms such as YouTube, Facebook, Instagram, and the brand’s own website.

They ensure the videos are optimized for each platform to reach the intended audience and achieve the desired engagement.

Digital Video Strategists also track and measure the performance of the video content, analyzing viewer behaviors, engagement levels, and conversion rates to refine the strategy and improve results.

They often work with SEO and social media teams to ensure maximum visibility and impact for the video content.

Their role also includes staying updated with the latest trends in video content and platform algorithms, technology advancements, and changes in viewer behavior to ensure their strategies remain effective and relevant.

 

Digital Video Strategist Qualifications and Skills

A Digital Video Strategist should possess a mix of creative, technical, and strategic skills that align with the job role, including:

• Technical proficiency in video production, including pre-production planning, shooting, editing, and post-production processes.
• Knowledge of digital video platforms, their algorithms, and understanding of how to optimize video content for each platform.
• Excellent strategic thinking skills to develop and execute comprehensive video strategies that meet the business objectives and goals of the client or employer.
• Strong project management skills to oversee multiple video projects at once, ensuring they are completed on time and within budget.
• Analytical skills to track video performance, identify trends, and make data-driven recommendations for future video content.
• Creative storytelling and scriptwriting skills to produce engaging and compelling video content.
• Interpersonal and communication skills to work effectively with clients, stakeholders, and cross-functional teams.
• Knowledge of SEO and video optimization best practices to increase video visibility and reach.
• Ability to stay current with emerging trends and advancements in digital video technology and strategy.

 

Digital Video Strategist Experience Requirements

Aspiring Digital Video Strategists often begin their journey with a degree in Marketing, Business, or a related field, which provides them with theoretical knowledge about the role.

This is often coupled with internship or part-time experience in digital marketing, content creation, or similar roles where they get hands-on experience.

Entry-level Digital Video Strategists typically have 1 to 2 years of experience, often gained through roles such as Social Media Coordinator, Content Creator, or Video Editor.

During this time, they develop their skills in video production, content strategy, and social media management.

Candidates with more than 3 years of experience have often refined their skills in digital strategy and video production, with a track record of successful video campaigns under their belt.

They have usually worked in roles such as Digital Marketing Specialist, Content Strategist, or Video Producer.

Those with over 5 years of experience are often experts in digital video strategy, with proven success in managing and executing video marketing campaigns.

At this level, candidates may have leadership experience and are often ready for roles such as Senior Digital Video Strategist or Digital Marketing Manager.

They have usually honed their skills in strategy development, project management, and team leadership.

 

Digital Video Strategist Education and Training Requirements

Digital Video Strategists typically have a bachelor’s degree in film, video production, digital marketing, or a related field.

They need a strong background in video content creation, understanding of different video formats, and knowledge of digital marketing strategies.

Experience with digital platforms like YouTube, Vimeo, Facebook, and Instagram, and proficiency in video editing software like Adobe Premiere Pro and Final Cut Pro is crucial.

An understanding of SEO and data analytics is also a significant advantage, as strategists often need to analyze the success of video content and adjust strategies accordingly.

Some positions may require Digital Video Strategists to have a master’s degree in film, digital marketing, or a related field.

This demonstrates a deeper understanding of the field and a dedication to the profession.

Certifications in digital marketing, video production, or data analytics can be beneficial and set candidates apart.

Continual learning and staying current with the latest trends in digital video strategy, social media algorithms, and audience engagement tactics are also essential in this rapidly changing field.

 

Digital Video Strategist Salary Expectations

A Digital Video Strategist earns an average salary of $63,932 (USD) per year.

The actual earnings can differ based on factors such as experience, proficiency in digital marketing tools, the complexity of projects handled, and the geographical location of the employer.

 

Digital Video Strategist Job Description FAQs

What skills does a Digital Video Strategist need?

A Digital Video Strategist should possess strong communication and analytical skills, as they need to understand and interpret various data regarding video performance.

They should also be knowledgeable about the latest video marketing trends, SEO, and social media platforms.

Proficiency in video editing software and graphic design can also be beneficial.

 

Do Digital Video Strategists need a degree?

While not always a requirement, a degree in marketing, communications, or a related field can be beneficial for a Digital Video Strategist.

The most important thing is having a strong understanding of digital marketing, with a particular emphasis on video content.

Relevant experience and a portfolio of previous video campaigns can also be very valuable.

 

What should you look for in a Digital Video Strategist resume?

When reviewing the resume of a Digital Video Strategist, look for experience with video production and distribution, content strategy development, and data analysis.

Familiarity with SEO and social media platforms is also important.

Certifications in video editing software, graphic design, or digital marketing can be a big plus.

 

What qualities make a good Digital Video Strategist?

A good Digital Video Strategist is creative, analytical, and forward-thinking.

They need to be able to come up with innovative video strategies that will capture the audience’s attention and drive engagement.

They should also be comfortable analyzing data to assess the performance of their strategies and make necessary adjustments.

Strong communication skills are important as well, as they will need to collaborate with various teams and stakeholders.

 

How does a Digital Video Strategist contribute to a marketing team?

A Digital Video Strategist plays a crucial role in a marketing team by driving the video content strategy.

They identify opportunities for video content, develop and execute video marketing campaigns, and monitor their performance.

They work closely with other members of the marketing team, such as social media managers, content writers, and graphic designers, to ensure a cohesive and effective marketing strategy.

Their work can significantly enhance brand awareness, customer engagement, and conversion rates.

 

Conclusion

And there you have it.

Today, we’ve demystified the role of a digital video strategist.

Surprise, surprise!

It’s not just about creating content.

It’s about shaping the narrative of the digital world, one video at a time.

With our ready-to-use digital video strategist job description template and real-world examples, you’re all geared up to take the leap.

But why stop there?

Delve deeper with our job description generator. It’s your next step towards creating precision-crafted job listings or polishing your resume to perfection.

Remember:

Every video is a piece of the larger digital puzzle.

Let’s shape that future. Together.

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