How to Become a Digital Video Strategist (Crafting Viral Visions)

how to become a digital video strategist

If you’ve ever dreamed of creating compelling digital video content that leaves a significant impact or wondered what it takes to become a Digital Video Strategist, you’re in the right place.

In this guide, we’ll explore the EXACT steps you need to take to launch your career as a Digital Video Strategist. We’ll discuss:

  • The skills you need.
  • The education that can help you excel.
  • How to secure a job as a Digital Video Strategist.

So, whether you’re an aspiring content creator or a tech-savvy individual looking to upgrade your skills, stay tuned.

We’re about to unravel the roadmap to become a Digital Video Strategist.

Let’s get started!

Contents show

Steps to Become a Digital Video Strategist

 

Step 1: Obtain Relevant Education

Before entering the field of digital video strategy, you should obtain a relevant education.

This typically involves a bachelor’s degree in a related field such as Marketing, Advertising, Media Studies, or Communications.

These programs can provide you with a strong foundation in understanding the principles of communication and the effective use of different media channels.

Courses you might take include video production, digital marketing, media planning, and social media strategy.

This knowledge will be crucial for creating effective video strategies that resonate with target audiences and meet the objectives of a business or client.

You also have the option of pursuing a master’s degree in a more specific area such as Digital Marketing or Media Strategy.

This can provide more in-depth knowledge and set you apart in the job market.

During your studies, consider choosing courses or projects related to video strategy to further enhance your skills.

Furthermore, you can supplement your education with online courses and certifications on video production, editing, and marketing.

Not only will these increase your skill set, but they will also demonstrate your commitment and passion for the field to potential employers.

 

Step 2: Gain Knowledge of Digital Media Platforms

To thrive as a Digital Video Strategist, it’s necessary to become familiar with a wide range of digital media platforms.

This includes social media networks like Facebook, Instagram, YouTube, and Twitter, streaming services like Netflix and Hulu, and other platforms like Google AdWords and Google Display Network.

Each platform has its unique video ad formats and specifications, algorithms, audience demographics, and analytics tools.

Understanding the intricacies of these platforms helps to determine the best platform to use for each campaign, how to create engaging and platform-specific content, and how to analyze the effectiveness of your strategies.

Start by regularly using these platforms personally and professionally, subscribing to industry blogs, and taking online courses.

There are numerous free and paid resources available to help you understand these platforms, including webinars, tutorials, and articles.

In addition, it’s also necessary to understand the principles of SEO and how search engines rank content.

This knowledge will allow you to develop strategies that improve the visibility of your videos online and attract a larger audience.

Moreover, learn to utilize analytics tools like Google Analytics and platform-specific analytics to evaluate the performance of your video strategies.

This includes understanding key performance indicators (KPIs) such as views, shares, likes, comments, watch time, click-through rate (CTR), and conversion rate.

Knowing how to interpret these metrics will enable you to optimize your video strategies and achieve your campaign objectives.

 

Step 3: Understand Video Production and Editing

As a Digital Video Strategist, it is crucial that you have a firm understanding of video production and editing.

This includes familiarity with different types of video content, from promotional clips to educational tutorials, and how they can be used effectively in a digital strategy.

Understanding video production involves learning about the entire process from pre-production (planning, script writing, storyboarding) to production (shooting the actual video) to post-production (editing and refining the video).

You should be familiar with the various equipment used in video production such as cameras, lighting, and sound equipment, as well as the techniques used to capture high-quality footage.

Editing is an equally important part of the process.

This involves using software to cut and arrange footage, add sound effects or music, and possibly incorporate graphics or special effects.

Knowing how to create a seamless flow of visuals and sound will help you create engaging videos that attract viewers and keep them watching.

In addition to technical knowledge, understanding the principles of storytelling and how to convey a message effectively through video is essential.

This can involve studying film theory, narrative structure, and visual communication.

While you may not be directly involved in the production and editing process as a strategist, this knowledge will enable you to develop more effective strategies, communicate better with production teams, and make informed decisions about the content you are promoting.

It may be beneficial to take courses or workshops in video production and editing, or even gain hands-on experience through internships or volunteer work.

 

Step 4: Get Familiar with SEO and Content Marketing Strategies

As a Digital Video Strategist, it is crucial to understand the principles of Search Engine Optimization (SEO) and Content Marketing.

SEO involves optimizing your digital content to rank higher on search engine result pages, thus increasing the visibility and accessibility of your content.

Understanding keywords, metadata, and search algorithms are essential components of SEO.

Content Marketing, on the other hand, focuses on creating, distributing, and promoting valuable content to attract and engage a defined audience.

This includes understanding your audience’s preferences and behaviors, developing engaging content that meets their needs, and using various channels to distribute and promote your content.

Start by taking online courses, reading relevant articles, and attending workshops and webinars on SEO and Content Marketing.

Experiment with these strategies on your own video content to see what works best.

Remember, the goal is to ensure that your videos not only reach your target audience but also captivate them.

It’s also useful to stay updated with the latest trends in SEO and Content Marketing, as these fields are continually evolving.

This will not only help you adapt to changes but also keep your strategies fresh and effective.

Understanding SEO and Content Marketing is a continuous learning process, but it’s a worthwhile investment that can significantly impact your success as a Digital Video Strategist.

 

Step 5: Develop Skills in Data Analysis and Strategy Planning

As a Digital Video Strategist, a significant part of your job will involve leveraging data to make informed decisions about video content, positioning, and distribution.

Therefore, developing strong skills in data analysis is key.

You can begin by gaining a basic understanding of data analytics tools, such as Google Analytics, Adobe Analytics or other similar platforms.

These tools will help you measure the performance of videos and analyze viewer behavior.

In addition to data analysis, strategic planning skills are critical.

You must be able to interpret the data and use it to create a strategy that will increase engagement and achieve your company’s marketing goals.

This may involve identifying the best platforms for video distribution, deciding the optimal length and style of videos, or determining how to effectively promote videos to reach the target audience.

There are many ways to develop these skills.

Online courses, seminars, and workshops can provide valuable training in data analysis and strategic planning.

Moreover, hands-on experience is invaluable.

Consider seeking internships or project-based work that will allow you to apply these skills in a real-world context.

Over time, as you gain more experience, you will be able to build a strong foundation in these areas that will serve you well in your role as a Digital Video Strategist.

 

Step 6: Create and Implement Digital Video Strategies for Personal Projects

To truly understand the effectiveness of various strategies and to build a compelling portfolio, a digital video strategist should develop and implement digital video strategies for personal projects.

This step provides a hands-on experience where you can test out different strategies, make adjustments as necessary, and understand how to effectively measure success.

Consider creating your own vlog or YouTube channel, or volunteer to create digital video content for a local non-profit organization.

This will allow you to experiment with different video styles, formats, target audiences, content strategies, and promotional tactics.

The goal here is to refine your skills in creating engaging video content, understanding your audience’s behavior and reactions, implementing SEO strategies, and analyzing engagement metrics to fine-tune your strategies.

Remember to document each stage of the strategy development and implementation process.

This will not only help you learn from your successes and challenges but also provide a detailed work sample that you can showcase to potential employers.

Practice makes perfect, and this step is crucial to becoming comfortable and confident with digital video strategy.

It’s your chance to learn, grow, and showcase your understanding of the trade in a practical and measurable way.

 

Step 7: Intern or Work at a Media or Advertising Agency

Starting your career with an internship or an entry-level job at a media or advertising agency can give you practical experience and exposure in the field of digital video strategy.

Not only will you learn about video production, but you will also understand the strategy behind creating successful video campaigns that drive engagement and conversions.

In such roles, you will have the opportunity to work under experienced digital video strategists and learn from their insights and expertise.

You will be involved in various aspects of video creation, from pre-production planning and strategy to post-production marketing and analytics.

Working in an agency environment will expose you to a wide range of projects, clients, and campaign objectives, giving you a versatile experience.

You will learn about different video formats, distribution platforms, and audience preferences, and how to tailor your video strategy accordingly.

While interning, remember to build a strong professional network as it can open up job opportunities in the future.

Also, keep a record of the campaigns you worked on, the strategies you developed, and the results they achieved.

This portfolio will be instrumental in showcasing your skills and experience to prospective employers.

Remember, the objective is not only to learn but also to prove your value to the organization.

Go above and beyond in your role, bring new ideas to the table, and show enthusiasm and dedication.

This can increase your chances of landing a full-time role in the same company or another reputed agency in the industry.

 

Step 8: Stay Updated with the Latest Video Trends and Technologies

As a Digital Video Strategist, it’s crucial to stay informed about the latest trends and technologies in the video and digital marketing industry.

This includes understanding the newest video formats, platforms, and techniques that are becoming popular.

In addition, it’s beneficial to have a deep understanding of the latest video analytics tools and metrics that are used to measure the success of video strategies.

Staying updated with these trends can be achieved by subscribing to relevant industry blogs and newsletters, attending webinars, networking events, and conferences, and taking part in online communities and forums.

Furthermore, having a habit of reading, researching, and experimenting with new video tools and technologies will keep you ahead of the curve.

By understanding these trends, you’ll be able to create innovative and effective video strategies that resonate with your target audience and meet your business goals.

Additionally, this knowledge will help you in staying competitive in the industry and could open up opportunities for career advancement.

In this ever-evolving industry, continuous learning is not an option but a necessity.

Being proactive about your learning will not only enhance your skills but also establish you as a thought leader in the field.

 

Step 9: Network with Industry Professionals

As a digital video strategist, it’s essential to establish connections with industry professionals.

This not only gives you access to potential job opportunities, but also keeps you updated with the latest industry trends, technologies, and best practices.

The digital video industry is dynamic and rapidly evolving, so regular interactions with industry veterans and peers can be very beneficial.

Attend industry-related events, conferences, and seminars.

Not only will you get valuable insights, but you will also get to meet professionals who can guide you, offer advice, and possibly offer job opportunities.

In addition to in-person networking, also engage with online communities and forums dedicated to digital video strategy.

Platforms like LinkedIn, Slack and Reddit have groups where professionals discuss the latest tools, strategies, and trends in digital video.

When networking, remember that the goal isn’t just to meet people who can offer you a job, but to build long-lasting, mutually beneficial relationships.

Always be ready to offer help, advice, or resources when you can.

This way, you create a positive impression that can lead to job opportunities down the line.

 

Step 10: Apply for Jobs as a Digital Video Strategist

At this stage, you have gained the necessary education, skills and experience to start applying for jobs as a Digital Video Strategist.

Begin by creating a professional resume that highlights your relevant skills and experiences.

Make sure to include your understanding of video content, digital marketing strategies, SEO, and data analytics, as well as your experiences with video production and project management.

Don’t forget to include a portfolio with examples of your work.

This can be video content you have created or campaigns you have strategized and implemented.

Demonstrating the results of your work, such as increased website traffic or improved brand awareness, can make your portfolio stand out.

Then, start your job hunt.

You can look for jobs on online job boards, company websites, and social media platforms.

Networking is also crucial in this industry.

Attend industry events and connect with professionals in the field.

You never know when a connection could lead to a job opportunity.

Once you have secured a job interview, prepare by researching the company and understanding its target audience, current digital video strategies, and industry trends.

Be ready to discuss how you can contribute to their goals using your skills and experiences.

Remember, it can take time to land the right role.

Be persistent and continue enhancing your skills and knowledge in the field.

Continue learning about new trends, technologies, and strategies in digital video to keep yourself updated and marketable.

 

Step 11: Continuously Learn and Adapt to Changes in Digital Video Strategy

As the digital landscape changes rapidly, a Digital Video Strategist must be proactive about continuous learning.

This includes staying abreast of the latest trends in video content, audience behaviour, and platform algorithms.

Attend industry events, webinars, and conferences to gain insights into emerging trends and technologies in the video strategy field.

The strategies that worked in the past may not be effective anymore due to changes in the algorithms of platforms like YouTube, Facebook, or Instagram.

For instance, the optimal video length for engagement may change, or the preference for certain video formats may shift.

You need to adapt your strategies based on these changes.

Subscribe to industry blogs and news sites to get the latest information.

Be open to experimenting with new video formats, content types, and distribution strategies.

Use the data and analytics from your previous campaigns to identify what works and what doesn’t.

Additionally, consider taking online courses or certifications on digital video strategy to strengthen your skills.

Platforms like Coursera, Udemy, or LinkedIn Learning offer courses on digital video strategy and related topics.

Remember, the key to being a successful Digital Video Strategist is to never stop learning and adapting to the ever-changing digital world.

 

Digital Video Strategist Roles and Responsibilities

Digital Video Strategists use their knowledge of video production, marketing strategies, and data analysis to develop effective video content strategies for a company or brand.

They also play a crucial role in the decision-making process regarding the use of video content for marketing and promotional efforts.

They have the following roles and responsibilities:

 

Strategy Development

  • Develop and implement effective video content strategies in line with the company’s goals.
  • Identify and understand the target audience, and tailor video content to suit their preferences.
  • Conduct competitor analysis to understand the latest trends and strategies.

 

Content Creation

  • Collaborate with content creators to produce high-quality video content.
  • Provide creative input for video content based on data-driven insights.
  • Oversee the video production process to ensure alignment with the overall strategy.

 

Data Analysis

  • Analyze video performance data and user engagement metrics.
  • Use data analysis to optimize video content and distribution strategies.
  • Prepare and present reports on video performance and audience engagement.

 

Project Management

  • Manage multiple video projects simultaneously, ensuring timely completion within budget.
  • Coordinate with internal teams and external contractors to manage video production.

 

Market Research

  • Stay updated with latest trends and advancements in video production and distribution.
  • Research and identify opportunities for innovative video content.

 

Team Collaboration

  • Work closely with marketing, design, and production teams to implement video strategies.
  • Communicate effectively with stakeholders at all levels of the organization.

 

Brand Consistency

  • Ensure all video content aligns with the brand’s identity and messaging.
  • Review and approve video content to maintain brand consistency.

 

Quality Control

  • Monitor the quality of video content and make improvements as necessary.
  • Ensure all video content meets the company’s standards and objectives.

 

Continuous Learning

  • Stay updated with the latest trends and advancements in digital video strategies.
  • Attend workshops, webinars, and training programs to enhance skills and knowledge.

 

Social Media Integration

  • Develop strategies for integrating video content into social media platforms.
  • Analyze the performance of video content on different social media platforms.

 

Budgeting

  • Develop and manage budgets for video production and promotion.
  • Monitor expenditure and ensure it remains within budget.

 

Vendor Management

  • Establish and maintain relationships with video production vendors.
  • Negotiate contracts and agreements with vendors.

 

What Does a Digital Video Strategist Do?

Digital Video Strategists often work for media agencies, marketing firms or they can operate as freelancers in the ever-evolving digital marketing industry.

Their primary role is to develop and implement comprehensive strategies to enhance the online presence of a business, brand or product through video content.

They collaborate with content creators, digital marketers, and SEO specialists to ensure the video content aligns with the overall digital marketing strategy.

The job involves a deep understanding of social media platforms, video sharing sites, and digital trends to determine the most effective video content for specific platforms.

Digital Video Strategists also analyze data and metrics related to video performance and viewer engagement to optimize existing strategies.

They are responsible for scripting, storyboarding, and sometimes even directing the videos to ensure they meet the strategic goals.

They also manage budgets, schedules, and resources related to video production.

Digital Video Strategists play a key role in the planning and execution of video marketing campaigns.

They identify target audiences, develop engaging video content ideas, and determine the most effective distribution channels to reach the desired audience.

Moreover, they keep up with the latest trends and changes in digital video platforms, and adapt the video strategy accordingly.

This includes understanding the algorithms of different platforms, SEO optimization, and changes in audience behavior.

 

Essential Digital Video Strategist Skills

  • Content Strategy: A digital video strategist should know how to conceptualize, develop, and implement effective video content strategies that align with the organization’s objectives and target audience’s preferences.
  • Video Production: Knowledge of video production processes, including scripting, shooting, editing, and post-production, is crucial. Experience with video editing tools like Adobe Premiere Pro, Final Cut Pro or After Effects is a plus.
  • Video Optimization: The ability to optimize video content for different platforms (YouTube, social media, websites) and devices is necessary. This includes understanding platform-specific requirements, video SEO, and metadata.
  • Analytics: Understanding and interpreting video analytics is essential to measure the success of video content, make data-driven decisions, and improve future strategies. Familiarity with tools like Google Analytics, YouTube Analytics, or social media insights is beneficial.
  • Storytelling: Strong storytelling skills are important to create engaging and compelling video content. This involves scriptwriting, visual storytelling techniques, and understanding narrative structures.
  • Marketing: Familiarity with digital marketing concepts like content marketing, social media marketing, and email marketing can help in distributing and promoting video content effectively.
  • Project Management: Digital video strategists often handle multiple projects simultaneously. Project management skills, including planning, coordinating resources, and meeting deadlines, are essential.
  • Communication: Excellent communication skills are required to collaborate with various stakeholders, present ideas, and receive feedback. This also includes writing and presentation skills.
  • Understanding of Social Media Trends: Keeping up-to-date with the latest social media and video trends is important to create relevant and innovative content strategies.
  • Teamwork: The ability to work as part of a team is vital. This includes collaborating with content creators, marketers, graphic designers, and other team members to produce and promote video content.
  • Technical Skills: Proficiency in using video equipment, such as cameras, lights, and microphones, as well as software like video editing programs and graphic design tools, is beneficial.
  • Creativity: Creativity is essential for developing unique video content ideas, solving problems, and finding new ways to engage the audience.
  • Audience Understanding: Having a deep understanding of the target audience’s needs, preferences, and consumption behaviors is key to creating resonating video content.

 

Digital Video Strategist Career Path Progression

The Foundation: Junior Digital Video Strategist

Your journey starts as a Junior Digital Video Strategist, a position where you’ll primarily be learning and gaining experience.

Tasks may include assisting with video content development, analyzing video performance, and implementing minor strategies.

Here are some tips for success in this role:

  1. Learn Continuously: Stay up-to-date with the latest video trends and strategies in the digital space.
  2. Seek Mentorship: Learn from senior strategists and don’t hesitate to ask questions.
  3. Contribute Actively: Be proactive and contribute your ideas and thoughts during team meetings.

 

The Ascent: Digital Video Strategist

With gained confidence and experience, you’ll transition into the role of a Digital Video Strategist.

Here, you’ll begin to handle larger projects, contribute more significantly to video content strategies, and analyze the effectiveness of video content.

Here’s how to excel in this role:

  1. Problem Solving: Use analytics to solve video performance issues and develop strategies to optimize viewer engagement.
  2. Collaboration: Work closely with content creators, marketing teams, and other stakeholders to ensure video content aligns with overall digital strategy.
  3. Data Analysis: Focus on understanding and analyzing video performance metrics to improve content and strategy.

 

Reaching New Heights: Senior Digital Video Strategist

At this stage, you’ll be recognized as a Senior Digital Video Strategist, a position that requires you to lead projects, mentor juniors, and make significant decisions regarding video strategy.

Here’s what to focus on to succeed:

  1. Mentorship: Share your knowledge and experience with junior strategists to facilitate their growth.
  2. Strategic Thinking: Develop comprehensive video strategies that align with broader business objectives.
  3. Leadership: Show initiative, take on complex projects, and guide them to successful completion.

 

Beyond the Horizon: Lead Roles and Beyond

As your career progresses, you may choose to specialize in a specific sector of video strategy, becoming a Lead Video Strategist, Video Strategy Manager, or even a Director of Video Strategy.

These roles come with increased responsibilities and require strong leadership skills:

  1. Technical Leadership: Drive innovative video initiatives and shape the strategic direction of video projects.
  2. Management Skills: Develop strong leadership and communication skills to effectively guide your team.
  3. Innovation: Stay ahead of digital video trends and continue to innovate in your video strategies.

 

Pinnacle of Success: Chief Video Strategist or VP of Video Strategy

In the highest tier of the career ladder, you may find yourself in roles like Chief Video Strategist or VP of Video Strategy.

Here, you’ll shape the overall video strategy of the organization, make crucial decisions, and manage larger teams.

 

Digital Video Strategist Salary

Entry-Level Digital Video Strategist

  • Median Salary: $40,000 – $60,000 per year
  • Entry-level digital video strategists typically have 0-2 years of experience and may hold a bachelor’s degree in marketing, advertising, communication, or related fields. They usually assist in developing video content strategies and analyzing their performance.

 

Mid-Level Digital Video Strategist

  • Median Salary: $60,000 – $85,000 per year
  • Mid-level digital video strategists possess 2-5 years of experience and are often responsible for creating, implementing, and managing video content strategies for various digital platforms, as well as evaluating their effectiveness.

 

Senior Digital Video Strategist

  • Median Salary: $85,000 – $120,000 per year
  • Senior digital video strategists have 5+ years of experience and take on leadership roles, being responsible for overseeing video strategies across multiple platforms, coordinating with creative teams, and making key strategic decisions.

 

Lead Digital Video Strategist / Digital Video Strategy Manager

  • Median Salary: $100,000 – $160,000+ per year
  • These roles require substantial experience and involve managing a team of digital video strategists, leading video strategy development, and working closely with other departments to ensure alignment with overall marketing and business goals.

 

Director of Digital Video Strategy

  • Median Salary: $130,000 – $200,000+ per year
  • These top-tier positions require extensive experience, deep understanding of digital marketing and strong strategic planning abilities. They are responsible for setting overall video strategy, guiding a team, and making key decisions to drive business growth through effective video content.

 

Digital Video Strategist Work Environment

Digital Video Strategists often work in advertising agencies, media companies, or they may be self-employed, offering their services on a freelance basis.

They can also find employment in large corporations, particularly within the marketing or public relations departments.

Their work is typically office-based, although in the digital age, many are able to work remotely from any location with a reliable internet connection.

This role often requires collaboration with other team members, including content creators, marketers, graphic designers, and other digital strategists.

Digital Video Strategists usually work regular office hours, but projects and deadlines may require work outside of traditional business hours.

Also, with the rise of the global market, they might need to adjust their schedules to accommodate clients or team members in different time zones.

The work of a Digital Video Strategist requires a high level of creativity and strategic thinking, as they are responsible for developing video content strategies to engage target audiences and meet business objectives.

Many Digital Video Strategists after gaining substantial experience and building a portfolio, may choose to start their own digital marketing agencies or consultancy firms.

 

FAQs About Becoming a Digital Video Strategist

What skills and qualifications do I need to become a Digital Video Strategist?

To become a Digital Video Strategist, you should have a strong understanding of digital media, including social media platforms, video production, and video marketing strategies.

A bachelor’s degree in marketing, communications, or a related field is often required.

You should also have strong analytical skills to assess video performance and engagement metrics, as well as creativity to develop engaging and impactful video content.

Strong communication and project management skills are also beneficial.

 

How can I gain experience in digital video strategy?

Experience in digital video strategy can be gained through internships, part-time jobs, or freelancing in digital marketing or video production.

In addition, creating your own video content and developing a personal online presence can also be a great way to practice your skills.

You could also consider pursuing certifications in digital marketing or video production to enhance your knowledge and credibility in the field.

 

Is a certification necessary to become a Digital Video Strategist?

While not necessarily required, a certification in digital marketing or video production can provide a competitive advantage when seeking employment.

Certifications can demonstrate your commitment to the field and validate your skills and knowledge to potential employers.

 

What is the career progression for a Digital Video Strategist?

As a Digital Video Strategist, there are many paths for career progression.

With experience, you could move into a senior or lead strategist role, overseeing a team of strategists.

Alternatively, you could specialize in a certain area of digital video strategy, such as SEO or social media marketing.

You could also transition into related roles in digital marketing or content strategy.

 

What is the job outlook for a Digital Video Strategist?

The job outlook for a Digital Video Strategist is positive, as businesses continue to recognize the importance of digital content in their marketing strategies.

The increasing popularity of video content across various online platforms offers numerous opportunities for strategists skilled in digital video.

As technology continues to advance, the demand for professionals who can effectively leverage these platforms to reach audiences is expected to grow.

 

Conclusion

And there you have it.

Venturing into the world to become a digital video strategist is no minor undertaking, but it is unquestionably rewarding.

Equipped with the right skills, education, and persistence, you’re well on your path to making a substantial influence in the digital media landscape.

Remember, the journey may be demanding, but the possibilities are boundless. Your strategies could lead to the next viral video or digital marketing campaign that revolutionizes how we consume content, communicate, and connect.

So, take that initial leap. Immerse yourself in continuous learning. Connect with industry professionals. And most importantly, never stop creating and strategizing.

Because the digital media world is anticipating what you can produce.

And if you’re seeking personalized guidance on initiating or progressing your career in digital video strategy, explore our AI Career Path Advisor.

This complimentary tool is designed to provide tailored advice and resources to help you navigate your career path effectively.

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