E-Commerce Manager Job Description [Updated for 2024]

In the ever-evolving world of e-commerce, the role of an E-commerce Manager is increasingly vital.

As online business continues to grow, there is an escalating demand for talented individuals who can create, manage, and optimize an e-commerce platform.

But what does the role of an E-commerce Manager really entail?

Whether you are:

• An aspirant looking to understand the crux of this position,
• A recruiter outlining the perfect candidate,
• Or simply curious about the intricacies of e-commerce management,

You’ve come to the right place.

Today, we are presenting a versatile E-commerce Manager job description template, crafted for easy use on job boards or career sites.

Let’s delve right into it.

E-Commerce Manager Duties and Responsibilities

E-commerce Managers oversee the design and execution of online sales strategies and are responsible for the image, functionality, and performance of online retail platforms.

They have the following duties and responsibilities:

• Develop and implement e-commerce strategy to improve website performance
• Work with the web development team to improve website speed
• Work with the marketing team to improve quality and traffic acquisition
• Research market in order to discover new trends and technologies
• Analyze various data in order to deliver data driven strategies
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing
• Manage and oversee e-commerce platforms and systems
• Train staff to use various e-commerce systems effectively
• Track and monitor performance and sales of online store
• Manage and oversee order fulfillment process
• Deal with complaints or issues related to e-commerce platform
• Collaborate with IT department to establish site analytics
• Create and maintain online business promotion

 

E-Commerce Manager Job Description Template

Job Brief

We are seeking a driven and detail-oriented E-Commerce Manager to join our team.

The successful candidate will be responsible for overseeing and managing the e-commerce department, with a focus on improving the efficiency of the online sales process.

Your responsibilities will include planning, implementing, and coordinating various aspects of the company’s e-commerce strategy, such as website design, customer service, web analytics, and web technologies.

 

Responsibilities

• Develop and implement the company’s e-commerce strategy to improve website performance and grow the online presence.
• Manage and oversee e-commerce platforms, ensuring smooth day-to-day operations.
• Analyze data from online traffic to improve website layout and customer experience.
• Coordinate with the marketing team to create effective online marketing strategies.
• Monitor competitor activities and market trends to stay ahead of the curve.
• Manage customer relationships and ensure high levels of customer satisfaction.
• Oversee and manage website design and functionality.
• Develop budgets and financial plans, track expenses, and ensure profitability.
• Provide regular reports and updates to senior management.

 

Qualifications

• Proven work experience as an E-Commerce Manager, Online Marketing Manager or similar role.
• Demonstrated knowledge of web design and web analytics.
• Strong understanding of e-commerce trends and platforms.
• Familiarity with content management systems and SEO/SEM practices.
• Excellent leadership, project management and communication skills.
• BSc degree in Marketing, Business, Information Systems or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-Commerce Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or market research.
• Reporting Structure: Reports to the Director of Marketing or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-Commerce Manager Do?

E-Commerce Managers oversee an organization’s online sales and presence.

They are responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web.

They focus on a variety of tasks including digital marketing, content creation, and web development to optimize the online experience for consumers.

They work closely with teams of developers, project managers, designers, and marketers to create an effective and user-friendly e-commerce platform.

An E-commerce Manager must analyze website metrics and tailor the e-commerce strategy to suit the evolving consumer needs and behavior.

This often involves redesigning the website, coming up with promotional sales strategies and collaborating with agencies to drive brand awareness.

They may also be responsible for managing all aspects of the e-commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics, and web technologies.

 

E-Commerce Manager Qualifications and Skills

An efficient E-Commerce Manager should possess a combination of technical and soft skills, coupled with industry knowledge to effectively manage and optimize online sales.

These include:

• Strong understanding of web design and web analytic software to ensure optimal functionality of the e-commerce platform.
• Experience in digital marketing strategies such as SEO, SEM and PPC, to drive online traffic and increase sales.
• Excellent leadership and team management skills to effectively coordinate with the e-commerce team, including developers, designers, and marketing specialists.
• Exceptional communication and interpersonal skills to liaise with stakeholders, report on sales performance, and propose new innovative strategies.
• Ability to use customer management and CRM tools to analyze consumer behavior and adjust product offerings accordingly.
• Strong financial skills to develop budgets, monitor inventory, analyze sales data, and make projections of future growth.
• Problem-solving skills to troubleshoot website issues, improve user experience and manage customer complaints or issues.
• Technical understanding of online payment systems to ensure secure and seamless transactions.

 

E-Commerce Manager Experience Requirements

E-Commerce Managers typically require a substantial amount of work experience in e-commerce, digital marketing or a related field.

Entry-level e-commerce roles, such as E-Commerce Specialist or Digital Marketing Assistant, usually require 1 to 2 years of experience.

This can be gained through internships or part-time roles where one learns the basics of online sales and marketing, search engine optimization, and analytics.

Candidates with more than 3 years of e-commerce experience can have the opportunity to assume roles with more responsibility, such as E-Commerce Analyst or E-Commerce Coordinator.

In these roles, they usually deepen their skills in areas like website management, online advertising, customer service, and data analysis.

E-Commerce Managers generally have more than 5 years of e-commerce experience.

They are often expected to have some experience in leadership roles as well, as they will be responsible for managing teams, setting sales goals, and developing strategies to meet those goals.

Some roles may even require experience with international e-commerce.

Furthermore, a strong understanding of consumer behavior, market trends, and digital technology is also a must.

 

E-Commerce Manager Education and Training Requirements

E-Commerce Managers typically possess a bachelor’s degree in business, marketing, economics, or a related field.

Coursework in these programs often includes subjects like business law, economics, e-commerce, marketing, and computer science which are instrumental in shaping the skill-set of an E-Commerce Manager.

Familiarity with online marketing channels like email marketing, SEM (Search Engine Marketing), SEO (Search Engine Optimization), PPC (Pay Per Click), and Social Media are crucial.

Knowledge of e-commerce platforms such as Magento, Shopify, WooCommerce, and others are also required.

For higher positions, employers may prefer candidates with an MBA or a master’s degree in digital marketing or e-commerce.

These programs often provide advanced training in strategic planning, market research, and consumer behavior.

To keep up with the rapidly changing digital landscape, an E-commerce manager may also need to engage in continuous learning through seminars, workshops, certifications, and courses.

Certifications in Google Analytics, AdWords, SEO, or Digital Marketing are often beneficial.

Apart from the educational qualifications, an E-commerce manager needs strong analytical skills, creativity, an understanding of customer behavior, and excellent problem-solving capabilities.

 

E-Commerce Manager Salary Expectations

The average salary for an E-Commerce Manager is $71,926 (USD) per year.

However, this amount can significantly vary based on factors such as years of experience, the complexity of the role, the size of the company, and the geographical location.

 

E-Commerce Manager Job Description FAQs

What skills does an E-Commerce Manager need?

An E-Commerce Manager needs a wide range of skills, including digital marketing, data analysis, customer service, and project management.

They should be familiar with e-commerce platforms, SEO, email marketing, and social media.

Strong communication and leadership skills are also vital, as they often lead a team and communicate with other departments.

 

Does an E-Commerce Manager need a specific degree?

Most E-Commerce Managers possess a degree in Marketing, Business, Information Systems, or a related field.

However, the key is experience and a demonstrated understanding of e-commerce strategies and tools.

Certifications in digital marketing, e-commerce, or related subjects can also be beneficial.

 

What should you look for in an E-Commerce Manager resume?

Look for a combination of relevant education, experience in e-commerce or digital marketing, and a track record of successful campaigns or projects.

Expertise in SEO, SEM, and data analysis tools can be valuable assets.

Leadership experience, particularly in cross-functional teams, is a good sign of the ability to manage and drive e-commerce initiatives.

 

What qualities make a good E-Commerce Manager?

A good E-Commerce Manager is analytical and detail-oriented, able to sift through data to derive insights and make informed decisions.

They should be creative, able to devise innovative e-commerce strategies and campaigns.

Additionally, strong communication and leadership qualities are important, as they often need to collaborate with others and lead a team.

 

What are the daily duties of an E-Commerce Manager?

An E-Commerce Manager typically oversees all aspects of the company’s online sales.

Their daily tasks might include analyzing sales data, developing marketing strategies, coordinating with the IT department on website functionality, and staying up-to-date with the latest e-commerce trends and technologies.

They may also work closely with customer service to ensure a positive online shopping experience for customers.

 

Conclusion

And that’s a wrap.

Today, we’ve demystified the true essence of an e-commerce manager role.

Surprised?

It’s not just about managing online sales.

It’s about shaping the future of digital commerce, one transaction at a time.

Armed with our ready-to-use e-commerce manager job description template and real-life examples, you’re all set to get started.

But why limit yourself?

Dig deeper with our job description generator. It’s your secret weapon for fine-tuning your job listings or perfecting your resume.

Remember:

Each sale you manage is a part of a bigger e-commerce landscape.

Let’s shape that future. Together.

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