E-commerce Marketing Manager Job Description [Updated for 2024]

e commerce marketing manager job description

In the ever-evolving world of digital commerce, the demand for skilled E-commerce Marketing Managers is skyrocketing.

As online business continues to surge, the need for strategic minds who can drive, optimize and safeguard our digital marketing strategies amplifies.

But let’s delve into the specifics: What’s truly expected from an E-commerce Marketing Manager?

Whether you are:

  • An aspiring professional trying to understand the core of this role,
  • A hiring manager in search of the perfect candidate,
  • Or simply fascinated by the mechanics of e-commerce marketing,

You’ve come to the right place.

Today, we introduce a customizable E-commerce Marketing Manager job description template, constructed for effortless posting on job boards or career sites.

Let’s dive right into it.

E-commerce Marketing Manager Duties and Responsibilities

An E-commerce Marketing Manager is responsible for the online sales strategies of a business.

They use their understanding of consumer behavior and trends to create strategic marketing campaigns.

The duties and responsibilities of an E-commerce Marketing Manager include:

  • Develop and implement the e-commerce marketing strategy to drive online traffic and sales
  • Work with the product development team to create new and engaging online products
  • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
  • Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs
  • Develop and implement ecommerce strategy in order to improve website performance
  • Work with developers to improve website speed
  • Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
  • Research market in order to discover new trends and technologies in order to improve website performance
  • Analyze competitor activity and implement best practices and business strategies
  • Ensure effective coordination of e-commerce activities with other parts of the business
  • Monitor and analyze performance metrics and suggest improvements
  • Prepare and present reports on e-commerce performance


E-commerce Marketing Manager Job Description Template

Job Brief

We are seeking a creative and strategic E-commerce Marketing Manager to join our team.

The successful candidate will be responsible for planning, implementing and managing our overall e-commerce strategy.

Responsibilities will include developing strategies to improve web traffic, optimizing user experience, and managing marketing campaigns.

The ideal candidate will have a background in e-commerce and marketing, strong analytical skills, and a deep understanding of buyer habits and trends.



  • Develop and oversee the implementation of the e-commerce strategy to drive business growth
  • Analyze and monitor the effective performance of all e-commerce activities
  • Manage and optimize online marketing campaigns and promotions
  • Collaborate with cross-functional teams to improve website usability and design
  • Develop and implement SEO strategies to increase web traffic
  • Monitor competition and provide suggestions for improvement
  • Manage budgets and forecasts
  • Stay updated with the latest technology and best practices



  • Proven work experience as an E-commerce Marketing Manager or similar role
  • Experience in project management and e-commerce platforms
  • Knowledge of SEO/SEM and Google Analytics
  • Understanding of web design and development principles
  • Strong analytical and decision-making skills
  • Excellent communication and leadership skills
  • BSc degree in Marketing, Digital technologies or relevant field



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: E-commerce Marketing Manager
  • Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or conferences.
  • Reporting Structure: Reports to the Director of Marketing.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $72,000 minimum to $115,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does an E-commerce Marketing Manager Do?

An E-commerce Marketing Manager typically works for companies that conduct business online or can also work as an independent consultant for various businesses.

Their job involves developing and implementing a comprehensive marketing strategy to increase web traffic and online sales.

They work closely with other departments such as Sales, IT, and Customer Service to ensure a unified approach to customer service.

E-commerce Marketing Managers use a variety of marketing techniques including search engine optimization (SEO), pay-per-click (PPC) advertising, social media promotion, content marketing and email marketing to enhance the company’s online presence and increase conversions.

They regularly analyze website metrics to determine the effectiveness of their marketing efforts and to identify areas for improvement.

They also keep abreast of the latest e-commerce trends and apply them to their marketing strategy.

In addition, E-commerce Marketing Managers often coordinate with web developers and graphic designers to enhance the user experience and functionality of the company’s website.

They can also negotiate partnerships with other businesses for cross-promotion purposes.

It is also their responsibility to manage the company’s online brand and product campaigns to raise brand awareness and drive product sales.

They ensure that the company’s message is communicated clearly and effectively across all channels.

In a nutshell, the role of an E-commerce Marketing Manager is pivotal in driving online growth and improving the customer’s online shopping experience.


E-commerce Marketing Manager Qualifications and Skills

An efficient E-commerce Marketing Manager should possess the following qualifications and skills that align with your job description:

  • Strategic planning and execution skills for developing and implementing effective marketing strategies for e-commerce platforms.
  • Technical knowledge of digital marketing tools, platforms and best practices, including SEO, SEM, email marketing, and social media campaigns.
  • Proficient in data analysis and performance/ROI metrics to evaluate and adjust marketing strategies as needed.
  • Strong understanding of the e-commerce environment and customer behavior to create targeted and effective marketing campaigns.
  • Excellent communication and presentation skills to effectively convey marketing strategies to the team, stakeholders, and potential clients.
  • Leadership skills to manage and guide the marketing team towards achieving set goals.
  • Ability to keep up with industry trends and developments in e-commerce technology, using this information to make strategic decisions.
  • Customer service skills for understanding and responding to customer needs and feedback effectively.
  • Strong budgeting and financial planning skills to effectively manage marketing budgets and ensure a good return on investment.


E-commerce Marketing Manager Experience Requirements

The position of E-commerce Marketing Manager often demands candidates to have a considerable amount of experience, typically about 5 to 7 years in digital marketing, with a focus on e-commerce.

This experience can be acquired through roles such as Digital Marketing Specialist, E-commerce Specialist, Online Marketing Executive among others.

In their early career stage, they should have gained experience in managing online marketing campaigns, SEO, SEM, and content marketing.

They should have also gained proficiency in e-commerce platforms and tools.

Candidates with over 3 to 4 years of experience should have demonstrated a deep understanding of consumer behavior and market trends, and should be skilled in executing data-driven strategies to increase online sales.

They should also have experience in coordinating with cross-functional teams and managing external agencies.

Candidates with more than 5 years of experience are expected to have led larger scale projects and strategized e-commerce marketing initiatives.

At this level, they should have honed their leadership and team management skills.

They may also have experience in financial planning and budgeting for marketing campaigns.

In addition to this, the ideal candidate for an E-commerce Marketing Manager role would have a proven track record of driving growth and enhancing the customer experience in an online retail environment.


E-commerce Marketing Manager Education and Training Requirements

E-commerce Marketing Managers typically have a bachelor’s degree in Marketing, Business, Information Technology, or a similar field.

Understanding of marketing principles, e-commerce trends, and digital marketing are vital for this role.

Thus, coursework or experience in these areas is strongly preferred.

A background in search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing is also often required.

Knowledge of e-commerce platforms such as Amazon, Shopify, or Magento can be beneficial.

Some positions may prefer candidates with a master’s degree in a specialized discipline such as Digital Marketing or E-commerce.

Industry certifications in digital marketing, social media marketing, or e-commerce are not typically mandatory but can provide an advantage.

These include certifications such as Google Ads certification, Facebook Blueprint certification, or HubSpot Inbound Marketing Certification.

A successful E-commerce Marketing Manager is expected to stay up-to-date with the latest online marketing trends and innovations, so a commitment to continuous learning is also essential.


E-commerce Marketing Manager Salary Expectations

An E-commerce Marketing Manager can expect to earn an average salary of $87,115 (USD) per year.

This figure can significantly vary based on factors such as years of experience in e-commerce marketing, the complexity of the job role, level of education, and the geographical location of the job.


E-commerce Marketing Manager Job Description FAQs

What skills does an E-commerce Marketing Manager need?

E-commerce Marketing Managers need to have strong analytical skills to study market trends and consumer behavior.

They should possess excellent communication skills to manage relationships with vendors, partners, and team members.

Proficiency in digital marketing tools and techniques, as well as a deep understanding of e-commerce platforms and systems, are also key to this role.


What is the educational requirement for an E-commerce Marketing Manager?

While a bachelor’s degree in marketing, business, or a related field is typically required, many employers also look for individuals with a master’s degree in business administration (MBA).

Additionally, experience in online marketing, e-commerce, and managerial roles is often essential.


What should you look for in an E-commerce Marketing Manager resume?

Look for a combination of education and practical experience in e-commerce and digital marketing.

Experience with SEO, SEM, email marketing, social media marketing, and content marketing are crucial.

It’s also beneficial if they have experience managing teams and budgets, and familiarity with e-commerce platforms and tools such as Google Analytics, AdWords, or CRM software.


What qualities make a good E-commerce Marketing Manager?

A good E-commerce Marketing Manager is an excellent strategist, capable of creating and implementing comprehensive marketing plans.

They should be data-driven, detail-oriented, and able to make informed decisions based on market trends and analytics.

Leadership skills are crucial, as they often need to manage a team.

It’s also essential that they stay updated on the latest e-commerce trends, technologies, and best practices.


What are the daily duties of an E-commerce Marketing Manager?

Typically, an E-commerce Marketing Manager’s duties include planning and implementing promotional campaigns, overseeing SEO and SEM efforts, monitoring and analyzing performance metrics, managing budgets, coordinating with sales and customer service teams to ensure customer satisfaction, and staying informed about the latest e-commerce trends and technologies.

They may also coordinate with other managers or departments to align company goals and strategies.



And there we have it.

Today, we’ve unveiled the true essence of being an E-commerce Marketing Manager.

Guess what?

It’s not just about driving online sales.

It’s about shaping the future of digital commerce, one marketing strategy at a time.

With our precise E-commerce Marketing Manager job description template and real-world examples, you’re well-equipped to make your move.

But why hold back?

Dive deeper with our job description generator. It’s your next step to crafting more precise job listings or finessing your CV to perfection.


Every marketing strategy is a piece of the larger digital commerce puzzle.

Let’s shape the future of E-commerce. Together.

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