E-Commerce Social Media Coordinator Job Description [Updated for 2025]

In the era of online retail, the role of an E-commerce Social Media Coordinator is increasingly crucial.

As e-commerce evolves, the demand for skilled professionals who can optimize, enhance, and protect our online presence is escalating.

But let’s delve deeper: What’s truly expected from an E-commerce Social Media Coordinator?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager drafting the perfect job description,
• Or simply interested in the nitty-gritty of e-commerce social media coordination,

You’ve come to the right place.

Today, we introduce a customizable E-commerce Social Media Coordinator job description template, designed for effortless posting on job boards or career sites.

Without further ado, let’s dive right in.

E-Commerce Social Media Coordinator Duties and Responsibilities

E-Commerce Social Media Coordinators play a vital role in developing and implementing a company’s social media strategy in order to boost online presence and improve marketing and sales efforts.

They are responsible for maintaining and updating the company’s social media platforms.

Their duties and responsibilities include:

• Developing, implementing and managing the company’s social media strategy
• Working with the marketing team to ensure content is informative and appealing
• Managing and overseeing social media content, ensuring it aligns with the company’s brand
• Measuring the success of every social media campaign
• Staying up to date with the latest social media best practices and technologies
• Using social media marketing tools to create and maintain the company’s brand
• Working with copywriters and designers to ensure content is informative and appealing
• Monitoring user engagement and suggesting content optimization
• Communicating with industry professionals via social media to create a strong network
• Responding to customers’ comments and queries in a timely and professional manner
• Tracking, analyzing and reporting on social media performance and trends
• Collaborating with Sales, Product Development, Customer Service and other teams

 

E-Commerce Social Media Coordinator Job Description Template

Job Brief

We are looking for an organized and creative E-Commerce Social Media Coordinator to join our team.

The ideal candidate will be responsible for creating and managing our social media strategy to increase our online presence, improve our marketing efforts and increase sales.

The E-Commerce Social Media Coordinator will be handling our social media channels, creating engaging content, responding to customer queries, and analyzing user engagement data.

 

Responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network

 

Qualifications

• Proven work experience as a Social media coordinator
• Expertise in multiple social media platforms
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Multitasking and analytical skills
• BS degree in Marketing, New media or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-Commerce Social Media Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Social Media Manager or Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-Commerce Social Media Coordinator Do?

An E-Commerce Social Media Coordinator works within the digital marketing team of an organization, primarily handling the online presence of the brand across various social media platforms.

Their primary responsibilities include creating and managing engaging content for the brand’s social media profiles such as Facebook, Instagram, Twitter, LinkedIn and more.

This may involve developing creative posts, organizing social media campaigns, and scheduling regular updates.

An E-Commerce Social Media Coordinator is also responsible for responding to comments and direct inquiries made on the brand’s social media platforms.

They monitor user interactions and aim to build a positive brand image by providing prompt and helpful responses.

They use social media analytics tools to track the performance of each post and campaign, identifying what works well and where improvements could be made.

The data-driven insights they gain are used to inform future social media strategies.

In addition to this, they also work closely with other teams such as sales, customer service, and product development to ensure that the brand’s social media presence aligns with its overall goals and objectives.

They are also often involved in influencer marketing initiatives, identifying popular social media personalities who can help promote the brand to a wider audience.

This involves liaising with the influencers, managing the partnership, and tracking the success of these collaborations.

Overall, an E-Commerce Social Media Coordinator plays a key role in growing a brand’s online presence, driving traffic to its e-commerce sites, and ultimately increasing sales through effective social media marketing strategies.

 

E-Commerce Social Media Coordinator Qualifications and Skills

An E-Commerce Social Media Coordinator should possess a variety of skills and qualifications to effectively manage the social media presence of the business, including:

• Knowledge of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest to leverage these platforms for promoting e-commerce products or services.
• Understanding of e-commerce trends and the ability to analyze and interpret social media metrics to measure the success of social media campaigns.
• Excellent communication skills for creating engaging content, responding to comments, and handling customer queries on social media channels.
• Creativity and an eye for aesthetics to create visually appealing content that resonates with the brand’s image and audience.
• Proficiency in using social media management tools for scheduling posts, tracking performance, and managing multiple social media accounts.
• Strong organizational skills for planning and executing social media campaigns, as well as coordinating with other teams like sales, customer service, and product development.
• Understanding of SEO, keyword research, and Google Analytics to increase visibility and reach on social media platforms.
• Customer service skills to interact with customers and address their concerns, fostering a positive image of the brand on social media.

 

E-Commerce Social Media Coordinator Experience Requirements

Candidates looking to be successful in the role of E-Commerce Social Media Coordinator generally need to have a strong understanding of different social media platforms, their algorithms, and how users interact with content on each platform.

This understanding often comes from 1-2 years of experience in roles related to social media, marketing, or communications.

Many employers require candidates to have a bachelor’s degree in marketing, communications, or a related field, but equivalent experience in the field can sometimes be substituted.

Work experience as a Social Media Assistant or intern in a marketing team can be particularly valuable, as these roles provide hands-on experience with developing and implementing social media strategies.

Candidates with more than 3 years of experience often have a track record of successfully planning and executing social media campaigns, developing marketing strategies, and creating engaging content that drives traffic and sales.

They may also have experience with social media analytics tools, which allow them to measure the success of their campaigns and adjust their strategies accordingly.

Those with more than 5 years of experience may have experience managing a team or leading large scale social media campaigns.

They may also have experience with more complex aspects of e-commerce, such as SEO, website design, and customer relationship management.

Such candidates are often well-prepared for senior roles, and may have the ability to mentor junior team members.

 

E-Commerce Social Media Coordinator Education and Training Requirements

E-Commerce Social Media Coordinators generally possess a bachelor’s degree in marketing, communication, or a related field.

They should have a strong understanding of e-commerce and digital marketing trends, as well as a deep knowledge of various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.

Understanding analytics, knowing how to interpret them, and adjusting strategies accordingly is also necessary, so a background in data analysis can be beneficial.

For more technical roles, knowledge of HTML and CSS may be required.

Experience with graphic design and knowledge of software such as Adobe Photoshop can be a plus, as creating visually appealing posts is often part of the job.

Some positions may prefer candidates with a master’s degree in marketing or a related field.

Additional certifications, such as Google Analytics Certification or Facebook’s Certified Media Planning Professional, can also enhance a candidate’s profile and demonstrate a commitment to staying updated with the latest e-commerce and social media strategies.

Practical experience, such as previous work in social media management or e-commerce, can be highly beneficial.

Internships or similar roles that offer hands-on experience with social media strategy and e-commerce platforms are also valuable.

 

E-Commerce Social Media Coordinator Salary Expectations

The average salary for an E-Commerce Social Media Coordinator is $49,915 (USD) per year.

The actual earnings can vary based on factors such as experience, the scale of the e-commerce business, geographic location, and the specific industry.

 

E-Commerce Social Media Coordinator Job Description FAQs

What skills does an E-Commerce Social Media Coordinator need?

E-Commerce Social Media Coordinators need to have strong communication and writing skills as they are responsible for creating engaging content for various social media platforms.

They should have a good understanding of digital marketing and social media trends.

Additionally, they need to possess good organizational skills to manage multiple social media accounts and campaigns.

 

Do E-Commerce Social Media Coordinators need a degree?

While a degree is not strictly necessary, many employers prefer candidates with a degree in marketing, communications, or a related field.

However, relevant experience in managing social media platforms, especially for e-commerce businesses, is often more important.

 

What should you look for in an E-Commerce Social Media Coordinator resume?

In addition to relevant education and experience, look for knowledge of SEO and social media marketing best practices.

Familiarity with social media analytics tools is also important, as E-Commerce Social Media Coordinators will need to track the performance of social media campaigns and make necessary adjustments.

Any additional skills like graphic design or video editing could be a bonus.

 

What qualities make a good E-Commerce Social Media Coordinator?

A good E-Commerce Social Media Coordinator should be creative, as they need to create engaging content to attract and retain followers.

They should be able to work well under pressure and manage multiple projects simultaneously.

They should also be proactive in keeping up with the latest social media trends and changes in algorithms.

 

How important is it to have an E-Commerce Social Media Coordinator for an online business?

An E-Commerce Social Media Coordinator plays a crucial role in an online business.

They help increase brand awareness and customer engagement, drive traffic to the website, and potentially increase sales.

Given the growing importance of social media in today’s digital age, having a dedicated person to manage and optimize social media platforms can greatly benefit an online business.

 

Conclusion

And there you have it.

Today, we’ve given you a sneak peek into the dynamic world of an E-Commerce Social Media Coordinator.

And guess what?

It’s not just about posting updates.

It’s about shaping the digital marketplace, one post at a time.

Armed with our ultimate E-Commerce Social Media Coordinator job description template and real-world examples, you’re ready to take on the challenge.

But why stop there?

Go beyond with our job description generator. It’s your next step to crafting laser-focused job listings or polishing your resume to brilliance.

Remember:

Every post is a piece of the greater digital marketing puzzle.

Let’s shape that digital marketplace. Together.

How to Become an E-Commerce Social Media Coordinator (Complete Guide)

Trend Alert: The Jobs That Are Taking the Market by Storm

The New Era of Work: High-Paying Remote Jobs You Should Consider!

Career Contentment: The Jobs That Bring True Happiness

Happiness Headquarters: Jobs That Bring Joy Every Day