Google Ads Account Manager Job Description [Updated for 2025]

In the ever-evolving world of digital marketing, the role of a Google Ads Account Manager is becoming increasingly pivotal.

As the digital landscape continues to expand, the need for professionals who can strategically manage, optimize, and enhance our online advertising presence grows.

But let’s delve deeper: What are the true responsibilities of a Google Ads Account Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager aiming to delineate the ideal candidate,
• Or simply fascinated by the intricacies of Google Ads management,

You’re in the right place.

Today, we present a customizable Google Ads Account Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Google Ads Account Manager Duties and Responsibilities

Google Ads Account Managers handle all aspects of Google Ads campaigns for their clients, using their understanding of keywords, trends, analytics, and marketing strategies to drive success.

Their duties and responsibilities include:

• Developing, managing, and optimizing Google Ads campaigns
• Working with clients to understand their goals and strategies to develop effective campaigns
• Conducting keyword research and selection for pay-per-click campaigns
• Monitoring, analyzing, and reporting on campaign performance
• Implementing bidding strategies and budget management
• Working closely with other members of the marketing team to integrate and complement overall marketing campaign strategies
• Staying current with Google Ads industry trends, best practices, and technological advancements
• Providing recommendations and plans for revising campaigns
• Communicating effectively with clients to ensure satisfaction and build long-term relationships
• Maintaining client budgets and alerting clients of any necessary changes

 

Google Ads Account Manager Job Description Template

Job Brief

We are looking for a skilled Google Ads Account Manager to join our team.

The Google Ads Account Manager responsibilities include managing our Google Ads account, strategizing to increase ROI, tracking conversions, and conducting keyword research.

Our ideal candidate is analytical, detail-oriented, and has a deep understanding of Google Ads’ platform and search engine marketing.

Ultimately, the Google Ads Account Manager will help us reach our target audience by delivering both attractive and efficient pay-per-click (PPC) campaigns.

 

Responsibilities

• Manage our Google Ads account
• Develop effective paid search strategies
• Conduct keyword research and selection for pay-per-click campaigns
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce detailed analysis and reports for each campaign
• Coordinate with other team members to ensure all strategies align with company goals
• Stay up-to-date with PPC and SEM trends

 

Qualifications

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Familiarity with multiple platforms (e.g. Google AdWords, Facebook, Yahoo, etc.) is preferred
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple keyword research tools (e.g. Keyword Planner, SEMrush)
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Google Ads Account Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Digital Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $62,000 minimum to $96,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Google Ads Account Manager Do?

A Google Ads Account Manager primarily works in the advertising and marketing industry, specifically dealing with Google’s advertising services.

The core responsibility of a Google Ads Account Manager is to handle and manage multiple Google Ads accounts on behalf of their clients.

This includes setting up, monitoring and optimizing Google Ad campaigns to ensure they are achieving their clients’ marketing objectives effectively.

The job involves keyword research, copywriting for ads, creating effective campaign strategies and analyzing ad performance using Google analytics tools.

They adjust bids, manage budgets, and test different ad formats to maximize the return on advertising spend (ROAS).

They also perform A/B testing of ads, conduct competitor analysis, and implement changes based on data analysis to boost the performance of campaigns.

They are also required to provide regular reports and updates on the campaigns to the clients.

A Google Ads Account Manager often works closely with the sales and marketing teams to align Google Ads strategies with the overall business and marketing goals.

They also stay up-to-date with the latest trends and changes in Google’s advertising policies and algorithms to ensure their clients’ ads remain compliant and effective.

 

Google Ads Account Manager Qualifications and Skills

A proficient Google Ads Account Manager should have the skills and qualifications that align with your job requirements, such as:

• Comprehensive understanding of Google Ads, Google Analytics, and other digital marketing platforms to manage and optimize campaigns effectively.
• Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Exceptional communication skills to present campaign strategies and performance reports to clients and stakeholders clearly and effectively.
• Proficient in keyword research and strategic bidding to maximize ad reach and ROI.
• Problem-solving skills to troubleshoot and optimize underperforming campaigns.
• Attention to detail to ensure all Google Ads are free from errors and optimized for maximum performance.
• Ability to stay current with digital marketing trends and potential new channels and strategies, including updates to Google Ads and Google’s Algorithm.
• Good organizational skills to manage multiple accounts and projects simultaneously.
• Excellent customer service skills to build long term relationships with clients and ensure their satisfaction.

 

Google Ads Account Manager Experience Requirements

Google Ads Account Managers typically require at least 2 to 3 years of experience in managing Google Ads campaigns.

This experience can be gained through entry-level roles such as Digital Marketing Associate, SEO Specialist, or SEM Analyst.

These professionals are expected to have hands-on experience in creating, managing, and optimizing Google Ads campaigns.

Experience with other Pay-Per-Click (PPC) platforms like Bing Ads or Facebook Ads is also considered beneficial.

Candidates with more than 3 years of experience often have a deep understanding of performance metrics, conversion tracking, and have developed advanced skills in keyword research, bid management, and ad copywriting.

They might also have experience managing large budgets and can effectively strategize and allocate resources.

Those with over 5 years of experience may have leadership experience, having overseen a team of digital marketers or managed multiple client accounts simultaneously.

These candidates are often well-versed in client relations, team management, and have a proven track record of achieving significant results in their campaigns.

In addition to job experience, Google Ads certification is usually required and a degree in Marketing, Business, or a related field can be beneficial.

Proficiency in Google Analytics and experience with digital marketing tools such as SEMrush or Ahrefs are also highly valued.

 

Google Ads Account Manager Education and Training Requirements

Google Ads Account Managers typically hold a bachelor’s degree in marketing, advertising, business, communications or another related field.

They should possess a strong understanding of digital marketing principles, with specific knowledge on the Google Ads platform.

This includes understanding keyword research, ad creation, campaign setup, ad monitoring, budgeting, and optimization techniques.

Google offers Google Ads Certification which is highly recommended for anyone looking to pursue a career as a Google Ads Account Manager.

The certification validates the individual’s knowledge and expertise in managing Google Ads campaigns.

To advance in their careers, many professionals opt to pursue a master’s degree in marketing, business administration, or a related field.

Additionally, gaining certifications in other digital marketing platforms or tools, such as Google Analytics, can expand their skill set and make them more attractive to employers.

Continuing education is essential as the landscape of digital marketing constantly evolves.

It is crucial for a Google Ads Account Manager to stay updated with the latest trends, updates, and tools in the field.

Many professionals accomplish this through workshops, webinars, online courses, and industry blogs and publications.

 

Google Ads Account Manager Salary Expectations

A Google Ads Account Manager can expect to earn an average salary of $61,865 (USD) per year.

The actual salary can vary widely based on experience, education, location, and the specific demands of the position.

Bonus and commission structures may also significantly influence overall compensation.

 

Google Ads Account Manager Job Description FAQs

What skills does a Google Ads Account Manager need?

A Google Ads Account Manager should have a strong understanding of Google Ads and other digital marketing tools.

They should also possess strong analytical skills to evaluate the effectiveness of ad campaigns, as well as the ability to identify trends and insights.

Excellent communication skills are a must for presenting performance reports and strategy suggestions to clients.

Proficiency in Excel, keyword analysis, and SEO/SEM strategies is also beneficial.

 

Do Google Ads Account Managers need a degree?

Most Google Ads Account Managers hold a bachelor’s degree in Marketing, Business, or a similar field.

Although a degree is not always mandatory, a background in digital marketing, advertising, or business analytics can be beneficial.

Furthermore, certifications like Google Ads certification, Google Analytics certification, and others related to digital marketing can be advantageous.

 

What should you look for in a Google Ads Account Manager resume?

A Google Ads Account Manager resume should highlight their experience in managing Google Ads accounts, their understanding of PPC and SEO strategies, and any successful campaigns they’ve overseen.

Proficiency in using related tools and software, like Google Analytics and keyword research tools, should also be mentioned.

Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications are also beneficial.

 

What qualities make a good Google Ads Account Manager?

A good Google Ads Account Manager is analytical, able to interpret data and derive actionable insights for improving ad performance.

They are also strategic thinkers, able to devise and implement effective advertising strategies.

Excellent communication skills are crucial for conveying campaign results and recommendations to clients.

Lastly, they are always up-to-date with the latest digital marketing trends and Google Ads updates.

 

What are the daily duties of a Google Ads Account Manager?

A Google Ads Account Manager typically starts their day by reviewing the performance of the ad campaigns they manage.

They might make adjustments to bidding strategies, keyword targeting, or ad creative based on these insights.

They also spend time analyzing keyword performance and researching new keywords to target.

They often meet with clients to discuss campaign performance and future strategies.

Lastly, they may spend time staying updated on the latest Google Ads features and digital marketing trends.

 

Conclusion

And there you have it.

Today, we’ve exposed the real dynamics of a Google Ads Account Manager’s role.

Guess what?

It’s not just about managing ad campaigns.

It’s about shaping the digital advertising future, one ad campaign at a time.

With our comprehensive Google Ads Account Manager job description template and real-world examples, you’re ready to take the plunge.

But why limit yourself?

Dig deeper with our job description generator. It’s your next step to creating precision-crafted job listings or polishing your resume to a shine.

Remember:

Every ad campaign is a part of a bigger strategic plan.

Let’s create that future. Together.

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