Growth Marketing Manager Job Description [Updated for 2025]

In the era of digital transformation, the role of Growth Marketing Managers has gained unprecedented importance.

The business world continues to evolve, and with each transition, the demand for strategic minds who can steer, amplify, and protect our brand growth escalates.

But let’s delve deeper: What is really expected from a Growth Marketing Manager?

Whether you are:

• A job seeker trying to grasp the essence of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricate nature of growth marketing,

You’ve landed at the right place.

Today, we present a customizable Growth Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

Growth Marketing Manager Duties and Responsibilities

Growth Marketing Managers are tasked with identifying and executing opportunities to capture customer value and drive sustainable growth for the company.

They use data-driven insights, innovative strategies, and cross-functional skills to increase the company’s user base and maximize profitability.

Their duties and responsibilities include:

• Identifying growth opportunities and developing strategies to harness these opportunities
• Collaborating with sales, product, and marketing teams to align goals and initiatives
• Managing and optimizing marketing budgets to ensure cost-effectiveness
• Using data analytics to monitor and analyze performance, then refining strategies based on results
• Conducting market research to understand customer behavior and preferences
• Designing and implementing A/B testing processes to improve campaign effectiveness
• Developing and managing comprehensive email, social media, and content marketing strategies
• Keeping abreast of the latest industry trends and advancements in digital marketing
• Establishing and maintaining scalable processes that ensure best practices in campaign and lead management
• Working closely with the product development team to ensure the product aligns with the market and customer needs
• Developing key performance indicators for each marketing and sales channel

 

Growth Marketing Manager Job Description Template

Job Brief

We are looking for an experienced and highly motivated Growth Marketing Manager to join our team.

This position involves designing and implementing strategies and initiatives that drive customer acquisition, retention, and revenue growth.

Growth Marketing Managers should have strong analytical skills, be comfortable with numbers, and have experience with various marketing techniques, such as content marketing and social media advertising.

The successful candidate will use a data-driven approach to create effective marketing strategies and will constantly look for innovative ways to increase efficiency and accelerate growth.

 

Responsibilities

• Identify and execute growth strategies to drive user acquisition, conversion rates, and customer retention.
• Design and implement A/B testing programs to improve conversion and customer acquisition rates.
• Track and analyze marketing KPIs to regularly monitor the efficiency of campaigns and strategies.
• Collaborate with product, sales, and customer service teams to align growth strategies and achieve company goals.
• Manage and optimize marketing budget to maximize ROI.
• Stay up-to-date with the latest trends and changes in digital marketing and growth hacking.
• Create and present regular performance reports to the management team.

 

Qualifications

• Proven experience as a Growth Marketing Manager, Growth Hacker or similar role.
• Experience in project management and user acquisition strategies.
• Knowledge of SEO, Google Analytics, CRM software, and Content Management Systems.
• Proficiency in web analytics and marketing automation tools.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and leadership skills.
• Bachelor’s degree in marketing or a related field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Growth Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or conferences.
• Reporting Structure: Reports to the Chief Marketing Officer or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Growth Marketing Manager Do?

A Growth Marketing Manager is an integral part of a company’s marketing team.

They work on creating and implementing strategic marketing plans to drive business growth.

Their primary role involves developing and executing comprehensive marketing strategies to enhance brand awareness, acquire new customers and increase customer retention.

This involves leveraging digital and traditional marketing channels, including SEO, social media, email marketing, content marketing, and more.

They are also responsible for performing data analysis to identify trends, measure performance, and adjust strategies as needed.

They use metrics to pinpoint the most effective marketing tactics, making data-driven decisions that result in increased conversions and sales.

Growth Marketing Managers work closely with various teams, including sales, product development, customer service, and more, to ensure a unified brand message and experience.

They may also manage a team of marketing professionals, providing guidance and ensuring team performance aligns with the company’s growth objectives.

Furthermore, they keep up-to-date with industry trends and competitor strategies to ensure their company’s marketing efforts remain competitive.

They also manage budgets, negotiate with vendors, and ensure all marketing efforts comply with industry regulations and standards.

 

Growth Marketing Manager Qualifications and Skills

A Growth Marketing Manager should possess a blend of creativity and analytical skills along with a focus on data-driven marketing, such as:

• Strong knowledge and experience in digital marketing platforms, SEO/SEM, data analysis tools, and social media platforms.
• Understanding of customer segmentation, market segmentation and consumer behavior to identify growth opportunities.
• Exceptional analytical skills to decipher complex data, identify trends, and develop actionable insights to accelerate growth.
• Proficiency in A/B testing, conversion rate optimization, and customer acquisition strategies to improve and optimize marketing efforts.
• Excellent communication skills to effectively convey growth strategies to team members, stakeholders, and external partners.
• Problem-solving skills to address challenges that may arise during growth initiatives and pivot strategy when necessary.
• Ability to manage and coordinate cross-functional teams and multi-channel marketing campaigns.
• Creativity to innovate and implement unique growth strategies.
• Experience with CRM and automation software for customer retention and engagement.

 

Growth Marketing Manager Experience Requirements

Entry-level Growth Marketing Manager candidates often have at least 2 to 3 years of experience in marketing, sales, or a similar field.

This experience is often gained through roles such as Marketing Associate, Sales Representative, or Digital Marketer, where they can develop practical skills in brand development, digital marketing, and customer acquisition strategies.

Candidates with around 5 years of experience in the marketing field are usually considered for a Growth Marketing Manager position.

They typically have experience in strategic planning, data analysis, product development, and have a proven track record in driving business growth.

Prior experience in managing a team can also be highly beneficial.

Those with more than 7 years of experience are often considered for senior roles.

They usually have extensive experience in managing and executing marketing campaigns, developing and implementing growth strategies, and have demonstrated success in increasing revenue and market share.

A strong background in leadership, team management, and a deep understanding of customer behavior and market trends are essential for these advanced roles.

 

Growth Marketing Manager Education and Training Requirements

A Growth Marketing Manager generally requires a bachelor’s degree in marketing, business, communications or a related field.

Advanced knowledge of marketing strategies, concepts and practices are essential.

In addition to this, a solid understanding of SEO, content marketing, email marketing, social media, and mobile marketing is often required.

Proficiency in data analysis and a strong knowledge of Google Analytics is also beneficial.

Certain positions may require a master’s degree in marketing or business administration (MBA).

Certifications in digital marketing like Google Ads Certification, HubSpot Content Marketing Certification, or a similar qualification can also be beneficial.

These programs provide valuable insights into various aspects of digital marketing and demonstrate a candidate’s commitment to staying updated with the latest marketing trends and techniques.

Experience in a managerial or supervisory role, as well as familiarity with tools and technology used in digital marketing, are often key requirements.

Continued education through workshops, seminars, and courses in marketing management can also be beneficial in staying relevant in this fast-paced field.

 

Growth Marketing Manager Salary Expectations

A Growth Marketing Manager earns an average salary of $102,682 (USD) per year.

This salary can fluctuate depending on factors such as experience, education, the size of the company, and the location of the job.

 

Growth Marketing Manager Job Description FAQs

What skills does a Growth Marketing Manager need?

Growth Marketing Managers need to have excellent analytical skills to monitor and interpret data and KPIs. They also need to have strong strategic planning skills to design and implement growth strategies.

Familiarity with SEO, content management, and digital marketing are necessary.

Furthermore, they should be proficient in using social media platforms and have solid project management skills to manage various marketing campaigns.

 

Do Growth Marketing Managers need a degree?

While it’s not always mandatory, most Growth Marketing Managers have at least a Bachelor’s degree in Marketing, Business Administration, or a related field.

However, employers also place great value on relevant experience and proven skills in growth marketing strategies, data analysis, and digital marketing.

 

What should you look for in a Growth Marketing Manager resume?

A Growth Marketing Manager’s resume should display a strong background in marketing, particularly in roles where growth was a key focus.

Look for experience with digital marketing tools, SEO, content marketing, and data analytics.

They should also display experience in leading marketing campaigns and a proven track record of achieving growth objectives.

Certifications in digital marketing can also be a plus.

 

What qualities make a good Growth Marketing Manager?

A good Growth Marketing Manager is innovative and comfortable with taking risks.

They should be data-driven and capable of analyzing data to make informed decisions.

Strong leadership skills are also important, as they often lead a team.

A good Growth Marketing Manager is also adaptable, ready to change strategies as needed to achieve growth objectives.

 

Is it difficult to hire a Growth Marketing Manager?

Hiring a Growth Marketing Manager can be challenging as it requires finding a candidate with a unique blend of creativity, analytical skills, and leadership.

The role requires both technical knowledge and a strategic mindset.

Furthermore, due to the role’s high impact on business growth, it’s important to find a candidate who can demonstrate a solid track record in driving growth.

 

Conclusion

So there you have it.

Today, we’ve unravelled the true essence of being a growth marketing manager.

And guess what?

It’s not just about driving sales.

It’s about nurturing growth, one campaign at a time.

With our comprehensive growth marketing manager job description template and real-world examples, you’re ready to take the next step.

But why limit yourself?

Go further with our job description generator. It’s your secret weapon to creating laser-focused listings or sharpening your resume to perfection.

Remember:

Every campaign is a piece of the larger growth puzzle.

Let’s shape that growth. Together.

How to Become a Growth Marketing Manager (Complete Guide)

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