Market Development Manager Job Description [Updated for 2025]

In the world of business growth, the importance of Market Development Managers can never be overstated.

As the business landscape evolves, the demand for strategic minds who can identify, nurture, and expand new market opportunities is only growing.

So, what’s really expected of a Market Development Manager?

Whether you are:

• A job seeker trying to understand the depth of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of market development,

You’ve come to the right place.

Today, we present a customizable Market Development Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Market Development Manager Duties and Responsibilities

Market Development Managers are responsible for identifying and creating new business opportunities in targeted markets.

They also manage and lead the development of sales strategies and initiatives to achieve the company’s long-term sales goals.

Their main duties and responsibilities include:

• Researching and identifying new market opportunities
• Developing and implementing strategic sales plans in line with the company’s goals and objectives
• Maintaining relationships with current clients while seeking new ones
• Collaborating with marketing teams to develop promotional activities and product launches
• Assessing market trends and competitor activities
• Providing feedback to the company’s leadership about market trends, competitive threats, and opportunities to deliver greater value to customers
• Creating and presenting regular performance reports to stakeholders
• Collaborating with various departments to ensure the sales strategy is integrated with other parts of the business and aligned with the strategic intent of the company
• Developing and managing budgets related to market development activities

 

Market Development Manager Job Description Template

Job Brief

We are looking for an experienced Market Development Manager to drive our market share and maximize revenues.

You will be responsible for identifying new business opportunities, market trends, and potential customer needs.

Our ideal candidate has a comprehensive understanding of the market dynamics, excellent strategic planning skills, and the ability to lead and motivate a team.

Ultimately, the successful Market Development Manager will generate demand for our products/services and improve our market position.

 

Responsibilities

• Develop and implement strategic market development plans
• Identify new market opportunities and understand market dynamics
• Analyze customer behavior to inform development strategies
• Manage and coordinate marketing, advertising and promotional activities
• Coordinate with sales and marketing teams to ensure alignment with market strategies
• Evaluate customer needs and competitor activity
• Develop and manage efficient distribution networks for products
• Measure and report on the effectiveness of market development initiatives
• Build relationships with potential clients and industry influencers

 

Qualifications

• Proven experience as a Market Development Manager or similar role
• Strong understanding of market dynamics and requirements
• Excellent leadership, communication, and teamwork skills
• Experience in creating and implementing strategic plans
• Proficient in MS Office and business software (e.g. CRM)
• BSc/BA in Business, Marketing, Finance or a related field
• MSc/MA is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Market Development Manager
• Work Environment: Office setting with options for remote work. Frequent travel may be required for market research and meeting with clients.
• Reporting Structure: Reports to the Director of Business Development or Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Market Development Manager Do?

Market Development Managers are usually employed by businesses across various sectors, from technology to retail, to drive market penetration and expansion.

They typically work in collaboration with marketing and sales teams to identify new business opportunities and potential markets based on market trends, consumer behavior, and competitive analysis.

Market Development Managers are responsible for developing and implementing strategic business development plans to achieve corporate goals and revenue objectives.

This may involve conducting market research, defining target demographics, and setting clear, achievable sales targets.

They are also responsible for building and maintaining relationships with partners and stakeholders, and they may be involved in negotiations and contracts with potential clients or partners.

Their job also includes analyzing the success of marketing initiatives and making necessary adjustments for optimization.

Market Development Managers often present findings and insights to senior management and provide recommendations based on their analysis.

Moreover, they are tasked with staying abreast of industry trends and changes that can impact the organization’s market development strategies.

 

Market Development Manager Qualifications and Skills

Market Development Managers use a variety of technical skills, industry knowledge, and strong leadership qualities to identify and develop new market opportunities for the organization’s products or services, including:

• Strong business acumen to understand the market dynamics and to identify potential business opportunities.
• Exceptional research and analytical skills to study market trends, customer behavior and competitive landscape.
• Superior communication and presentation skills for interacting with clients, team members, and stakeholders, and for presenting new strategies to the management.
• Strategic planning and project management skills to plan, execute and monitor the success of marketing campaigns.
• Team leadership and interpersonal skills to motivate and manage the team effectively, fostering a cooperative and productive work environment.
• Strong negotiation and persuasion skills to close profitable deals and partnerships.
• Understanding of CRM tools for managing client relationships and sales processes.
• Proven experience in sales, marketing, or related field and the ability to handle pressure and meet deadlines.

 

Market Development Manager Experience Requirements

Entry-level Market Development Manager roles may require 1-3 years of experience in a business development or sales position.

This experience can be gained through internships, part-time roles, or full-time positions in related roles such as Sales Representative or Business Development Associate.

Candidates with 3-5 years of experience often have honed their business development skills and have a solid understanding of market trends, customer needs, and competitive landscape.

They may have experience in developing and implementing market strategies and have a proven track record of driving business growth.

Those with more than 5 years of experience often have extensive experience in strategic planning and execution, market research and analysis, and team management.

They may have a proven ability to identify, develop, and maintain strategic relationships with key stakeholders.

In addition, a Market Development Manager with over 5 years of experience is likely to have excellent communication and negotiation skills, as well as a strong business acumen.

They may be ready to take on leadership roles or work in larger, more competitive markets.

 

Market Development Manager Education and Training Requirements

Market Development Managers generally have a bachelor’s degree in business, marketing, or a related field.

This role requires a strong understanding of business trends, market strategies, and customer behavior, which are typically covered in these degree programs.

Many employers prefer candidates with a Master’s degree in Business Administration (MBA) or a related field.

An advanced degree can provide more in-depth knowledge about business and marketing strategies, and indicate a candidate’s leadership potential and commitment to the field.

Besides formal education, Market Development Managers often need several years of experience in sales, marketing, or business development.

This experience allows them to develop the practical skills needed to identify market opportunities and implement strategic plans.

Some roles may require Market Development Managers to have certifications in marketing or business analysis.

These certifications, such as the Certified Business Analysis Professional (CBAP) or Certified Marketing Management Professional (CMMP), demonstrate a professional’s expertise and commitment to maintaining their skills.

Additionally, it’s beneficial for Market Development Managers to have strong communication, analytical, and decision-making skills, which can be developed through on-the-job experience and continued professional development.

 

Market Development Manager Salary Expectations

A Market Development Manager can expect to earn an average salary of $82,615 (USD) per year.

However, this figure can fluctuate based on factors such as the individual’s level of experience, education, the industry they work in, and the location of their employment.

 

Market Development Manager Job Description FAQs

What skills does a Market Development Manager need?

Market Development Managers need a wide range of skills such as effective communication, strategic thinking, and strong business acumen.

They should have solid market research skills to identify new opportunities, and excellent negotiation skills to close deals.

Additionally, they should possess leadership skills to manage a team, and analytical skills to interpret market trends and data.

 

What qualifications are required for a Market Development Manager?

A bachelor’s degree in marketing, business, or related field is generally required for this role.

However, some companies may prefer candidates with a Master’s degree in Business Administration (MBA).

Additionally, relevant experience in sales, marketing or business development is essential.

Some organizations may require Market Development Managers to have experience in a specific industry.

 

What should you look for in a Market Development Manager’s resume?

A Market Development Manager’s resume should showcase their ability to grow a business through strategic market development initiatives.

Look for a history of successful business or market development projects and proven track record in achieving sales targets.

Evidence of strong leadership skills and team management is also important.

Finally, they should have excellent knowledge of market research, data analysis, and industry trends.

 

What qualities make a good Market Development Manager?

A good Market Development Manager is a strategic thinker with a strong entrepreneurial spirit.

They are innovative, able to identify and seize new business opportunities.

Excellent interpersonal skills are important for building relationships with clients and partners.

They should also be results-driven, focused on achieving the company’s growth and revenue goals.

 

What are the daily duties of a Market Development Manager?

A typical day for a Market Development Manager might involve conducting market research to identify new opportunities, developing and implementing strategic plans to penetrate new markets, and meeting potential partners or clients.

They may also spend time analyzing market trends and competitors, and tracking and reporting on progress towards goals.

Additionally, they might also manage and mentor a team of market or business development associates.

 

Conclusion

And there we have it.

Today, we have unveiled the true essence of being a Market Development Manager.

Intriguing, isn’t it?

It’s not just about analyzing markets.

It’s about shaping the business landscape, one strategic decision at a time.

With our reliable Market Development Manager job description template and real-life examples, you’re all geared up to take the plunge.

But why halt your momentum there?

Explore further with our job description generator. It’s your subsequent move towards meticulously customized listings or refining your resume to sheer excellence.

Remember:

Every strategic decision is a step towards the larger goal.

Let’s shape that future. Together.

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