Marketing Editor Job Description [Updated for 2025]

In the fast-paced world of digital advertising, the role of a marketing editor is becoming increasingly crucial.

As businesses shift towards online platforms, the demand for savvy professionals who can curate, enhance, and protect our marketing content is escalating.

But let’s delve deeper: What exactly is expected from a marketing editor?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of marketing editing,

You’re in the right place.

Today, we present a customizable marketing editor job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Marketing Editor Duties and Responsibilities

Marketing Editors play a crucial role in the development and execution of marketing strategies and plans, ensuring that all content aligns with the brand and meets quality standards.

They are responsible for the creation, editing, and optimization of content for a variety of marketing channels.

The duties and responsibilities of a Marketing Editor include:

• Reviewing, editing, and approving all marketing materials, including written, visual, and digital content
• Collaborating with marketing and design teams to plan and develop content, style and layout
• Ensuring brand consistency in style, quality, and tone of voice for all content
• Creating and enforcing writing style guides and brand guidelines
• Working closely with marketing teams to create engaging content that meets strategic objectives
• Optimizing content according to SEO principles
• Coordinating with content writers and designers to ensure timely delivery of materials
• Proofreading content for errors and inconsistencies and making necessary corrections
• Staying updated on industry trends and updates to ensure that content is relevant and competitive
• Providing feedback to content creators and managing the revision process

 

Marketing Editor Job Description Template

Job Brief

We are seeking a detail-oriented and creative Marketing Editor to oversee the planning, creation, and editing of marketing content.

The Marketing Editor’s responsibilities include developing editorial guidelines, collaborating with the creative team, and ensuring all content is consistent and aligns with the company’s branding and marketing strategies.

A successful candidate should have a strong understanding of target audiences, SEO strategies, and digital marketing trends.

Ultimately, the Marketing Editor should ensure all content is compelling, error-free, and drives customer engagement.

 

Responsibilities

• Oversee all company marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience
• Develop an editorial calendar and ensure the content team is on board
• Edit, proofread and improve writers’ posts
• Use SEO guidelines to optimize content
• Coordinate with marketing and design teams to illustrate articles
• Monitor web traffic and user engagement (e.g. bounce rates)
• Ensure compliance with law (e.g. copyright and data protection)

 

Qualifications

• Proven work experience as a Content Editor, Web Editor or similar role
• Experience in project management
• Proficiency in MS Office and WordPress or other Content Management Software
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Editor
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $68,000 minimum to $98,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Editor Do?

Marketing Editors usually work in the marketing and advertising departments of various industries or within marketing firms.

They can also offer their services as freelance professionals.

Their main role involves creating, proofreading, and editing content to fit the marketing strategy of the organization.

This content can include articles, blog posts, social media posts, newsletters, brochures, and more.

Marketing Editors collaborate closely with marketing managers, content writers, designers, and other team members to ensure that all content aligns with the organization’s brand identity and marketing goals.

They are responsible for ensuring that the content is engaging, accurate, and free of errors.

They also ensure that the content is SEO-friendly and can effectively attract and retain the target audience.

Additionally, they might be in charge of creating editorial calendars, coordinating with contributors, and monitoring content performance.

They use feedback and metrics to improve content strategies and meet the organization’s objectives.

At times, a Marketing Editor may also have to research industry-related topics, generate ideas for new content, and stay up-to-date with the latest marketing trends and customer needs.

 

Marketing Editor Qualifications and Skills

A proficient marketing editor should possess the following skills and qualifications:

• Excellent writing and editing skills to create and refine marketing content for various media platforms.
• Strong understanding of marketing concepts and branding to align content with overall brand messaging.
• Experience with SEO and digital marketing to ensure content is optimized for search engines and online visibility.
• Strong research skills to gather necessary information and generate content that is accurate, relevant and engaging.
• Ability to collaborate effectively with marketing teams, sales, designers and other stakeholders to produce cohesive and impactful marketing materials.
• Strong project management and organizational skills to manage multiple projects and meet deadlines.
• Attention to detail for proofreading, ensuring consistency, and maintaining the quality of the content.
• Excellent communication skills to present ideas, receive feedback and make necessary changes.
• Understanding of the target audience and market trends to create resonating content.
• Technical skills to work with content management systems, social media platforms and other digital tools.

 

Marketing Editor Experience Requirements

Marketing Editors typically need a bachelor’s degree in Marketing, Communication, Journalism or a related field.

Alongside their academic qualifications, they are expected to have substantial experience in content creation, editing, and marketing.

Entry-level candidates are generally expected to have 1 to 2 years of experience, often achieved through internships, part-time roles, or volunteer work in content creation, editing or marketing.

They may also gain valuable experience from related roles such as Copywriter, Content Strategist, or Social Media Coordinator.

Candidates with 3 to 5 years of experience are usually considered mid-level and are expected to have honed their editing skills, developed an understanding of SEO and content marketing strategies, and gained experience in coordinating with marketing teams and managing content schedules.

Those with more than 5 years of experience are often considered for senior roles.

They may have leadership experience and are expected to have expertise in creating and implementing marketing strategies, overseeing the content creation process, and managing a team.

They should also be skilled in using different content management systems and digital marketing tools.

In addition to these experiences, a Marketing Editor should have a strong command over language, excellent attention to detail, and a creative mindset to create engaging and effective marketing content.

 

Marketing Editor Education and Training Requirements

Marketing Editors typically hold a bachelor’s degree in marketing, journalism, communications, or a related field.

They need strong writing and editing skills, as well as a deep understanding of marketing principles.

Familiarity with digital marketing and social media platforms is also essential for this role.

Many employers prefer candidates with a master’s degree in marketing, journalism, or business administration, especially for higher-level editorial positions.

Additional training and experience in search engine optimization (SEO), content management systems (CMS), and digital analytics can be beneficial.

Some Marketing Editors may also pursue certification in digital marketing or content strategy to enhance their skill set and demonstrate their expertise in the field.

A commitment to ongoing learning is important in this role, given the rapidly evolving nature of digital marketing and social media.

 

Marketing Editor Salary Expectations

A Marketing Editor can expect to earn an average salary of $57,791 (USD) per year.

However, the actual earnings can differ based on factors such as industry experience, location, and the size and type of the employing organization.

 

Marketing Editor Job Description FAQs

What skills does a marketing editor need?

A marketing editor should have excellent written and verbal communication skills, as they are responsible for refining marketing content to ensure it’s engaging and on-brand.

They should also have strong proofreading and editing skills to ensure accuracy and consistency.

Creativity and the ability to generate new ideas for content are also essential.

Familiarity with marketing strategies and trends, as well as good project management and organization skills, are beneficial.

 

Do marketing editors need a degree?

Most marketing editor positions require a bachelor’s degree in marketing, communications, journalism, or a related field.

However, relevant work experience can sometimes be substituted.

Some roles may also require knowledge of specific software or tools used in digital marketing or content creation.

 

What should you look for in a marketing editor resume?

In a marketing editor’s resume, look for a strong background in writing, editing, and proofreading.

Experience in marketing or advertising is a plus.

Familiarity with content management systems, SEO, and social media platforms is often required.

Check for a track record of managing projects and meeting deadlines.

 

What qualities make a good marketing editor?

A good marketing editor is detail-oriented and has a keen eye for grammatical errors and inconsistencies.

They are creative and can craft compelling, engaging content that aligns with a brand’s voice and objectives.

They are able to manage multiple projects at once and meet deadlines.

They also have a good understanding of marketing strategies and are able to edit content to make it more effective in reaching its intended audience.

 

Is it difficult to hire marketing editors?

Hiring a marketing editor can be challenging as it requires finding a candidate with a mix of creative and technical skills.

A marketing editor needs to be a skilled writer and editor, but also needs to understand marketing strategies and trends.

They also need to be adaptable and able to work on multiple projects at once.

Therefore, finding a candidate with this diverse skill set can be difficult.

 

Conclusion

And there you have it.

Today, we’ve unveiled the intricate details of what it truly means to be a Marketing Editor.

Surprise, surprise!

It’s not just about crafting catchy headlines.

It’s about influencing consumer behavior and shaping brand perception, one compelling story at a time.

With our top-notch Marketing Editor job description template and real-world examples, you’re more than ready to make your mark.

But why put a full stop here?

Unearth more with our job description generator. It’s your key to creating precision-targeted listings or refining your resume to absolute brilliance.

Remember:

Every captivating story you craft is a part of the larger narrative.

Let’s shape that narrative. Together.

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