Marketing Intern Job Description [Updated for 2025]

In today’s business landscape, the focus on marketing interns is increasingly growing.

As the world of marketing evolves, the demand for creative and strategic minds who can navigate, enrich, and protect our marketing strategies grows stronger.

But let’s delve deeper: What’s truly expected from a marketing intern?

Whether you are:

• A job seeker trying to understand the crux of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the dynamics of marketing,

You’re in the right place.

Today, we present a customizable marketing intern job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Marketing Intern Duties and Responsibilities

Marketing Interns provide support to marketing departments by assisting with the development and implementation of marketing campaigns, conducting market research, and creating marketing materials.

They are gaining practical experience and honing their skills while contributing to the team’s overall goals.

Their duties and responsibilities include:

• Supporting the marketing team in daily administrative tasks
• Assisting in the creation of marketing materials, including brochures, blogs, marketing copy, etc.
• Conducting market research and analysis of consumer ratings
• Shadowing members of the marketing team to gain direct experience in strategies and marketing operations
• Contributing to the development of marketing strategies
• Preparing detailed promotional presentations
• Helping organize marketing events, trade shows, and campaigns
• Collecting and analyzing data from marketing campaigns
• Assisting with social media outreach and updating company social media platforms
• Supporting the marketing team in evaluating the results of marketing efforts

 

Marketing Intern Job Description Template

Job Brief

We are seeking a driven, enthusiastic Marketing Intern to join our Marketing team.

In this role, you will help implement marketing strategies, participate in creative campaigns, perform market analysis, and gain hands-on experience in marketing techniques.

Our ideal candidate is someone who is passionate about the marketing landscape and eager to learn about various marketing strategies and concepts.

 

Responsibilities

• Support the marketing team in daily administrative tasks
• Assist in marketing and advertising promotional activities (e.g., social media, direct mail, and web)
• Prepare detailed promotional presentations
• Help with the planning and hosting of marketing events
• Research and evaluate competitor marketing and digital content
• Contribute to the creation of mock-ups, email campaigns, and social media content
• Help distribute marketing materials
• Collect quantitative and qualitative data from marketing campaigns

 

Qualifications

• Current enrollment in an undergraduate course for Marketing, Business or similar field
• Familiarity with marketing computer software and social media platforms
• Good understanding of the latest marketing trends and techniques
• Excellent verbal and written communication skills
• Must have a passion for marketing
• Outstanding multitasking abilities
• Ability to follow instructions and work independently on projects

 

Benefits

• Real-world experience in a dynamic marketing team
• Opportunities for professional development and networking
• Mentorship from marketing professionals
• Flexible work hours
• Potential for a job offer at the end of the internship

 

Additional Information

• Job Title: Marketing Intern
• Work Environment: Office setting with options for remote work. Some travel may be required for events or meetings.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: This is an unpaid internship, but we provide valuable work experience and potential job opportunities upon completion.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Internship
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and why you are interested in this internship to [email address or application portal].

 

What Does a Marketing Intern Do?

A Marketing Intern typically works for marketing agencies, corporations or small businesses.

They can also be found in non-profit organizations and government institutions.

The role of a Marketing Intern is multifaceted, often involving tasks such as conducting market research, creating social media content, and assisting with the planning and execution of marketing campaigns.

They may work closely with members of the marketing team to develop promotional materials, compile data for reports, and analyze marketing strategies to assess their effectiveness.

In digital marketing roles, they may assist with Search Engine Optimization (SEO) efforts, email marketing campaigns, and the tracking of online metrics.

Marketing Interns are often called upon to present their findings and suggestions to their supervisors or the broader team, thus communication and presentation skills are key.

A significant aspect of their role is learning from experienced marketing professionals, gaining hands-on experience and understanding of the marketing industry.

This intern role is designed to prepare them for a full-time position in the field.

 

Marketing Intern Qualifications and Skills

A Marketing Intern should possess both technical and soft skills that will enable them to effectively support and contribute to a company’s marketing initiatives, such as:

• Understanding of basic marketing principles, strategies, and techniques to assist with the planning and execution of marketing campaigns
• Strong research skills to gather data on consumer trends, market competition and the latest marketing practices
• Excellent verbal and written communication skills to create compelling content, present ideas, and interact with team members and clients
• Ability to use digital marketing tools and platforms, such as social media, email marketing software, and Google Analytics
• Exceptional organizational skills to manage multiple tasks and deadlines simultaneously, ensuring all projects are completed on time
• Interpersonal skills to work effectively in a team environment, collaborating with diverse groups to achieve common goals
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for creating reports, presentations, and analyzing data
• Problem-solving skills to identify, analyze and address potential challenges or issues that may arise during a marketing campaign

 

Marketing Intern Experience Requirements

A Marketing Intern typically doesn’t require a significant amount of previous experience, as the role is often designed for individuals who are currently studying or have recently graduated from a marketing or business-related degree.

However, any prior experience in a business or sales environment, even part-time or during summer breaks, can be advantageous.

This can include roles such as a Sales Associate, Retail Assistant, or Customer Service Representative.

Experience in projects or roles involving social media management, content creation, or digital marketing can also be beneficial for Marketing Intern positions.

Experience with software tools such as Google Analytics, SEO tools, or marketing automation software is often desired but not essential, as training will often be provided.

Finally, any demonstrated experience in problem-solving, teamwork, or leadership through academic projects, clubs, or societies can also enhance a candidate’s suitability for a Marketing Intern role.

Candidates with more than a year of relevant experience may be ready for a more advanced role, such as a Marketing Coordinator or Assistant Marketing Manager, following their internship.

 

Marketing Intern Education and Training Requirements

Marketing Interns are typically enrolled in a bachelor’s degree program in marketing, business, or a related field.

This role often serves as an opportunity for students to gain real-world experience and apply theoretical knowledge learned in academic settings.

They are expected to have a foundational understanding of marketing principles, business strategies, and market research.

Familiarity with social media platforms, digital marketing, and content creation is often preferred.

Knowledge in data analysis and proficiency in tools such as Excel, Google Analytics, or other marketing software can also be beneficial.

Some roles may require interns to have completed specific marketing or business-related coursework.

Although not always required, certifications in digital marketing, content marketing, SEO, or related fields can help an intern stand out.

Strong communication skills, creativity, and adaptability are also key qualities that employers look for in a marketing intern.

The internship can often lead to a full-time position, so it can also be seen as an extended job interview.

 

Marketing Intern Salary Expectations

A Marketing Intern can expect to earn an average of $13.91 (USD) per hour.

However, this rate can fluctuate depending on the intern’s previous experience, the size and location of the company, and the specific responsibilities assigned to the role.

 

Marketing Intern Job Description FAQs

What skills does a Marketing Intern need?

A Marketing Intern should have strong written and verbal communication skills, as they will be required to create and present content.

They should have a good understanding of the basic principles of marketing, and be familiar with social media platforms.

Good problem-solving skills, the ability to work in a team, attention to detail and the capacity to work under pressure are also important.

 

Do Marketing Interns need a degree?

Typically, Marketing Interns are pursuing or have recently completed a degree in Marketing, Business, or a related field.

However, some companies may also consider candidates with relevant experience or demonstrated interest in the field.

 

What should you look for in a Marketing Intern’s resume?

A Marketing Intern’s resume should show relevant coursework or projects, as well as any prior experience in marketing, sales, or customer service.

Knowledge of social media platforms, content creation tools, and analytical software can be a plus.

Soft skills, such as communication, teamwork, and problem-solving abilities, should also be evident.

 

What qualities make a good Marketing Intern?

A good Marketing Intern is proactive, eager to learn, and able to adapt to a fast-paced environment.

They should show creativity and a capacity for strategic thinking.

Strong communication skills are essential, as well as the ability to work well both independently and in a team.

A passion for marketing and a good understanding of customer behavior can also be valuable.

 

How much guidance should a company provide to a Marketing Intern?

While Marketing Interns should be able to work independently, they also need guidance and mentorship as they are still learning about the industry.

Regular check-ins, constructive feedback, and the opportunity to participate in diverse projects can help them grow professionally.

Remember, the goal is to provide a learning experience that’s beneficial to both the intern and the company.

 

Conclusion

And there you have it.

Today, we’ve pulled back the veil on what it genuinely entails to be a marketing intern.

Surprise, surprise?

It’s not just about creating catchy taglines.

It’s about paving the way towards innovative marketing strategies, one campaign at a time.

With our foolproof marketing intern job description template and real-world instances, you’re ready to take that leap.

But why halt the journey here?

Plunge further with our job description generator. It’s your essential aid in crafting spot-on listings or refining your resume to stand out.

Remember:

Every marketing campaign is a piece of the larger brand narrative.

Let’s weave that narrative. Together.

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