Mobile Application Content Strategist Job Description [Updated for 2025]

In the era of digital mobility, the role of mobile application content strategists has taken center stage.

As technology leaps forward, the demand for skilled professionals who can craft, develop, and manage the content of our mobile applications is escalating.

But let’s delve deeper: What’s really expected from a mobile application content strategist?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of mobile application content strategy,

You’ve come to the right place.

Today, we present a customizable mobile application content strategist job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

Mobile Application Content Strategist Duties and Responsibilities

Mobile Application Content Strategists use their understanding of both audience needs and mobile functionality to plan, develop, and implement content strategies for mobile applications.

They are adept at ensuring that the content is engaging, functional, and in line with the business’s goals and user needs.

Their daily duties and responsibilities include:

• Analyzing user needs and business goals to create a comprehensive content strategy
• Researching and identifying user behaviors, preferences and needs to tailor the content
• Developing content frameworks, roadmaps, and style guides for mobile application projects
• Collaborating with designers, developers, and other team members to ensure content aligns with overall strategy and meets user interface requirements
• Creating and maintaining a consistent brand voice, tone, and style across all mobile content
• Implementing SEO strategies within the content to improve visibility and user engagement
• Performing content audits to assess how well existing content is performing and determining what changes need to be made
• Monitoring performance metrics and using this data to inform content strategy decisions
• Staying up-to-date with industry trends and technologies to ensure content remains relevant and competitive

 

Mobile Application Content Strategist Job Description Template

Job Brief

We are seeking a talented Mobile Application Content Strategist to join our team.

In this role, you will be responsible for planning, writing, editing, and optimizing the content of our mobile applications.

Your duties will involve understanding our mobile app’s user journeys, creating content strategies that engage users, and enhancing the overall app user experience.

You will work closely with our design and development teams to ensure all content aligns with our brand voice and enhances user engagement.

 

Responsibilities

• Develop and implement effective content strategies for our mobile applications
• Collaborate with design and development teams to create engaging and user-friendly content
• Conduct content audits to understand how well existing content is performing
• Use data and feedback to revise and optimize content
• Write, edit, and proofread app content to ensure it meets user needs and aligns with our brand voice
• Develop content style guides and maintain content consistency
• Create compelling UX copy for buttons, prompts, and other interactive elements in our mobile applications
• Ensure content meets SEO and accessibility standards

 

Qualifications

• Proven experience as a Content Strategist, Content Writer, or similar role
• Experience in creating content for mobile applications
• Knowledge of Content Management Systems (CMS)
• Understanding of SEO and web traffic metrics
• Excellent writing, editing, and proofreading skills
• Ability to simplify complex information into user-friendly content
• Bachelor’s degree in Journalism, Marketing, Communications, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Mobile Application Content Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Head of Content or Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio of your past work to [email address or application portal].

 

What Does a Mobile Application Content Strategist Do?

Mobile Application Content Strategists are key players in the digital and software development industry, working closely with developers, designers, and marketing teams.

Their primary responsibility is to plan, create, and manage meaningful, engaging content for mobile applications.

They often handle the ideation, conceptualization, and writing of app content, ensuring its relevance to the target audience and alignment with the app’s objectives.

They work on creating an intuitive and user-friendly content framework for the mobile application, considering user journeys, user interface, and user experience.

Mobile Application Content Strategists also conduct regular content audits and perform keyword research to optimize the app’s visibility in application stores.

They devise strategies to improve download rates and user engagement, often using A/B testing and user feedback.

They also frequently coordinate with other teams to ensure the app’s content is in harmony with the brand’s identity, marketing campaigns, and overall business goals.

Lastly, they may be involved in the localization and translation of app content for different markets, ensuring cultural sensitivity and accuracy.

 

Mobile Application Content Strategist Qualifications and Skills

A proficient Mobile Application Content Strategist should possess a unique combination of technical and creative skills to effectively plan, develop, and manage content for mobile applications.

These include:

• Strong understanding of mobile user experience (UX) principles and the ability to create content that enhances user engagement and retention.
• Excellent written and verbal communication skills to convey content strategy plans and decisions clearly to both team members and stakeholders.
• Proficiency in content management systems (CMS) and familiarity with design software and front-end development languages.
• Exceptional analytical skills to assess user data and feedback, informing content creation and modifications.
• Experience in search engine optimization (SEO) strategies to improve app visibility and user engagement.
• Ability to work collaboratively with designers, developers, and other team members to ensure content aligns with overall app design and functionality.
• Creativity to produce engaging and compelling content tailored to specific audiences and app functionalities.
• Project management skills to oversee multiple content projects simultaneously, ensuring timely and efficient delivery.

 

Mobile Application Content Strategist Experience Requirements

Entry-level candidates for the role of Mobile Application Content Strategist often have at least 1 to 2 years of experience in content strategy, preferably in the digital or mobile application domain.

They may have gained this experience through internships, part-time roles, or even relevant coursework during their studies.

These individuals might have held positions such as Content Writer, Content Analyst, or Digital Marketing Assistant, where they could develop their understanding of content strategy and its applications in mobile platforms.

Candidates with more than 3 years of experience often have a comprehensive understanding of user experience (UX), search engine optimization (SEO), and content management systems (CMS).

They might have previously held roles such as Content Strategist, UX Writer, or SEO Specialist, which would have allowed them to build their skills in strategizing, planning, and executing content for mobile applications.

Professionals with over 5 years of experience typically have experience in leading content strategy projects or teams.

They are likely to have a strong background in mobile application content strategy, with a proven track record of developing and implementing content strategies that drive user engagement and meet business goals.

At this level, they may have held senior roles such as Senior Content Strategist or Content Strategy Manager.

In all cases, a strong understanding of mobile app platforms, content creation and management, user-centered design, and analytical tools is necessary for the role of Mobile Application Content Strategist.

 

Mobile Application Content Strategist Education and Training Requirements

Mobile Application Content Strategist typically has a bachelor’s degree in marketing, communications, journalism, or a related field.

They need a strong background in content development, content management, and knowledge of mobile application functionality.

Often, they will also require experience in SEO, understanding of consumer behaviour, and a knack for creating engaging and persuasive content that fits the mobile platform.

Some positions may require a master’s degree in digital marketing or strategic communication, particularly those roles that require more in-depth knowledge of market analytics and strategy development.

Candidates might also consider obtaining certification in content strategy, mobile marketing, or user experience (UX) design.

Having a master’s degree and/or relevant certifications can showcase the candidate’s commitment to the field and their ability to stay updated with the latest trends and techniques in mobile content strategy.

 

Mobile Application Content Strategist Salary Expectations

A Mobile Application Content Strategist can expect to earn an average salary of $74,347 (USD) per year.

This salary can vary depending on factors such as years of experience, educational background, and the location of the job.

Additionally, the size and industry of the employing company can also significantly affect the salary.

 

Mobile Application Content Strategist Job Description FAQs

What skills does a Mobile Application Content Strategist need?

A Mobile Application Content Strategist should have strong written and verbal communication skills to create engaging content and effectively communicate with team members.

They should have a deep understanding of mobile user experience and the ability to conduct and interpret user research.

Additionally, they should have strong analytical skills to measure the effectiveness of their content strategies.

Familiarity with content management systems and SEO principles is also important.

 

Do Mobile Application Content Strategists need a degree?

While there isn’t a specific degree requirement for becoming a Mobile Application Content Strategist, most employers prefer candidates with a bachelor’s degree in marketing, communications, journalism, or a related field.

Any experience or education in user experience design, mobile application development, or digital marketing can also be beneficial.

 

What should you look for in a Mobile Application Content Strategist’s resume?

A Mobile Application Content Strategist’s resume should demonstrate their experience in content creation and strategy, particularly in the mobile space.

Look for evidence of successful content campaigns they’ve managed, as well as familiarity with content management systems, analytics tools, and SEO.

Experience in user research or mobile application development can also be advantageous.

 

What qualities make a good Mobile Application Content Strategist?

A good Mobile Application Content Strategist is creative and able to come up with engaging content ideas that align with the overall mobile application strategy.

They should be analytical, using data to assess the success of their content and make necessary adjustments.

They should be team players, working collaboratively with designers, developers, and marketers to ensure the content meets user needs and business goals.

 

What are the daily duties of a Mobile Application Content Strategist?

On a typical day, a Mobile Application Content Strategist may meet with team members to discuss content needs and strategies, create and edit content for the mobile application, and use analytics tools to assess the success of their content.

They might also conduct user research to better understand the needs and preferences of the mobile application’s target audience.

Depending on the day, they could be involved in brainstorming sessions for new features or updates, coordinating with developers and designers to implement content, or refining SEO strategies to increase app visibility.

 

Conclusion

And there you have it.

Today, we’ve unraveled the complexities of what being a Mobile Application Content Strategist truly entails.

Surprised?

It’s not just about curating content.

It’s about envisioning and developing an engaging mobile experience, one piece of content at a time.

With our comprehensive Mobile Application Content Strategist job description template and hands-on examples, you’re all set to advance in your career.

But why halt your progress here?

Venture deeper with our job description generator. It’s your ideal tool for creating pinpoint-accurate listings or refining your resume to perfection.

Remember:

Every piece of content is a part of a larger, captivating narrative.

Let’s craft this story. Together.

How to Become a Mobile Application Content Strategist (Complete Guide)

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