Online Content Developer Job Description [Updated for 2025]

In the era of digital communication, the role of online content developers is becoming increasingly important.

As the digital landscape constantly evolves, the demand for creative minds capable of crafting, enhancing, and managing compelling online content continues to grow.

But let’s delve a little deeper: What is genuinely expected from an online content developer?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or just fascinated by the world of online content development,

You’ve come to the right place.

Today, we reveal a flexible online content developer job description template, designed for seamless posting on job boards or career sites.

Let’s dive right into it.

Online Content Developer Duties and Responsibilities

Online Content Developers are responsible for creating, editing, and revising content for online platforms such as websites, blogs, and social media.

They contribute to the development of a company’s digital marketing strategy and ensure the content aligns with the brand’s image and goals.

Their main duties and responsibilities include:

• Creating and developing engaging and high-quality content for various online platforms
• Editing and proofreading content to ensure it meets the company’s standards and guidelines
• Collaborating with other departments, such as marketing and sales, to develop a content strategy that aligns with the company’s objectives
• Performing keyword research and implementing SEO best practices to increase web traffic
• Monitoring website and social media metrics to track the success of content
• Keeping abreast of current industry trends and popular topics to ensure content is relevant and appealing to the target audience
• Ensuring content complies with copyright laws
• Managing a content calendar to organize and schedule content publication
• Reviewing and updating published content as needed

 

Online Content Developer Job Description Template

Job Brief

We are seeking a creative and skilled Online Content Developer to create engaging content for our website and online platforms.

The Online Content Developer responsibilities include creating and publishing various types of content such as blog posts, articles, white papers, infographics, videos and social media posts.

Our ideal candidate is an excellent writer and editor with a keen eye for detail.

You should also have experience with digital publishing and generating traffic and leads for new business.

Ultimately, the role of the Online Content Developer is to build our brand’s web presence and ensure that the content is optimized according to SEO best practices.

 

Responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets
• Create engaging content for various platforms including blogs, articles, social media, and videos
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Create and publish engaging content
• Edit, proofread and improve writers’ posts
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

 

Qualifications

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Strong understanding of SEO concepts
• BS in Marketing, English, Journalism or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Content Developer
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Content Manager or Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, portfolio and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Online Content Developer Do?

Online Content Developers, also known as web content developers, primarily work in digital environments like websites, blogs, social media platforms, and online publications.

They can work for a range of industries, for corporate, nonprofit, or self-employed scenarios.

Their main responsibility is to generate engaging and high-quality content tailored to their target audience.

This could include writing and editing articles, blog posts, social media posts, and product descriptions, or creating videos, infographics, podcasts, and other multimedia content.

Online Content Developers often work in collaboration with graphic designers, web developers, marketing teams, and other stakeholders to ensure the content is visually appealing, easy to navigate, and strategically aligned with the brand’s goals.

They also conduct keyword research and utilize SEO practices to improve the visibility of their content in search engines.

This also involves analyzing web traffic metrics and making adjustments to content strategies as necessary.

Additionally, an Online Content Developer is responsible for ensuring that all published content adheres to internet copyright laws and regulations, as well as the organization’s own style guidelines.

They may also be involved in managing the content calendar, scheduling posts, and moderating user comments to maintain a positive online community.

 

Online Content Developer Qualifications and Skills

An online content developer should have the skills and qualifications that meet your job description, such as:

• Writing and editing skills to create and revise engaging content that will attract and retain users
• Research abilities to explore trending topics and relevant information to include in the content
• SEO knowledge to ensure content is optimized for search engines, improving its visibility and ranking
• Technical skills to use content management systems (CMS) and understand basic HTML, CSS, and JavaScript
• Project management skills to plan, implement, manage, and monitor the content strategy
• Creativity to develop innovative and unique content ideas that will attract the target audience
• Interpersonal and communication skills to collaborate effectively with various teams and stakeholders
• Knowledge of social media platforms and analytics tools to promote content and measure its performance
• Attention to detail to maintain quality and accuracy in all content produced

 

Online Content Developer Experience Requirements

For entry-level Online Content Developer roles, candidates may have 1 to 2 years of experience, often through an internship or freelance work.

This experience may include roles such as Blog Writer, Social Media Intern, Content Creator, or other digital marketing related roles.

Candidates should have a fundamental understanding of SEO and keyword research.

They also need to be familiar with content management systems like WordPress, and have basic HTML and CSS skills.

Candidates with more than 3 years of experience have often honed their writing skills and developed a deep understanding of creating content for various digital platforms.

They have a strong command over content strategy, content promotion, and have experience with analytics tools to measure the effectiveness of their content.

Those with more than 5 years of experience often have a portfolio showcasing their ability to generate creative content ideas, write engaging copy, and lead content marketing campaigns.

They might also have experience in managing a team of content creators, coordinating with design and marketing teams, and have a strong understanding of the latest trends in content development and digital marketing.

It’s also common for these professionals to have some experience in graphic design, video editing, and social media management.

Thus, they could be ready for a senior position or a managerial role in content development.

 

Online Content Developer Education and Training Requirements

Online Content Developers typically require a bachelor’s degree in communications, journalism, English, marketing, or a related field.

They are expected to have strong skills in writing, editing, and proofreading, as well as proficiency in digital media software such as Adobe Suite or similar software.

For more technical roles, developers might also need to be familiar with HTML, CSS, and other coding languages.

Familiarity with Search Engine Optimization (SEO) principles and digital marketing techniques is highly desirable, as many content developers are required to create content that ranks well on search engines.

Some positions may prefer candidates with a master’s degree in a specialized field related to content development, such as digital media or information technology.

Additional certification in digital marketing, content strategy, SEO, or related areas can be beneficial and demonstrate a commitment to professional growth.

Experience with content management systems (CMS), such as WordPress or Drupal, is often required, as these are the platforms where content is published.

Continuing education and staying up to date with the latest trends in content development, technology, and digital marketing is crucial for success in this role.

 

Online Content Developer Salary Expectations

An Online Content Developer can expect to earn an average salary of $57,663 (USD) per year.

The earnings can change based on factors such as experience, educational background, the complexity of the projects, and the location of the employer.

 

Online Content Developer Job Description FAQs

What skills does an online content developer need?

Online content developers need excellent writing and editing skills.

They should be able to create engaging, concise, and grammatically correct content.

They need to have a strong understanding of SEO principles and how to incorporate them into content.

Content developers should also be creative, able to come up with fresh ideas for content and have a keen eye for detail to ensure all information is accurate and current.

 

Do online content developers need a degree?

While not always required, many employers prefer online content developers who have a degree in Journalism, English, Communications, Marketing, or a related field.

It’s more important to have relevant experience in content creation and a strong portfolio showcasing your writing abilities.

Understanding digital marketing principles and having experience with content management systems can also be beneficial.

 

What should you look for in an online content developer’s resume?

Look for experience in content creation and editing, knowledge of SEO, and familiarity with content management systems.

A good online content developer will have a portfolio of work showcasing their writing abilities.

Check for experience in your industry or a similar industry, as it can be beneficial for them to already have a understanding of the market and audience.

 

What qualities make a good online content developer?

A good online content developer is creative, able to come up with fresh and engaging content ideas.

They have excellent writing skills, producing clear, concise, and engaging content.

They are detail-oriented, ensuring all information is accurate and current.

A good online content developer also stays updated with the latest SEO best practices and adapts content strategy accordingly.

 

Is it difficult to hire online content developers?

The difficulty in hiring online content developers often depends on the specific requirements and standards set by your company.

With the prevalence of digital content creation, there are many professionals in the field.

However, finding the right match who understands your brand, audience, and industry can be challenging.

Therefore, it’s crucial to have a clear job description, competitive compensation, and a thorough interviewing and vetting process.

 

Conclusion

And that’s the inside scoop.

Today, we’ve delved into the intricate world of an online content developer.

But guess what?

It’s not just about creating content.

It’s about shaping the digital narrative, one piece of content at a time.

Armed with our handy online content developer job description template and real-world examples, you’re well equipped to venture forward.

But why stop at being ready?

Take a deeper dive with our job description generator. It’s your next stop to crafting spot-on listings or refining your resume to perfection.

Remember:

Every piece of content is a stitch in the grand tapestry of online communication.

Let’s weave that narrative. Together.

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