Online Sales Representative Job Description [Updated for 2025]

In the era of e-commerce, the demand for Online Sales Representatives is rapidly growing.

As online shopping continues to evolve, so does the need for savvy individuals who can drive, facilitate, and enhance our digital sales channels.

But what exactly is expected from an Online Sales Representative?

Whether you are:

• A job seeker looking to understand the core responsibilities of this role,
• A hiring manager trying to pinpoint the perfect candidate,
• Or simply curious about the dynamics of online sales,

You’ve come to the right place.

Today, we present a customizable Online Sales Representative job description template, crafted for effortless posting on job boards or career websites.

Let’s dive right in.

Online Sales Representative Duties and Responsibilities

Online Sales Representatives are responsible for selling products and services online, building customer relationships, and reaching sales targets.

They make use of social media, email campaigns, and websites to reach out to customers and make sales.

Here are their main duties and responsibilities:

• Manage online sales and strive to meet or exceed sales targets
• Respond to customer inquiries and complaints in a timely and professional manner
• Provide product information and deliver product demonstrations to customers virtually
• Perform online demonstrations and presentations to potential customers
• Develop and maintain positive customer relationships to ensure customer satisfaction
• Create sales strategies to attract new customers
• Monitor online customer feedback and respond to any issues
• Assist in the development of sales plans and goals
• Maintain knowledge of all product and service offerings of the company
• Analyze sales trends and customer behavior to adjust strategies as needed
• Work closely with the marketing team to improve sales materials and promote products
• Process online orders and payments

 

Online Sales Representative Job Description Template

Job Brief

We are seeking a dedicated Online Sales Representative to assist our digital sales team.

The Online Sales Representative will be responsible for developing new leads, communicating with customers, understanding their product needs, and ensuring a smooth sales process.

Candidates should have excellent communication skills, a persuasive sales ability, and a world-class customer service approach.

 

Responsibilities

• Communicate with customers, making outbound calls to potential customers, and following up on leads.
• Understand customers’ needs and identifying sales opportunities.
• Answering potential customers’ questions and sending additional information per email.
• Keeping up with product and service information and updates.
• Creating and maintaining a database of current and potential customers.
• Explaining and demonstrating features of products and services.
• Staying informed about competing products and services.
• Upselling products and services.
• Closing sales and achieving sales targets.

 

Qualifications

• Proven experience in sales or a similar role.
• Excellent communication skills, both verbal and written.
• Good organizational skills and the ability to multitask.
• Excellent phone and cold calling skills.
• Exceptional customer service skills.
• Strong listening and sales skills.
• Ability to achieve targets.
• Experience with CRM systems is a plus.
• High school diploma or equivalent. Bachelor’s degree in Business or related field is advantageous.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Sales Representative
• Work Environment: This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Some roles may require occasional travel for client meetings.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $35,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Online Sales Representative Do?

Online Sales Representatives, also known as e-commerce sales representatives, work within various industries, including retail, technology, fashion, and more.

They can work directly for companies or for sales agencies.

Some are also self-employed, representing multiple brands or products.

Their primary role is to promote and sell products or services online.

They use digital platforms such as a company’s website, social media, email marketing, and online marketplaces to reach potential customers.

These professionals are responsible for engaging with customers through various online channels, answering their questions, guiding them through the purchasing process, and addressing any issues or concerns they may have.

Online Sales Representatives also play a key role in upselling and cross-selling products, offering customers products that complement their initial purchase or highlighting the benefits of more expensive options.

They constantly monitor sales metrics and customer feedback to identify trends and sales opportunities, collaborating with marketing and product teams to create strategies that will drive online sales growth.

In addition, Online Sales Representatives may be tasked with managing online product listings, ensuring that product descriptions are accurate and up-to-date, and that the product visuals are appealing and representative of the product.

Their goal is to provide an exceptional online shopping experience for customers, ensuring their satisfaction and driving repeat business.

 

Online Sales Representative Qualifications and Skills

Online Sales Representatives should possess a variety of technical, interpersonal, and business skills to successfully navigate their role, including:

• Excellent communication skills to effectively interact with customers, understand their needs, and articulate product features and benefits
• Strong selling skills to persuade potential customers, close sales, and enhance customer satisfaction
• High level of tech-savviness, with the ability to use different software and online platforms for sales and customer management
• Good understanding of online sales strategies and digital marketing trends to increase brand visibility and sales
• Excellent organizational skills for managing multiple customer accounts, tracking sales, and maintaining detailed customer records
• Customer service skills to address customer queries, complaints, and issues promptly and professionally
• Analytical abilities to understand sales metrics, identify sales opportunities, and assess the effectiveness of online sales strategies
• Ability to work independently and as part of a team, showcasing effective interpersonal skills
• Knowledge about the product or service being sold to provide accurate information and reliable recommendations to customers

 

Online Sales Representative Experience Requirements

Entry-level candidates for the role of Online Sales Representative usually have 1 to 2 years of experience in sales, customer service, or a related field.

This experience is often gained through part-time roles, internships, or entry-level positions in retail or customer service.

Additionally, candidates may have experience with online platforms, understanding how to effectively utilize social media, email marketing, and e-commerce websites to drive sales and engage with customers.

Candidates with 3 to 4 years of experience often have a more in-depth understanding of sales strategies and customer relationship management.

They may also have experience with specific online sales tools, analytics software, and CRM platforms.

Those with over 5 years of experience have likely developed strong communication and negotiation skills and may have a proven track record of meeting or exceeding sales targets.

They may also have leadership experience, having trained or supervised less experienced team members, and could be well-prepared for a managerial or team-lead position.

Moreover, long-term experience may also involve proficiency in handling complex sales negotiations, building long-term customer relationships, and understanding emerging online sales trends.

This makes them suitable for senior roles or positions that require strategic planning and implementation of sales strategies.

 

Online Sales Representative Education and Training Requirements

Online Sales Representatives typically have a high school diploma, though a bachelor’s degree in marketing, business or a related field can be advantageous.

They must have a strong understanding of the product or service they are selling and be well-versed in the various digital platforms used to conduct sales, such as email, social media and the company’s website.

To excel in this role, knowledge of Customer Relationship Management (CRM) systems and sales techniques is crucial.

Some employers may require proficiency in specific software, such as Salesforce or Zoho CRM.

While not typically required, certification in digital marketing or a related field can help candidates stand out.

These programs often cover topics like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

Continuing education and staying up-to-date with the latest online sales trends and technologies is also essential in this rapidly evolving field.

 

Online Sales Representative Salary Expectations

An Online Sales Representative earns an average salary of $56,285 (USD) per year.

However, actual earnings can vary significantly based on the representative’s level of experience, specialized knowledge, the industry they’re in, and the specific region in which they are located.

 

Online Sales Representative Job Description FAQs

What skills does an Online Sales Representative need?

An Online Sales Representative should have excellent communication and interpersonal skills to interact with customers effectively.

They need to have strong sales skills, including persuasion, negotiation, and closing.

In addition, they should be familiar with computer systems and online tools, and have a good understanding of the products or services they’re selling.

 

Do Online Sales Representatives need a degree?

While not always required, a degree in marketing, business administration or a related field can be beneficial for an Online Sales Representative.

More important, however, is having relevant sales experience, preferably in an online environment.

Training in customer service and knowledge of the product or service being sold are also valuable.

 

What should you look for in an Online Sales Representative resume?

Look for a strong background in sales, particularly in an online context.

Experience with customer relationship management (CRM) software and digital communication tools is a plus.

Evidence of meeting or exceeding sales targets, and familiarity with the industry of your product or service, are also desirable.

 

What qualities make a good Online Sales Representative?

A good Online Sales Representative is a persuasive communicator with excellent customer service skills.

They are goal-oriented and motivated to hit their sales targets.

They’re also comfortable with technology, able to navigate online platforms and CRM systems with ease.

Lastly, they’re proactive and independent, capable of managing their own workload and seeking out new sales leads.

 

What is the typical work environment for an Online Sales Representative?

Online Sales Representatives typically work in an office environment, but since much of their work is conducted online, many can work remotely from home.

They interact with customers via email, online chat, or video conferencing.

They may work standard business hours, but in some companies or industries, they might need to be available during evenings or weekends to accommodate customers in different time zones.

 

Conclusion

There you have it.

Today, we’ve shone the spotlight on the intricate world of online sales representatives.

Surprise!

It’s not just about selling products.

It’s about shaping the future of e-commerce, one sale at a time.

With our comprehensive online sales representative job description template and real-world examples, you’re ready to step up.

But why limit yourself?

Explore further with our job description generator. It’s your next stop for creating razor-sharp job listings or honing your resume to perfection.

Always remember:

Every sale is a step towards a bigger goal.

Let’s shape the future of e-commerce. Together.

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