Real Estate Marketing Coordinator Job Description [Updated for 2025]

In the ever-evolving real estate market, the need for skilled Real Estate Marketing Coordinators is more apparent than ever.

As the landscape of property buying and selling changes, so does the demand for professionals who can strategically showcase and advertise properties to potential buyers.

But what exactly does a Real Estate Marketing Coordinator do?

Whether you are:

• A job seeker trying to understand the scope of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the dynamics of real estate marketing,

You’re in the right place.

Today, we introduce a customizable Real Estate Marketing Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Real Estate Marketing Coordinator Duties and Responsibilities

Real Estate Marketing Coordinators handle the marketing and advertising of properties, working closely with agents and potential clients.

They are experienced in organizing and executing marketing campaigns to attract prospective buyers and sellers.

Their duties and responsibilities include:

• Develop and implement strategic marketing plans for properties
• Coordinate and manage all marketing and advertising efforts
• Design, create, and distribute marketing materials such as flyers, newsletters, and property listings
• Manage social media platforms and websites, and update property listings
• Coordinate open houses, networking events, and other promotional activities
• Collaborate with sales agents to gather property details and create compelling property descriptions
• Track marketing performance and return on investment and prepare reports
• Monitor and stay updated with real estate market trends and competitor activities
• Communicate with prospective clients and answer their queries
• Assist in the development and execution of email marketing campaigns

 

Real Estate Marketing Coordinator Job Description Template

Job Brief

We are looking for an enthusiastic and creative Real Estate Marketing Coordinator to join our team.

Your primary role will be to assist in the planning and execution of marketing strategies to increase brand awareness and attract potential clients.

Real Estate Marketing Coordinator responsibilities include creating and implementing marketing campaigns, organizing promotional events, and conducting market research.

Our ideal candidate possesses excellent communication skills, is highly organized, and has a firm grasp of current marketing tools and strategies.

 

Responsibilities

• Coordinate and implement marketing strategies that boost brand awareness
• Create promotional material, both print and digital
• Assist with the organization of promotional events and traditional or digital campaigns
• Prepare and deliver regular sales forecasting reports
• Monitor competitors’ marketing activities
• Keep organized records of marketing metrics and results of past campaigns
• Conduct market research to identify new opportunities
• Prepare regular sales forecasting reports
• Collaborate with team members in the development of new marketing strategies

 

Qualifications

• Proven work experience as a Marketing Coordinator or similar role
• Experience in real estate industry is a plus
• Proficiency in MS Office applications and marketing software (e.g. CRM)
• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Excellent communication and presentation skills
• Strong organizational and time-management abilities
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Real Estate Marketing Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for promotional events or client meetings.
• Reporting Structure: Reports to the Marketing Manager or Real Estate Broker.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $60,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Real Estate Marketing Coordinator Do?

Real Estate Marketing Coordinators work for real estate agencies, developers, or independent agents.

They could also be self-employed, offering their marketing services on a contract basis.

Their main responsibility is to develop and implement marketing strategies to promote real estate properties and draw the attention of potential buyers.

They work closely with real estate agents and brokers, using their expertise to maximize property visibility and appeal.

Real Estate Marketing Coordinators are responsible for creating engaging content, such as property descriptions, blog posts, and social media updates.

They coordinate advertising campaigns, plan and host open houses, and organize other promotional events.

Additionally, they often manage the company’s website, ensuring that property listings are up-to-date and appealing, and that the website is optimized for search engines.

They also analyze market trends and competitor strategies to ensure their agency remains competitive.

In some cases, Real Estate Marketing Coordinators may be involved in client interactions, helping to answer inquiries about properties, and providing updates on marketing efforts.

They are responsible for ensuring that all marketing activities align with the agency’s brand and goals, and contribute towards successful property sales.

 

Real Estate Marketing Coordinator Qualifications and Skills

A proficient Real Estate Marketing Coordinator should possess the following skills and qualifications:

• Strong understanding of the real estate market trends, terminologies, and practices.
• Excellent communication and presentation skills to effectively connect with potential clients and stakeholders, and to create compelling marketing content.
• Exceptional organizational skills to manage and coordinate multiple marketing campaigns and projects simultaneously.
• Proficient in using various marketing tools and software for campaign management, lead generation, and customer relationship management.
• Ability to analyze and interpret market data to guide marketing strategy development and decision making.
• Strong attention to detail to ensure all marketing material and campaigns adhere to brand guidelines and regulatory standards.
• Creativity and innovation in developing unique, compelling and targeted marketing strategies that drive client engagement and business growth.
• Excellent teamwork and collaboration skills to work effectively with sales, design, and other teams in the development and execution of marketing initiatives.
• Problem-solving skills to identify and overcome marketing challenges and obstacles.

 

Real Estate Marketing Coordinator Experience Requirements

Entry-level Real Estate Marketing Coordinators typically have 1 to 2 years of experience in marketing, sales, or a related field.

This experience may be gained through internships, part-time roles, or coursework.

Some may have direct experience in real estate, either through a previous role or through a relevant educational program.

Candidates with 2 to 3 years of experience often have worked in real estate or a related industry, such as advertising, public relations, or digital marketing.

They may have experience in developing and implementing marketing campaigns, managing social media accounts, and organizing open house events.

Those with more than 5 years of experience are often adept at coordinating marketing strategies across various platforms, including print, digital, and social media.

They may have also developed skills in market research, data analysis, and customer relationship management.

At this level, candidates may also have some leadership experience and be ready for roles that require them to lead marketing campaigns or manage a team.

A strong understanding of the local real estate market and experience with real estate marketing tools, like MLS systems and customer relationship management software, are often seen as crucial for this role.

 

Real Estate Marketing Coordinator Education and Training Requirements

A Real Estate Marketing Coordinator usually holds a bachelor’s degree in marketing, business, real estate, or a related field.

They require a solid understanding of traditional and digital marketing strategies, along with a strong knowledge of the real estate industry.

Coursework in real estate, finance, business administration, and marketing will provide a strong foundation for this role.

Some employers may also require hands-on marketing experience, either through internships or entry-level roles.

Knowledge and proficiency in digital platforms and tools, such as social media, email marketing, content management systems, and customer relationship management software, are also crucial for this position.

Some employers may prefer candidates with a master’s degree in marketing or an MBA with a focus on real estate or marketing.

Additional certifications in real estate or digital marketing, such as a Certified Residential Specialist (CRS) or a Google Digital Marketing Certification, can also be beneficial in this role.

Continuing education is important for a Real Estate Marketing Coordinator, as they must stay current on the latest marketing trends and strategies, as well as changes in the real estate market.

 

Real Estate Marketing Coordinator Salary Expectations

A Real Estate Marketing Coordinator earns an average salary of $49,912 (USD) per year.

This figure may fluctuate depending on factors such as years of experience in the field, the location of the job, and the size and prestige of the employing real estate firm.

 

Real Estate Marketing Coordinator Job Description FAQs

What skills does a Real Estate Marketing Coordinator need?

Real Estate Marketing Coordinators require strong communication and organizational skills, as they are often responsible for coordinating various marketing efforts, from social media campaigns to open house events.

They should also possess excellent time management skills and be able to juggle multiple tasks and projects at once.

Additionally, creativity and knowledge of real estate market trends can be beneficial for effective strategy development.

 

Do Real Estate Marketing Coordinators need a degree?

While not always required, having a bachelor’s degree in marketing, business, or a related field can be beneficial for a Real Estate Marketing Coordinator.

This role often requires knowledge of marketing principles, strategies, and tools that are typically taught in these programs.

Some companies may also prefer candidates with a real estate background or certification.

 

What should you look for in a Real Estate Marketing Coordinator resume?

A Real Estate Marketing Coordinator’s resume should highlight experience in marketing, particularly in the real estate sector.

Look for a history of successful marketing campaigns and knowledge of various marketing channels, from digital to traditional.

Experience with marketing software and tools, such as CRM systems or social media scheduling platforms, is also beneficial.

Finally, any demonstrated experience in project management or event coordination can be a plus.

 

What qualities make a good Real Estate Marketing Coordinator?

A good Real Estate Marketing Coordinator is creative, organized, and detail-oriented.

They need to be able to manage multiple projects at once and meet deadlines without sacrificing the quality of their work.

Strong communication skills are essential for effectively collaborating with team members and stakeholders.

Additionally, a good Real Estate Marketing Coordinator should be proactive, able to anticipate market trends and adjust strategies accordingly.

 

How important is Real Estate knowledge for a Marketing Coordinator?

While general marketing skills are crucial for a Real Estate Marketing Coordinator, understanding the specifics of the real estate industry is also important.

This knowledge can help in creating more effective, targeted marketing strategies.

It can also aid in better understanding the needs and preferences of potential clients, which can lead to more successful marketing campaigns.

 

Conclusion

There you have it.

Today, we’ve unveiled what it truly means to be a Real Estate Marketing Coordinator.

Surprise, surprise?

It’s not just about selling properties.

It’s about strategizing, creating, and coordinating marketing efforts to pave the path to successful real estate transactions.

With our helpful Real Estate Marketing Coordinator job description template and real-world examples, you’re now ready to take the leap.

But why halt your momentum?

Go beyond with our job description generator. It’s your ultimate guide to meticulously crafting job listings or fine-tuning your resume to excellence.

Keep in mind:

Every marketing strategy contributes to the bigger picture.

Let’s build that successful future. Together.

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