Retail Marketing Coordinator Job Description [Updated for 2025]

In the era of consumerism, the spotlight on retail marketing coordinators has never been more pronounced.

The retail industry evolves with each passing day, and with every change, the demand for creative minds who can innovatively strategize, promote, and safeguard our retail marketing initiatives heightens.

But let’s delve deeper: What’s truly expected from a retail marketing coordinator?

Whether you are:

• A job seeker trying to understand the essence of this role,
• A hiring manager creating a profile for the ideal candidate,
• Or simply intrigued by the intricacies of retail marketing coordination,

You’re in the right place.

Today, we introduce a customizable retail marketing coordinator job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Retail Marketing Coordinator Duties and Responsibilities

Retail Marketing Coordinators are responsible for implementing and driving marketing strategies in a retail environment to boost sales, customer engagement, and brand awareness.

They collaborate with cross-functional teams and liaise with vendors and publishers to ensure the smooth execution of marketing campaigns.

The daily duties and responsibilities of a Retail Marketing Coordinator include:

• Developing and implementing marketing strategies that align with the business objectives
• Collaborating with marketing, sales, and design teams to plan and develop marketing campaigns
• Coordinating and executing in-store promotions, displays, and events
• Monitoring and reporting on the effectiveness of marketing campaigns
• Ensuring brand consistency across all marketing channels
• Managing relationships with vendors, suppliers, and publishers
• Assisting in the production of marketing materials and collaterals
• Keeping up-to-date with retail trends and consumer behavior to adjust strategies accordingly
• Managing the marketing budget and ensuring cost-effectiveness
• Conducting market research to identify new opportunities

 

Retail Marketing Coordinator Job Description Template

Job Brief

We are looking for an enthusiastic and capable Retail Marketing Coordinator to join our team.

The successful candidate will be responsible for coordinating marketing strategies, promotions, and events in support of our retail stores.

Duties include developing promotional materials, coordinating events, tracking sales, and reporting on promotional activities.

Our ideal candidate possesses a strong understanding of consumer behavior and retail trends, as well as exceptional organizational and communication skills.

 

Responsibilities

• Develop and implement marketing strategies for retail stores
• Coordinate promotional events and product launches
• Create and distribute marketing materials
• Track sales data to evaluate the effectiveness of marketing campaigns
• Report on promotional activities and their impact on sales
• Coordinate with suppliers, vendors, and internal departments
• Maintain knowledge of retail trends and consumer behavior
• Manage marketing budget and ensure all activities are cost-effective

 

Qualifications

• Proven work experience as a Retail Marketing Coordinator, Marketing Coordinator or similar role
• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Excellent communication, organizational, and time management skills
• Strong ability to multitask and meet deadlines
• Proficiency in MS Office
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Retail Marketing Coordinator
• Work Environment: Office setting with frequent visits to retail locations. Some travel may be required for team meetings or events.
• Reporting Structure: Reports to the Retail Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Retail Marketing Coordinator Do?

Retail Marketing Coordinators primarily work for retail companies, overseeing and implementing the company’s marketing strategies.

They can also work for marketing agencies that specialize in retail marketing.

Their job includes developing and executing marketing campaigns designed to drive customer traffic and increase sales.

This could involve working with various marketing channels such as social media, email, print, and in-store promotions.

Retail Marketing Coordinators work closely with other departments like sales, product, and design to ensure marketing materials align with the company’s brand identity and product offerings.

They may also be responsible for managing the marketing budget, ensuring that the campaigns are cost-effective and deliver a high return on investment.

They are also responsible for tracking and analyzing the performance of marketing campaigns, using data to make decisions about future marketing strategies.

This role may require them to conduct market research to understand customer behavior and preferences.

Retail Marketing Coordinators often manage relationships with external partners such as advertising agencies or media outlets, negotiating contracts and ensuring that the company’s marketing messages are effectively delivered.

Their ultimate goal is to increase brand awareness and customer loyalty, driving revenue growth for the retail company.

 

Retail Marketing Coordinator Qualifications and Skills

Retail Marketing Coordinators use a mix of marketing knowledge, communication skills and organization abilities to coordinate retail marketing efforts, including:

• Understanding of retail marketing strategies to develop and implement effective marketing campaigns for retail businesses.
• Excellent communication skills to work effectively with team members, vendors, and stakeholders, and to communicate marketing objectives and strategies clearly.
• Strong organizational and project management skills to coordinate multiple marketing projects simultaneously, ensuring each is completed on time and within budget.
• Problem-solving skills to identify, analyze and find resolutions for marketing challenges and obstacles.
• Knowledge of data analysis and market research to understand consumer behavior and apply the insights to marketing strategies.
• Creativity to develop engaging and innovative marketing materials and campaigns that resonate with target audiences.
• Proficiency in using marketing software and tools to execute, monitor, and measure the effectiveness of marketing campaigns.
• Understanding of social media platforms and digital marketing strategies to promote the retail brand online and reach more potential customers.

 

Retail Marketing Coordinator Experience Requirements

Candidates for a Retail Marketing Coordinator position should ideally have at least 1 to 2 years of experience in retail or marketing-related roles.

This could include internships, part-time roles, or full-time roles in marketing, sales, or customer service.

Candidates should also have experience with key marketing channels such as email, social media, and advertising.

Those with 2 to 3 years of experience often have a deeper understanding of retail operations, customer behavior, and marketing strategies.

They are typically expected to be proficient in using marketing tools and analytics to drive sales and improve customer experience.

Candidates with more than 3 years of experience should ideally have demonstrated their ability to manage multiple marketing campaigns simultaneously, collaborate with cross-functional teams, and analyze market trends.

Those with more than 5 years of experience may have some leadership experience and could be considered for senior or managerial roles in retail marketing.

 

Retail Marketing Coordinator Education and Training Requirements

Retail Marketing Coordinators typically have a bachelor’s degree in marketing, business, or a similar field.

They need to have a strong background in both traditional and digital marketing strategies, including knowledge of social media platforms, email marketing, and SEO.

An understanding of retail operations and consumer behavior is also crucial for this role.

They should also have proficiency in data analysis and the ability to translate complex data into actionable marketing strategies.

Some positions may require Retail Marketing Coordinators to have a master’s degree in marketing or business administration, especially for roles that involve strategic planning or overseeing a team.

In addition, obtaining certifications in digital marketing, content marketing, or social media marketing can prove beneficial and demonstrate a commitment to continuous learning and professional growth.

Practical experience in retail or marketing, through internships or entry-level positions, is often highly valued by employers.

 

Retail Marketing Coordinator Salary Expectations

A Retail Marketing Coordinator earns an average salary of $49,793 (USD) per year.

The actual earnings may fluctuate depending on factors such as the level of experience, qualifications, region, and the company for which they work.

 

Retail Marketing Coordinator Job Description FAQs

What skills are required for a Retail Marketing Coordinator?

Retail Marketing Coordinators must have excellent communication and organizational skills.

They must be able to manage multiple tasks, understand market trends, and have a good understanding of consumer behavior.

Additionally, they must be proficient in data analysis to evaluate the effectiveness of marketing campaigns.

Proficiency in digital marketing tools and platforms, as well as a creative mindset, can also be beneficial.

 

What is the educational requirement for a Retail Marketing Coordinator?

A bachelor’s degree in Marketing, Business Administration, or a related field is typically required for a Retail Marketing Coordinator role.

Additionally, experience in retail marketing or sales can be beneficial.

Some companies may require knowledge of specific marketing tools and platforms.

 

What responsibilities does a Retail Marketing Coordinator have?

Retail Marketing Coordinators are responsible for planning and executing marketing initiatives for retail stores or e-commerce platforms.

This could include managing marketing campaigns, coordinating with suppliers and vendors, analyzing market trends, and reporting on the effectiveness of campaigns.

They also work closely with sales and product teams to ensure marketing efforts align with the company’s overall goals.

 

What qualities make a good Retail Marketing Coordinator?

A good Retail Marketing Coordinator has a deep understanding of the retail market and consumer behavior.

They are skilled in strategic planning and can effectively manage and execute marketing campaigns.

They possess strong interpersonal skills, enabling them to collaborate with various teams.

They are analytical and capable of using data to make informed decisions about marketing strategies.

 

How challenging is it to hire a Retail Marketing Coordinator?

Hiring a Retail Marketing Coordinator can be a challenging process as it requires finding a candidate with a unique blend of skills, including marketing knowledge, understanding of the retail industry, strong analytical skills, and excellent communication.

To attract the best candidates, companies may need to offer competitive salaries and opportunities for growth and development.

 

Conclusion

And there you have it.

Today, we have unraveled the intricate tapestry of what it truly means to be a Retail Marketing Coordinator.

And guess what?

It’s not just about selling products.

It’s about shaping the retail world, one marketing campaign at a time.

With our comprehensive retail marketing coordinator job description template and practical examples, you’re ready to hit the ground running.

But why stop there?

Dive deeper with our job description generator. It’s your ultimate guide to creating meticulous job listings or polishing your resume to perfection.

Remember:

Every marketing strategy is a piece of the larger retail puzzle.

Let’s shape that retail landscape. Together.

How to Become a Retail Marketing Coordinator (Complete Guide)

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