Sales and Marketing Manager Job Description [Updated for 2025]

In this modern era, the importance of Sales and Marketing Managers has never been more emphasized.

As the business landscape evolves, the demand for strategic minds who can drive, grow, and protect our market positioning continues to grow.

But let’s dive a bit deeper: What’s truly expected from a Sales and Marketing Manager?

Whether you are:

A job seeker trying to understand the full scope of this role,
A hiring manager defining the perfect candidate,
Or simply intrigued by the dynamics of sales and marketing management,

You’re in the right place.

Today, we present a customizable Sales and Marketing Manager job description template, designed for convenient posting on job boards or career sites.

Let’s delve right into it.

Contents show

Sales and Marketing Manager Duties and Responsibilities

Sales and Marketing Managers play a crucial role in organizations where they are primarily responsible for developing strategies to promote a company’s products or services and increase its market presence.

This role requires a blend of creative, analytical and leadership skills.

Their key duties and responsibilities include:

Developing and implementing effective sales and marketing strategies to drive business growth
Conducting market research to identify new business opportunities and understand market trends
Coordinating with the sales team to set sales targets, track performance and develop plans for improvement if necessary
Planning and overseeing the organization’s marketing activities, ensuring consistency with the overall business objectives
Building and maintaining relationships with clients, potential customers, and other stakeholders
Providing training and guidance to sales and marketing team members
Preparing and presenting sales and marketing reports to senior management
Managing budgets for marketing and sales campaigns
Monitoring competitors’ activities and making necessary adjustments to the strategies

Sales and Marketing Manager Job Description Template

Job Brief

We are looking for a dedicated and experienced Sales and Marketing Manager to join our team.

The Sales and Marketing Manager will be in charge of managing organizational sales by developing business plans, meeting planned goals, and coordinating with our marketing department on lead generation.

The successful candidate will also be responsible for overseeing the activities and performance of the sales team by tracking sales goals, setting individual sales targets, and facilitate the ongoing training of your salespeople.

Responsibilities

Developing strategic sales plans that expand the customer base and ensure the company’s strong market presence
Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives
Building and promoting strong, long-lasting customer relationships by partnering with them and understanding their needs
Identifying emerging markets and market shifts while being fully aware of new products and competition status
Achieving growth and hitting sales targets by successfully managing the sales team
Designing and implementing a strategic business plan that expands the company’s customer base and ensures its strong presence in the market

Qualifications

BS/MS degree in business administration or a related field
Proven sales experience, meeting or exceeding targets
Previous experience as a sales manager or sales and marketing director
Ability to communicate, present and influence credibly and effectively at all levels of the organization
Proven ability to drive the sales process from plan to close
Strong business sense and industry expertise
Excellent mentoring, coaching and people management skills

Benefits

401(k)
Health insurance
Dental insurance
Paid time off
Performance bonus
Professional development opportunities

Additional Information

Job Title: Sales and Marketing Manager
Work Environment: Office setting with options for remote work. Some travel may be required for client meetings or industry events.
Reporting Structure: Reports to the Director of Sales and Marketing.
Salary: Salary is based on experience and qualifications, as well as market and business considerations.
Pay Range: $95,000 minimum to $135,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Sales and Marketing Manager Do?

Sales and Marketing Managers hold a pivotal role in organizations across all industries.

They are typically in charge of directing and coordinating an organization’s sales and marketing departments.

A significant part of their job involves developing strategies to meet the organization’s sales and marketing objectives.

They also plan and execute marketing campaigns, including the use of digital marketing channels to reach a wider audience.

Sales and Marketing Managers are responsible for researching market trends and demographics to identify potential new markets and develop strategies to penetrate these markets.

They monitor competitors, understand their strategies, and devise plans to counter them effectively.

Their sales duties involve setting sales goals, analyzing performance data, and projecting future sales.

They also work closely with the sales team to ensure they have the necessary resources and training to achieve these goals.

In addition, they are also responsible for managing customer relationships, ensuring high levels of customer satisfaction, and handling customer complaints and concerns in a timely and professional manner.

Sales and Marketing Managers often liaise with other departments such as finance, production, and logistics to ensure a cohesive approach towards achieving the company’s objectives.

They are also typically in charge of preparing budgets, approving expenditures, and providing periodic performance reports to senior management.

Sales and Marketing Manager Qualifications and Skills

A competent Sales and Marketing Manager should possess the following skills and qualifications that align with the role’s expectations:

Strong leadership skills for directing sales teams, ensuring they meet or exceed sales targets and implementing effective sales strategies.
Exceptional communication skills for explaining marketing campaigns to team members, stakeholders and clients.
Strategic planning and business development skills to identify new market opportunities and contribute to the growth of the organization.
Excellent interpersonal skills for building and maintaining relationships with clients, suppliers, and other stakeholders.
Analytical skills to evaluate market trends, identify customer needs, and anticipate new opportunities or challenges.
Proficiency in using sales and marketing software tools for data analysis, customer relationship management, and digital marketing.
Customer service skills for understanding and addressing customer needs, thus improving customer satisfaction and loyalty.
Budget management skills for planning and managing the budget of sales and marketing campaigns.
A degree in Business Administration, Marketing, or a related field, along with considerable experience in a sales or marketing role.

Sales and Marketing Manager Experience Requirements

Sales and Marketing Managers typically need a bachelor’s degree in a field such as business, economics, or marketing.

The most important aspect, however, is relevant work experience.

Generally, employers look for at least 5 to 7 years of experience in sales, marketing, or a related field.

Entry-level sales or marketing professionals can gain experience in various roles such as Sales Representative, Marketing Associate, or Account Manager.

These positions offer opportunities to learn about product marketing, consumer behavior, sales strategies, and market research.

Those with 3 to 5 years of experience often progress to roles like Sales Supervisor or Marketing Coordinator, where they begin to manage small teams, develop sales strategies, and handle more complex marketing campaigns.

A Sales and Marketing Manager role usually requires at least 5 years of experience in the field.

This includes experience in leadership roles, strategic planning, and managing large teams.

Additionally, sales and marketing managers who have experience in the same industry as the company they are applying to are often preferred, as they will have a better understanding of the market trends and customer needs.

Sales and Marketing Manager Education and Training Requirements

Sales and Marketing Managers typically have a bachelor’s degree in business administration, marketing, sales, or a related field.

They also need a strong background in business strategies and market trends.

Knowledge in digital marketing, such as SEO and content marketing, is often highly desirable as well.

Many employers prefer Sales and Marketing Managers who have a Master’s degree, particularly an MBA, as this gives them an extensive understanding of business operations, management strategies, and market analysis.

Additionally, professional certification in sales and marketing can be beneficial.

There are various institutions that offer certifications like Certified Professional Sales Person (CPSP), Certified Sales Leadership Professional (CSLP), or Certified Marketing Management Professional (CMMP).

These advanced degrees and certifications not only enhance the skills and knowledge of the candidates but also demonstrate their commitment to their professional development and potential for leadership roles.

Sales and Marketing Manager Salary Expectations

A Sales and Marketing Manager can expect to earn an average salary of $123,761 (USD) per year.

However, this figure can fluctuate depending on factors such as the industry, the size of the company, geographic location, and years of experience in the field.

Sales and Marketing Manager Job Description FAQs

What skills does a Sales and Marketing Manager need?

A Sales and Marketing Manager needs a range of skills including strong leadership and management skills, excellent communication abilities, and high-level strategic thinking.

They should possess strong analytical skills to understand market trends, customer needs, and sales data.

Moreover, they should be adept at negotiation, budgeting, and project management.

Proficiency in digital marketing and knowledge of CRM tools can also be beneficial.

Do Sales and Marketing Managers need a degree?

Most Sales and Marketing Manager positions require at least a bachelor’s degree, typically in marketing, business administration, or a related field.

However, experience in sales or marketing can sometimes compensate for the lack of formal education.

Some positions may also prefer candidates with an MBA or a master’s degree in a related field.

What should you look for in a Sales and Marketing Manager’s resume?

A Sales and Marketing Manager’s resume should demonstrate a track record of sales achievements, experience in team management, and a clear understanding of market trends and customer behavior.

Look for experience in developing and executing marketing strategies, managing budgets, and overseeing sales teams.

Familiarity with digital marketing, CRM tools, and data analysis is also beneficial.

What qualities make a good Sales and Marketing Manager?

A good Sales and Marketing Manager is strategic, creative, and results-driven.

They should be able to inspire and lead a team, make data-driven decisions, and communicate effectively with both their team and clients.

They should also be adaptable, as they will often have to react quickly to changes in the market or business environment.

What are the daily duties of a Sales and Marketing Manager?

The daily duties of a Sales and Marketing Manager can vary greatly depending on the company and the industry.

Typically, they might start the day by reviewing sales data and progress towards goals.

They might then meet with their team to discuss sales strategies and address any challenges.

Throughout the day, they might also meet with clients or other stakeholders, plan and execute marketing campaigns, analyze market trends, and manage budgets.

They will also often collaborate with other departments such as product development or customer service.

Is it difficult to hire a Sales and Marketing Manager?

Hiring a Sales and Marketing Manager can be challenging due to the diverse skill set required for the role.

It’s important to find someone with the right balance of creativity and analytical skills, who also has a proven track record in sales.

Furthermore, they should be a strong leader and communicator to effectively guide the sales and marketing team.

Conclusion

And so, we’ve taken you on a journey through the exciting world of a Sales and Marketing Manager.

Surprised?

It’s not just about selling products or services.

It’s about devising winning strategies, captivating stories and driving business growth, deal by deal.

Armed with our trusty Sales and Marketing Manager job description template and real-life examples, you’re ready to embark on your next adventure.

But why not go further?

Deepen your understanding with our job description generator. It’s your secret weapon for creating pinpoint accurate listings or fine-tuning your resume to stand out.

Remember:

Every deal closed, every campaign launched, is a step towards success.

Let’s conquer the market. Together.

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